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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management Journal of Digital Marketing and Halal Industry Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science Jurnal Industri dan Inovasi (INVASI) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Joong-Ki
Juniwati Juniwati
Binus University
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Retensi Karyawan Gen Z: Dampak Penghargaan, Pengembangan Karier, dan Kepuasan Kerja Asria, Khujjah Ayu; Juniwati, Juniwati; Ramadhan, Rizani; Rosnani, Titik; Mayasari, Endah
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1796

Abstract

The phenomenon of job hopping has become a trend among Gen Z. This generation seeks financial compensation, career development, a positive work environment, and work-life balance. In Indonesia, especially in West Kalimantan, Gen Z significantly dominates the population, so companies need effective strategies to retain their talents. This research investigates the influence of rewards and career development on employee retention, with job satisfaction as mediation. The population in this study consisted of Gen Z, who worked in cafes in West Kalimantan; the sample in this study was 211. With respondent criteria, employees who work in cafes in West Kalimantan, aged 18-27 years, with a minimum work duration of 6 months. The questionnaire was distributed online through social media platforms. The measurement and analysis tools used are SmartPLS 3 and SEM. The results showed that rewards positively and significantly affect job satisfaction and employee retention. Career development positively and significantly affects job satisfaction and employee retention. Job satisfaction has a positive and significant effect on employee retention. Job satisfaction as a mediating variable is proven to have a positive and significant impact on the relationship between rewards and employee retention, career development, and employee retention.
Pengaruh Social Media Marketing dan Lifestyle Terhadap Purchase Decision Dengan Brand Awareness Sebagai Mediasi Pada Tomoro Coffee Pricilla, Maria Olivia; Ramadania, Ramadania; Juniwati, Juniwati; Heriyadi, Heriyadi; Pebrianti, Wenny
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Lifestyle terhadap keputusan pembelian (Purchase Decision) dengan Brand Awareness sebagai variabel mediasi pada konsumen Tomoro Coffee di Kota Pontianak. Pendekatan kuantitatif digunakan dengan metode survei, menggunakan kuesioner skala Likert kepada 100 responden yang dipilih melalui teknik purposive sampling. Pengolahan data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh signifikan terhadap Brand Awareness (B = 0,513; p < 0,001), begitu pula dengan Lifestyle (B = 0,465; p < 0,001). Namun, baik Social Media Marketing (B = -0,017; p = 0,864) maupun Lifestyle (B = -0,031; p = 0,702) tidak berpengaruh secara langsung terhadap keputusan pembelian. Sebaliknya, Brand Awareness memiliki pengaruh yang sangat kuat terhadap keputusan pembelian (B = 0,934; p < 0,001), serta secara signifikan memediasi hubungan antara kedua variabel bebas dengan keputusan pembelian. Temuan ini menegaskan pentingnya peran Brand Awareness sebagai penghubung antara strategi pemasaran dan perilaku pembelian aktual, serta menyarankan perlunya fokus perusahaan pada peningkatan kesadaran merek melalui aktivitas digital dan pendekatan gaya hidup konsumen.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Asria, Khujjah Ayu Astuti, Rindi Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Iqbal*, Muhammad Juliani, Harisa Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Latifah Latifah Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur Pardede, Kaleb El Nusa Penampe, Marie Anne Ester Perawati Perawati, Perawati Pricilla, Maria Olivia Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri Rahmadani, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Ramadhan, Rizani Rifqy, Muhammad Rizqi Wahyudi Riztika, Dheanisa Tri Rusik, Magdalena Polonia Saputra, Wira Sartika, Fiona Setiawan, Bayu Ajib siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Titik Rosnani Uray Ndaru Mustika Videlya, Viola Wendy Wenny Pebrianti Yovita Yovita