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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata SEEIJ (Social Economics and Ecology International Journal) YUME : Journal of Management Jurnal Mantik JURNAL MANAJEMEN Tourism Scientific Journal Business Journal : Jurnal Bisnis Dan Sosial Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economy, Education and Entrepreneurship (IJE3) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat eScience Humanity Journal Jurnal Pemberdayaan Pariwisata Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu International Journal of Applied Sciences in Tourism and Events SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Journal of Management and Administration Provision Jurnal Indonesia Sosial Teknologi Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development NHI Hospitality International Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Jornal Of Tourism Sciences (Toursci) Dharma: Jurnal Pengabdian Masyarakat IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Rahmat Ingkadijaya
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Journal : Jurnal Manajemen dan Agribisnis

 1 
PERAN ANGGOTA KELUARGA DALAM PEMILIHAN RESTORAN DI KAWASAN PUNCAK, KABUPATEN BOGOR Rahmat Ingkadijaya; Bunasor Sanim; Agus Maulana
Jurnal Manajemen & Agribisnis Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.42 KB) | DOI: 10.17358/jma.4.2.57-66

Abstract

The purpose of this research are (1) to analyze the roles of familiy members in choosing restaurant, (2) to analyze restaurant attributes perceived as the most important one by each family members, and (3) to make managerial recommendation for marketing restaurants in Puncak area, Bogor Regency. This research used descriptive method and involved 141 respondents. The respondents were members of family who were eating in restaurants along street in Puncak area were result showed that children is roles were as initiator, gatekeeper, dan influencer. The roles of mother  were more flexible because she had roles as initiator, gatekeeper, influencer and decider. Father had only one role but very important that was as decider. Restaurant attributes that became priority were taste of food and beverage, food hygien and sanitation, and the cleanliness of restaurant. Perception of father, mother, and children about those attributes were the same.
Co-Authors Adhi Trirachmadi Mumin Agus Maulana Aldora, Mega Amrullah Amrullah Angela, Patricia Naomi Anggara, Ary Anis Darsiah Anjarani, Puti Minang Arafaf , Willy Ardiansyah, Syauqi Boediman, Surya Fadjar Bunasor Sanim Chotibul Umam Chotibul Umam Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Doni Muhardiansyah Elissa Letsoin Emenina Tarigan, Emenina Emier Osman, Ismeth Ervina Taviprawati Fachrul Husain Habibie, Fachrul Husain Ferdi Emansyah Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Haryono, Joko Heddy Shri Ahimsa Putra FIB UGM Heddy Shri Ahimsa Putra FIB UGM Heny Ratnaningtyas Heny, henyratnaningtyas Hera Oktadiana Hera Oktadiana, Hera Husain Habibie, Fachrul Irfal Janianton Damanik - FISIP UGM Janianton Damanik - FISIP UGM Janu Dimas Permadi Jason, Jason Kusnedi, Rahmat Lasut, Flavina M.O Linda Desafitri RB Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mulyani, Irma Myrza Rahmanita Nopirin - FEB UGM Nopirin - FEB UGM Novita Widyastuti, Novita Nurbaeti Nurbaeti Nurbaeti Nurlaila, R. Nirmalasari Nurlatifah Ismail Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Pelliyezer Karo Karo Permatasari, Mustika Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Qur'ani, Jasmine Rachman, Arief Faizal Rahayu, Nurti Rahmat Indra Pratama Anom Ratu Balqis, Linda Desafitri Reinaldilas, Reinaldilas Riky Ramadani Prabowo Rosadi, Hadori RR. Ella Evrita Hestiandari Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Sheila Canistha Angelina Sri Mariati Sudjana, I Made Tania, Luthfia Renalda Tofiani, Sandra Vienna Artina Sembiring, Vienna Artina Willy Arafah Willy Arafah, Willy Yudian, Rais A Yulius, Kevin G Zitao, Liu