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All Journal JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Agrointek JURNAL PETERNAKAN Jurnal Ternak Tropika JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Jurnal Penelitian Pendidikan IPA (JPPIPA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Jurnal Biologi Tropis Jurnal Pertanian Agros CARADDE: Jurnal Pengabdian Kepada Masyarakat Media Mahardhika Jurnal Peternakan Nusantara IKRA-ITH ABDIMAS Comment: an International Journal of Community Development Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Bulletin of Applied Animal Research EDUTEC : Journal of Education And Technology Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Abdimasku : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agrinimal Jurnal Ilmu Ternak dan Tanaman Unram Journal of Community Service (UJCS) Jurnal Sains Peternakan Nusantara EKONOMIKA45 Jurnal Keuangan dan Akuntansi Terapan (KUAT) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Tamilis Synex: Multidimensional Collaboration Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andri Kusmayadi
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Pengaruh Brand Engagement terhadap Brand Loyalty Dimediasi oleh Brand Trust dan Brand Experience Prestyse Desputri Gulo; Andri Kusmayadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5286

Abstract

Increasing competition in the digital streaming service industry has prompted companies to build long-term relationships with consumers, one of which is through increased Brand Engagement. This study aims to determine the effect of Brand Engagement on Brand Loyalty with Brand Trust and Brand Experience as mediating variables. The study employs a quantitative approach through an online survey of 160 Netflix users aged 17–28 years in Jakarta, selected using purposive sampling, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Brand Engagement positively influences Brand Trust, Brand Experience, and Brand Loyalty, with Brand Trust and Brand Experience acting as mediators in this relationship. These findings confirm that high consumer engagement can create positive experiences and trust in the brand, which ultimately leads to loyalty. For future research, it is recommended to expand the scope of respondents with more diverse regional and age variations, as well as consider external variables such as subscription prices, network quality, and competitor influence. The managerial implications of this study suggest that digital service companies like Netflix need to strengthen consumer engagement both emotionally and functionally through the development of interactive features, consistent service, and quick responses to complaints, so that positive experiences and consumer trust can be maintained and ultimately lead to loyalty.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Motivasi Kerja, dan Komunikasi Organisasi Terhadap Kinerja Karyawan Resa Mustika; Andri Kusmayadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5515

Abstract

Employee performance is a key factor in organizational success, influenced by various aspects such as leadership style, work environment, motivation, and organizational communication. This study aims to analyze the effect of these four variables on employee performance at PT. Multi Artha Abadi. A quantitative research method was applied using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS software. The respondents consisted of 120 employees selected through purposive sampling. The analysis results show that all independent variables have a positive and significant effect on employee performance. Motivation is identified as the most dominant factor, followed by organizational communication, leadership style, and work environment. The R-square value of 0.939 indicates that 93.9% of the variation in employee performance can be explained by these four variables. These findings emphasize the importance of an integrated strategy that includes strengthening leadership, creating a conducive work environment, enhancing motivation, and improving organizational communication. The study concludes that well-planned human resource management can significantly improve performance. The practical implication is that companies need to design HR policies that prioritize leadership development, employee well-being, achievement motivation, and effective communication systems.
Vocational Boarding School Curriculum Policy: Study at Madinatulquran Boarding School Vocational School Asep Sumarna; Andri Kusmayadi; Yosep Farhan Dafik Sahal; Qiqi Yuliati Zaqiah
EDUTEC : Journal of Education And Technology Vol. 7 No. 4 (2024): June 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v7i4.819

Abstract

This study investigates curriculum policies in boarding schools operated by Vocational High Schools (SMK) within the context of Islamic education. The primary aim is to explore how Islamic principles and occupational competencies are integrated into the curriculum. The research employed analysis of policy documents, interviews with stakeholders, and surveys of curriculum implementation across various vocational boarding schools. Findings indicate that the curriculum strategy in SMK boarding schools is established through a comprehensive approach that combines strong Islamic religious instruction with technical and vocational knowledge. The program aims to foster students' spiritual growth while preparing them for the workforce. Islamic religious issues are not only taught theoretically but are also woven into vocational practices, such as business ethics in vocational case studies. Moreover, the study found that flexible curriculum adaptation is essential to meet the demands and local contexts of each vocational boarding school. Active participation from all stakeholders, including teachers, students, parents, and local communities, is crucial for the development and implementation of effective curricula. The study concludes that curricular policies in vocational boarding schools should maintain a balanced approach between religious and vocational education, emphasizing character development. Community involvement, continuous curriculum evaluation, and revision are critical recommendations for enhancing the quality of education in SMK boarding schools.
Co-Authors Abun Abun Abun Adnan Arshad Adnan Arshad Ardigurnita, Firgian Arif Arif Arshad, Adnan Asep Sumarna Asyiah, Ai Kusmiati Budhi Wahyu Fitriadi Caribu Hadi Prayitno Dafik Sahal, Yosep Farhan Deasy Safitri Depy Muhamad Pauzy Devyta Zahra Diana Diana Dona Setia Umbara Dona Setya Umbara Fajari, Widi Mahdar Fatimah, Elva Siti Febrianto, Dwiki Nur Fitrian, Devi Arum Frandika, Dedy Inko Ghaling Achmad Abdul Ghonisyah Gianty Hartani Lugiana Handi Kusnadi Heryadi, D Yadi Indradewa, Rhian Jakiyah, Ulpah Janati, Anisah Jejen Nurmila Kamiel Roesman Bachtiar Lovita Adriani Lutfi Ginayah Maria Kristina Marlina, yuli Muchtaridi Muchtaridi Muhammad Hidayat Muliawati, Teti Negoro, Dimas Angga Novia Nur Anisa Novia Rahayu Novia Rahayu Nur Efa Rista Nurcahya, Intan Nurul Frasiska Prestyse Desputri Gulo Putri Dian Wulansari Qiqi Yuliati Zaqiah, Qiqi Yuliati Reny Hidayati Resa Mustika Richa Mardianingrum Ridwan Fauzi Ristina Siti Sundari Ristini Siti Sundari Rosita, Sindi Siti Nurhidayah Sofyan, Joel Faruk SRI RAHAYU Sumarna, Asep Sundari Sundari Tamara, Sinta L. Ujang Hidayat Tanuwiria Walid, Rifan Afrian Nur Wati, Ari Kusuma Wijaya, Riki Winarto Hadi Yanti Yanti Yosep Farhan Dafik Sahal Yudhi Arie Priyanto Yuliati Zaqiah, Qiqi Yusuf Sumaryana Zuprizal (Zuprizal)