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All Journal ED EQUILIBRIUM Pendidikan Tata Niaga Jurnal Pendidikan Ekonomi (JUPE) Jurnal Pendidikan Indonesia Harmonia: Journal of Research and Education Dinamika Pendidikan Jurnal Promosi Pendidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ilmiah Universitas Batanghari Jambi BISE: Jurnal Pendidikan Bisnis dan Ekonomi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Penelitian Kebijakan Pendidikan JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JEKPEND Jurnal Ekonomi dan Pendidikan Oeconomicus Journal of Economics J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Penelitian Kebijakan Pendidikan Jurnal Ilmu Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Economic Education Analysis Journal Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Penelitian Kebijakan Pendidikan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Aniek Hindrayani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Penggunaan Media Sosial dan Electronic Word Of Mouth Terhadap Keputusan Pembelian di Mediasi Oleh Ke-percayaan pada Mahasiswa di Kota Surakarta Fadiyah Luthfiyani; Aniek Hindrayani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8318

Abstract

This study examines the effect of social media and electronic word of mouth on purchasing decisions through trust among students in Surakarta. The problem in this study is how social media and e-WOM directly and indirectly influence purchasing decisions, with trust as a mediating variable. The objectives of this study include the direct influence of social media and e-WOM on purchasing decisions and trust, as well as the influence of trust on purchasing decisions, including the mediating role of trust in the relationship between social media and e-WOM and purchasing decisions. The research method used is descriptive quantitative with primary data collection through closed questionnaire. The sample consisted of 388 students selected using purposive sampling. Data analysis was performed using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that the use of social media and e-WOM had a positive and significant effect on purchasing decisions and trust. In addition, trust was found to have a positive and significant effect on purchasing decisions. The findings also indicate that trust mediates the relationship between social media and e-WOM usage and purchasing decisions in a significant and positive manner. Thus, this study concludes that both social media and e-WOM can directly and through trust encourage purchasing decisions among students. The implications of these findings are relevant for digital marketing strategies that utilize social media and e-WOM to increase consumer loyalty and purchasing decisions.
Pengaruh Perceived Entertainment, Celebrity Effect, Dan Perceived Usefulness di Platform E-commerce terhadap Dorongan Impulsive Buying melalui Attitude Toward Influencer Ads pada Generasi Z di Kota Surakarta Riski Samsiyani; Aniek Hindrayani
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 14 No 1 (2026): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe. v14i1.34071

Abstract

This study aims to examine: (1) the effect of live streaming on Generation Z’s purchasing decisions for local skincare products in Surakarta, (2) the effect of influencer marketing on purchasing decisions, (3) the effect of flash sales on purchasing decisions, and (4) the indirect effects of these variables through purchase intention. The population consists of Generation Z in Surakarta aged 15–This study aims to determine the effect of attitude toward influencer ads on Impulsive Buying; to determine the influence of celebrity effect, influencer credibility, Perceived Entertainment, Perceived Usefulness, and trust on attitude toward influencer ads; to determine the influence of influencer credibility on celebrity effect; to determine the influence of trust on Perceived Usefulness; to determine the influence of attitude toward influencer ads on Perceived Entertainment on Impulsive Buying; to determine the influence of celebrity effect and attitude toward influencer ads on influencer credibility on Impulsive Buying; and to determine the influence of Perceived Usefulness and attitude toward influencer ads on trust on Impulsive Buying. This is a descriptive quantitative study using primary data collection methods obtained from online questionnaires. The population used in this study was Generation Z in Surakarta City. The sampling technique used purposive sampling, resulting in a sample of 398 Generation Z consumers. Data analysis used Partial Least Squares (SEM-PLS) data analysis using the Smartpls 4.0 program. The results of the study indicate a positive and significant effect of attitude toward influencer ads on Impulsive Buying. There are positive and significant effects of celebrity effect, influencer credibility, Perceived Entertainment, Perceived Usefulness, and trust on attitude toward influencer ads. There is a positive and significant effect of influence credibility on celebrity effect. There is a positive and significant effect of trust on Perceived Usefulness. There is a positive and significant effect of attitude toward influencer ads mediating Perceived Entertainment on Impulsive Buying. There is a positive and significant effect of celebrity effect and attitude toward influencer ads mediating influencer credibility on Impulsive Buying. There is a positive and significant effect of Perceived Usefulness and attitude toward influencer ads mediating trust on Impulsive Buying. Keywords: Entertainment, Celebrity, Usefulness, Credibility, Trust
Pengaruh Pembayaran Digital terhadap Konsumsi Rumah Tangga dengan PDB dan Inflasi sebagai Variabel Moderasi Nabila Maharani Zaen; Aniek Hindrayani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.9111

Abstract

This study aims to analyze the effect of digital payments on household consumption with Gross Domestic Product (GDP) and inflation ada moderating variables. Data analysis is conducted using regression with Ordinary Least Square (OLS) estimation method. The research employs as quantitative approach utilizing secondari data obtained from the World Bank. The population of this study comprises all countries worldwide with the sample consists of 101 countries selected through convenience sampling. The results indicate that: (1) Digital payment variables have a positive and significant effect on household consumption. (2) GDP and inflation do not act as moderating variables that strengthen the relationship between digital payments and household consumption.
Co-Authors Afiyah, Nurul Arofah, Gita Apriani Nur Budi Wahyono Dimas Fahrudin, Dimas Fadiyah Luthfiyani Fahimah, Hana Maharani Feri Setyowibowo Fukuda, Takamasa Gita Apriani Nur Arofah Harini Harini Hasanah, Ana Iga Destya Putri Imam Sujadi Jonet Ariyanto Jonet Ariyanto Nugroho, Jonet Ariyanto Jonet Ariyanto, Jonet Kartika Yunita Saputri, Kartika Yunita Khasanah, Faizah Nur Kholifaturrohmah, Ramita Khresna Bayu Sangka Kuswara, Yogi Lelahester Rina Leny Kurnia Oktaviani Leny Noviani Leny Noviani Lestianingrum, Novita Tri Liliyana Ayu Widyaningrum Lina Rifda Naufalin Maulida Niswatul Munawaroh, Maulida Mintasih Indriayu, Mintasih Muhammad Sabandi Muhtar Muhtar Nabila Maharani Zaen Novita Sari Nugroho, Yerikho Bagus Nurcayadi, Fatur Rochman Patni Ninghardjanti Pratiwi Indah Sari, Pratiwi Indah Rahmania, Haya Aqila Riski Samsiyani Salisu, Abduljalal Salman Alfarisy Totalia Salman Alfarisy Totalia, Salman Setyowiboyo, Feri Sigit Santoso Sigit Wahyudi Silky Roudhotus Sa’adah Siswandari Siswandari, Siswandari Siti Aisyah Slamet Subiyantoro Soetarno Joyoatmojo, Soetarno Sonny Galih Gumelar Susantiningrum Trisno Martono Wiedy Murtini Yasyinta Intan Dewayani