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Risanda Alirastra Budiantoro
Fakultas Ekonomika Dan Bisnis, Universitas Negeri Semarang
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Journal : Unram Journal of Community Service (UJCS)

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Strengthening the Competitiveness of BUMDes Sumber Kamulyan through Digital-Based Management and Marketing Strategies Susanti, Anis; Budiantoro, Risanda A.; Putra, Febrianur I.F.S.; Nafisa, Binta Zulfa; Nurhikmah, Abdullah Arif; Pinasti, Enggarningtyas Retno; Az Zahra, Nadia Faiza
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1181

Abstract

Village-Owned Enterprises (BUMDes) have the potential to strengthen local economic competitiveness but often face challenges in governance and digital marketing. This community service program aimed to enhance the capacity of BUMDes Sumber Kamulyan in Wunut Village through the implementation of SIBUMDes Wunut, a website-based information system designed as an appropriate digital tool. The activities were carried out in five stages: initial governance and marketing management, intensive training for 30 participants consisting of village officials, BUMDes managers, women’s groups, and youth organizations, technology implementation, mentoring and evaluation, and sustainability planning. Evaluation using the Total Criteria of Response method indicated an average score of 86.75 percent, categorized as very good. The results showed improvements in management, including digital standard operating procedures and transparent financial recording, and in marketing, particularly through social media content development and tourism branding of Umbul Pelem. Sustainability is supported by the formation of an internal digital management team and partnerships with local stakeholders. In conclusion, SIBUMDes Wunut as a website-based system effectively improves governance, strengthens digital marketing strategies, and enhances the competitiveness of rural enterprises.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK Afifah Nur Millatina Agus Wahyudin Ahmad Nurkhin Ahmad Syahrul Fauzi Ali, Luthfi G. Ali, Shujahat Alrizqi, Damas Gianlugi Amalia Nur Chasanah Anak Agung Istri Sri Wiadnyani Anis Susanti Arif Agus Haidar Arifandi, Muhammad Rizky Arsanda, Tiara Daffa Asrori Athoillah Athoillah, Athoillah Aulia Prima Kharismaputra Awanis Linati Haziroh Az Zahra, Nadia Faiza Bilkis Aulia Luxfiati Bogy Febriatmoko Cahyani, Indah A. Chasanah, Amalia Nur Diana Puspitasari Djoko Widodo Dwi Rahmayani, Dwi Enggarningtyas Retno Pinasti Fatimatuzzahro Fatimatuzzahro, Fatimatuzzahro Febrianur Ibnu Fitroh Sukono Putra Fitrarena Widhi Rizkyana Florensia, Carina Foza Hadyu Hasanatina Foza Hadyu Hasanatina Foza Hadyu Hasanatina Foza Hadyu Hasanatina, Foza Hadyu Hadyu Hasanatina, Foza Hakimi, Fifi Hasan Mukhibad Heri Yanto Herry Subagyo Himmatina, Dina N. Indah Anisykurlillah Indri Murniawaty, Indri Ismiyati, Ismiyati Khaira, Mulil Khalwat Asyaria Khalwat Asyaria Khelle K, Nicky Clara Kholifah, Miftakhul JN Kiswanto Kiswanto Kusni Ingsih lailatis syarifah, lailatis Lamidi, Lamidi Larasati, Pradipta P Larasati, Pradipta Puspita Latifah, Faela R. Lestari, Selvia Puji M Aulia Rachman Mario Rosario Wisnu Aji Masitha Fahmi Wardani Masitha Fahmi Wardhani Maylia Pramono Sari Maylia Pramono Sari Mega Wahyu Widawati Meliana, Rini Mubashir Ahmad Mudinillah, Adam Muhammad Rizky Arifandi Musthofa, Ubaedul Mustofa, Ubaedul Nafisa, Binta Zulfa Nanik Sri Utaminingsih Nora Idiawati Nur Rachmat Arifin Nurhikmah, Abdullah Arif Nursalim Nursalim Perdana, Tito Aditya Pinasti, Enggarningtyas Retno Prabowo Yudo Jayanto Pradipta Puspita Larasati Pradipta Puspita Larasati Prayogi, Joni Putra, Febrianur I.F.S. Rachman, Mohammad Aulia Rachman, Muhammad Aulia Rahmad Hakim Ratna Herawati Ratna Wardani Richatul Jannah Riesanda Najmi Sasmita Rizkyana, Fitrarena Widhi Roymon Panjaitan Sandy Arief Sehabuddin, Ahmad Shujahat Ali Sih Darmi Astuti Sisca Dian Rahmawati Sri Herianingrum Sri Runtiningsih Suci Afnia Syahrul Fauzi, Ahmad Syamsuddin Syamsul Arifin Tamimah Tamimah Tika Widiastuti Tsani, Luthfi Ibnu Vicky Oktavia Vina Amalia, Vina Zahra, Mauren A.