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Abdul Khalik
FKIP UNTAD
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Journal : Advances in Business

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The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction Azhari, Azlan; Firman, Ahmad; Khalik, Abdul; Oktaviani, Andi Ririn
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.136

Abstract

The primary objective of this study is to empirically examine and evaluate the impact of location considerations, product diversity, and store atmosphere on customer satisfaction. All customers who conduct shopping activities at Toko 123 in Makassar comprise the demographic the researcher chose for this study's data source. Seventy respondents were included in the study, determined using Lemeshow's formulation. The utilized data source consists of primary data, specifically data that researchers have directly gathered by administering a questionnaire instrument to respondents. The data analysis methodology encompasses several components, including descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression analysis, coefficient of determination testing, t-tests, and F-tests. The findings indicated that the location variable did not significantly impact consumer satisfaction when shopping at Toko 123 in Makassar. The effect of product diversity and store atmosphere on client happiness while shopping at Shop 123 in Makassar is noteworthy. The findings from the concurrent examination indicate that the independent variables of location, product diversity, and store atmosphere collectively substantially impact consumer satisfaction during the shopping experience at Shop 123 in Makassar.
Co-Authors ., Candra ., Rindiani Adrian , Bayu AGUS KURNIA Ahmad Firman Ahmad Saleh ahmad syauqi, ahmad Alim, Andi Nur Amril Amril Anas, Fauziah Andi Marlinah Andi Ririn Oktaviani Ariansidi, Mohamad Arwin Arwin Asis, Abdul Asri asri Astrina Nur Inayah Ayu Amalia Azlan Azhari Bahri, Salmi Yuniar Candra candra Caryadi, Agung Gunawan Damayanti, Yulia Fajriah, Hafifatul Fitrah, Nur Fredision, Fredision Gay, Munawi Gozali, Moh. Habib, M. Alfan Hamdan Hamdan HAMZAH, MUKHTAR Hannan, Mukhlis Hasanuddin, Fenny Hasriawan, Hasriawan Hidayatullah Ibrahim Ahmad Ibrahim H. Ahmad Imrab, Budiman IR, Rustan Jamaluddin, Mutiara Jannah , Miftahul khusnul khotimah Laeli, Risqia Thufhil Lidda, Muh. Abid Alimuddin Massyat., Muhammad Menap Muafia, Evi Muchlis Djirimu Muhammad Syaeba Muhammad Yassir Munawir Munawir Muslim Muslim Muslimin Muslimin Muttalib, Abdul Naim, Muhammad Nurani, N. Nurhaedah Nurhaedah Nurhani, N. Nurwidah, Andi Pakiding, Mainar Daud Parindra, I Ketut Rasiman Rasiman Razi, Misru Reimond, Reimond Ritman Ishak Paudi Rohana , Siti Romadhon, Muhammad Iqbal Romiza, Martin Royani, Ahmad Rr Lilis Intan Permatasari Rudi Rudi Sabriani, Andi Sahabudin Saidy, Emily Nur Saimi, Saimi Salfiana, Salfiana Sapriatin Sartikawati, Dewi Sastrawan, Sastrawan Semuel, Semuel Sudarta, Sudarta Sulaiman Sulaiman Sulaiman, Lalu Surianti Surianti Surianto Surianto Susilawati , Ely Tudang, Arruan Usman, Irwan Weraman, Pius Yasen, Syahruddin YASYIFA DIAN URFINA Yovitha Yuliejantiningsih, Yovitha Yulianus, Yulianus Yusnaini Yusnaini Yusrina, Yasmin Zulfati Zulkifli Zulkifli