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The Influence of Perceived Price Justice and Satisfaction on the Loyalty of Breast Cancer Care Alliance (BCCA) Siloam Hospital Semanggi Patients with Revisit Intention as Mediation Nathania, Sarah Nurina; Wuisan, Dewi; Yuliana, Merryl Esther
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purpose - The purpose of this study is to analyze the effect of Perceived Price Justice, and Satisfaction on patient's Loyalty with Revisit Intention as mediation.Design/Methodology/Approach - The method applied in this research is a quantitative approach with a google forms questionnaires, distributed to respondents who are patients in Breasts Cancer Care Alliance (BCCA) Siloam Hospital Semanggi. The number of samples used was 160 respondents, then analyzed through PLS-SEM using SmartPLS 3.0.Findings - The results of this study prove that the perceived price justice variable has an indirect positive influence on loyalty if it is followed with revisit intention as a mediation. On the other hand, this study also shows that the perception satisfaction variables has an indirect positive influence on loyalty with revisit intention as a mediation.Research Limitations/Implications - The main limitation of this study is using an online questionnaire to collect data, which limits supervision in the data entry process to ensure whether the data given is correct according to the directions.Practical Implications - The results of this study prove that the perception price justice variables has an indirect positive influence on loyalty if it is followed with revisit intention US a mediation. On the other hands, this study also shows that the perceived satisfaction variable has an indirect positive influence on loyalty with revisit intention as a mediation. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.Originality/Value - This study uses the same variables as previous research. The study aims to advise and give insight to BCCA Siloam Hospital Semanggi, in order to develop their marketing especially in the field of management. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.
Factors Influencing Social Entrepreneurial Intentions in the Context of the Jakarta Metropolitan City Chandra, Felix Setia One; Wuisan, Dewi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research aims to identify factors that influence social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Specifically, this research examines the influence of empathy, moral obligation, self-efficacy, and social support on social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Apart from that, this research also examines the influence of experience on social entrepreneurial intentions through the mediation of empathy, moral obligation, self-efficacy and social support. This research approach uses quantitative methods and data collection methods through electronic questionnaires using Google Form. The sample used as research data comes from business actors and employees of fashion MSMEs, who live in the city of Jakarta, Indonesia. The research conducted data analysis using the PLS-SEM method with research data originating from 160 respondents. Data analysis was carried out using the SmartPLS 4 application. The results of this research also prove that there is a positive and significant influence between empathy, moral obligation and self-efficacy on social entrepreneurial intentions. Then this research also obtained results that empathy, moral obligation, and self-efficacy mediate the influence of experience on social entrepreneurial intentions. Finally, this research found that the influence of social support on social entrepreneurship intentions and the mediation of social support on the influence of experience on social entrepreneurship intentions was not significant.
BRANDING IMPACT IN HOSPITALS Wuisan, Dewi; Bernarto, Innocentius; Bambang, Robertus Maria; Antonio, Ferdi; Aristo, Benny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to explore the influence of hospital branding on patient perception, satisfaction, and loyalty. A strong hospital brand can enhance patient trust and satisfaction, which in turn increases patient loyalty. The material presented includes an introduction to the brand and its impact on the hospital. The participants included 104 individuals from all Siloam hospital group hospitals who hold managerial positions, including doctors and healthcare professionals. This result indicates the importance of effective brand management in the healthcare sector to achieve competitive advantage, with 90% of participants understanding this. These findings have practical implications for hospital managers in developing marketing strategies focused on brand building and strengthening.
UNRAVELING QUALITATIVE RESEARCH: BREAKING BARRIERS? Handoko, Liza; Wuisan, Dewi; Meilani, Yohana; Sitompul, Thomson; Soetardjo, Mulyadi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research aims to assist the researchers at Surya Nusantara Adventist College in gaining knowledge about qualitative research methods. The goal is to encourage respondents to conduct research using qualitative approaches in their respective fields of expertise. The workshop covered the following topics: What is qualitative research methodology, and how does it differ from quantitative methodology? What are the strengths and weaknesses of qualitative research, and how can one effectively conduct qualitative research (tips)? Prior to the workshop, the respondents admitted to having difficulty with qualitative research due to a lack of understanding. However, after the workshop, the respondents reported a better understanding of qualitative research concepts and felt motivated to consider qualitative research as an alternative method. 75% of participants stated that the material presented met their needs, and 81% said that it broadened their insights. They expressed motivation to apply qualitative research in their future projects.
PENGARUH KUALITAS PELAYANAN, KOMUNIKASI, KEPERCAYAAN MEREK, DAN KEPERCAYAAN PASIEN KEPADA DOKTER TERHADAP LOYALITAS PASIEN DIMEDIASI DENGAN KEPUASAN PASIEN DI RUMAH SAKIT HERMINA ARCAMANIK Mellenia, Jesslyn; Ardi, Ardi; Wuisan, Dewi Sri Surya
PREPOTIF : JURNAL KESEHATAN MASYARAKAT Vol. 9 No. 1 (2025): APRIL 2025
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/prepotif.v9i1.40166

Abstract

Kualitas pelayanan, kepercayaan merek, komunikasi, dan kepercayaan kepada dokter dapat meningkatkan kepuasan dan loyalitas pasien. Namun penelitian di RS Hermina Arcamanik masih terbatas. Penelitian ini bertujuan untuk menilai pengaruh kualitas pelayanan, komunikasi, kepercayaan merek, dan kepercayaan kepada dokter terhadap loyalitas pasien yang dimediasi oleh kepuasan pasien. Data dikumpulkan melalui kuesioner Google Form kepada 102 pasien dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan dan loyalitas yang dimediasi kepuasan. Selain itu, kepercayaan merek dan kepercayaan kepada dokter juga memiliki pengaruh positif terhadap kepuasan, loyalitas, dan loyalitas yang dimediasi kepuasan. Komunikasi berpengaruh positif terhadap kepuasan tapi berpengaruh negatif terhadap loyalitas. Kesimpulan dari penelitian ini adalah bahwa kualitas pelayanan, kepercayaan merek, kepercayaan kepada dokter, dan komunikasi di RS Hermina Arcamanik secara keseluruhan berpengaruh positif terhadap kepuasan, loyalitas, dan loyalitas yang dimediasi kepuasan pasien. Peningkatan hal tersebut dapat berkontribusi pada keberlanjutan dan pertumbuhan rumah sakit. Service quality, brand trust, communication, and trust in doctors can enhance satisfaction and loyalty. However, existing research on this topic at Hermina Arcamanik Hospital is limited. The objective is to evaluate the impact of service quality, communication, brand trust, and trust in doctors on loyalty, mediated by patient satisfaction. Data was collected with Google Forms questionnaire distributed to 102 patients and analyzed using PLS-SEM. Findings demonstrate that service quality significantly and positively influences satisfaction and loyalty, with satisfaction as a mediating factor. Brand trust and trust in physicians have a positive impact on patient satisfaction, loyalty, and loyalty mediated by satisfaction. Communication has positive impact on satisfaction but negative on loyalty. Overall, the study concludes that service quality, brand trust, trust in doctors, and communication yield positive effects on satisfaction, loyalty, and loyalty mediated by satisfaction. Enhancements in these areas can foster the sustainability and growth of the hospital.
Pengaruh The Physician practice service, Staff Medical kindness dan Service value terhadap Patient satisfaction dan Intent to revisit Marsaulina, Renate Parlene; Wuisan, Dewi Sri Surya
JURNAL PENELITIAN PENDIDIKAN, PSIKOLOGI DAN KESEHATAN (J-P3K) Vol 6, No 1 (2025): J-P3K
Publisher : Yayasan Mata Pena Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/j-p3k.v6i1.611

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tiga faktor utama: Physician practice service, Medical kindness, dan Service value terhadap Patient satisfaction dan Intent to revisit di Klinik Bedah Plastik Rekonstruksi Estetik dan Dermatologi ABC yang berlokasi di Jakarta. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan desain survei. Sampel penelitian terdiri dari 186 pasien yang pernah menerima layanan di klinik selama tahun 2024. Data diperoleh melalui kuesioner yang mengukur persepsi responden terhadap layanan yang diberikan. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan bahwa semua faktor tersebut berpengaruh positif dan signifikan terhadap kepuasan pasien. Saran yang dapat diberikan kepada manajemen klinik adalah untuk terus meningkatkan kualitas interaksi antara dokter dan pasien, serta memperkuat pendekatan berbasis kebaikan medis guna menjamin loyalitas pasien. Penelitian lanjutan disarankan untuk mengeksplorasi faktor-faktor lain yang mungkin memengaruhi niat kunjungan kembali pasien.
The influence of quality, reputation, social media marketing, emotional value, spiritual value, and word of mouth on intention to enroll in private schools Rantedoping, Rama; Wuisan, Dewi Sri Surya
Enrichment : Journal of Management Vol. 14 No. 6 (2025): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i6.2193

Abstract

The study aims to analyze the factors that influence parents' intentions in choosing private schools for their children in and around Jakarta. The research method used is quantitative, with surveys conducted through the distribution of online questionnaires. The factors analyzed included spiritual value, quality, reputation, social media marketing, emotional value, and word of mouth. The results of a study with 180 respondents using PLS-SEM showed that all these factors had a significant influence on parents' intentions to enroll their children in private schools. Based on IPMA analysis, emotional value factors have the strongest influence, followed by reputation, social media marketing, word of mouth, spiritual value, and quality. The managerial implications of this study emphasize the importance of focusing on activities that enhance positive emotions, strengthening reputation, quality of service, and effective marketing strategies. The research has made important contributions to understanding the factors that influence parents' intentions in choosing private schools, as well as providing insights for private schools to focus on these factors in order to increase parents' interest in selecting their schools
Entrepreneurial Self-Employment and Work Engagement in MSMEs Through Autonomy and Rewards Wuisan, Dewi; Manurung, John William; Wantah, Christoffel; Yuliana, Merryl Esther
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.448

Abstract

The rise of self-employment highlights the need to understand its implications on workers engagement, especially for those in Economically Dependent Solo Self-Employment (EDSSE) and Necessity Self-Employment (NSE). This study aims to examine the effects of these two self-employment types on skill discretion, rewards, autonomy, and work engagement, as well as the mediating roles of these three intrinsic job resources. Using a quantitative approach, data were collected via questionnaires from self-employed individuals in Jakarta who have worked for at least one year. Partial Least Square (PLS) analysis was employed to evaluate the relationships between variables. The results reveal that both EDSSE and NSE positively influence skill discretion, rewards, autonomy, and work engagement. Furthermore, these intrinsic job resources mediate the relationship between self-employment types and work engagement, highlighting their pivotal role. The findings emphasize that both direct and mediated effects contribute positively to work engagement among self-employed workers. This research offers practical insights into the role of intrinsic resources in enhancing engagement and provides theoretical contributions to self-employment literature. Further studies are suggested to explore the moderating influence of demographic and contextual factors in different self-employment settings.
Antecedents of Patient Satisfaction and Its Impact on Intention to Recommend at XYZ Aesthetic Clinic Handoyo Alphanto, Alvin; Wuisan, Dewi Sri Surya; Yuliana, Merryl Esther
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 14 No. 1 (2025): April 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v14i1.537

Abstract

The aesthetic clinic industry in Indonesia has experienced rapid growth, with the number of clinics increasing by approximately 6% annually, driven by high demand among Indonesian women to maintain their skin health. In the face of growing competition, aesthetic clinics must integrate traditional service approaches with various effective factors, taking into account both provider and patient perspectives. The patient-centered principle, which prioritizes the needs and preferences of the patient, becomes a key focus in improving service quality. This study aims to analyze the factors that influence patient satisfaction and the intention to recommend services at aesthetic clinics. Through a PLS-SEM model approach, the research findings revealed that physician behavior, price, social media engagement, and service quality exerted a significant positive effect on patient satisfaction. Meanwhile, the clinic’s image did not have a significant impact on patient satisfaction. Patient satisfaction was found to have a significant positive effect on the intention to recommend the clinic to others. This research provides valuable insights for aesthetic clinic management in developing more effective service strategies that focus on patient satisfaction to maintain competitiveness in this increasingly competitive industry.
PENGEMBANGAN PRODUKSI DAN DIGITALISASI PEMASARAN BAGI UMKM DI SEKTOR KULINER COOKED BY ANNISA (HASIL LUARAN PKM) [PRODUCTION DEVELOPMENT AND MARKETING DIGITALIZATION FOR UMKM IN THE CULINARY SECTOR COOKED BY ANNISA (PKM OUTPUT RESULTS)] Wuisan, Dewi; Yohana F. Cahya Palupi Meilani; Anindhira Shinta; Alexandra Felicia Tanawa; Mega Irene Agustina; Niputu Evelyna Devi Ariana; Puan Maharani; Shaquila Salsabil
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9677

Abstract

Cooked by Annisa" is a home-based culinary business established in 2020, focusing on offering high-quality food products such as pastries and Japanese specialties. The business faces several challenges, including limited production capacity, restricted market access, and a shortage of human and financial resources. This article outlines proposed solutions to address these issues through digital marketing strategies, a pre-order and pick-up point system, new product development, operational enhancements, and the adoption of digital technologies. These initiatives aim to boost competitiveness, expand market reach, and transform the business into a sustainable and adaptive MSME in the global food sector. The article also presents risk analysis, and key lessons learned in managing a digitally driven and innovative-focused small enterprise. Abstrak Bahasa Indonesia: Cooked by Annisa" adalah usaha kuliner rumahan yang berdiri sejak tahun 2020 dan berfokus pada penyediaan produk makanan berkualitas, seperti pastry dan hidangan khas Jepang. Dalam perjalanannya, usaha ini menghadapi tantangan seperti keterbatasan kapasitas produksi, akses pasar yang terbatas, serta minimnya sumber daya manusia dan pembiayaan. Artikel ini membahas solusi yang diusulkan untuk mengatasi tantangan tersebut melalui strategi pemasaran digital, sistem pre-order dan pick-up point, pengembangan produk baru, serta peningkatan operasional dan adopsi teknologi digital. Dengan pendekatan ini, diharapkan usaha dapat meningkatkan daya saing, memperluas pasar, dan bertransformasi menjadi UMKM kuliner yang berkelanjutan dan adaptif terhadap perubahan pasar global. Artikel ini juga menganalisis risiko dan pelajaran yang dipetik dalam pengelolaan usaha kecil berbasis digital dan inovasi.
Co-Authors Agustiasih, Merdika Alexandra Felicia Tanawa Alexandra Vanessa Gunawan Alvin Benjamin Widagdo Anindhira Shinta Antonio, Ferdi Ardi Ardi Ardi Ardi Arditanojo, Edward Bryan Ariana, Karen Arina, Kristi Karla Aristo, Benny Arnis, Nindya Yuliani Audrianto, Reynaldi Baguna, Khakan Bambang, Robertus Maria Benny Aristo Berlianto, Margaretha Pink Bobby Agustinus Parengkuan Candra, David Chandra, Felix Setia One Christoffel Wantah Cicilia Sriliasta Cindy Boennawan Cynthia Danet Arya Patria David Candra Dennise Afianto Elton, Kenny Erika Tania Ferdi Antonio Fernando Yosse Fitkarani, Ory Laras Fitriani, Reni Gabriel Kennard Chan Gabriel Sylvian Frans Ofa Gracia S Ugut Gunawan, Jason Handoyo Alphanto, Alvin Helen Helen Hendra Achmadi, Hendra Herlina Lusmeida Hutabarat, Zoel Hutagaol, Nia Maylani Innocentius Bernarto, Innocentius Ishmael Lamisi Kananda Jane Angela Jane Maria Fransiska Tahulending Jeannete Ruth Katiandagho Kamal, Kevin Karen Ariana Katiandagho, Jeannete Ruth Kusuma, Alvin Kyle Christopher Suhail Kyle Christopher Suhaili Larasati, Andini Leviana Aurellia Valeriant Limanto, Sherly Liza Handoko Maisie Adeline Tanaya Manurung, John William Marsaulina, Renate Parlene Marthayudha, Novian Rezka Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Mellenia, Jesslyn Meranga, Isana S.C Merdika Agustiasih Merry Merry Muhammad Adha Saputra Muhammad Ivan Syaugy Muhammad Rakha Dinata Nancy S. Lampus Napitupulu, Joshua Fernando Natalia, Velliana Nathania, Sarah Nurina Nindya Yuliani Arnis Niputu Evelyna Devi Ariana Novian Rezka Marthayudha Nur Al Islamiyah, Maryam Ong Kim Kui Oscar Jayanagara Oscar Jayanagara Patria, Danet Pauline H. P. Tan Pauline H. Partyranie Tan Puan Maharani Pudjiastuti, SB Diah Pujianto, Melvin Dhanius Purba, Stefanus Raditya Rantedoping, Rama Reynaldi Reynaldi Rinto Rain Barry Samuel, Sylvia Sari, Liana Nila SB Diah Pudjiastuti Shandio Leo Vandianxo Shaquila Salsabil Shinta Karina Latuharhary Sitompul, Thomson Soetardjo, Mulyadi Sugita, Tamara Angelina Sukher, Ferdinand Sunarjo, Richard Andre Sylvia Samuel Tamara Angelina Sugita Tampil Purba, John Tanaya, Maisie Adeline Tatik Mariyanti Tatik Mariyanti, Tatik Tharis Tiona Toreh, Christof Vandianxo, Shandio Leo Velliana Natalia Virsa Sari Widuri Walandha, Addo Arturo Wantah, Christoffel Widuri, Virsa Sari Yang, Hezekiah Andersen Yanner, Yanner Yohana Cahya Palupi Yohana F. Cahya Palupi Meilaini Yohana F. Cahya Palupi Meilani Yohana Meilani Yohana Meilani Palupi Yosse, Fernando Yuliana, Merryl Esther Zefanya Hisqia Gedalia