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All Journal Al-Fikrah ANIDA : Aktualisasi Nuansa Ilmu Dakwah KOMUNIKA Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Owner : Riset dan Jurnal Akuntansi AT-TURAS: Jurnal Studi Keislaman Jurnal al-Murabbi Jurnal Riset Komunikasi Jurnal Isema : Islamic Educational Management Jurnal Pendidikan Madrasah Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Empathy Pengabdian Kepada Masyarakat Continuous Education : Journal of Science and Research Indo-MathEdu Intellectuals Journal Electronic Journal of Education, Social Economics and Technology Jurnal Smart Paud JR-ELT (Journal of Research in English Language Teaching) Cendikia: Jurnal Pendidikan dan Pengajaran FENOMENA: Journal of Social Science ICON Islamic Communication and Contemporary Media Studies Jurnal Psikologi Karakter Jurnal Wicara Desa MUMTAZ: Jurnal Pendidikan Agama Islam
Siti Raudhatul Jannah
Sekolah Tinggi Agama Islam Negeri [STAIN] Jember
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Strategi Pemasaran Pimpinan dalam Meningkatkan Minat Santri untuk Mendaftar di Pondok Pesantren Darul Arifin Jambi Arvenita, Adella Yulinda; Jannah, Siti Raudhatul; Summiyani, Summiyani
Jurnal Pendidikan Madrasah Vol. 11 No. 1 (2026): Jurnal Pendidikan Madrasah
Publisher : Pusat Pengembangan Madrasah (PPM), dan Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2026.41-52

Abstract

This study is grounded in the importance of educational marketing strategies in enhancing public interest in Islamic boarding schools. It aims to examine the marketing strategies implemented by the leadership of Darul Arifin Islamic Boarding School in Jambi to increase new student enrollment, as well as to identify supporting and inhibiting factors. The study employs a qualitative approach with a descriptive method, utilizing observation, in-depth interviews, and documentation for data collection. The findings reveal that the strategies include early enrollment opening, optimization of social media as a digital promotion tool, and strengthening institutional image. Meanwhile, constraints include limited human resources, unclear status of some teachers, and increasing competition among Islamic boarding schools. These strategies contribute to higher enrollment rates, improved public trust, and stronger institutional competitiveness.
Co-Authors Akbar, Muhammad Maulana Amanda, Nurul Annisa Jannah, Adinda Nur Aprilianti, Yeni Arvenita, Adella Yulinda Bari, Abd Dia Rahma, Nila Dwi Ayu Wulandari, Dwi Ayu Dwiani, Ni Nengah Anggi Edy Kusnadi Fadlilah Fadlilah Fahmin, Nursyahrani Farwati, Sizka Fata, Nuril Anwaril Fransisko Chaniago Habibi, M. Fadly Hafid Hafid, Hafid Hasanah, Qoriah Hasanah, Zetnatul Hilmi Hilmi Jauhari, Minan Jeremia Pamurah Situmeang Khairiyah, Salmaa Mahmud Mahmud Marhamah, Siti Nur Marwan Faiz Hilmi Mega Fatimah Rosana Miftahorrahman, Agus Muhammad Ridha Habibi Z Munawwaroh, Hafizotul NAJWA, HAIRUN Nurul Hafizah Pajrina, Elin Pendi, Hamdi Zas Putra, Ade Irdiansyah Putri, Devi Febrianti Ramadhan, Aldio Rivan Rohmah, Farikha Sakunti, Sri Ramdayeni Sari, Indah Pramitha Sari, Mega Musfita Shaudah, Shaudah Shynta Amalia Silva, Kania Suci Fitriani, Suci Summiyani Summiyani, Summiyani Syafri Yani, Rina Syarifah, Lailatus Tifriyadi, Tegar Tuti Indriyani Wazis, Kun Wulandari, Cahyani Yasmin, Maya Yuliana, Indry Ayu Yusuf, elya afifah Zukhairina, Siti