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Irsyad Kamal
Universitas Padjadjaran
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Journal : Quantitative Economics and Management Studies

 1 
Analysis of Digital Marketing Strategy in the Era of the COVID-19 Kartika Sari; Asyifa Anandya; Irsyad Kamal; Pandu Adi Cakranegara; Muhammad Aqshel Revinzky
Quantitative Economics and Management Studies Vol. 3 No. 2 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.166 KB) | DOI: 10.35877/454RI.qems898

Abstract

The COVID-19 pandemic significantly affects the advancement of business entertainers in Indonesia. Business entertainers should track down the right technique to make due. One of the procedures during the pandemic is computerized showcasing, which permits business entertainers to advertise their items without being compelled by arrangements during the pandemic. Research on advanced promoting techniques for business entertainers to contend in this pandemic time utilizes subjective strategies with a logical distinct methodology. Expressive exploration is gathering information in light of the elements that help the object of examination. Subjective examination manages thoughts, insights, assessments, convictions of individuals to be contemplated and every one of them can't be estimated by numbers. The motivation behind the review was to discover how the procedures, components, cycles and exercises of business entertainers in utilizing advanced showcasing to contend during the pandemic. The aftereffects of the review show that there have been numerous business entertainers who have utilized advanced showcasing, which is 85%, as a methodology to expand deals and require a comprehension of computerized promoting. In view of exploration investigation, business entertainers who have utilized advanced showcasing can make due and even increment deals without depending on traditional stores.
Co-Authors A. Malik Fajar Abdul Rosid Adhadian Akbar Adinugroho, Wahyu Catur Adzka Rosa Sanjayyana Agung Anggara Rudini Agus Santoso Amalis Karisma Amaliya Shofiana Andi Salamah Andreas Recki Prasetyo Anindita Nirkin Maheswa Aprih Santoso Arida Susilowati Iswanto Arif Rahman Ariyanto M Arrofaha, Nawwall Asyifa Anandya Athallah, Muhammad Ariq Baiq Farhatul Wahidah Bastanta Prawira Tarigan Cakranegara, Pandu Adi Carmeline, Benedicta Christina Cattleya Rejito Chitra Indah Sari Choeriyah, Siti CNAWP, Rizal Perlambang Cuk Jaka Purwanggono Darmawanto Darmawanto Deru R Indika (Universitas Padjadjaran - Indonesia) Desty Hapsari Kirana DEWI SARTIKA Dj, Arifhan Ady Etty Susilowati Farhany Richas Fathimah Azzahra Rahadian Fifi Gus Dwiyanti Fitria Sari Hapsari Widayani Hasan Basri Hety Devita ISKANDAR ZULKARNAEN SIREGAR Iwan Setiawan Jamaludin, Endang Johnny Chandra Joval Ifghaniyafi Farras Judijanto, Loso Komalasari, Ika Kurnia Khafidhatur Rafiah Kurnia Khafidhatur Rafiah KUSUMADEWI SRI YULITA Latifa Mischa Saqina Layyinaturrobaniyah Lukman Hakim M. Aqshel Revinzky M. Chairul Ihsan Matthew Olufemi Adio Medeilia Bernike Br Ginting Miradji, Moh. Afrizal Miswari Miswari Muhamad Aqshel Revinzky (Universitas Padjadjaran - Indonesia) Muhammad Aqshel Revinzky Muhammad Aqshel Revinzky Nizar Muhammad Hisyam Nadhir Muhammad Rispan Affandi Muhammad Rizki Perdana Nur Hayati Pandu Adi Cakranegara Prihastuti, Asepma Hygi Putra, Agus Rachmat, Henti Hendalastuti Rahlana Shidiq Azqar Ratih Pratiwi Rd. Rifqi Dwisanto Rini Armin Riri Cornellia Rizkiati Khasanah Rizky Ramadhan Rosari, Renya Safaruddin Saipul Al Sukri Salim Diarra Siska Yuli Anita Sonia Sischa Eka Putri Sulwani Husna Afrizal Sunu Widianto Supriyanto Susila, Susila Susilo Surahman Syaputra, Dhika Tuti Dharmawati Tuti Dharmawati Ubbadul Adzkiya' Yudi Azis Zet Ena