Article Per Year (5 Year)
p-Index From 2020 - 2025
6.249
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata SEEIJ (Social Economics and Ecology International Journal) YUME : Journal of Management Jurnal Mantik JURNAL MANAJEMEN Tourism Scientific Journal Business Journal : Jurnal Bisnis Dan Sosial Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat eScience Humanity Journal Jurnal Pemberdayaan Pariwisata Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu International Journal of Applied Sciences in Tourism and Events SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development NHI Hospitality International Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Jornal Of Tourism Sciences (Toursci) Dharma: Jurnal Pengabdian Masyarakat IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Rahmat Ingkadijaya
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SEEIJ (Social Economics and Ecology International Journal)

 1 
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
Co-Authors Adhi Trirachmadi Mumin Agus Maulana Aldora, Mega Amrullah Amrullah Angela, Patricia Naomi Anggara, Ary Anis Darsiah Anjarani, Puti Minang Arafaf , Willy Ardiansyah, Syauqi Boediman, Surya Fadjar Bunasor Sanim Chotibul Umam Chotibul Umam Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Doni Muhardiansyah Elissa Letsoin Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Ferdi Emansyah Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Haryono, Joko Heddy Shri Ahimsa Putra FIB UGM Heddy Shri Ahimsa Putra FIB UGM Heny Ratnaningtyas Heny, henyratnaningtyas Hera Oktadiana Hera Oktadiana, Hera Husain Habibie, Fachrul Irfal Janianton Damanik - FISIP UGM Janianton Damanik - FISIP UGM Janu Dimas Permadi Jason, Jason Kusnedi, Rahmat Lasut, Flavina M.O Linda Desafitri RB Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mulyani, Irma Myrza Rahmanita Nopirin - FEB UGM Nopirin - FEB UGM Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Nurlatifah Ismail Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Pelliyezer Karo Karo Permatasari, Mustika Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Qur'ani, Jasmine Rachman, Arief Faizal Rahayu, Nurti Rahmat Indra Pratama Anom Ratu Balqis, Linda Desafitri Reinaldilas, Reinaldilas Riky Ramadani Prabowo Rosadi, Hadori RR. Ella Evrita Hestiandari Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Sheila Canistha Angelina Sri Mariati Sudjana, I Made Tania, Luthfia Renalda Tofiani, Sandra Vienna Artina Sembiring, Vienna Artina Willy Arafah Willy Arafah, Willy Yudian, Rais A Yulius, Kevin G Zitao, Liu