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Journal : Jurnal Dimamu

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Pengaruh Reputasi Bank dan Inovasi Produk terhadap Keputusan Menabung Nasabah Giro IB Hijrah di Bank Muamalat Kartika, Rika; Rakhman, Faisal
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1397

Abstract

This study is based on the decline in the number of IB Hijrah current account customers which is suspected to be influenced by the bank's reputation where customer assessments of the services provided by Bank Muamalat are considered less than good, as well as product innovation factors such as the development of digital access that is not yet optimal. This study aims to determine the effect of bank reputation and product innovation on customer decisions at Bank Muamalat KCP Rancaekek. The object of the study is IB Hijrah current account customers, the type of research is associative quantitative, the type of data is primary data, data collection techniques are in the form of observation, interviews, literature studies and questionnaires. The population is IB Hijrah current account customers in 2023 with a sample of 57 people. The results of the study show that bank reputation and product innovation partially influence decisions by 67.3% and 59.1%, while simultaneously they influence by 75%.  
Co-Authors Alfian, Apri Ali Ali Alim, Syirozul Amalia, Nurfatima Amaluddin Amaluddin, Amaluddin Amyati, Amyati Ascosenda Ika Rizqi Assyifa, Assyifa BAHITS, ABDUL Basayev, Gito Syamil Batubara, Sofia Salsabila Br Purba, Yosa Agrevina Budiman, Dedi DIAH PERMATA SARI, DIAH PERMATA Elfira, Rizka Ellyas, Aqiela Reanaldis Faisal Rakhman Fatari, Fatari Fauji, Robby Fifi Herni Mustofa Geusan Akbar, Gugun Hadiani, Fitri Hafidz Hanafiah Harahap, Susanna Ronaria Hartoko, Gatot Hendriady de Keizer Hidayat, Yasysyar Ibrahim, Intan Maharani Ida Ayu Putu Sri Widnyani Indradewa, Rhian Indriyani, Tri Karim Suryadi Karim Suryadi Khadijah, Ina Khaeruman Kusyani, Diah LENI TRIANA, LENI Liesna Andriany Lisa Ariyanti Pohan Lubis, Anisa Amelia Putri Lubis, Hasrita Muiz, Ahmad Mukh Khusnaini MULYADI Mulyadi Mulyadi Nana Mardiana Nasution, Novi Safira Dani Ni'mah, Ratu Sifa Nilam Sari Pia, Silvia Pudjiastuti, Sri Rahayu Raden Irna Afriani Rahmadani, Selvi Kurnia Rahmat Rahmat Rahmat Ramadhani, Irma RITA Rita Rita, Rita Rizki Hidayatullah Roby, Febri Rohaeni, Nani Rohaeni Romli, Ombi Safina, Nila Safitri, Esti Safitri, Ida Saipul Sakinah, Nurul Salapudin, Salapudin Samsinar, Ade Sarah, Fatimah Sausan, Salwa Sihabudin Sihabudin, Sihabudin Siti Maizul Habibah Sitompul, Devi Fitriani Sofiyah, Yusi Solly Aryza SORAYA, RATNA Suflani Suhartoyo Suhartoyo, Suhartoyo Sumarsid, Sumarsid Supriyatna, Iyep Dede Surachman Surachman Susanti, Elvira Susy Susanty Syaifullah Syauqi, Muhammad Abrar Tabroni Ujang Hibar Widia, Riska Widyastuti, Rizky Wulansari, Irma Yollanda Octavitri Yuliah, Yuliah