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THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND CUSTOMER PERCEIVED VALUE IN CREATING CUSTOMER LOYALTY IN HALAL CERTIFICATE OF MUI ON COSMETIC PRODUCT: An Empirical Study on Customer of Wardah Cosmetics in Malang Absharina, Rastra Atika; Irawanto, Dodi Wirawan
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to examine the influence of Brand Image, Brand Trust, and Customer Perceived Value in creating Customer Loyalty in Halal Certificate of MUI on Cosmetic Product. The use of these variables enables the writer to observe customers of Wardah Cosmetics in Malang. In order to know the relationship among variables, a regression analysis, F-test, and t-test were applied. The samples in this research are the Muslim customers of Wardah Cosmetics in Malang who purchase the product twice and more. The sampling technique used was a purposive sampling involving 122 respondents. Brand Image, Brand Trust, Customer Perceived Value, and Customer Loyalty were tested using validity test, reliability test, and classical assumption test. The hypothesis testing used F-test and t-test to analyze the data used in Multiple Linear Regression Analysis. The multiple regression analysis result shows that Brand Image, Brand Trust, and Customer Perceived Value have significant effect simultaneously and partially toward Customer Loyalty. The dominant test shows that Brand Image is the most dominant variable influencing the Customer Loyalty. The result of this research can be applied in Marketing Strategy. The company should retain the image, trust, and value of product with halal image in order to always have a positive image on the customers’ eyes which later can influence their loyalty. Keywords: Brand Image, Brand Trust, Customer Loyalty, Customer Perceived Value, Halal Certificate of MUI
Value Driven Growth Mindset and Value Driven Fixed Mindset? Tambun, Toronata; Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.1

Abstract

This article explores the integration of growth and fixed mindsets with ethical considerations and primal instincts, offering a fresh perspective on understanding human behaviour, especially in studying organizational behaviour. The motivation behind this exploration is to extend Carol Dweck's mindset theory by incorporating moral and instinctual dimensions, addressing a gap in how these mindsets intersect with ethical decision making that motivated behaviour in organization. The primary method involves constructing a 2x2 matrix that categorizes individuals based on their mindset (growth or fixed) and their tendency to either uphold ethical and moral principles or succumb to primal brain stem impulses. This matrix serves as a tool to elucidate the complex interaction between cognitive orientations and ethical or instinctual drives. For the organizational behaviour, these comprehensive framework, highlights the nuanced relationship between mindset typologies and ethical or primal inclinations, proposing that behaviour is a product of this multifaceted interaction in the interaction of individual in organization. The article concludes with insights on how this integrated approach can enhance our understanding of human actions and decision-making processes.
The Importance of Understanding Civil Servant Voice Behavior in Preparing to Indonesia's New Capital Relocation Irawanto, Dodi Wirawan; Novianti, Khusnul Rofida; Azzuhri, Misbahuddin
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.6

Abstract

The study attempts to reveal how civil servant employee voice conduct should be raised by their supervisor in order to make the relocation process of Indonesia's capital from Jakarta to Ibu Kota Nusantara (IKN)- the new name of Indonesia new capital successful. Using a qualitative approach, interpretative phenomenological analysis with an in-depth semi-structured interview is used in this study to explore in detail how participants are making sense of their personal perception regarding their movement to the IKN. The findings of this study found several important factors that are taken into consideration by civil servants in facing the relocation process to IKN, namely the support of family and partners, availability of infrastructure (accessibility to quality education, public services, transportation, and health facilities), accessibility of information, open socialization. and sustainable, as well as the role of leaders in bringing about change.
The Influence of Incentives and Career Development on Employee Retention Aulia, Zahwa Hawa; Irawanto, Dodi Wirawan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.22

Abstract

Objective study This is for measure influence incentive and development career to retention employee on Division Marketing PT GDN Jakarta Center. The Respondent is the division 's 89 employees were selected through purposive sampling; Which the amount counted use formula Slovin. Data collected from questionnaire and analyzed use multiple linear regression in SPSS version 27 for Mac. Research This find that incentive influential positive and significant to retention employee, development career influential positive and significant to retention employees, and that incentives and development career in a way simultaneous influential significant to retention employee.
The Effects of Job Stress and Job Satisfaction on Turnover Intention Azizah Belva Evan Syabani; Irawanto, Dodi Wirawan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.23

Abstract

This study aims to analyze the effects of job stress and job satisfaction on the turnover intention of outsourcing employees at PT Swakarya Sinar Sejahtera. Turnover intention, defined as employees' tendency to leave the company, negatively impacts work efficiency and organizational performance. This quantitative study collected data through a survey involving a total population of 135 outsourcing employees, using distributed questionnaires. The examined variables are job stress as the first independent variable, job satisfaction as the second independent variable, and turnover intention as the dependent variable. The validity and reliability tests were conducted to ensure the accuracy and consistency of the data. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were performed using SPSS version 25 software. The data analysis was performed using multiple linear regression to assess the relationships between the variables. The results indicate that job stress significantly and positively affects turnover intention, while job satisfaction significantly and negatively affects turnover intention, and the interaction between job stress and job satisfaction was found to have a significant impact on turnover intention. This study concludes that managers should focus on managing job stress among employees and enhancing their job satisfaction to reduce turnover intention.
Employer Brandıng on Brand Cıtızenshıp Behavıor: Explorıng the Medıatıon of Brand-Person Fıt and Brand Commıtment Safitri, Rini; Do, Ben Roy; Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 1 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.01.3

Abstract

In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer branding may also make the employee live with the brand, called brand citizenship behavior. Using data collected from employees of a largest telecommunication company in Indonesia, the present study explores the relationship between employer branding and brand citizenship behavior, with brand-person fit and brand commitment as possible mediators. Data was collected by online questionnaire and processed using Amos. Results show employer branding influences brand citizenship behavior either directly or indirectly through brand commitment, but not through brand-person fit.
Organizational Justice and Affective Organizational Commitment: Mediated by Organizational Trust and Perceived Organizational Support Hayunintyas, Ruri Fitria; Do, Ben Roy; Sudiro, Achmad; Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 3 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.006.03.4

Abstract

Organizational justice refers to employee perceptions of fairness of treatment by the organization, and their behavioral reactions to this justice. Based on social exchange theory, one consequence of organizational justice is organizational trust, the willingness to invest one's resources in a relationship resulting from positive expectations as a consequence of previous interaction. Another consequence of organizational justice is perceived organizational support (POS), the extent to which employees feel their contribution is valued by the organization, and the organization cares about their well-being and gives fair treatment. All three variables may contribute to affective organizational commitment. To test the mediation of organizational trust and POS, 188 valid questionnaires were analyzed in a large company of poultry industry in Indonesia. All research hypotheses were supported, where it is practically important that organization in this context to address the practice of organizational justice with the support of organization in term of trust and managerial support in creating organizational commitment.
Aligning Management Research in Asia-Pacific Region: an Indonesian Perspectives Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 3 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.007.03.4

Abstract

This notes discuss fundamental issues regarding future research on management research in Asia-Pacific, from Indonesian scholars point of view. In order to meaningfully introduce these issues, it begin with an overview of  management research in Asia-Pacific – specifically research published in this journal, that  briefly covering some of the similarities and differences between Asian and Western management approaches. The focus of this essay rely on the identification of fundamental issues describes in the introduction section that captured relationships between management concepts being studied. This essay end with further argue that for such an approach to be viable, fundamental  issue in the philosophy issue underlying the importance of the research as well as the trend in using sophisticated statistical tools that heavily questioning the possible implication of the research in the practical arena.
Unexpected and Habit Driven: Perspectives of Working from Home during the Covid-19 Pandemic Irawanto, Dodi Wirawan
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.1

Abstract

No one in the world are expecting this Covid-19 pandemic, impacting mostly on the healthy issue, economic issue, social issue and much more that human being never thought about it. In the white cellar worker, working from home now is a necessity, not just about bringing work to home but many issues raise during this working condition. One of the issues raises is about productivity. For workers that used to work remotely using technology they don’t feel any issues, however, on the others hand for those just enter this new work style, it might be a problem. Telecommuting work have been getting popularity in the late 1980s, mostly this way of work is in respond to many issues in the develop country. As it may too early to conclude where telecommuting and work from home is an apple to apple comparison, as far as the research done in the past, it may can be concluded that  the essence is the same. However, little research have been done in the past decade for looking at the telecommuting productivity especially the developing countries. This unexpected event (Covid-19) forces white cellar worker working from home, regardless what type of organization they work for. It may create new work habit, perhaps promote work life balance better for some, or maybe on the other hand bring new productivity issues. It is important in this occasion, that APMBA will open special issue for August 2020 issue to encourage scholars around the world to submit their paper consist of ideas regarding working from home issues. With this editorial note, I would like also to congratulate four paper that addressing marketing, entrepreneurship, operation  and finance issue resulted from the 3rd AICMBS conference which was held in October 2019 that coloring the research dissemination through this scholarly venue.
Pandemic Leadership: Lessons from Bali Tourism Sector Approach to Covid-19 Irawanto, Dodi Wirawan; Yuana, Pusvita; Novianti, Khusnul Rofida; Satwika, I Putu
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.2

Abstract

The current coronavirus outbreak is extraordinary within the toursim industry. It is the first pandemic of such magnitude to strike in modern toruism word when the world is more connected than at any previous moment in history. COVID-19 has generated unusual circumstances around the world, causing  tourism sector with “Business as Usual” to be disrupted, and everyone has accepted a new normal life using strict health protocol. The impact of the coronavirus (COVID-19) generated an economic and social shock, which will likely transform how people live and work, as well as how industries and organizations operate not to mention the tourism sector. This paper aims to analyze the leadership approach of the Indonesian government in the Bali tourism sector, which is the sector that produces the highest contribution to national income for Indonesia which has suffered the heaviest blow as a result of the Covid-19 pandemic.