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All Journal International Journal of Public Health Science (IJPHS) Jurnal Ilmu Manajemen Jurnal Kesehatan Masyarakat JURNAL ADMINISTRASI BISNIS Nursing News : Jurnal Ilmiah Keperawatan Computatio : Journal of Computer Science and Information Systems Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Aptisi Transactions on Technopreneurship (ATT) Jurnal Mantik JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Revitalisasi : Jurnal Ilmu Manajemen PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Infotech: Journal of Technology Information Medical Scope Journal (MSJ) AICS Milestone: Journal of Strategic Management Prosiding Konferensi Nasional PKM-CSR Indonesian Marketing Journal Jurnal Ilmu Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Eduvest - Journal of Universal Studies Jurnal Administrasi Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Inovasi Global Asian Journal of Social and Humanities Holistik Jurnal Kesehatan International Transactions on Artificial Intelligence (ITALIC)
Wuisan, Dewi
Department Of Hospital Administration, Faculty Of Economics And Business,Universitas Pelita Harapan, South Jakarta 12930, Indonesia
Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Effect of Experience Quality, Customer Perceived Value and Customer Satisfaction on Customer Loyalty of Outdoor Restaurant During the Covid-19 Pandemic Wuisan, Dewi; Elton, Kenny
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.618

Abstract

The purpose of this study was to determine customer loyalty from using experience quality, customer perceived value and customer satisfaction variables. Cork & Screw Restaurant, located in Jakarta a restaurant outdoor concept restaurant so how customer loyalty is at this restaurant especially during the Covid 19 pandemic, outdoor concept restaurants are the customer's choice. In this study, using variables are experience quality, customer perceived value and customer satisfaction, and variable customer loyalty. The population in this study is for consumers who have visited and eaten at the Cork & Schew restaurant. Sample size using 260 respondents, sampling technique is Non Probability Sampling with purposive sampling method, data collection techniques with electronic and online questionnaries (G-form), measurement Scale: Interval scale with Likert scale and data Analysis Method: Structural Equation Modeling – Partial Least Square 3.0 Program. The results of this study indicate that experience quality has a positive effect on customer perceived value, customer satisfaction and customer loyalty. In the customer variable, perceived value shows a positive effect on customer satisfaction and customer loyalty.
The Effect of Celebrity Endorsement on Purchase Intention of Adidas Products Mediated by Customer’s Attitude Toward Brand Dewi Wuisan; Ishmael Lamisi Kananda; Muhammad Adha Saputra; Muhammad Rakha Dinata
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of celebrity endorsment on purchase intention of Adidas which mediates customer attitude towards brand. Big companies currently use celebrity to be able to market their products, one of which is a sportwear company, namely Adidas, which uses Kanye West as a celebrity endorser to be able to market their products. Companies are expected to pay attention to or see celebrity from several variables, namely celebrity trustworthiness, celebrity expertise, celebrity attractiveness, celebrity similarity, celebrity liking, celebrity familiarity and celebrity match-up congruence with the brand / product. This study uses individual primary data collection methods using a questionnaire. Researchers took respondents who live in the Tangerang and Jakarta areas. Respondents in this study were 150 respondents. This study uses data processing using Partial Least Square - Structural Equation Modeling (PLS-SEM) and is processed using SmartPLS software. The results showed that the celebrity endorsement variable had a positive and significant effect on the response from prospective Adidas customers, so that customers would do Purchase Intention mediated by customer attitude toward the brand.
Co-Authors Alexandra Felicia Tanawa Alexandra Vanessa Gunawan Alvin Benjamin Widagdo Anindhira Shinta Antonio, Ferdi Ardi Ardi Ardi Ardi Arditanojo, Edward Bryan Arina, Kristi Karla Aristo, Benny Arnis, Nindya Yuliani Audrianto, Reynaldi Baguna, Khakan Bambang, Robertus Maria Benny Aristo Berlianto, Margaretha Pink Bobby Agustinus Parengkuan Candra, David Chandra, Felix Setia One Christoffel Wantah Cicilia Sriliasta Cindy Boennawan Cynthia Danet Arya Patria David Candra Dennise Afianto Elton, Kenny Erika Tania Ferdi Antonio Fernando Yosse Fitkarani, Ory Laras Fitriani, Reni Gabriel Kennard Chan Gabriel Sylvian Frans Ofa Gracia S Ugut Gunawan, Jason Handoyo Alphanto, Alvin Helen Helen Hendra Achmadi, Hendra Herlina Lusmeida Hutabarat, Zoel Hutagaol, Nia Maylani Innocentius Bernarto, Innocentius Ishmael Lamisi Kananda Jane Angela Jane Maria Fransiska Tahulending Jeannete Ruth Katiandagho Kamal, Kevin Karen Ariana Kusuma, Alvin Kyle Christopher Suhail Kyle Christopher Suhaili Larasati, Andini Limanto, Sherly Liza Handoko, Liza Maisie Adeline Tanaya Manurung, John William Marsaulina, Renate Parlene Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Mellenia, Jesslyn Meranga, Isana S.C Merdika Agustiasih Merry Merry Muhammad Adha Saputra Muhammad Ivan Syaugy Muhammad Rakha Dinata Nancy S. Lampus Napitupulu, Joshua Fernando Natalia, Velliana Nathania, Sarah Nurina Nindya Yuliani Arnis Niputu Evelyna Devi Ariana Novian Rezka Marthayudha Nur Al Islamiyah, Maryam Ong Kim Kui Oscar Jayanagara Oscar Jayanagara Patria, Danet Pauline H. P. Tan Pauline H. Partyranie Tan Puan Maharani Pujianto, Melvin Dhanius Purba, Stefanus Raditya Rantedoping, Rama Reynaldi Reynaldi Rinto Rain Barry Samuel, Sylvia Sari, Liana Nila SB Diah Pudjiastuti Shandio Leo Vandianxo Shaquila Salsabil Shinta Karina Latuharhary Sitompul, Thomson Soetardjo, Mulyadi Sukher, Ferdinand Sunarjo, Richard Andre Sylvia Samuel Tamara Angelina Sugita Tampil Purba, John Tanaya, Maisie Adeline Tatik Mariyanti Tatik Mariyanti, Tatik Tharis Tiona Toreh, Christof Vandianxo, Shandio Leo Velliana Natalia Virsa Sari Widuri Walandha, Addo Arturo Wantah, Christoffel Widuri, Virsa Sari Yang, Hezekiah Andersen Yanner, Yanner Yohana Cahya Palupi Yohana F. Cahya Palupi Meilaini Yohana F. Cahya Palupi Meilani Yohana Meilani Yohana Meilani Palupi Yosse, Fernando Yuliana, Merryl Esther Zefanya Hisqia Gedalia