Article Per Year (5 Year)
p-Index From 2021 - 2026
4.733
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA Jurnal Hospitality dan Manajemen Jasa JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Jurnal Terapan Abdimas Binus Business Review Nature: National Academic Journal of Architecture MUDRA Jurnal Seni Budaya Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Pemasaran Jurnal Kreativitas PKM Jurnal Entrepreneur dan Entrepreneurship Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Ilomata International Journal of Social Science Jurnal Abdimas Kartika Wijayakusuma Jurnal Manajemen dan Kewirausahaan Jurnal Manajemen Perhotelan Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Innovative: Journal Of Social Science Research International Journal of Review Management Business and Entrepreneurship
Thomas Stefanus Kaihatu
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 55 Documents
Search

 2   3   4   5   6 
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory Sumaji, Yoseva Maria Pujirahayu; Kaihatu, Thomas Stefanus; Sutanto, Verrell; Toreh, Fabio Ricardo; Immanuel, Dewi Mustikasari; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.04

Abstract

An advertisement must pay attention to the concepts and strategies in advertising because the use of this endorser can be a double-edged knife for the brand. In the vampire effect phenomenon, celebrity endorsers can potentially overshadow the brand so that the audience focuses only on the celebrity, not the brand. Specifically, the phenomenon of a brand that the celebrity endorser overshadows is called high eclipsing an endorsement, and vice versa for the phenomenon of low eclipsing. This research was conducted to develop a framework that discusses the eclipsing phenomenon in celebrity endorsement in the context of stimulus-organism-response (SOR) theory. The participants in this study were undergraduate students in a department at a well-known university in Surabaya. The characteristics of the Participants are domiciled in Surabaya and are between 18-24 years old. Through this study, we can find out how consumers' emotional response is formed when faced with high- and low-eclipsing advertisement stimuli. In addition, this study will also discuss how the differences in purchase intentions are formed from these two different eclipsing endorsement stimuli. The research indicates a significant positive effect between exposure to advertising content featuring both high-eclipsing (HE) and low-eclipsing (LE) celebrity endorsements and emotional response (EM). It implies that leveraging celebrities in advertisements, regardless of their eclipsing status, can evoke a heightened emotional response from the audience. The study suggests a noteworthy association between exposure to advertising content containing celebrity endorsements (CE) and increased purchase intention (PI). Consumers are more likely to desire to purchase a product or service when it is endorsed by a celebrity, indicating the potential effectiveness of this marketing strategy.
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE Darmawan, Esther; Radianto, Wirawan Endro Dwi; Kaihatu, Thomas Stefanus; Utami, Christina Whidya
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 1 (2025): MARCH 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.1.1-10

Abstract

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
Pengembangan Kompetensi Entrepreneurial Melalui Project Based Learning Di SMP Santa Sidoarjo Budidharmanto, Lexi Pranata; Junianto, Yopy; Kaihatu, Thomas Stefanus; Sutanto, Shienny Megawati; Purwadi, Kezia Victory
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.674

Abstract

Data Survei Nasional Literasi dan Keuangan Inklusif (SNLIK) OJK tahun 2024 menunjukkan bahwa literasi dan keuangan inklusi di Indonesia mengalami penurunan, terutama pada siswa SMP. Perguruan tinggi memiliki peran penting dalam mengembangkan program pelatihan peningkatan literasi keuangan karena pengalaman dan kredibilitasnya. Universitas Ciputra sebagai salah satu lembaga pendidikan yang bekerja sama dengan SMP Santa Maria Sidoarjo mendorong penerapan pembelajaran berbasis proyek di kelas. Pendekatan pembelajaran yang digunakan menitikberatkan pada proses pelatihan yang dijalani guru sebelum mentransfer ilmu kepada siswa. Pendekatan penelitian tindakan kelas diadaptasi dan penelitian dilakukan dengan uji coba terbatas. Data yang digunakan adalah data kuantitatif. Pengumpulan data meningkatkan kinerja siswa yang dibuktikan dengan hasil pre-test, mid-test, dan post-test materi business model canvas yang terdiri dari 20 butir soal. Untuk menghitung uji hipotesis komparatif, data diolah dengan menggunakan perangkat lunak SPSS. Hasil kegiatan menunjukkan bahwa kemampuan siswa meningkat, dengan nilai rata-rata pra-tes 51,00, nilai tengah-tes 56,58, dan nilai pasca-tes 58,33. Peningkatan yang cukup besar terjadi setelah pendampingan dosen, tetapi kurang optimal setelah bimbingan guru, karena kurangnya pemahaman terhadap materi dengan waktu yang terbatas dan penilaian yang kurang baik. Akibatnya, kualitas dukungan di setiap tingkat pembelajaran berdampak signifikan terhadap hasil akhir peningkatan kemampuan siswa.
Optimizing the implementation of business model canvas in elevating the Garuda Futsal League as a premier sports tourism event Nusantara, Muhammad Akhva Aulia; Kaihatu, Thomas Stefanus
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5700

Abstract

This study aims to examine the implementation of the Business Model Canvas (BMC) approach in organizing the Garuda Futsal League (GFL) Series 1 in Surabaya. GFL is an inter-school futsal competition that is designed professionally and innovatively with a focus on developing talented young athletes. Through an implementation method with the BMC theory, GFL has succeeded in creating a structured and professional competition model, by offering a main value proposition, namely improving the quality of performance supported by the use of digital technology in recording player statistics. GFL also presents a sportainment concept that has succeeded in attracting the attention of participants and spectators widely. This study shows that the implementation of the BMC approach is able to create a sustainable student sports competition ecosystem operationally, economically, and socially. Furthermore, by integrating the concept of sports tourism, events like GFL contribute not only to the development of youth sports but also to the promotion of Surabaya as a vibrant destination for sports tourism. As a result, GFL not only provides direct benefits in the form of high-quality futsal competitions but also delivers strong social and economic value, attracting the interest of government and private sectors to become long-term sponsors.
ANALYSIS OF CONSUMER PERCEPTION FACTORS THAT INFLUENCE THE CHOICE OF WOLFGANG PUCK RESTAURANT AT I GUSTI NGURAH RAI INTERNATIONAL AIRPORT Wirasti, Norma; Kaihatu, Thomas Stefanus
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5629

Abstract

This research aims to analyze in depth the consumer perception factors that influence the choice of Wolfgang Puck Restaurant at I Gusti Ngurah Rai International Airport. The population in this research is Wolfgang Puck consumers. The sampling technique used in this research was a purposive sampling technique with a sample size of 100 respondents. The primary data used in this research was obtained through a questionnaire. The research model is confirmatory factor analysis. The results of the research were that five new factors were formed, namely hope factors, attention factors, product and atmosphere factors, stimulus factors, and lifestyle factors. The first factor includes good quality, product excellence, and information. The second factor includes behavior, needs, and goals. The third factor includes product attributes, product suitability, and the environment. The fourth factor includes trust, encouragement. The fifth factor includes encouragement from within, social encouragement, and satisfaction. These five factors represent 81.33% of the 15 elements studied. It is known that the expectation factor is the dominating factor in influencing consumers in choosing Wolfgang puck.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE FOR UD. PADMA NADI CUSTOMERS. Putra Utama, I Putu Indra Ariestha; Kaihatu, Thomas Stefanus
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 5 No. 1 (2025): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality and service quality on customer loyalty through customer satisfaction with UD Padma Nadi as the research object. The variables used in this research are product quality and service quality as the independent variables, customer satisfaction as the mediating variable and customer loyalty as the dependent variable. The method used is quantitative mediation. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 100 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be interpreted that product quality has a significant effect on customer loyalty, product quality has a significant effect on customer satisfaction, service quality has a significant effect on customer loyalty, service quality has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty. In addition, mediation occurs in the relationship between product quality and customer loyalty through customer satisfaction, and mediation occurs in the relationship between service quality and customer loyalty through customer satisfaction.
THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER CONFIDENCE THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE AT AQIQOHKITA Sholihah, Rifatus; Kaihatu, Thomas Stefanus
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5634

Abstract

This research aims to find out the effect of service quality on customer trust through customer satisfaction with Aqiqahkita as the research object. The variables used in this research are service quality as the independent variable, customer satisfaction as the mediating variable and customer trust as the dependent variable. The method used is quantitative mediation. The sample used in this research used a non-probability sampling method with a purposive sampling technique and the sample consisted of 110 respondents. The data collection technique in this research was carried out by distributing questionnaires using a Likert scale. The results of the analysis concluded that service quality has an influence on customer trust. Service quality also has an influence on customer satisfaction. Customer satisfaction has an influence on customer trust. There is partial mediation of service quality on customer trust through customer satisfaction.
LEARNING ORIENTATION, ENTREPRENEURIAL ORIENTATION, INNOVATION AND THEIR IMPACTS ON NEW HOTEL PERFORMANCE: EVIDENCE FROM SURABAYA Oktavio, Adrie; Kaihatu, Thomas Stefanus; Kartika, Endo Wijaya
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.02

Abstract

Based on investor perspective, Surabaya city is still recognized as a promising investation land especially in the tourism industry. As can be seen based on recent last three years, whereas a lot of new hotel establishment is introduced. The presence of these new hotel establishments could be the indicator of tourism and economic growth in Surabaya city. However, growth may also lead to tighter competition. Therefore, to competitively compete during its early years, new hotel establishment should have a strategic orientation within its business operations with additional innovation breakthrough to create value or a competitive advantage. New hotel establishment also should maintain its good performance. This research is conducted to observe the implementation of Strategic Orientation, especially related with Learning Orientation and Entrepreneurial Orientation which is conducted by the establishment to achieve a better performance, which is also supported by the predesigned innovative programs. The empirical result based on 49 new hotel establishment in Surabaya city as the research sample, indicated indirect relationship between Learning Orientation and Entrepreneurial Orientation to performance with innovation as the mediator. It is suggested to add Market Orientation as the intervening variables for the future research especially regarding the role of Strategic Orientation and Innovation in new hotel establishments due to their infancy stage.
Analisis Pengaruh Service Quality dan Product Quality Terhadap Customer Loyalty dengan Customer Satisfaction Sebagai Mediator pada Percetakan CV. Citra Mentari, Malang Amrullah, Muhammad Fajar; Kaihatu, Thomas Stefanus
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9141

Abstract

Era globalisasi saat ini, perkembangan dunia usaha mengalamai persaingan yang cukup signifikan. Banyak faktor yang memperngaruhi kemajuan dunia bisnis saat ini. Media cetak merupakan salah satu alat pemasaran yang sampai saat ini masih menjadi alternatif yang digunakan oleh berbagai perusahaan untuk menunjang strategi pemasarannya, seperti brosur, katalog, poster, flayer, dan lainnya. CV Citra Mentari Malang merupakan perusahaan yang bergerak pada percetakan offset ini berdiri pada tahun 2007 di Malang, kota Malang merupakan kota pendidikan dan banyak Lembaga pendidikan terutama perguruan tinggi seperti Universitas Brawijaya, Universitas Negeri Malang, Universitas Muhammdiah Malang, dll. CV. Citra Mentari Malang memiliki kegiatan produksi seperti pecetakan brosur, percetakan dokumen, penjilidian dokumen, fotocopy document, percetakan offset, percetakan pamflet, percetakan benner, dan lainnya. Jumlah sampel dalam penelitian ini sebanyak 96 responden yang merupakan konsumen pada pada CV. Citra Mentari Malang. Metode survei dengan pembagian kuesioner secara online melalui google form digunakan dalam penelitian ini untuk melakukan pengambilan sampel. Metode pengambilan sampel menggunakan non-probability sampling. Hasil pada penelitian ini menunjukkan bahwa terdapat pengaruh Service Quality Dan Product Quality Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Mediator Pada Percetakan Cv. Citra Mentari, Malang.
Digital Platform Capability and Strategic Agility: Uncovering Strategies to Strengthen Indonesian F&B SMEs Competitiveness Henryanto, Aria Ganna; Hanifah, Haniruzila; Kaihatu, Thomas Stefanus; Hardjono, Retno Kusumastuti; Cahyadin, Malik; Hartono, Wendra
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.685

Abstract

Background: The Indonesian food and beverages (F&B) SME sector was a major contributor to the economy but faces challenges such as intense market competition and limited digital adoption. Despite the strong potential of the digital market, only a small proportion of SMEs were integrated into digital ecosystems. Understanding how digital platform capabilities (DPC) and strategic agility (SA) influence competitiveness was crucial in this dynamic environment.Purpose: This study examines the effect of digital platform capability on the competitiveness of small and medium-sized enterprises (SMEs), considering the mediating role of strategic agility and the moderating role of competitive intensity within Indonesia's food and beverage (F&B) sector.Design/methodology/approach: This study was rooted in the philosophy of positivism, with a deductive design. Data were collected from 142 Indonesian F&B SMEs through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The variables included DPC (independent), SA (mediator), SMEs competitiveness (dependent), and competitive intensity (moderator).Findings/Result: SA mediates the relationship between DPC and competitiveness, which in turn increases strategic agility and the competitiveness of SMEs. The overall model explains 42% of the variance in SMEs competitiveness, which is moderately high, and competitive intensity negatively moderates the SA-competitiveness link, making agility less effective in high competition.Conclusion: Digital platform capabilities are essential for improving SME competitiveness, particularly when they are combined with strategic agility. However, the effectiveness of agility depends on market conditions; high competitive intensity may reduce its benefits. SMEs must balance agility with operational stability, and policymakers should support digital infrastructure and capability-building initiatives.Originality/value (State of the art): This study contributes to the literature by integrating resource orchestration theory with digital transformation and agility concepts in the context of emerging markets. It empirically demonstrates the mediating role of agility and the contextual influence of competitive intensity, offering nuanced insights for both theory development and SME digitalization strategies in volatile environments. Keywords: SMEs competitiveness, digital platform capability, strategic agility, competitive intensity 
Co-Authors Abdul Kholick Adrie Oktavio Agung Hariyanto Agung Hariyanto Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Agustinus Nugroho Alexander Wahyudi Henky Soeparto Alfa Syahputra Amrullah, Muhammad Fajar Aria Ganna Henryanto Astrid Kusumowidagdo Azizurrohman, Muhammad Burhan Bungin Christina Whidya Utami Clarissa Listya Susilo Darmawan, Esther Denny Bernardus Devina Florentina Dewa Gde Satrya Dewa Gde Satrya Dewi Chandra Dewi Mustikasari Immanuel Dwi Anna Kristanti Dyah Kusuma Wardhani Dyah Kusuma Wardhani Ellen Lawrencia Yahya Endo Wijaya Kartika Endo Wijaya Kartika Endo Wijaya Kartika Enny Istanti Fahmi Jaya Yulfiansyah Fazar Abdul Razaq Fransisca Laurentinus Giovani Gutama Graciana Eveline Andriani GS , Achmad Daengs Hanifah, Haniruzila Hardjono, Retno Kusumastuti Harwin Sukamto Heriyanto, Carolina I Dewa Gde Satrya Widyaduta Karina Enny Agustina Kezia Victory Purwadi Laij Victor Effendi Lazuardi, Mohammad Isma Lexi Pranata Budidharmanto Liana Liana Liliana Dewi Malik Cahyadin Melania Rahadiyanti Meliana Christianti Hermanto muhammad aluf ma' lufie Mu’min, Halek Nasution, Ali Napiah Natalia, Jennifer Nusantara, Muhammad Akhva Aulia Olivia Tjandra Praditya, Dhemas Arya Praditya Purwadi, Kezia Victory Putra Utama, I Putu Indra Ariestha Rakha Hendra Maryanto Rizki Adityaji Riznika, Irzal Samuel Sutanto Satria, Sandi Shienny Megawati Sutanto SHOLIHAH, RIFATUS sisca soetanto Sundring Pantja Djati Sutanto, Verrell Sutrisno, Timotius F. C. W. Swari, Ida Ayu Indira Toreh, Fabio Ricardo Tri Andjarwati, Tri Utami, Christina Widya Verina Wijaya Wendra Hartono Wirasti, Norma Wirawan ED Radianto Yopy Junianto Yoseva Maria Pujirahayu Sumaji Yoshua Junarto Yulianto Suryo Adi