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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Agrointek JURNAL PETERNAKAN Jurnal Ternak Tropika JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Jurnal Penelitian Pendidikan IPA (JPPIPA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Jurnal Biologi Tropis Jurnal Pertanian Agros CARADDE: Jurnal Pengabdian Kepada Masyarakat Media Mahardhika Jurnal Peternakan Nusantara IKRA-ITH ABDIMAS Comment: an International Journal of Community Development Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Bulletin of Applied Animal Research EDUTEC : Journal of Education And Technology Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Abdimasku : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agrinimal Jurnal Ilmu Ternak dan Tanaman Jurnal Nukleus Peternakan Stock Peternakan Unram Journal of Community Service (UJCS) Jurnal Sains Peternakan Nusantara EKONOMIKA45 Jurnal Teknologi Hasil Peternakan Jurnal Keuangan dan Akuntansi Terapan (KUAT) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Journal of Livestock and Animal Health (JLAH) J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Jurnal Implementasi Pengabdian Masyarakat Kesehatan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andri Kusmayadi
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Application of Appropriate Technology for Automatic Hatching Machines in the Kelompok Ternak Bebek Mukti in Rajamandala Village Sumaryana, Yusuf; Kusmayadi, Andri; Sundari, Ristina Siti; Heryadi, D Yadi; Nurcahya, Intan
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.747

Abstract

Automatic incubator is an incubator device designed to hatch eggs artificially with automatically controlled temperature, humidity, and egg turning settings, in the hope of increasing the success rate of hatching, saving time and energy, and enabling hatching on a larger scale. The purpose of this community service is to apply appropriate technology for automatic egg hatching to improve the knowledge, skills, accessibility, and income of farmers in Rajamandala Village. This program is a Kosabangsa scheme through a collaboration between Universitas Perjuangan Tasikmalaya and Universitas Siliwangi. This activity starts in September 2024 to December 2024 in Rajamandala Village, Rajapolah District, Tasikmalaya Regency. Kosabangsa activities consist of various activities, namely socialization / counseling regarding automatic incubators, training on their application which can be controlled using Android, and assistance in the application of automatic incubator technology to partners until their marketing activities. The target partner for this activity is Kelompok Ternak Bebek Mukti with a total of 20 group members as participants in the activity. The results of this community service activity show that the application of automatic incubator technology in Kelompok Ternak Bebek Mukti is able to increase the percentage of hatching power and reduce the hatching time compared to the application of manual incubator technology that is commonly used. The output of this activity is able to increase the knowledge, skills, accessibility, and income of Kelompok Ternak Bebek Mukti partners in the egg hatching process
Marketing Mix Extension to Boost Distribution Product of Catfish Shredded Sundari, Ristina Siti; Umbara, Dona Setia; Kusmayadi, Andri; Arshad, Adnan
Comment: an International Journal of Community Development Vol. 1 No. 2 (2019)
Publisher : Comment: an International Journal of Community Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To success “Gemarikan” program such government’s design needed creativity along process. One of creative process was shredded making. This way had good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, student begin to blaze the way to be entrepreneur.
Entrepreneurial University Accelerator Innitiative Abdul Ghonisyah, Ghaling Achmad; Kusmayadi, Andri; Sumaryana, Yusuf
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.2910

Abstract

This community service activity was carried out through the Entrepreneurial University Accelerator Initiative programme designed to develop the entrepreneurial skills of Universitas Perjuangan Tasikmalaya Management students. The programme was conducted in the form of a bootcamp that focused on making products from melon-based ingredients, aiming to improve students' competence in product innovation and entrepreneurship based on local ingredients. A total of 5 students were actively involved in this bootcamp, which lasted for 5 days with a series of training that included understanding the product value chain, production techniques, marketing, and market analysis. Through evaluation, 85% of students were able to produce market-ready product prototypes, such as melon juice, jam, and melon-based healthy snacks. In addition, 92% of participants showed significant improvement in their understanding of marketing and product development strategies. The results of this programme showed success in encouraging students' creativity and entrepreneurial skills based on local potential. Overall, the programme had a positive impact in equipping students with relevant skills to face labour market challenges and strengthening the entrepreneurial ecosystem in the academic environment. 
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION Kusmayadi, Andri; Fitrian, Devi Arum
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1307

Abstract

Impulse buying contributes greatly to a company's revenue and profitability, making it one of the most important elements for a business. With the existence of impulse buying, retail stores in Indonesia offer various advantages in providing attractive services to consumers. One of the factors that can influence impulse buying is visual merchandising, store atmosphere, and positive emotion. This research uses a purposive sampling technique, where the sample method used is Non-Probability Sampling. The data analysis technique used in this research uses Partial Least Square. PLS testing uses two models, namely the outer model test and the inner model test. Outer model testing consists of validity tests including convergent validity and discriminant validity, while reliability tests include composite reliability and Cronbach's alpha. Inner model testing consists of goodness of fit and path coefficient. The results of this research are, Visual merchandising has a positive effect on positive emotion, store atmosphere has a positive effect on positive emotion, visual merchandising has a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, visual merchandising has no effect on impulse buying through positive emotion and store atmosphere has no effect on impulse buying through positive emotion. It is hoped that this research can contribute to the theoretical/scientific level of management and also increase sales at KKV stores in the DKI Jakarta area.
PENGARUH LAMA PENGASINAN DAN DOSIS PENAMBAHAN SERAI DAPUR DAN BAWANG PUTIH TERHADAP KUALITAS ORGANOLEPTIK DAN KARAKTERISTIK FISIK TELUR PUYUH ASIN Diana, Diana; Kusmayadi, Andri; Wulansari, Putri Dian
Jurnal Ilmu dan Teknologi Peternakan Vol. 13 No. 1 (2025)
Publisher : Fakultas Peternakan, Universitas Hasanuddin, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jitp.v13i1.43138

Abstract

Penelitian ini bertujuan untuk mengetahui lama pengasinan telur puyuh dengan penambahan serai dapur dan bawang putih terhadap kualitas organoleptik dan karakterisitik fisik telur puyuh asin. Telur yang digunakan dalam penelitian ini berumur 1 hari. Metode yang digunakan dalam penelitian ini yaitu Rancangan Acak Lengkap (RAL) pola faktorial 3 x 2 yang terdiri 3 perlakuan 5 ulangan. Setiap ulangan menggunakan 10 butir telur puyuh. Perlakuan yang digunakan yaitu menggunakan konsentrasi ekstrak serai dapur dan ekstrak bawang putih (0%, 10%, dan 15%) dan lama pengasinan (7 dan 14 hari). Parameter yang diukur dalam penelitian ini adalah pH, kadar air, dan kualitas organoletik (aroma, rasa, warna dan kemasiran). Hasil penelitian menunjukan bahwa nilai pH dan kadar air telur puyuh asin tidak berbeda diantara kombinasi perlakuan penambahan serai dan bawang putih baik pada pengasinan 7 maupun 14 hari. Penambahan serai dan bawang putih dengan level hingga 15% nyata meningkatkan skor pada parameter aroma, rasa, warna dan kemasiran terutama jika pengasinan dilakukan selama 14 hari. Dosis terbaik dalam mempertahankan pH dan kadar air serta memperbaiki tingkat penerimaan telur puyuh asin adalah 15% dan lama pengasinan 14 hari.Kata kunci : bawang putih, serai dapur, telur puyuh, telur asin.
Pengaruh Integrasi Saluran, Kualitas Pelayanan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan Devyta Zahra; Andri Kusmayadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3293

Abstract

Understanding customer behavior is a key element in creating an enjoyable shopping experience and maintaining customer satisfaction and loyalty. In the digital age, customers expect a seamless shopping experience both in physical stores and through online platforms. This study aims to analyze the influence of channel integration, service quality, and brand image on customer satisfaction and its implications for loyalty. The survey was conducted on 125 active Sephora customers in Jakarta who have made purchases through online and offline channels at least once a year. The results show that all three variables—channel integration, service, and brand image—have a significant effect on customer satisfaction levels. Satisfied customers are more likely to show loyalty through repeat purchases and recommendations to others. A consistent and convenient shopping experience across multiple channels is proven to strengthen the long-term relationship between customers and brands. These findings emphasize the importance of companies in designing marketing strategies that prioritize channel integration and quality service as the main foundation in building sustainable customer loyalty. This research makes a practical contribution to the development of retail business strategies based on customer experience, as well as a reference for companies in improving competitiveness through a holistic approach to customer satisfaction and loyalty.
The Effect of Product Quality and Brand Image on Customer Satisfaction and Customer Loyalty: - Novia Nur Anisa; Andri Kusmayadi
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1538

Abstract

Brand image an important role in the marketing strategy that can be implemented by the originote company by providing the best facilities for its users to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was conducted to determine the greatest influence on customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female respondents who use originote products aged 18-45 years who have made at least 2 purchases in the last 3 months and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the 5 proposed hypotheses are accepted, and the product quality variable has the greatest direct influence on customer satisfaction. This study contributes to the originote company in maintaining and increasing customer loyalty by looking at several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields
Pemberdayaan masyarakat berbasis pengolahan dedak padi amoniasi-fermentasi (amofer) sebagai solusi efisiensi biaya produksi pakan Kusmayadi, Andri; Ghonisyah, Ghaling Achmad Abdul; Sumaryana, Yusuf; Yanti
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.24184

Abstract

Dedak padi memiliki keterbatasan apabila langsung digunakan sebagai pakan ternak sehingga perlu diolah terlebih dahulu. Tujuan kegiatan ini adalah untuk meningkatkan kandungan protein dan menurunkan serat kasar pada dedak padi sehingga dapat dijadikan pakan alternatif untuk menurunkan biaya pakan dan meningkatkan pendapatan peternak. Kegiatan pemberdayaan desa binaan (PDB) dilaksanakan di Desa Sukanagalih, Kecamatan Rajapolah, Kabupaten Tasikmalaya. Program PDB dilaksanakan secara periodik mulai bulan Juni 2025 sampai dengan Desember 2025. Mitra sasaran kegiatan ini adalah Kelompok Megar Bebek Cihateup. Kegiatan PDB dilaksanakan menggunakan berbagai metode yaitu penyuluhan, pelatihan, dan pendampingan penerapan teknologi amofer. Evaluasi kegiatan menggunakan metode pretest dan posttest untuk mengukur peningkatan pengetahuan, keterampilan, aksesibilitas, dan pengetahuan peserta. Hasil kegiatan ini menunjukkan bahwa kegiatan penyuluhan, pelatihan, dan pendampingan penerapan teknologi tepat guna dedak padi amofer mampu meningkatkan pengetahuan, keterampilan, aksesibilitas, dan pendapatan mitra sampai dengan 40-60% dibandingkan sebelum kegiatan. Adapun produk dedak padi amofer ini dapat dijadikan sebagai pakan alternatif karena mampu menurunkan biaya pakan sampai dengan 50%. Program ini dapat dilaksanakan secara berkala dan dilakukan komersialisasi produk pakan untuk meningkatkan kesejahteraan peternak. Dengan demikian luaran dari kegiatan ini dapat berkontribusi mewujudkan ketahanan pangan dan ekonomi lokal di Desa Sukanagalih.
The Influence of Perceived Value, Service Quality on Customer Loyalty Mediated by Corporate Image Janati, Anisah; Kusmayadi, Andri
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1095

Abstract

Perceived value an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide trust, experience of the services provided so that the company's image increases and customers become loyal to the industry. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 male and female BCA bank customer respondents aged 17-50 years and domiciled in Central Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that 7 hypotheses submitted were accepted, and the perceived value variable has the greatest direct influence on the company's image. Then the greatest indirect influence is the company's image with perceived value and customer loyalty. This study contributes to the company in maintaining and improving the company's image can be seen from several consumer complaint factors optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.
Pengaruh Aktivitas Pemasaran Media Sosial Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian Dan Kepercayaan di Marketplace Febrianto, Dwiki Nur; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9090

Abstract

Aktivitas pemasaran media sosial merubah fenomena pemasaran menjadi menggunakan platfrom marketplace sebagai salah satu kegiatan belanja online dalam dunia pemasaran. Dalam ruang lingkup marketplace,  pelanggan membangun jaringan dari berbagi sumber informasi di dalamnya dengan melihat dari sisi pengalaman pelanggan serta kepercayaan yang menentukan kualitas hubungan terhadap niat beli, niat partisipasi dan niat loyalitas. Tujuan penelitian ini adalah untuk memberikan gambaran tentang  kesenjangan yang ada dengan mengeksplorasi pengaruh aktivitas pemasaran media sosial, pengalaman pelanggan, kualitas hubungan, niat beli, niat loyalitas dan niat partisipasi terhadap pengaruh kepercayaan pembelian di marketplace. Penelitian ini mengunakan metode purposive sampling  yang melibatkan 135 responden yang menjadi pengguna marketplace Shopee, Tokopedia dan Lazada. Data analisis yang digunakan adalah SEM-PLS. Beberapa hasil temuan dalam penelitian ini  menunjukkan bahwa aktivitas pemasaran media sosial dan pengalaman pelanggan berpengaruh positif terhadap kepercayaan. Kepercayaan berpengaruh positif terhadap kualitas hubungan. Kualitas hubungan berpengaruh positif terhadap niat beli,niat loyalitas dan niat partisipasi. Dimana sebuah kepercayaan juga memiliki nilai yang sangat besar terhadap kualitas hubungan terhadap niat beli, niat loyalitas dan niat partisipasi dalam hal ini dikatakan bahwa semakin tingginya kepercayaan seorang pelanggan dapat meningkatkan pengalaman pelanggan dan aktivitas pemasaran sosial media yang baik antar sesama pengguna marketplace.
Co-Authors Abun Abun Abun Adnan Arshad Adnan Arshad Ari Kusuma Wati Arif Arif Arshad, Adnan Asep Sumarna Asyiah, Ai Kusmiati Budhi Wahyu Fitriadi Caribu Hadi Prayitno Dafik Sahal, Yosep Farhan Deasy Safitri Depy Muhamad Pauzy Devyta Zahra Diana Diana Dona Setia Umbara Dona Setya Umbara Endang Sujana Fatimah, Elva Siti Febrianto, Dwiki Nur Firgian Ardigurnita Fitrian, Devi Arum Frandika, Dedy Inko Ghaling Achmad Abdul Ghonisyah Gianty Hartani Lugiana Handi Kusnadi Heryadi, D Yadi Indradewa, Rhian Janati, Anisah Jejen Nurmila Kamiel Roesman Bachtiar Lovita Adriani Lutfi Ginayah Maria Kristina Marlina, yuli Muchtaridi Muchtaridi Muhammad Hidayat Muliawati, Teti Negoro, Dimas Angga Novia Nur Anisa Novia Rahayu Novia Rahayu Nurcahya, Intan Nurul Frasiska Nurul Frasiska Prestyse Desputri Gulo Putri Dian Wulansari Qiqi Yuliati Zaqiah, Qiqi Yuliati Reny Hidayati Resa Mustika Richa Mardianingrum Ridwan Fauzi Rifan Afrian Nur Walid Ristina Siti Sundari Ristina Siti Sundari Ristini Siti Sundari Rosita, Sindi Salma Sania Siti Nurhidayah Sofi Adha Nurdianti Sofyan, Joel Faruk Solahudin, Ari SRI RAHAYU Sri Utami Sumarna, Asep Sundari Sundari Tamara, Sinta L. Ujang Hidayat Tanuwiria Ulpah Jakiyah Widi Mahdar Fajari Wijaya, Riki Winarto Hadi Yanti Yanti Yanti Yanti Yanti Yanti Yosep Farhan Dafik Sahal Yudhi Arie Priyanto Yuliati Zaqiah, Qiqi Yusuf Sumaryana Yusuf Sumaryana Zuprizal (Zuprizal)