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Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Pengaruh Service Quality, Relationship Benefit Dan Experience Value Terhadap Service Satisfaction Dan Service Trust Pada Jasa Transportasi Online Tamara, Sinta L.; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10640

Abstract

Penggunaan internet yang semakin meningkat, menghadirkan jasa transportasi online dengan tujuan mempermudah masyarakat dalam menggunakan transportasi untuk kegiatan sehari-hari. Penelitian ini bertujuan untuk melihat bagaimana pengaruh dari service quality, relationship benefit dan experience value terhadap service satisfaction dan service trust pada layanan jasa transportasi online. Studi ini merupakan penelitian kuantitatif, yang dalam pengambilan data sampelnya melibatkan 80 orang pengguna jasa layanan transpostasi online di Jakarta. Data dianalisis dengan metode SEM, menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa service quality berpengaruh terhadap service satisfaction, kemudian service quality berpengaruh positif terhadap service trust, experience value berpengaruh positif terhadap service satisfaction, serta experience value berpengaruh positif terhadap service trust.
Pengaruh Aktivitas Pemasaran Media Sosial Dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Dan Perilaku Kewarganegaraan Pelanggan Wijaya, Riki; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10641

Abstract

Di era digital saat ini, media sosial merupakan aspek penting dalam konteks strategi pemasaran berkelanjutan untuk mendukung tumbuhnya perilaku pelanggan yang baik.  Penelitian ini bertujuan untuk menganalisis dampak dari aktivitas pemasaran media sosial dan pengalaman pelanggan terhadap keterlibatan pelanggan. yang diwakili oleh kualitas hubungan, dan menyelidiki pengaruhnya terhadap loyalitas pelanggan, dan perilaku kewarganegaraan Pelanggan dalam aktivitas perdagangan sosial Metode penelitian ini melibatkan analisis data kuantitatif dengan mengumpulkan informasi dari responden yang terlibat dalam interaksi dengan media sosial dan aktivitas perdagangan. Penelitian ini dirancang dengan menggunakan metode purposive sampling yang melibatkan 170 responden. Data dianalisis menggunakan PLS-SEM untuk menguji model penelitian ini. Hasil penelitian ini menunjukan bahwa aktivitas pemasaran media sosial berpengaruh positif dan signifikan terhadap kualitas hubungan, selanjutnya pengalaman pelanggan berpengaruh positif dan signifikan terhadap kualitas hubungan, selanjutnya kualitas hubungan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas hubungan berpengaruh positif dan signifikan terhadap perilaku kewarganegaraan pelanggan. Hasil ini dapat diharapkan memberikan wawasan lebih lanjut tentang pentingnya keterlibatan pelanggan dalam meningkatkan perilaku pelanggan dan kontribusi positif pelanggan dalam pemasaran media sosial.
Application of Appropriate Technology for Automatic Hatching Machines in the Kelompok Ternak Bebek Mukti in Rajamandala Village Sumaryana, Yusuf; Kusmayadi, Andri; Sundari, Ristina Siti; Heryadi, D Yadi; Nurcahya, Intan
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.747

Abstract

Automatic incubator is an incubator device designed to hatch eggs artificially with automatically controlled temperature, humidity, and egg turning settings, in the hope of increasing the success rate of hatching, saving time and energy, and enabling hatching on a larger scale. The purpose of this community service is to apply appropriate technology for automatic egg hatching to improve the knowledge, skills, accessibility, and income of farmers in Rajamandala Village. This program is a Kosabangsa scheme through a collaboration between Universitas Perjuangan Tasikmalaya and Universitas Siliwangi. This activity starts in September 2024 to December 2024 in Rajamandala Village, Rajapolah District, Tasikmalaya Regency. Kosabangsa activities consist of various activities, namely socialization / counseling regarding automatic incubators, training on their application which can be controlled using Android, and assistance in the application of automatic incubator technology to partners until their marketing activities. The target partner for this activity is Kelompok Ternak Bebek Mukti with a total of 20 group members as participants in the activity. The results of this community service activity show that the application of automatic incubator technology in Kelompok Ternak Bebek Mukti is able to increase the percentage of hatching power and reduce the hatching time compared to the application of manual incubator technology that is commonly used. The output of this activity is able to increase the knowledge, skills, accessibility, and income of Kelompok Ternak Bebek Mukti partners in the egg hatching process
Pengaruh Media Sosial, Skin Health Awareness, Brand Preference, dan Kualitas Produk terhadap Pembelian Produk Skincare Sifa Fauziah; Andri Kusmayadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3318

Abstract

The growth of the skincare industry in Indonesia continues to show an upward trend in line with increasing public awareness of the importance of maintaining healthy skin. This study aims to examine the influence of social media, skin health awareness, brand preference, and product quality on the purchase decisions of skincare products in the Greater Jakarta area. A quantitative approach was employed through the distribution of online questionnaires to 125 respondents who actively use social media. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method version 4.0. The findings indicate that all four variables have a positive and significant effect on purchase decisions, with product quality being the most dominant factor, followed by skin health awareness, social media, and brand preference. This study suggests that companies should improve product quality, build brand trust, and optimize digital communication. The findings not only provide practical contributions for industry players in designing marketing strategies but also broaden the understanding of consumer behavior, which is increasingly influenced by skin health awareness in making skincare product choices.
Pengaruh Brand Engagement terhadap Brand Loyalty Dimediasi oleh Brand Trust dan Brand Experience Prestyse Desputri Gulo; Andri Kusmayadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5286

Abstract

Increasing competition in the digital streaming service industry has prompted companies to build long-term relationships with consumers, one of which is through increased Brand Engagement. This study aims to determine the effect of Brand Engagement on Brand Loyalty with Brand Trust and Brand Experience as mediating variables. The study employs a quantitative approach through an online survey of 160 Netflix users aged 17–28 years in Jakarta, selected using purposive sampling, with data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Brand Engagement positively influences Brand Trust, Brand Experience, and Brand Loyalty, with Brand Trust and Brand Experience acting as mediators in this relationship. These findings confirm that high consumer engagement can create positive experiences and trust in the brand, which ultimately leads to loyalty. For future research, it is recommended to expand the scope of respondents with more diverse regional and age variations, as well as consider external variables such as subscription prices, network quality, and competitor influence. The managerial implications of this study suggest that digital service companies like Netflix need to strengthen consumer engagement both emotionally and functionally through the development of interactive features, consistent service, and quick responses to complaints, so that positive experiences and consumer trust can be maintained and ultimately lead to loyalty.
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Motivasi Kerja, dan Komunikasi Organisasi Terhadap Kinerja Karyawan Resa Mustika; Andri Kusmayadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5515

Abstract

Employee performance is a key factor in organizational success, influenced by various aspects such as leadership style, work environment, motivation, and organizational communication. This study aims to analyze the effect of these four variables on employee performance at PT. Multi Artha Abadi. A quantitative research method was applied using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS software. The respondents consisted of 120 employees selected through purposive sampling. The analysis results show that all independent variables have a positive and significant effect on employee performance. Motivation is identified as the most dominant factor, followed by organizational communication, leadership style, and work environment. The R-square value of 0.939 indicates that 93.9% of the variation in employee performance can be explained by these four variables. These findings emphasize the importance of an integrated strategy that includes strengthening leadership, creating a conducive work environment, enhancing motivation, and improving organizational communication. The study concludes that well-planned human resource management can significantly improve performance. The practical implication is that companies need to design HR policies that prioritize leadership development, employee well-being, achievement motivation, and effective communication systems.
Vocational Boarding School Curriculum Policy: Study at Madinatulquran Boarding School Vocational School Asep Sumarna; Andri Kusmayadi; Yosep Farhan Dafik Sahal; Qiqi Yuliati Zaqiah
EDUTEC : Journal of Education And Technology Vol. 7 No. 4 (2024): June 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v7i4.819

Abstract

This study investigates curriculum policies in boarding schools operated by Vocational High Schools (SMK) within the context of Islamic education. The primary aim is to explore how Islamic principles and occupational competencies are integrated into the curriculum. The research employed analysis of policy documents, interviews with stakeholders, and surveys of curriculum implementation across various vocational boarding schools. Findings indicate that the curriculum strategy in SMK boarding schools is established through a comprehensive approach that combines strong Islamic religious instruction with technical and vocational knowledge. The program aims to foster students' spiritual growth while preparing them for the workforce. Islamic religious issues are not only taught theoretically but are also woven into vocational practices, such as business ethics in vocational case studies. Moreover, the study found that flexible curriculum adaptation is essential to meet the demands and local contexts of each vocational boarding school. Active participation from all stakeholders, including teachers, students, parents, and local communities, is crucial for the development and implementation of effective curricula. The study concludes that curricular policies in vocational boarding schools should maintain a balanced approach between religious and vocational education, emphasizing character development. Community involvement, continuous curriculum evaluation, and revision are critical recommendations for enhancing the quality of education in SMK boarding schools.
Pemberdayaan Desa Binaan Melalui Diversifikasi Pangan Asal Itik Sebagai Produk Unggulan Desa Sukanagalih Andri Kusmayadi; Ghaling Achmad Abdul Ghonisyah; Yusuf Sumaryana; Yanti Yanti
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 4 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i4.1009

Abstract

Ternak itik Cihateup merupakan ternak lokal asal Desa Sukanagalih sebagai penghasil telur dan daging untuk memenuhi kebutuhan gizi masyarakat. Diversifikasi pangan sangat penting untuk meningkatkan nilai tambah produk dan pendapatan masyarakat. Tujuan pengabdian masyarakat ini adalah untuk menerapkan teknologi tepat guna pengolahan telur asin dan nugget daging itik afkir untuk meningkatkan nilai jual telur dan daging itik afkir sehingga meningkatkan pendapatan masyarakat. Kegiatan dimulai pada bulan Juni sampai Desember 2024 di Desa Sukanagalih, Kecamatan Rajapolah, Kabupaten Tasikmalaya. Kegiatan PDB terdiri atas berbagai kegiatan penyuluhan, pelatihan, dan pendampingan pembuatan telur asin dan nugget daging itik afkir sampai pemasarannya. Mitra sasaran kegiatan PDB adalah Kelompok Megar Bebek Cihateup dan Badan Usaha Milik Desa Berdikari dengan jumlah partisipan kegiatan sebanyak 40 orang. Hasil kegiatan menunjukkan bahwa diversifikasi pangan telur dan daging itik menjadi telur asin dan nugget mampu meningkatkan daya konsumsi masyarakat yang tidak menyukai produk telur dan daging itik menjadi suka. Pengolahan telur asin mampu meningkatkan nilai jual telur itik segar per butir sebesar Rp. 2.000,- menjadi Rp. 3.500,- serta daging itik segar sebesar Rp. 40.000,- menjadi Rp 100.000,- per kg. Kegiatan ini mampu meningkatkan pendapatan masyarakat Desa Sukanagalih dengan mengolah produk unggulan desa.
Dampak Ekonomi Pemberian Nanokapsul Ekstrak Kulit Manggis sebagai Feed Additive Fitogenik pada Broiler Terinfeksi Avian Pathogenic E. coli Kusmayadi, Andri; Sundari, Ristina Siti; Sujana, Endang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21915

Abstract

Avian Pathogenic Escherichia coli (APEC) infection poses a significant challenge in intensive broiler farming, as it compromises production performance and increases treatment costs. Meanwhile, phytogenic feed additives derived from natural ingredients such as mangosteen peel are gaining attention as safer and more sustainable alternatives. Nanocapsule technology enables efficient release of active compounds, but its economic feasibility requires systematic evaluation. This study aims to assess the economic impact of using mangosteen peel extract nanocapsules as a phytogenic feed additive in broilers infected with APEC. The analysis was conducted using Income Over Feed Cost (IOFC), Break-Even Value (BEV), and sensitivity simulations based on feed price and biological performance. Results indicate that the additive improves feed efficiency and profit margins, especially under carcass-based marketing scenarios. Simulations yielded economically viable thresholds for active ingredient pricing (P_aBE and P_EFE), which vary according to efficiency levels and market conditions. This approach offers a practical framework for farmers to design adaptive, efficient, and sustainable feed formulations.