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All Journal International Journal of Public Health Science (IJPHS) Jurnal Ilmu Manajemen Jurnal Kesehatan Masyarakat JURNAL ADMINISTRASI BISNIS Nursing News : Jurnal Ilmiah Keperawatan Computatio : Journal of Computer Science and Information Systems Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Aptisi Transactions on Technopreneurship (ATT) Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Mantik Revitalisasi : Jurnal Ilmu Manajemen PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Infotech: Journal of Technology Information Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Medical Scope Journal (MSJ) AICS Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Konferensi Nasional PKM-CSR Indonesian Marketing Journal International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Ilmu Manajemen Startupreneur Business Digital (SABDA Journal) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Eduvest - Journal of Universal Studies International Transactions on Education Technology (ITEE) Jurnal Administrasi Bisnis JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Inovasi Global Asian Journal of Social and Humanities Holistik Jurnal Kesehatan International Transactions on Artificial Intelligence (ITALIC) Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Indonesian Journal of Global Health Research
Wuisan, Dewi
Department Of Hospital Administration, Faculty Of Economics And Business,Universitas Pelita Harapan, South Jakarta 12930, Indonesia
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COMMUNITY SERVICE DIGITAL TRANSFORMATION IN HEALTH CARE INDUSTRY AND BRANDING RS PREMIER BINTARO TANGERANG SELATAN Dewi Wuisan; Danet A. Patria; Innocentius Bernarto; Hendra Achmadi; Pauline H.P. Tan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Berbicara mengenai transformasi digital kini menjadi kekuatan utama yang mendorong perubahan dalam sektor kesehatan, menghadirkan berbagai inovasi melalui pemanfaatan teknologi seperti kecerdasan buatan (AI), Internet of Things (IoT), big data, blockchain, serta layanan kesehatan jarak jauh (telemedicine). Tujuan dari transformasi ini adalah untuk meningkatkan mutu pelayanan medis, efisiensi dalam operasional, serta hasil kesehatan pasien, sembari mengatasi tantangan spesifik seperti isu privasi data, regulasi yang kompleks, dan meningkatnya harapan dari pasien. Elemen kunci dalam proses transformasi digital mencakup teknologi sebagai pendorong inovasi, data sebagai landasan pengambilan keputusan berbasis bukti, serta sumber daya manusia sebagai komponen utama yang membutuhkan penyesuaian budaya dan penguatan keterampilan digital. Di samping itu, branding memiliki peran strategis dalam membangun kepercayaan publik serta memperkuat identitas institusi kesehatan di era digital melalui peningkatan pengalaman pasien, keterbukaan informasi, dan komunikasi yang terarah. Berbagai contoh penerapan, seperti penggunaan AI, menunjukkan bagaimana transformasi digital yang terintegrasi dengan strategi branding dapat menghasilkan nilai tambah bagi organisasi. Meskipun demikian, implementasi transformasi digital masih menghadapi hambatan, antara lain regulasi yang ketat, resistensi terhadap perubahan, serta kebutuhan investasi yang besar. Kedepan, prospek transformasi digital di sektor kesehatan sangat menjanjikan, dengan kemunculan tren seperti layanan prediktif, personalisasi perawatan, serta integrasi data antar sistem (interoperabilitas). Dengan pendekatan yang menyeluruh yang menyatukan teknologi, data, dan manusia, transformasi digital berpotensi membawa perubahan positif yang signifikan bagi dunia kesehatan.
COMMUNITY SERVICE INNOVATIVE AND CREATIVEPRENEURSHIP SMA PELANGI KASIH Dewi Wuisan; Oscar Jayanagara; Benny Aristo; Erwin Tenggono; Robertus Maria Bambang Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Inovasi dan kreativitas bukan lagi sekadar nilai tambah, melainkan menjadi komponen vital dalam strategi bertahan dan berkembangnya sebuah usaha. Kreativitas sangatlah dibutuhkan dalam menciptakan ide-ide produk yang dapat dikembangkan. Kreativitas dapat membantu pelaku usaha dalam mengelola sumber daya yang ada. Inovasi yang baik dan menarik dapat menjadi suatu kekuatan dalam menjalankan suatu bisnis, karena dengan adanya ide atau inovasi yang baru, pelaku usaha dapat menciptakan pasar yang baru sehingga calon konsumen tertarik dengan produk atau jasa baru yang ditawarkan. Ketika pelaku usaha sering berinovasi dalam menciptakan produk baru, hal ini akan mendukung perkembangan usahanya. Sebaliknya, kurangnya inovasi dalam berwirausaha dapat menyulitkan proses pengembangan usaha. Remaja dalam memulai suatu bisnis perlu didukung dari aspek pendidikan melalui kegiatan di sekolah. Para murid banyak yang ingin melakukan inovasi dari produk yang sudah ada di pasar, namun murid perlu diarahkan lebih jelas supaya usaha yang mereka jalankan bisa survive dan menghasilkan profit yang maksimal.
Analyzing the Impact of Marketing Mix and Hospital Brand Image on Patient Satisfaction and Loyalty: A Study at XYZ Maternity Hospital Maryam Nur Al Islamiyah; Dewi Sri Surya Wuisan
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1581

Abstract

This study examines the impact of the marketing mix and hospital brand image on patient satisfaction and loyalty at XYZ Maternity Hospital. As healthcare services face increasing competition, especially among hospitals, marketing strategies such as the 7P marketing mix and brand image play a crucial role in enhancing patient satisfaction and building loyalty. The study uses a quantitative method with 205 postpartum patients as respondents. Data analysis using PLS-SEM reveals that both the marketing mix and hospital brand image have a significant positive effect on patient satisfaction, which in turn strongly influences patient loyalty. These findings underscore the importance of focusing on improving patient-centered services and maintaining a positive hospital image to foster long-term patient loyalty.
Factors Influencing Visit Intention in Medical Tourism in Indonesia Ferdinand Sukher; Dewi Sri Surya Wuisan
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52202

Abstract

Public health awareness has grown alongside technological progress, as broader access to information now enables individuals to easily obtain health knowledge from diverse sources. This study aims to examine how attitude, subjective norms, perceived behavioral control, destination image, electronic word of mouth, and perceived risk influence medical tourism visit intention. This research seeks to provide a more comprehensive understanding of the factors influencing individuals’ intention to engage in medical tourism abroad. The study employed the PLS-SEM method. Data from 304 respondents were collected cross-sectionally using an online questionnaire. The results of this study confirm the hypotheses regarding the relationships between attitude, subjective norms, perceived behavioral control, electronic word of mouth, and destination image with visit intention. All five variables individually have a significant positive correlation with visit intention. The findings of this study support the improvement of attitude and subjective norms as priorities in developing Indonesia’s medical tourism sector.
Empowering Hospital Staff to Enhance Service Excellence: A Community-Based Intervention in Central Java Sylvia Samuel; Hendra Achmadi; Margaretha Pink Berlianto; Dewi Wuisan; Yohana Meilani Palupi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study reports on a community service project conducted at Rumah Sakit Baptis, Central Java, to improve hospital service excellence through staff empowerment. The project addressed key challenges, including weak interdepartmental collaboration, ineffective communication, difficulties in delivering sensitive information, and limited awareness of patient-centered service quality. Using a participatory approach, the intervention included workshops, role-playing exercises, counseling sessions, and the introduction of standardized communication protocols. The results showed clear improvements in staff competencies, particularly in empathy, teamwork, and communication with patients and families. Staff reported greater confidence in handling sensitive conversations, while patients observed a more approachable and responsive service. Cross-departmental collaboration also improved, resulting in reduced delays and enhanced coordination. Initial patient satisfaction surveys indicated a positive shift in perceptions of care quality. These findings highlight that even in resource-limited hospital contexts, meaningful improvements can be achieved through structured training and cultural change. The project contributes both practical recommendations for hospital management and theoretical insights by applying the SERVQUAL and patient-centered care frameworks to the Indonesian healthcare setting.
Entrepreneurial Intention of Students in Jabodetabek Region Pauline H. P. Tan; Tharis Tiona; Dewi Wuisan; Kyle Christopher Suhaili; Danet Arya Patria
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to further analyze the influence of Subjective Norm, Perceived Behavioral Control, Self-Efficacy, and Entrepreneurship Education on Entrepreneurial Intention among students majoring in Entrepreneurship in the Greater Jakarta area (Jabodetabek). The research employs a causal or explanatory design, aiming to test hypotheses. A quantitative approach is adopted in this study. The data collected constitute primary data obtained through an online questionnaire. The study utilizes a non-probability sampling technique, specifically purposive sampling, in which the sample is selected based on specific criteria, namely students majoring in Entrepreneurship in Jabodetabek. The total sample size is 167 respondents. The questionnaire responses were measured using a Likert scale. Based on the research findings, it can be concluded that Perceived Behavioral Control, Self-Efficacy, and Entrepreneurship Education have a positive and significant influence on the Entrepreneurial Intention of students majoring in Entrepreneurship in Jabodetabek. However, Subjective Norm does not have an effect on the Entrepreneurial Intention of these students
Determinants of Online Purchase Intention: Evidence from Indonesia’s E-Commerce Dewi Wuisan; Zefanya Hisqia Gedalia; Gabriel Kennard Chan; Benny Aristo; Christoffel Wantah
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to examine the effect of perceived ease of use, perceived usefulness, social influences, price perception, and perceived risk on online purchase intention. The development of internet technology in Indonesia in various sectors is getting faster. One of the industrial sectors that rely on internet technology as a place to do business is e-commerce. Indonesia is one of the countries with the highest percentage of e-commerce users in the world, but the development of e-commerce cannot be separated from the problems that occur. As one of the e-commerce sites in Indonesia, “XYZ” is currently developing its services to make it more attractive to consumers, but there are still many problems that are felt by consumers related to “XYZ”, such as service quality that is not yet optimal. Thus, research is needed regarding the factors that influence online purchase intention. This study uses a quantitative approach with data collection methods using electronic questionnaires distributed through Google Forms. Analysis of the measurement model and structural model in this study was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 3.0 application. The respondents of this research are Indonesian people who are more than 16 years old and have used “XYZ” e-commerce. The measurement model test consists of testing the validity and reliability, while the measurement model testing consists of testing the coefficient of determination, t -count, significance, and the relationship between constructs. The results of this study indicate that the perceived ease of use variable affects online purchase intention, the perceived usefulness variable affects online purchase intention, the social influences variable affects online purchase intention, and the price perception variable affects online purchase intention. Meanwhile, the perceived risk variable has no effect on online purchase intention.
Service Failure and Recovery: The Best Defense Is a Good Attack Dewi Wuisan; Hendra Achmadi; Oscar Jayanagara; Sylvia Samuel; Gracia Shinta S. Ugut
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Service failure is an inevitable aspect of any service-oriented business. When failures occur, the organization’s response is critical in shaping customer perceptions, satisfaction, and loyalty. This paper explores the notion that "the best defense is a good attack" in the context of service failure and recovery strategies. Proactive recovery initiatives, such as clear communication, swift actions, and personalized solutions, often outperform reactive or passive approaches in mitigating the negative effects of service failures. By employing a strategic recovery process, businesses not only address the immediate dissatisfaction but also create opportunities to strengthen customer relationships and even enhance brand reputation. The study examines key components of successful service recovery, including the role of empathy, transparency, and empowerment of frontline employees. It highlights the importance of preemptive measures such as employee training and the establishment of service recovery protocols. Furthermore, this paper discusses the psychological impact of recovery efforts on customers, emphasizing the significance of perceived justice—distributive, procedural, and interactional. Drawing from real-world examples and empirical studies, this research provides actionable insights for managers aiming to transform service failures into opportunities for improvement and differentiation. By adopting a mindset of proactive engagement, businesses can turn potentially negative experiences into moments that foster customer trust and loyalty. Ultimately, the findings suggest that an offensive approach in service recovery is not merely damage control but a strategic advantage in the competitive service landscape.
The Effect of Employee Competency, Hospital Management Information System, and Internal Supervision on Administrative Performance through Work Discipline Tania Evita Salsabila; Dewi Sri Surya Wuisan
Indonesian Journal of Global Health Research Vol. 8 No. 2 (2026): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v8i2.779

Abstract

This study aims to examine the influence of employee competence, the hospital management information system (HMIS), and internal control on administrative performance through work discipline at Muhammadiyah Hospital Palembang. This research is essential because administrative performance plays a crucial role in determining service quality, operational efficiency, and hospital governance, especially as hospitals increasingly rely on digital systems and require competent human resources to ensure accurate and efficient administrative processes. A quantitative survey approach was employed, using proportional stratified random sampling to select 200 administrative employees as respondents. The data were analyzed using Structural Equation Modeling (SEM-PLS), and the findings show that employee competence, HMIS, and internal control positively and significantly affect both work discipline and administrative performance, with work discipline serving as a partial mediator. These results emphasize that improving administrative performance requires not only adequate employee capabilities and system support but also strong work discipline in implementing administrative procedures, providing important insights for hospital management in strengthening human resource development and optimizing HMIS utilization.
Maximizing Online Marketing Strategy with Digital Advertising Dewi Surya Wuisan; Tessa Handra
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.275

Abstract

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.  
Co-Authors Abutar, Ariestra Utami Afianto, Dennise Agustiasih, Merdika Alexandra Felicia Tanawa Alexandra Vanessa Gunawan Alvin Benjamin Widagdo Ananda Alifia Putri Aneizza Danya Puteri Roberto Anindhira Shinta Antonio, Ferdi Ardi Ardi Ardi Ardi Ardi Ardi Arditanojo, Edward Bryan Ariana, Karen Arina, Kristi Karla Aristo, Benny Arnis, Nindya Yuliani Audrianto, Reynaldi Baguna, Khakan Bambang, Robertus Maria Benny Aristo Benny Aristo Berlianto, Margaretha Pink Bobby Agustinus Parengkuan Candra, David Chandra, Felix Setia One Christoffel Wantah Christoffel Wantah Cicilia Sriliasta Cindy Boennawan Cynthia Danet A. Patria Danet Arya Patria Danet Arya Patria David Candra Dennise Afianto Dinda Nafatilana Elton, Kenny Erika Tania Erwin Tenggono Ferdi Antonio Ferdi Antonio Ferdinand Sukher Fernando Yosse Fitriani, Reni Franky Sumarlie Gabriel Kennard Chan Gabriel Kennard Chan Gabriel Sylvian Frans Ofa Gracia S Ugut Gracia Shinta S. Ugut Gunawan, Jason Handoyo Alphanto, Alvin Haznah Latifah Helen Helen Hendra Achmadi Hendra Achmadi, Hendra Herlina Lusmeida Hutabarat, Zoel Hutagaol, Nia Maylani Huvi, Indira IGAAN Kresna Parinamidi Innocentius Bernarto Ishmael Lamisi Kananda Izwan Amsyar Jane Angela Jane Maria Fransiska Tahulending Jeannete Ruth Katiandagho Kamal, Kevin Karen Ariana Katiandagho, Jeannete Ruth Kristi Karla Arina Kusuma, Alvin Kyle Christopher Suhail Kyle Christopher Suhaili Kyle Christopher Suhaili Larasati, Andini Leviana Aurellia Valeriant Limanto, Sherly Liza Handoko Maisie Adeline Tanaya Manurung, John William Marsaulina, Renate Parlene Marthayudha, Novian Rezka Martinus Tukiran Maryam Nur Al Islamiyah Maureen Arthajaya Mega Irene Agustina Meilani, Yohana Mellenia, Jesslyn Meranga, Isana S.C Merdika Agustiasih Merry Merry Muhammad Adha Saputra Muhammad Ivan Syaugy Muhammad Rakha Dinata Muthohharoh, Viera Dzakiyyah Nancy S. Lampus Napitupulu, Joshua Fernando Natalia, Velliana Nathania, Sarah Nurina Nindya Yuliani Arnis Niputu Evelyna Devi Ariana Novian Rezka Marthayudha Ong Kim Kui Oscar Jayanagara Oscar Jayanagara Oscar Jayanagara Patria, Danet Pauline H. P. Tan Pauline H.P. Tan Pramono, Rudy Puan Maharani Pudjiastuti, SB Diah Pujianto, Melvin Dhanius Purba, Stefanus Raditya Putrantika, Angky Purbo Ramadhona, Nova Rantedoping, Rama Reynaldi Reynaldi Richard Andre Sunarjo Rinto Rain Barry Robertus Maria Bambang Gunawan Samuel, Sylvia Sarah Kamilah Salam Sari, Liana Nila SB Diah Pudjiastuti Shandio Leo Vandianxo Shaquila Salsabil Shinta Karina Latuharhary Sitompul, Thomson Soetardjo, Mulyadi Sugita, Tamara Angelina Sunarjo, Richard Andre Sylvia Samuel Tamara Angelina Sugita Tampil Purba, John Tan, Pauline H. Pattyranie Tanaya, Maisie Adeline Tania Evita Salsabila Tatik Mariyanti Tatik Mariyanti, Tatik Tessa Handra Tharis Tiona Tharis Tiona Toreh, Christof Vandianxo, Shandio Leo Velliana Natalia Viera Dzakiyyah Muthohharoh Virsa Sari Widuri Walandha, Addo Arturo Wantah, Christoffel Widuri, Virsa Sari Yang, Hezekiah Andersen Yanner, Yanner Yohana Cahya Palupi Yohana F. Cahya Palupi Meilaini Yohana F. Cahya Palupi Meilani Yohana Meilani Yohana Meilani Palupi Yohana Meilani Palupi Yosse, Fernando Yuliana, Merryl Esther Zefanya Hisqia Gedalia Zefanya Hisqia Gedalia