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Increasing Employees’ Performance Through Punishment System At Nusa Dua Beach Hotel & Spa Rahayuda, Putu Gilang; Ernawati, Ni Made; Sutama, I Ketut
Jurnal Sains Terapan Pariwisata Vol. 7 No. 2 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i2.332

Abstract

Purpose: This research was conducted at Nusa Dua Beach Hotel & Spa, a 5-star hotel in Nusa Dua, Badung, Bali. This research focuses on increasing employee performance through the punishment system at Nusa Dua Beach Hotel & Spa. This research aimed to identify the punishment system implemented at the Nusa Dua Beach Hotel & Spa and to discover the effect of punishment on employee performance in Nusa Dua Beach Hotel & Spa.Methods: The sample used was 72 respondents, with several forms of collecting data: observation, conducting interviews with human resources managers and employees, documentation, literature study, and distributing questionnaires. Data analysis techniques used in this research are descriptive qualitative analysis and quantitative analysis with a simple linear regression method.Results and discussion: The results of this research could be concluded that the punishment system variable affects increasing employees’ performance variable even though its implementation is still lacking. The management needs to improve the punishment system for employees to increase employees’ performance in Nusa Dua Beach Hotel & Spa.Implication: The punishment system positively and significantly affects the employees' performance at Nusa Dua Beach Hotel & Spa.
Alternative Strategy to Increase Room Sales at Pramana Watu Kurung Budiasa, Kadek; Ernawati, Ni Made; Triyuni, Ni Nyoman
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.362

Abstract

Purpose: The Pramana Watu Kurung is a local chain hotel under Pramana Hotels & Resorts. The promotional strategy online as well as offline to increase room sales. Data shows to see the revenue growth from 2018 to 2019 however, it is fall in 2020 due to the pandemic Covid-19, there was massive cancellation and drop the revenue due to Bali was start to lock down in March 2020. This study is aim to know the strategy applied to increase Room Sales at Pramana Watu Kurung in facing competition and developing business growth and to find alternative strategy to increase room sales at Pramana Watu Kurung.Methods: This study is quantitative and qualitative with the questionnaire on the likert scale. Its method uses SWOT analysis on IFAS and EFAS.Implication: Second  strategies to maximize the strengths in order to eliminate threats which is apply dynamic pricing tobe competitive against the competition and focus on the current target market. Second strategy is to maximize the opportunities to eliminate the weaknesses by an attractive promotion including packages, email marketing and seasonal campaign to push room sales. 
Brand Awareness and Market Development by Synergizing Customer Loyalty and CSR at Novotel Bali Benoa I Gusti Ayu Nurtirtawaty; Ni Made Ernawati; I Gede Mudana; Putu Yunita Wacana Sari
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.361

Abstract

Purpose: This study intends to ascertain how much the Novotel Bali Benoa's brand awareness and market development are impacted by the synergy between its CSR and customer loyalty programs, as well as how the organization may best utilize these initiatives to maximize their impact. Research methods: The research methodology uses questionnaires and surveys to gather information from a number of respondents, including staff members and guests of hotels. Questionnaires, interviews, observations, document analyses, and focus group discussions are used to gather its data. Utilizing descriptive analysis, Smart PLS, and validity and reliability testing, quantitative analysis approaches are used to the data. Results and discussion: The study's primary conclusions show that Novotel Bali Benoa's brand awareness and market development are significantly boosted by the synergy between the customer loyalty program and CSR, which is founded on human- and nature-based principles and is implemented through digital marketing media. Customer loyalty may be generated by an efficient loyalty program, and consumers' perceptions of a brand are positively impacted by human-based and natural CSR. Implication: By optimizing digital marketing channels, bolstering brand recognition in the face of competition, enabling quick market expansion, and cultivating conscientious and encouraging new consumer loyalty, these two strategies work in concert to accomplish sustainable tourism.   Keywords: Brand awareness, customer loyalty, CSR.
Evaluating The Implementation of The Newa Concept To Sustain Hotel Occupancy at Sanctoo Suites & Villas I Putu Subali Adi Putra; Ni Made Ernawati; I Gede Mudana; I Ketut Suparta; I Ketut Suja
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.425

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Purpose: This research examines implementing the NEWA concept to maintain occupancy at Sanctoo Suites & Villas. The hotel industry faces significant challenges sustaining occupancy levels due to fluctuating demand and intense competition, exacerbated by the COVID-19 pandemic. The research originates from the need to enhance occupancy rates, which are critical for the hotel's success. It addresses the problem of fluctuating occupancy rates and aims to develop effective improvement strategies. Research methods: This mixed-method research employs a qualitative approach supplemented by quantitative methods and the Servqual model, conducted over six months. Data collection methods include interviews, surveys, observations, document studies, and Focus Group Discussions (FGDs) involving executive management and hotel staff. Results and discussion: The research highlights a unique marketing concept aimed at delivering new extraordinary experiences while maintaining guest satisfaction. It underscores the importance of a comprehensive approach integrating high-quality service and innovative offerings to meet diverse guest needs. This strategy enhances the hotel’s market competitiveness and ensures long-term success. Key components of the implementation include personalized guest experiences, an efficient booking system, and a proactive marketing strategy emphasizing the NEWA (Nature et al. & Adventure) concept. Implication: The findings demonstrate that implementing NEWA can significantly benefit hotel occupancy, providing valuable insights for industry practitioners.
Developing Ekasari as a Sustainable Tourism Village Ernawati, Ni Made; Sanjiwani, I Gusti Agung Mirah; Arjana, I Wayan Basi; Mudana, I Gede
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 5 No 1 (2024): April 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v5i1.334

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Purpose: Ekasari Tourism Village in Melaya District, Jembrana Regency, has potential to conduct sustainable tourism. This research is to increase public understanding about sustainable tourism, to improve the ability of village managers in implementing a financial recording system, and to increase the application of digital marketing to managers of the Ekasari Tourism Village. Research methods: This qualitative research is an applied research, with data collection techniques in the form of participant-observation, interviews, and document study. The data found was then analyzed using interactive techniques consisting of data reduction, presentation, and conclusion. Results and discussion: The service activities and this research went well, marked by an increase in participants' understanding of the importance of sustainable tourism in the village as well as an increase in digital marketing skills and the use of financial recording systems. Implication: This research directly has a positive impact on participants, especially village managers and Pokdarwis in operational activities and efforts to develop the village towards a sustainable tourism village.
Estimasi Total Simpanan Karbon Hutan Mangrove Teluk Gilimanuk, Bali Wulandari, Ni Komang Putri; Ernawati, Ni Made; Saraswati, Ni Luh Gede Rai Ayu
Buletin Oseanografi Marina Vol 13, No 3 (2024): Buletin Oseanografi Marina
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/buloma.v13i3.63104

Abstract

Hutan mangrove memiliki potensi yang sangat besar dalam carbon sequestration karena mampu menyerap emisi karbon 3-5 kali lebih banyak daripada hutan tropis daratan. Penelitian ini bertujuan untuk mengetahui nilai simpanan karbon organik hutan mangrove Teluk Gilimanuk pada bulan September-November 2023. Penelitian ini dilakukan menggunakan metode transek kuadrat berukuran 10 m x 10 m yang dibuat pada zona vegetasi yang ditemukan. Data simpanan karbon pohon dianalisis menggunakan metode alometrik, sedangkan sampel sedimen dianalisis di laboratrium menggunakan metode gravimetri. Berdasarkan hasil penelitian diperoleh 6 zona vegetasi utama yaitu Sonneratia, Ceriops, Bruguiera, Avicennia, Rhizophora dan Lumnitzera. Nilai simpanan karbon atas hutan mangrove Teluk Gilimanuk tertinggi terdapat pada zona vegetasi Ceriops yaitu sebesar 66,03±17,66 ton/ha, sedangkan simpanan karbon atas terendah berada pada zona vegetasi Bruguiera sebesar 18,60±11,88 ton/ha. Nilai simpanan karbon bawah hutan mangrove Teluk Gilimanuk tertinggi terdapat pada zona vegetasi Rhizophora yaitu sebesar 44,00±32,57 ton/ha, sedangkan simpanan karbon bawah terendah berada pada zona vegetasi Lumnitzera sebesar 13,73±2,41 ton/ha. Nilai simpanan karbon organik sedimen hutan mangrove Teluk Gilimanuk tertinggi terdapat pada zona vegetasi Sonneratia sebesar 237,51±46,31 ton/ha, sedangkan simpanan karbon terendah terdapat pada zona vegetasi Avicennia sebesar 55,3678,28± ton/ha. Total simpanan karbon pada hutan mangrove Teluk Gilimanuk didapatkan sebesar 193,91 ton/ha.   Mangrove forests have immense potential for carbon sequestration as they can absorb carbon emissions 3-5 times more effectively than terrestrial tropical forests. This study aimed to determine the organic carbon storage value of the mangrove forest in Teluk Gilimanuk during September-November 2023. The research utilized a transect quadrat method with dimensions of 10 m x 10 m established in identified vegetation zones. Data on tree carbon storage were analyzed using allometric methods, while sediment samples were analyzed in the laboratory using gravimetric methods. Based on the research findings, six main vegetation zones were identified: Sonneratia, Ceriops, Bruguiera, Avicennia, Rhizophora, and Lumnitzera. The highest carbon storage value for the Teluk Gilimanuk mangrove above ground as found in the Ceriops vegetation zone at 66.03±17.66 tons/ha, whereas the lowest above ground storage was observed in the Bruguiera zone at 18.60±11.88 tons/ha. Regarding below ground carbon storage, the highest value was recorded in the Rhizophora vegetation zone at 44.00±32.57 tons/ha, while the lowest was in the Lumnitzera zone at 13.73±2.41 tons/ha. The Sonneratia vegetation zone exhibited the highest organic sediment carbon storage at 237.51±46.31 tons/ha, whereas the lowest was found in the Avicennia zone at 55,3678.28± tons/ha. The total carbon storage in the Teluk Gilimanuk mangrove forest was calculated at 193.91 tons/ha.
Transformasi UMKM Perikanan di Kabupaten Badung Melalui Pelatihan Pemasaran Digital dengan Aplikasi www.tokoikan.id Kartika, Gde Raka Angga; Dewi, Ayu Putu Wiweka Krisna; Ernawati, Ni Made; Mahatmi, Hapsari; Taradhipa, I Gusti Agung Dwikhy Oka; Astriani, Ni Luh Ayu Gita
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 2 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i2.194

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Kabupaten Badung sebagai daerah yang memiliki jumlah UMKM Perikanan yang cukup banyak menghadapi tantangan dalam pengembangannya, salah satu diantaranya adalah proses pemasaran produk yang banyak memiliki kendala. Hal ini dikarenakan sebagian besar UMKM perikanan di Kabupaten Badung masih menggunakan sistem konvensional dalam proses penjualan produknya, sehingga kesulitan untuk memasarkan produknya dalam skala lingkup yang lebih luas. Perkembangan teknologi yang cukup pesat telah memberikan peluang bagi pelaku industri dan UMKM perikanan untuk mengembangkan pasarnya melalui penjualan online serta adanya implementasi dari kebijakan pemerintah tentang revolusi industri 4.0. Oleh karena itu dalam mencapai hal tersebut dilakukan kegiatan pengabdian ini, yang memiliki tujuan memberikan pemahaman kepada UMKM perikanan di Kabupaten Badung mengenai pentingnya proses pemasaran digital saat ini dengan cara memberikan pelatihan tentang cara dan kiat untuk memasarkan produk perikanan yang dihasilkan oleh UMKM melalui salah satu pasar digital yaitu www.tokoikan.id. Aplikasi pasar digital www.tokoikan.id merupakan salah satu hasil produk hilirasi dari kegiatan pengabdian di Fakultas Kelautan dan Perikanan Universitas Udayana, yang bertujuan untuk memberikan ruang kepada UMKM perikanan untuk dapat melakukan penjualan digital. Sasaran kegiatan pengabdian masyarakat ini adalah UMKM sektor perikanan di kabupaten Badung, dan pelaksanaan Kegiatan pengabdian ini berkolaborasi dengan Dinas Perikanan Kabupaten Badung. Metode kegiatan pengabdian masyarakat dilakukan dengan pelatihan dan pendampingan kepada UMKM perikanan Kabupaten Badung untuk melakukan proses pemasaran digital melalui aplikasi www.tokoikan.id. Hasil kegiatan pengabdian menunjukkan bahwa UMKM perikanan di Kabupaten Badung mulai memahami pentingnya perubahan pola pemasaran dari cara konvensional menuju ke metode pemasaran digital, hal ini di kuatkan dengan adanya beberapa UMKM yang langsung memulai proses pemasaran digital dengan membuat akun penjual di aplikasi tokoikan.id
Komposisi Dan Struktur Komunitas Ikan Pada Ekosistem Mangrove Di Perairan Teluk Benoa, Bali I Putu Anggra Weda; I Wayan Restu; Ni Made Ernawati
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 3 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Maret)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i3.183

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The mangrove ecosystem of Benoa Bay is an estuarine area that plays a significant role in providing food sources for various types of biota, both aquatic and terrestrial. In addition, mangrove ecosystems are also greatly influenced by human activities such as development in mangrove areas and environmental pollution, which indirectly affect the presence of biota in those mangrove ecosystems. The purpose of this research is to understand the fish community structure and water conditions in the mangrove ecosystem of Benoa Bay. This research was conducted in October – November 2023 at 4 stations with 2 repetitions at each station. Fish sampling using gill nets with a mesh size of 2 inches.  The fish catch results in the Teluk Benoa mangrove ecosystem consist of 8 families and 10 species. Station II has the highest fish abundance among the other stations, with 8 species, while the lowest fish abundance is found at Station III, with 5 species. The fish species most commonly found in Benoa Bay is Leiognathus equulus or Cotek Fish, with a total of 188 individuals. Meanwhile, the fish species with the least number are Tripoddichthys blochii and Lobotes surinamensis, with only 1 individual each.
Recreational Activities Program as a Complimentary to Hotel Guests Ni Luh Putu Sri Sartika Wati; Lien Darlina; I Gusti Agung Mas Krisna Komala Sari; Ni Made Ernawati; Ni Made Rai Sukmawati; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.13

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the interest of guests in the recreation activities program as a complimentary to guests staying at a 5-star hotel in Ungasan, Bali, Indonesia, and to find out which recreation activities were most in demand by guests at the hotel. Research methods: Data collection methods used are observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis technique and descriptive statistics. Results and discussion: The study shows that the TTH (The Tree House) Activities that were most attractive to guests in 2019 were art & craft (5.48%), painting (5.40%), nature painting (4.68%), learning Balinese (4.46%), Balinese dance (4, 46%). The year 2020 is a temple tour (4.77%), hotel tour (4.72%), clay making (4.31%), painting and gardening (4.19% each), and music class (3.91 %). Implication: The guests’ interest in the recreation activities program is very good, which can be seen in the percentage of guests participating in the recreation activities program of 35.8% of the total number of guests at the hotel in 2019 and 2020. Keywords: recreation activities, interested activities, spa & recreation department.
Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of e-service quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed on electronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication:  indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).   Keywords: E-service quality, guest satisfaction, front office department.
Co-Authors Abd. Rahman As-syakur Ade Angelia Atmanegara Sinaga Alferd Y. Ko'ou Ambariyanto Ambariyanto Anak Agung Ayu Ngurah Harmini Angelina Juniarta Panjaitan Astriani, Ni Luh Ayu Gita Ayu Putu Wiweka Krisna Dewi, Ayu Putu Wiweka Krisna Bunga Divia Arimbi Cantin, Emma Daniel Tri Lakona Sinamo Desak Made Goldyna Rarasari Devi Ulinuha Diah Permata Wijayanti Dimas Hafidh Nugroho Felicia Augustine Fikri Huda Falah Florentina Gultom Forida Ayu Herini Gagah Gumelar Wicaksono Gde Raka Angga Kartika Girsang, Lestari Meliana Hanna Santika Tinambunan Hapsari Mahatmi I Dewa Made Cipta Santosa I Gede Mudana I Gede Nyoman Suta Waisnawa I Gst Lanang Made Purwita I Gusti Agung Mas Krisna Komala Sari I Gusti Ayu Nurtirtawaty I Ketut Suja I Ketut Suparta I Ketut Sutama I Komang Dianto I Made Darma Oka, I Made Darma I Made Sara Wijana I Nyoman Meirejeki I Putu Anggra Weda I Putu Subali Adi Putra I Wayan Arthana I Wayan Arthana I Wayan Basi Arjana, I Wayan Basi I Wayan Restu Ibnu Fajar Ida Ayu Elistyawati Ima Yudha Perwira Julihartadi, I Gede Dwian Kadek Budiasa Lien Darlina Made Ayu Pratiwi Mayang Utami Miftachudin Syaiful Ma'ruf Muhammad Sholihin Mu’alimah Hudatwi Ni Luh Putu Sri Sartika Wati Ni Luh Watiniasih Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Putri Wijayanti Ni Putu Shinta Sainitha Dewi Ni Putu Somawati Ni Putu Wira Argiantini Ni Wayan Budi Purnama Dewi Ni Wayan Ernawati Ni Wayan Wahyu Astuti Nopita Sari Nadapdap Novita Wulandari Nyoman Dati Pertami Pamularsih, Tyas Raharjeng Pande Adhitya Prabhuwinata Pande Gde Sasmita Julyantoro Pande Kadek Ari Iswari Pertami, Nyoman Dati Puji Eka Purnama Putu Yunita Wacana Sari Rahayuda, Putu Gilang Rifaldus Dani Sanjiwani, I Gusti Agung Mirah Saraswati, Ni Luh Gede Rai Ayu Sari, Putu Yunita Wacana Shintani Asri Tinambunan Taradhipa, I Gusti Agung Dwikhy Oka Wiryani, Ni Nyoman Sri Wulandari, Ni Komang Putri Yayu Indrawati