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M. Iqbal
Biology Education Departement, UIN Syarif Hidayatullah Jakarta
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Journal : JUDICIOUS: Journal of Management

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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Keputusan Pembelian Konsumen pada Restoran Jepang Ale's Place Cipoho Sukabumi Mintawati, Hesri; Desianti, Lisa Chandrasari; Sonia, Citra; Abdurrahman, Abdan; Iqbal, M.
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1855

Abstract

This study examines the influence of service quality and location on consumer purchasing decisions at Ale's Place Japanese restaurant, Cipoho, Sukabumi. Service quality, which includes service speed, staff friendliness, and cleanliness, as well as the restaurant's strategic location, are important factors that can influence customer satisfaction and loyalty. This study used qualitative methods with data collected using observation, interview, and documentation techniques to consumers who have made at least one purchase in the last six months. The results of the study show that good service quality can significantly increase customer satisfaction and encourage repeat purchases. Although the location of the restaurant is not entirely strategic, the uniqueness of the concept and quality of service still attract customers. Therefore, Ale's Place should focus on improving service quality and consider additional factors such as price and promotion to retain and attract more customers.
Co-Authors A. K. Supriatna A. Sofyan Abdurrahman, Abdan Absa, Munzir Adabi, M. Wasil Adi Setiawan afif, muhammad faris Agustan, Tengku Juhri Ahmad Mustafa Al-Farizi, Salman ALAM, BRAMANTIO SYAHRUL Alchalil Alchalil ALFADHLIH, M. ILYAS AMARULLAH, LUTHFY FAHLEVI Anggraeni, Nuha Desi Arifin, Muh Zainul Azkiya, Azka Al Dabet, Abubakar Daeng Ayub Danil, M. Faisal Danu, M. Daulay, Adelia Natasya Disfa Lidian Handayani E. Mahardini, E. Eko Sasmito Hadi Eli Susanti Erdianto Effendi Erniati Bachtiar Fajriawati FANI, JUNIOR AL Fatimah, Zahra Nurul Fausany, Fitri Fazri, M. Fazzan Fazzan, Fazzan Ginting, Muhammad Raziq Gusty, Sri Habsyah, Ade Hartawan, Liman Hasibuan, Yogi Ramadan Arifin I.K.A.P. Utama insani, Khairil Irina, Irina Kartika Iskandar Iskandar Ismail Marzuki Ismail Nasution Khairunnisa, Najla Latifah Latifah Lisa Chandrasari Desianti Litriani, Erdah Lubis, Jainuar Amarullah Lubis, Yasir Arafat Rawy Lukman, A. Ismail MAFTUKHATUSOLIKHAH MAFTUKHATUSOLIKHAH MAHARDHIKA, M. KEVIN Maratus, Maratus Soliha MAULANA, KEINDRA BAGAS Miftahul Khoir, Muhammad Ayyub Mingka, Asrawi Fahmi Mintawati, Hesri Mufti, Rijalul Muhammad Chaerul Muhammad Nur Mustangin Mustangin N. Anggriani, N. Nasution, Dinda Pradina nugraha, noviyanti Nugroho, Dimas Akbar Nurbaeti, Annisa Nuryalsa, Sefina P. D. A. Putra, P. D. A. Padli Padli Pakpahan, Rayhan Maulana Pane, Sri Gustina Panjaitan, Rayzul Parlindungan Manik Phitaloka, Tri Indah Pohan, Maulana Jd Al Tito POPPY INDRAYANI, POPPY Pratama, Angga Rusrian Pratomo, Nardi PURBA, ADRICO ALEXANDER Putri, Delinda Auralia R. Wahyuningtias, R. Rakhmat, Galih Ashari Ramadhan, Bertha Zulmiadi Rangkuti, Sella Aprilia Sari Redi Pirmansyah RIDJALI, M. RANGGA Rinol Sumantri Rismaini, Baiq Samuel Samuel Sari, Sheptya Mayang SBASTIO, M. RAVLI Siahaan, Abdurrahman Silfia, Dwi Azziatus Simamora, Yoshua Siti Rahmah Sonia, Citra Suheri, Tatang Suheri, Tatang Sujianto Sujianto Suriati, Suriati Trisnawati, Alinda Dewi Utami Dyah Syafitri Vega, Iliana Patricia Wahyuningtyas, Retno Wan Asrida Y. Herlanti Y. Mardiati, Y. Yahring, Adinan Zikri Rahmani Zulham, Ridho Muhammad