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All Journal Lingua Cultura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science Jurnal Industri dan Inovasi (INVASI) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan Ulil Albab
Juniwati Juniwati
Binus University
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Management and Digital Business

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Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users Fahri, Fahri; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1332

Abstract

This study compares DANA and OVO users in West Kalimantan to investigate the factors affecting e-wallet adoption. To ascertain the impact of compatibility, ubiquity, and social influence on behavioral intention with trust and satisfaction as intervening variables. Data was gathered from 300 respondents using a quantitative comparison approach and analyzed using PLS-SEM. The findings demonstrated that compatibility significantly affects trust and satisfaction, particularly for DANA users, raising their behavioral intention. On the other hand, there was no discernible variation in the impact of ubiquity on satisfaction. Furthermore, social influence had a different effect on trust in the two user groups, with DANA users being more affected. These findings emphasize compatibility and trust in promoting e-wallets, although ubiquity and social influence still need more study.
Analysis of consumer motivation on purchase intention of Flimty Fiber: A study on Flimty Fiber consumers in West Kalimantan Soe, Sinta Bella; Listiana, Erna; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1335

Abstract

This study analyzes the factors influencing consumer purchase intention of “Flimty Fiber” health products in West Kalimantan. These factors include health consciousness, utilitarian value, and subjective norms, with attitude as a mediating variable. The approach is quantitative research and data collection using a questionnaire with 200 respondents who meet the criteria. The sampling technique used was purposive sampling, and data analysis was carried out using the Partial Least Square (PLS) method. This study identified that health consciousness and utilitarian value significantly influence purchase intention. Attitude also mediates the relationship between utilitarian value, subjective norms, and purchase intention. However, health consciousness has no significant influence on attitude or an indirect influence on purchase intention, while subjective norms do not directly influence purchase intention. This research provides new perspectives for manufacturers and marketers of health products to prioritize functional value and pay attention to social pressure or social influence in building positive consumer attitudes toward products.  
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Alisa, Alisa Ana Fitriana Anggraini Syahputri Anwar Azazi Ardiansyah, Fito Arman Jaya Asria, Khujjah Ayu Astuti, Rindi Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Giriati, Giriati Goyovi, Julia Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Juliani, Harisa Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Ningrum, Imas Dwi Nur Afiah, Nur Penampe, Marie Anne Ester Perawati Perawati, Perawati Pricilla, Maria Olivia Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri Rahmadani, Putri Putri, Shafira Ananda Rahayu, Ratna Bhanuwati Ramadania Ramadania, Ramadania Ramadhan, Rizani Rifqy, Muhammad Rizqi Wahyudi Riztika, Dheanisa Tri Rusik, Magdalena Polonia Sartika, Fiona Setiawan, Bayu Ajib siti zahra zahira Soe, Sinta Bella Syahbandi Syahbandi Titik Rosnani Uray Ndaru Mustika Wendy Wenny Pebrianti Yovita Yovita