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Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Gula Merah pada Pedagang di Kecamatan Kusan Hulu Chairani, Tri Buana Tungga Dewi; Ratumbuysang, Monry Fraick Nicky Gillian; Setiawan, Ananda; Bahar, Syaripudin
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p440-448

Abstract

The study aims to analyze the marketing strategy of brown sugar sales to traders in Kusan Hulu District. This study uses a qualitative descriptive method. The results showed that the marketing strategies used by respondent 1, respondent 2, and respondent 3 were as follows: 1) The three sellers offered the same product, namely brown sugar without variants, 2) The price offered varied between Rp. 10,000 to Rp. 12,000 per pack, 3) The production site was at home, while marketing was done at home and in the market, 4) Promotion by Ibu Jamah and Ibu Nor Jannah is done by word of mouth, while Ibu Sari Ratna has started using social media as a means of promotion, 5) Each seller provides friendly and good service to consumers, as well as fast and thorough in handling requests, which increases customer satisfaction, 6) Each seller facilitates the ordering and payment process for consumers, 7) Each seller provides an attractive product display to attract the attention of consumers.
Peran Digital Marketing Berbasis Media Sosial Untuk Meningkatkan Volume Penjualan dan Mencapai Keberhasilan Usaha Rusmalia, Nenda; Ratumbuysang, Monry Fraick Nicky Gillian; Setiawan, Ananda; Supriyanto, Supriyanto
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p458-467

Abstract

This study aims to analyse the effect of social media-based digital marketing on increasing sales volume and business success of MSMEs in Banjarbaru City. The problem is focused on the high failure rate experienced by MSMEs, so efforts are needed to increase the sales volume of MSMEs through social media-based digital marketing and achieve business success. The research method used is descriptive research with a quantitative approach. The sample was taken using purposive sampling technique as many as 168 MSME players in Banjarbaru City. Data collection techniques through observation, interviews and questionnaires to MSME actors and by taking references from journals, books and other relevant sources. Data analysis in this study was carried out using descriptive statistical analysis, path analysis, classical assumption analysis, simple regression analysis and partial test (t-test). The results showed that there is a positive influence between social media-based digital marketing on sales volume and business success of MSMEs in Banjarbaru City.
Pengaruh Lingkungan Keluarga dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Melalui Self Efficacy Pada Mahaasiswa Jurusan Ilmu Pengetahuan Sosial Saleh, Muhammad Aditya; Ratumbuysang, Monry Fraick Nicky Gillian; Hasanah, Mahmudah; Harahap, Alfi Fadhilah Hakim
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p404-415

Abstract

This study aims to analyze the effect of Family Environment and Entrepreneurship Education on Entrepreneurial Interest through self-efficacy in Students of Social Science Department. The data were collected through observation and questionnaires and analyzed with a quantitative descriptive approach. The subjects in this study were students majoring in Social Sciences. The population used in this study amounted to 847 respondents, with a sample of 271 respondents. The analytical tool used is Structural Equation Modeling (SEM) using SmartPLS version 3.0 software. The results showed that there is a significant influence directly between the family environment, entrepreneurship education, and self-efficacy on entrepreneurial interest of students majoring in social science FKIP ULM. And there is an indirect influence between the family environment and entrepreneurship education on the entrepreneurial interest of students majoring in social science FKIP ULM through self efficacy as an intervening variable.
Pengaruh Peran Koperasi Dalam Menumbuhkan Jiwa Kewirausahaan Pada Pengurus Dan Anggota Koperasi Sekolah SMAN Banjarmasin Yanti, Yuli; Ratumbuysang, Monry Fraick Nicky Gillian; Rizky, Maulana; Suratno, Suratno
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p394-403

Abstract

This study aims to analyze the influence of the role of cooperatives in fostering the entrepreneurial spirit, especially in the administrators and members of school cooperatives in SMAN Banjarmasin City. The research method used is descriptive research with a quantitative approach. Samples were taken using purposive sampling technique as many as 163 people consisting of administrators and members of school cooperatives. Data collection techniques through observation, interviews and questionnaires to administrators and members of school cooperatives and by taking references from journals, books and other relevant sources. Instrument analysis in this study used the Rasch Model. Data analysis in this study was conducted using descriptive statistical analysis, classical assumption analysis, simple regression analysis and partial test (t-test). The results showed that there was a positive influence between the role of cooperatives on the entrepreneurial spirit of the administrators and members of school cooperatives in Banjarmasin City High School.
Dampak Literasi Keuangan, Gaya Hidup Hedonis, dan Locus of Control Terhadap Perilaku Keuangan Mahasiswa Universitas Lambung Mangkurat Putrie, Rizky Maharani; Ratumbuysang, Monry Fraick Nicky Gillian; Rizky, Maulana; Setiawan, Ananda
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p365-374

Abstract

This research aims to analyze the impact of Financial Literacy, Hedonic Lifestyle, and Locus of Control on the Financial Behavior of Lambung Mangkurat University Students. This problem focuses on the low level of financial literacy among students, which is exacerbated by a hedonistic lifestyle culture. As a result, students have a low locus of control, which causes less wise financial behavior. Data was collected through observation and questionnaires, then analyzed using a quantitative descriptive approach. The subjects of this research were students at Lambung Mangkurat University. The research with a sample of 260 respondents. The analysis tool used is Structural Equation Modeling (SEM) with SmartPLS version 3.0 software. The research results show that there is a positive impact between Financial Literacy, Hedonic Lifestyle, and Locus of Control on the Financial Behavior of Lambung Mangkurat University Students.
Pengaruh Pengetahuan Investasi Dan Modal Minimal Terhadap Minat Investasi Saham Mahasiswa Pendidikan Ekonomi FKIP ULM Aida, Nur; Rizky, Maulana; Setiawan, Ananda; Ratumbuysang, Monry Fraick Nicky Gillian
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p358-364

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan investasi dan modal minimal terhadap minat investasi saham mahasiswa Pendidikan Ekonomi FKIP ULM. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Subjek dalam penelitian ini adalah mahasiswa Program Studi Pendidikan Ekonomi di FKIP ULM. Sampel yang digunakan berjumlah 136 mahasiswa dengan teknik pengambilan sampel probability sampling. Teknik pengumpulan data menggunakan wawancara, kuesioner, riset kepustakaan dan dokumentasi. Analisis data menggunakan analisis linier berganda. Hasil penelitian menunjukan variabel pengetahuan investasi berpengaruh terhadap minat investasi saham. Semakin tinggi pengetahuan investasi mahasiswa maka minat investasi saham akan semakin tinggi. Variabel modal minimal berpengaruh terhadap minat investasi saham mahasiswa. Semakin kecil modal minimal yang diperlukan untuk memulai investasi maka minat investasi saham mahasiswa akan semakin tinggi. Secara simultan pengetahuan investasi dan modal minimal berpengaruh terhadap minat investasi saham mahasiswa. Semakin tinggi pengetahuan investasi dan diiringi dengan modal minal investasi yang rendah mengakibatkan minat investasi saham mahasiswa semakin tinggi.
Development of Learning Video to Introduce Panting Musical Instrument in Bina Desa Program Anjir Pasar Kota II Rizki, Ahmad Naufal; Ratumbuysang, Monry Fraick Nicky Gillian; Utama, Agus Hadi; Mansur, Hamsi
Vidya Karya Vol 38, No 2 (2023)
Publisher : FKIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jvk.v38i2.17320

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The development of a Panting Music learning video in the MBKM Bina Desa Independent Program of FKIP ULM 2022 in Anjir Pasar Kota II Village aims to produce a product in the form of a Panting Music instrument introduction video learning media and describe the feasibility of the developed learning video. The 4D development model includes the Define, Design, Develop, and Disseminate phases. The researcher employed data collection techniques for this development, including structured observations, unstructured interviews with the village chief, questionnaires systematically distributed to the experts and participants, and documentation in photos to complement the research data. Data analysis was conducted quantitatively and descriptively. The developed media went through stages of validation, with the language validated by a language expert with a "Very Feasible" assessment category at a 95% rating, media validation by a media expert with a "Feasible" assessment category at an 85% rating, and content validation by a subject matter expert with a "Feasible" assessment category at an 80% rating. The next phase involved testing the media with students, resulting in a "Very Feasible" student responses category at a 92% rating, indicating that students could recognize and learn to play the Panting Music instrument.
Development of Flip Book-Based Cooperative Training Module to Enhance The Creative Character of Cooperative Administrators Jayadi, Ahmad; Ratumbuysang, Monry Fraick Nicky Gillian; Satrio, Adrie; Mansur, Hamsi
Vidya Karya Vol 39, No 1 (2024)
Publisher : FKIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jvk.v39i1.18276

Abstract

Cooperatives play a key role in supporting the growth and progress of micro, small, and medium enterprises (MSMEs) in various economic sectors. Training can be done to develop the quality of human resources, including training and developing the creative way of thinking of cooperative administrators. This research aims to produce a flip book-based cooperative training module to improve the creative character of cooperative administrators. The research method used is research and development. The modified model used is the ADDIE design. Evaluation by experts and individual trials of the training module resulted in recommendations for revision, receiving a rating of "very good." Research data came from 23 representatives of cooperative administrators who participated in the training, with small group test results also reaching the "very good" category. Data collection was carried out through interviews, group discussions (FGD), consultation with experts, and the distribution of questionnaires. The results of the field trial showed that the flip book-based training module significantly improved the creative thinking abilities of the training participants. Thus, the research results conclude that the flip book-based cooperative training module has been tested for its feasibility and can be effectively used in basic training for cooperative administrators to improve creative character. The increase in creative character can be seen from comparing the pre-test and post-test scores of the training participants. The average pre-test score for training participants before using the flip book-based training module media was 7.36, while the average post-test score for training participants after using the flip book-based training module was 8.23. The students' pre-test and post-test gain test results obtained a score of 69.35% in the "quite effective" category. The increase in creative character can also be seen from the results of the creative character questionnaire for cooperative administrators, which had a percentage value of 81.25% or was categorized as very strong. This means there is a very strong increase in the creative character of cooperative management after attending the training.
Designing Flexibility, Accessibility, and Independent Learning through the Use of Hyperapp Blended Learning Module Mansur, Hamsi; Mastur; Monry Fraick Nicky Gillian Ratumbuysang; Fitria Yuniarti
Jurnal Komunikasi Pendidikan Vol 8 No 1 (2024): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v8i1.5015

Abstract

The quality of e-learning is determined by two factors, learning resources and the learning processes. However, sometimes the main factor behind the low quality of e-learning is the lack of teachers in creating the learning process. E-learning ranges from "adjunct" to "blended/hybrid" to "full online." Therefore, this research attempts to analyze the use of the hyperapp module for blended learning as a guide for teachers in designing flexibility, accessibility, and independent learning. The method used in this research is literature study. This hyperapp blended learning module provides clear and practical guidelines to teachers on integrating ICT, designing a rich learning experience, enhancing flexibility and accessibility of learning, and fostering students' self-directed learning. The research findings indicate that the conclusion drawn from this research is that the use of the hyperapp module equips teachers with good skills in designing blended learning, making the created learning flexible, accessible, and fostering independent learning. This conclusion is supported by various findings from previous research conducted by other researchers. The contribution of this research can provide insights that the use of the hyperapp module becomes more effective, relevant, and supportive of student development in this digital era.
The Nexus Between The Character Of Independence And Entreprenuership Learning Subject: Case Study Faculty Of Training And Education Lambung Mangkurat University Adawiyaha, Raudatul; Ratumbuysang, Monry Fraick Nicky Gillian; Hasanah, Mahmudah; Atmono, Dwi
INOVATOR Vol 12 No 1 (2023): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i1.17617

Abstract

The issues that can be formulated based on the context mentioned above are as follows: 1. How is the description of the character of independence and entrepreneurship learning in FKIP students at Lambung Mangkurat University? 2. Is there a relationship between the character-building of student independence and entrepreneurship learning? This study aims to analyze the relationship between the character of independence with entrepreneurship learning courses: a case study of the Faculty of Teacher Training and Education, Lambung Mangkurat University. The method used in this research is a descriptive quantitative approach using ex post facto method. The research subjects consisted of 338 students from all students of the Faculty of Teacher Training and Education Banjarmasin who had taken entrepreneurship courses, data collection techniques using online questionnaires for validity and reliability tests, data analysis using descriptive analysis techniques and simple linear correlation. Based on the results of the study, it shows that the relationship between the formation of student independence character with entrepreneurship learning at Lambung Mangkurat University as a whole is still relatively low. This is obtained from the correlation coefficient value of 0.336 with a significance value/p-value of 0.000, because the significance value of p t table 1.967, so it can be concluded that H1 is accepted which means there is a relationship between Character Independence (X) and Entrepreneurship Learning (Y). Future research is expected to provide deeper knowledge and explore further the character of independence in building student relationships. This research is considered different from existing research and is the latest research that combines two variables, namely the character of independence and entrepreneurship learning.
Co-Authors - Jainab - Watni ., Suratno AA Sudharmawan, AA Achmad Mustofa Adawiyaha, Raudatul Adriana Floretta Ayuningrum Adrie Satrio Aji, M Restu Akmal, Muhammad Fahmi Alfi Fadhilah Hakim Harahap Alfina Damayanti Aliyah A. Rasyid Amima, Sharfina Puteri Ananda Setiawan ANANDA SETIAWAN Ananda Setiawan Ananda Setiawan Annida Zulfa Annisa Annisa Assyauqi, Mohamad Iqbal Astuti, Dita Dhea Atmono, Dwi Aulia, Ana Bahar, Syaripudin Baseran Nor Baseran Nor Bella, Tania Azahrah Salsa Chairani, Tri Buana Tungga Dewi darwis darwis, darwis Dasim Budimansyah Della Sapitri Devita Oky Fiara Dhea Astuti Dony Saputra Dwi Atmono Dwi Atmono Dwi Atmono Encep Syarief Nurdin, Encep Syarief Fahrizi, Reza Faravy, Diva Syahreyza Fauziah, Ririn Fazrin, Muhammad Fitri, Annisa Norhayati Fitria Yuniarti Hadi, Rizali Hamsi Mansur Hamsi Mansur Hasanah, Mahmudah Haudi, Akhmad Husaini, Fahry Iffansyah, Muhammad Inayah, Emma Nur Irwa Rahima Iskandar, Rizal Jayadi, Ahmad Jayawarsa, A.A. Ketut Jumriani, Jumriani Kamaliah, Nurul Kamila, Syarifah Naila Khadijah Khadijah Khafif, Muhammad Fahmi Khafifah, Khafifah Kinanti, Julitsa Leni Susanti Lidya Saputri Mahmudah Hasanah Mahmudah Hasanah Marisa . Martine Warren Martodiryo, Suratno Mastur Mastur Mastur Maulana Rizky Maulana Rizky Maulana Rizky Miftahussalam, Miftahussalam Muhammad Abbassalam Kibari Muhammad Diaurrafiq Muhammad Rahmattullah Muhammad Rahmattullah Muhammad Rahmattullah Muhammad Rahmatullah Muhammad Rahmatullah, Muhammad Muhammad Ridha Ilhami Mutiani Mutiani Nadila, Ayu Nadya Nurul Aziza Nazaria, Raihan Noor Salehah Nor, Mahmudah Hasanah Baseran Nur Aida, Nur Parrahullah, Isa Permatasari, Melly Agustina Putri, Sheila Haifa Putrie, Rizky Maharani Rabiatul Adawiyah Rahmattullah, Muhammad Raini, Fitri Rani, Tri Raudah Raudah Raudatul Adawiyaha Regyna Putri Ramadhan Renita Renita Ririn Fauziah Risnande Dwi Soraya Rizki, Ahmad Naufal Rizky Febriyani Putri Rizky, H. Maulana Rizky, Maulana Rizky, Maulana Puteri Roofiq, Muhammad Rusmalia, Nenda Rusmayadi, Redo Saleh, Muhammad Aditya Salehah, Noor Saputra, Made Setiawan, Ananda Puteri Shahana, Alya Sri Setiti Sri Setiti, Sri Suci Rahayu Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Suratno Suratno Susilawati, Aay Syariah, Syariah Terry Harris Tri Rani Utama, Agus Hadi Vera Anggraini Yuli Yanti Yuli, Nor Yuli Zaitunnah, Zaitunnah