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All Journal JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Agrointek JURNAL PETERNAKAN Jurnal Ternak Tropika JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Jurnal Penelitian Pendidikan IPA (JPPIPA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Jurnal Biologi Tropis Jurnal Pertanian Agros CARADDE: Jurnal Pengabdian Kepada Masyarakat Media Mahardhika Jurnal Peternakan Nusantara IKRA-ITH ABDIMAS Comment: an International Journal of Community Development Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Bulletin of Applied Animal Research EDUTEC : Journal of Education And Technology Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Abdimasku : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agrinimal Jurnal Ilmu Ternak dan Tanaman Unram Journal of Community Service (UJCS) Jurnal Sains Peternakan Nusantara EKONOMIKA45 Jurnal Keuangan dan Akuntansi Terapan (KUAT) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Tamilis Synex: Multidimensional Collaboration Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andri Kusmayadi
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Pengaruh Integrasi Saluran, Kualitas Pelayanan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan Devyta Zahra; Andri Kusmayadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3293

Abstract

Understanding customer behavior is a key element in creating an enjoyable shopping experience and maintaining customer satisfaction and loyalty. In the digital age, customers expect a seamless shopping experience both in physical stores and through online platforms. This study aims to analyze the influence of channel integration, service quality, and brand image on customer satisfaction and its implications for loyalty. The survey was conducted on 125 active Sephora customers in Jakarta who have made purchases through online and offline channels at least once a year. The results show that all three variables—channel integration, service, and brand image—have a significant effect on customer satisfaction levels. Satisfied customers are more likely to show loyalty through repeat purchases and recommendations to others. A consistent and convenient shopping experience across multiple channels is proven to strengthen the long-term relationship between customers and brands. These findings emphasize the importance of companies in designing marketing strategies that prioritize channel integration and quality service as the main foundation in building sustainable customer loyalty. This research makes a practical contribution to the development of retail business strategies based on customer experience, as well as a reference for companies in improving competitiveness through a holistic approach to customer satisfaction and loyalty.
The Effect of Product Quality and Brand Image on Customer Satisfaction and Customer Loyalty: - Novia Nur Anisa; Andri Kusmayadi
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1538

Abstract

Brand image an important role in the marketing strategy that can be implemented by the originote company by providing the best facilities for its users to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was conducted to determine the greatest influence on customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female respondents who use originote products aged 18-45 years who have made at least 2 purchases in the last 3 months and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the 5 proposed hypotheses are accepted, and the product quality variable has the greatest direct influence on customer satisfaction. This study contributes to the originote company in maintaining and increasing customer loyalty by looking at several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields
Pemberdayaan masyarakat berbasis pengolahan dedak padi amoniasi-fermentasi (amofer) sebagai solusi efisiensi biaya produksi pakan Kusmayadi, Andri; Ghonisyah, Ghaling Achmad Abdul; Sumaryana, Yusuf; Yanti
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.24184

Abstract

Dedak padi memiliki keterbatasan apabila langsung digunakan sebagai pakan ternak sehingga perlu diolah terlebih dahulu. Tujuan kegiatan ini adalah untuk meningkatkan kandungan protein dan menurunkan serat kasar pada dedak padi sehingga dapat dijadikan pakan alternatif untuk menurunkan biaya pakan dan meningkatkan pendapatan peternak. Kegiatan pemberdayaan desa binaan (PDB) dilaksanakan di Desa Sukanagalih, Kecamatan Rajapolah, Kabupaten Tasikmalaya. Program PDB dilaksanakan secara periodik mulai bulan Juni 2025 sampai dengan Desember 2025. Mitra sasaran kegiatan ini adalah Kelompok Megar Bebek Cihateup. Kegiatan PDB dilaksanakan menggunakan berbagai metode yaitu penyuluhan, pelatihan, dan pendampingan penerapan teknologi amofer. Evaluasi kegiatan menggunakan metode pretest dan posttest untuk mengukur peningkatan pengetahuan, keterampilan, aksesibilitas, dan pengetahuan peserta. Hasil kegiatan ini menunjukkan bahwa kegiatan penyuluhan, pelatihan, dan pendampingan penerapan teknologi tepat guna dedak padi amofer mampu meningkatkan pengetahuan, keterampilan, aksesibilitas, dan pendapatan mitra sampai dengan 40-60% dibandingkan sebelum kegiatan. Adapun produk dedak padi amofer ini dapat dijadikan sebagai pakan alternatif karena mampu menurunkan biaya pakan sampai dengan 50%. Program ini dapat dilaksanakan secara berkala dan dilakukan komersialisasi produk pakan untuk meningkatkan kesejahteraan peternak. Dengan demikian luaran dari kegiatan ini dapat berkontribusi mewujudkan ketahanan pangan dan ekonomi lokal di Desa Sukanagalih.
The Influence of Perceived Value, Service Quality on Customer Loyalty Mediated by Corporate Image Janati, Anisah; Kusmayadi, Andri
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1095

Abstract

Perceived value an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide trust, experience of the services provided so that the company's image increases and customers become loyal to the industry. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 male and female BCA bank customer respondents aged 17-50 years and domiciled in Central Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that 7 hypotheses submitted were accepted, and the perceived value variable has the greatest direct influence on the company's image. Then the greatest indirect influence is the company's image with perceived value and customer loyalty. This study contributes to the company in maintaining and improving the company's image can be seen from several consumer complaint factors optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.
Pengaruh Aktivitas Pemasaran Media Sosial Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Dan Kepercayaan di Marketplace Febrianto, Dwiki Nur; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9090

Abstract

Aktivitas pemasaran media sosial merubah fenomena pemasaran menjadi menggunakan platfrom marketplace sebagai salah satu kegiatan belanja online dalam dunia pemasaran. Dalam ruang lingkup marketplace,  pelanggan membangun jaringan dari berbagi sumber informasi di dalamnya dengan melihat dari sisi pengalaman pelanggan serta kepercayaan yang menentukan kualitas hubungan terhadap niat beli, niat partisipasi dan niat loyalitas. Tujuan penelitian ini adalah untuk memberikan gambaran tentang  kesenjangan yang ada dengan mengeksplorasi pengaruh aktivitas pemasaran media sosial, pengalaman pelanggan, kualitas hubungan, niat beli, niat loyalitas dan niat partisipasi terhadap pengaruh kepercayaan pembelian di marketplace. Penelitian ini mengunakan metode purposive sampling  yang melibatkan 135 responden yang menjadi pengguna marketplace Shopee, Tokopedia dan Lazada. Data analisis yang digunakan adalah SEM-PLS. Beberapa hasil temuan dalam penelitian ini  menunjukkan bahwa aktivitas pemasaran media sosial dan pengalaman pelanggan berpengaruh positif terhadap kepercayaan. Kepercayaan berpengaruh positif terhadap kualitas hubungan. Kualitas hubungan berpengaruh positif terhadap niat beli,niat loyalitas dan niat partisipasi. Dimana sebuah kepercayaan juga memiliki nilai yang sangat besar terhadap kualitas hubungan terhadap niat beli, niat loyalitas dan niat partisipasi dalam hal ini dikatakan bahwa semakin tingginya kepercayaan seorang pelanggan dapat meningkatkan pengalaman pelanggan dan aktivitas pemasaran sosial media yang baik antar sesama pengguna marketplace.
Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Pengaruh Service Quality, Relationship Benefit Dan Experience Value Terhadap Service Satisfaction Dan Service Trust Pada Jasa Transportasi Online Tamara, Sinta L.; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10640

Abstract

Penggunaan internet yang semakin meningkat, menghadirkan jasa transportasi online dengan tujuan mempermudah masyarakat dalam menggunakan transportasi untuk kegiatan sehari-hari. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari service quality, relationship benefit dan experience value terhadap service satisfaction dan service trust pada layanan jasa transportasi online. Studi ini merupakan penelitian kuantitatif, yang dalam pengambilan data sampelnya melibatkan 80 orang pengguna jasa layanan transpostasi online di Jakarta. Data dianalisis dengan metode SEM, menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa service quality berpengaruh terhadap service satisfaction, kemudian service quality berpengaruh positif terhadap service trust, experience value berpengaruh positif terhadap service satisfaction, serta experience value berpengaruh positif terhadap service trust.
Pengaruh Aktivitas Pemasaran Media Sosial Dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Dan Perilaku Kewarganegaraan Pelanggan Wijaya, Riki; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10641

Abstract

Di era digital saat ini, media sosial merupakan aspek penting dalam konteks strategi pemasaran berkelanjutan untuk mendukung tumbuhnya perilaku pelanggan yang baik.  Penelitian ini bertujuan untuk menganalisis dampak dari aktivitas pemasaran media sosial dan pengalaman pelanggan terhadap keterlibatan pelanggan. yang diwakili oleh kualitas hubungan, dan menyelidiki pengaruhnya terhadap loyalitas pelanggan, dan perilaku kewarganegaraan Pelanggan dalam aktivitas perdagangan sosial Metode penelitian ini melibatkan analisis data kuantitatif dengan mengumpulkan informasi dari responden yang terlibat dalam interaksi dengan media sosial dan aktivitas perdagangan. Penelitian ini dirancang dengan menggunakan metode purposive sampling yang melibatkan 170 responden. Data dianalisis menggunakan PLS-SEM untuk menguji model penelitian ini. Hasil penelitian ini menunjukan bahwa aktivitas pemasaran media sosial berpengaruh positif dan signifikan terhadap kualitas hubungan, selanjutnya pengalaman pelanggan berpengaruh positif dan signifikan terhadap kualitas hubungan, selanjutnya kualitas hubungan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas hubungan berpengaruh positif dan signifikan terhadap perilaku kewarganegaraan pelanggan. Hasil ini dapat diharapkan memberikan wawasan lebih lanjut tentang pentingnya keterlibatan pelanggan dalam meningkatkan perilaku pelanggan dan kontribusi positif pelanggan dalam pemasaran media sosial.
Application of Appropriate Technology for Automatic Hatching Machines in the Kelompok Ternak Bebek Mukti in Rajamandala Village Sumaryana, Yusuf; Kusmayadi, Andri; Sundari, Ristina Siti; Heryadi, D Yadi; Nurcahya, Intan
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.747

Abstract

Automatic incubator is an incubator device designed to hatch eggs artificially with automatically controlled temperature, humidity, and egg turning settings, in the hope of increasing the success rate of hatching, saving time and energy, and enabling hatching on a larger scale. The purpose of this community service is to apply appropriate technology for automatic egg hatching to improve the knowledge, skills, accessibility, and income of farmers in Rajamandala Village. This program is a Kosabangsa scheme through a collaboration between Universitas Perjuangan Tasikmalaya and Universitas Siliwangi. This activity starts in September 2024 to December 2024 in Rajamandala Village, Rajapolah District, Tasikmalaya Regency. Kosabangsa activities consist of various activities, namely socialization / counseling regarding automatic incubators, training on their application which can be controlled using Android, and assistance in the application of automatic incubator technology to partners until their marketing activities. The target partner for this activity is Kelompok Ternak Bebek Mukti with a total of 20 group members as participants in the activity. The results of this community service activity show that the application of automatic incubator technology in Kelompok Ternak Bebek Mukti is able to increase the percentage of hatching power and reduce the hatching time compared to the application of manual incubator technology that is commonly used. The output of this activity is able to increase the knowledge, skills, accessibility, and income of Kelompok Ternak Bebek Mukti partners in the egg hatching process
Pengaruh Media Sosial, Skin Health Awareness, Brand Preference, dan Kualitas Produk terhadap Pembelian Produk Skincare Sifa Fauziah; Andri Kusmayadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3318

Abstract

The growth of the skincare industry in Indonesia continues to show an upward trend in line with increasing public awareness of the importance of maintaining healthy skin. This study aims to examine the influence of social media, skin health awareness, brand preference, and product quality on the purchase decisions of skincare products in the Greater Jakarta area. A quantitative approach was employed through the distribution of online questionnaires to 125 respondents who actively use social media. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method version 4.0. The findings indicate that all four variables have a positive and significant effect on purchase decisions, with product quality being the most dominant factor, followed by skin health awareness, social media, and brand preference. This study suggests that companies should improve product quality, build brand trust, and optimize digital communication. The findings not only provide practical contributions for industry players in designing marketing strategies but also broaden the understanding of consumer behavior, which is increasingly influenced by skin health awareness in making skincare product choices.
Co-Authors Abun Abun Abun Adnan Arshad Adnan Arshad Ardigurnita, Firgian Arif Arif Arshad, Adnan Asep Sumarna Asyiah, Ai Kusmiati Budhi Wahyu Fitriadi Caribu Hadi Prayitno Dafik Sahal, Yosep Farhan Deasy Safitri Depy Muhamad Pauzy Devyta Zahra Diana Diana Dona Setia Umbara Dona Setya Umbara Fajari, Widi Mahdar Fatimah, Elva Siti Febrianto, Dwiki Nur Fitrian, Devi Arum Frandika, Dedy Inko Ghaling Achmad Abdul Ghonisyah Gianty Hartani Lugiana Handi Kusnadi Heryadi, D Yadi Indradewa, Rhian Jakiyah, Ulpah Janati, Anisah Jejen Nurmila Kamiel Roesman Bachtiar Lovita Adriani Lutfi Ginayah Maria Kristina Marlina, yuli Muchtaridi Muchtaridi Muhammad Hidayat Muliawati, Teti Negoro, Dimas Angga Novia Nur Anisa Novia Rahayu Novia Rahayu Nur Efa Rista Nurcahya, Intan Nurul Frasiska Prestyse Desputri Gulo Putri Dian Wulansari Qiqi Yuliati Zaqiah, Qiqi Yuliati Reny Hidayati Resa Mustika Richa Mardianingrum Ridwan Fauzi Ristina Siti Sundari Ristini Siti Sundari Rosita, Sindi Siti Nurhidayah Sofyan, Joel Faruk SRI RAHAYU Sumarna, Asep Sundari Sundari Tamara, Sinta L. Ujang Hidayat Tanuwiria Walid, Rifan Afrian Nur Wati, Ari Kusuma Wijaya, Riki Winarto Hadi Yanti Yanti Yosep Farhan Dafik Sahal Yudhi Arie Priyanto Yuliati Zaqiah, Qiqi Yusuf Sumaryana Zuprizal (Zuprizal)