Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : DIKSI

RESENSI BUKU: READING TO LEARN IN THE CONTENT AREAS Syamsi, Kastam
Diksi Vol. 13 No. 2: DIKSI JULI 2006
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v13i2.6478

Abstract

Resensi BukuREADING TO LEARN IN THE CONTENT AREAS(Judy S. Ricahrdson, Raymond E. Morgan, & Charlene Flener, Sixth Edition, 2006,Belmont CA: Thomson Higher Education, xxi, 501 pp.)
PERANG TARIF DALAM INDUSTRI LAYANAN JASA TELEPON SELULER: ANALISIS WACANA IKLAN OPERATOR TELEPON SELULER DI MEDIA MASSA Syamsi, Kastam
Diksi Vol. 16 No. 1: DIKSI JANUARI 2009
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.482 KB) | DOI: 10.21831/diksi.v16i1.6570

Abstract

As a product of media, advertisements in both print and electronic media withtheir hegemony are made to persuade readers or listeners to act as the advertisements wish,namely buying the advertised products. Based on an analysis of mass media, inadvertisements by cellular phone operators, there is a price war as a strategy to attractconsumers. Each cellular phone operator tries to show an image that the company offersthe lowest price. This may influence and deceive consumers as the party that is forced touse the company's service. In practice, an offer with a low price usually needs a conditionand requirement that consumers have not known before. Therefore, it is necessary thatconsumers should be selective and critical in digesting an advertisement made by a cellularphone operator offering a low price.Keywords: advertisement, cellular phone operator, mass media