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Evaluating Netflix's User Experience (UX) Through The Lens Of The HEART Metrics Method Astriani, Yulia; Indah, Dwi Rosa; Utari, Meylani; Syahbani, M Husni
Journal of Applied Informatics and Computing Vol. 8 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v8i2.8727

Abstract

Netflix is one of the most popular subscription video-on-demand (SVoD) platforms, offering a wide range of authentic, high-quality content and features that allow users to select, enjoy, and share their viewing experiences on social media. Despite its popularity, Netflix often receives complaints from users, including issues with accessing the application and various features related to viewing activities. The aim of this study is to evaluate the user experience of the Netflix application and provide recommendations for improvement based on data analysis. To achieve this, the HEART Metrics are utilized, which focus on the user's perspective, and apply the Importance-Performance Analysis (IPA) method to map performance and identify improvement priorities. The research reveals several areas that require enhancement, particularly three priority variables: the Happiness variable (Hp3), indicated by the statement "I like the appearance of the Netflix application"; the Retention variable, represented by "I enjoy using the features of the Netflix application"; and the Task Success variable (Ts4), reflected in "I can save movies in the Netflix application." To improve user satisfaction, Netflix can incorporate both light and dark themes, creating a more user-friendly interface. This update could enhance navigation, increase time spent on the platform, promote recommendations, and encourage subscription renewals.
Innovation in Digitalization of UI/UX Design with User Centered Design to Increase Customer Satisfaction Felicia, Yohana; Ibrahim, Ali; Indah, Dwi Rosa; Seprina, Iin
Journal of Applied Informatics and Computing Vol. 8 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v8i2.8749

Abstract

In the era of rapid digitalization, the economic sector, especially small and medium enterprises, is required to adapt to the development of digitalization. SDS YPMM Cooperative is one example of a small business that still relies on traditional systems in its business processes. To overcome this problem, a website-based User Interface (UI) and User Experience (UX) design was carried out to digitize the SDS YPMM cooperative business process. In the design, the User Centered Design method is used which focuses on user needs. This method is done by Specify the context of use, specify user and organizational requirements, produce design solutions, and evaluate design against user requirements. At the evaluation stage, the System Usability Scale (SUS) was used to measure the level of usability of the resulting design. The evaluation results obtained 179 respondents out of 533 population for the user interface showed a score of 84.97, which falls into the "acceptable" category and a rating of B or "Excellent". Meanwhile, the admin interface received 5 respondents from 5 populations and scored 93, which falls into the "acceptable" category and an A or "Best Imaginable" rating. These findings indicate that the UI/UX design is highly accepted by both categories of users, thereby improving operational efficiency and shopping experience, which creates satisfaction with SDS YPMM cooperative services.
Apriori Algorithm Analysis to Determine Purchasing Patterns at Beleven Farma Pharmacy Lufiah, Fara; Indah, Dwi Rosa; Firdaus, Mgs Afriyan
Journal of Applied Informatics and Computing Vol. 9 No. 1 (2025): February 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v9i1.8871

Abstract

Beleven Farma Pharmacy is a place that provides medicines and other health products such as supplements, vitamins and also various health tests. As a newly established pharmacy, no innovations have been made to improve sales strategies. Analysis of purchasing patterns can produce information that helps pharmacies in determining product bundling recommendations as well as determining product layout. This research applies the a priori algorithm method and uses rapidminer tools to identify drug purchasing patterns from transaction data at the Beleven Farma pharmacy. The Knowledge discovery in database (KDD) method is used as a reference in the data processing process. Based on tests carried out by the author, the resulting rules are that if you buy hemaviton you will buy vice with 4% support and 91% confidence and if you buy amoxicillin you will buy paracetamol with 4% support and 64% confidence. Thus, the resulting information can be used to support decision making in determining marketing strategies so as to increase sales at pharmacies.
PERBANDINGAN ALGORITMA C4.5 DAN NAÏVE BAYES UNTUK KLASIFIKASI PENERIMA BEASISWA BANK INDONESIA SUMATERA SELATAN Putri, Indah Arsita; Indah, Dwi Rosa; Firdaus, Mgs Afriyan; Sari, Purwita
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i2.1733

Abstract

This study aims to compare the performance of the Decision Tree (C4.5) and Naïve Bayes algorithms in classifying Bank Indonesia scholarship recipients based on data from the 2023-2024 academic year. The CRISP-DM methodology was applied, with model evaluation conducted using 10-fold cross-validation and metrics such as accuracy, precision, recall, and F-measure. The results indicate that the Decision Tree (C4.5) algorithm outperformed Naïve Bayes, achieving 82.70% accuracy, 98% precision, 84.07% recall, and a 90.5% F-measure. In comparison, Naïve Bayes obtained 82.21% accuracy, 97.43% precision, 83.99% recall, and a 90.2% F-measure. Although the Decision Tree (C4.5) requires slightly longer analysis time, it proved to be more effective for this classification task. This study concludes that Decision Tree (C4.5) is the most suitable method for supporting scholarship selection processes, providing new insights into applying data mining technology to improve selection efficiency and accuracy.
Geo-Informatics for the Future: A Systematic Literature Review on the Role of WebGIS in Infrastructure Planning and Development Kurniawan, Dedy; Indah, Dwi Rosa; Sari, Purwita; Akbari, Rahmat Alif
The Indonesian Journal of Computer Science Vol. 12 No. 3 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i3.3228

Abstract

The crucial role of geographic information in contemporary transportation infrastructure planning underscores the need for efficient and practical tools. This systematic literature review aims to provide a comprehensive overview of the current evidence concerning Web Geographic Information Systems (WebGIS) application in infrastructure planning. It further identifies potential avenues for future research. The study leverages digital libraries to source peer-reviewed papers and published journals, evaluating the characteristics and applications of WebGIS. The review offers an in-depth analysis of WebGIS implementation, focusing on flexibility, location, utilized sectors, and environmental impacts. The methodology involves identifying research topics, developing a search plan, and selecting relevant articles using rigorous search techniques. The selected articles undergo a thorough quality assessment before data extraction. This review seeks to answer key research questions: How does WebGIS aid infrastructure management in agricultural settings? Can WebGIS be implemented free of charge? Is it flexible and user-friendly? Can WebGIS address the issue of declining seawater quality? Has WebGIS been successfully implemented for infrastructure planning globally? This review aims to shed light on the potential of WebGIS in shaping future infrastructure planning and to encourage further exploration in this field.
PENERAPAN METODE PIECES UNTUK ANALISIS TINGKAT KEPUASAN PENGGUNA DALAM APLIKASI MOBILE BANKING MANDIRI Azzahrah, Fatimah; M. Rudi Sanjaya; Dedy Kurniawan; Dwi Rosa Indah
The Indonesian Journal of Computer Science Vol. 14 No. 1 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i1.4577

Abstract

This study analyzes users of the application known as Livin’ by Mandiri using the PIECES method, which includes indicators in the form of “Performance, Information, Economy, then also Control, Efficiency, and Service”. The researchers used a Likert scale via an online questionnaire by distributing the questionnaire to 201 active app users, supported by relevant literature. The research instrument was tested for validity and reliability, and all parameters were found to be valid and reliable. Descriptive quantitative analysis showed high satisfaction, particularly on the Efficiency (4.30) and Performance (4.26) indicators. The PIECES method proved effective in identifying key aspects that influence user satisfaction, offering recommendations for the development of digital services. Bank Mandiri and various other banks can use this discovery to create improved service quality with technology base that makes customers feel satisfied because their needs can be served more optimally.
The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform Nugroho, Doni Tri; Indah, Dwi Rosa; Novianti, Hardini; Sanjaya, M. Rudi; Syahbani, M. Husni
Sistemasi: Jurnal Sistem Informasi Vol 14, No 2 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i2.5030

Abstract

The advancement of technology and the internet has transformed consumer behavior, particularly in online shopping through e-commerce. Shopee, as a leading e-commerce platform in Indonesia, accounted for 51% of total e-commerce visits from February to April 2024, thanks to its integration of usability principles in its User Interface (UI) and User Experience (UX). In a highly competitive e-commerce landscape, usability is a key factor influencing purchasing decisions, as an optimal user experience can enhance trust and reduce shopping cart abandonment. This study evaluates the impact of usability, based on Nielsen’s Attributes of Usability (NAU), on consumer purchase intention on Shopee. A quantitative survey method was employed, involving 100 active Shopee users in Palembang. Data was collected through an online questionnaire and analyzed using multiple linear regression. The results indicate that efficiency, memorability, and satisfaction significantly influence purchase intention, with efficiency having a negative impact, while memorability and satisfaction have positive effects. Meanwhile, learnability and errors were found to have no significant effect. From a practical perspective, Shopee and other e-commerce platforms should optimize memorability and satisfaction in UI/UX design—such as through personalized interfaces and enhanced accessibility—to improve user experience, drive purchase intention, and strengthen customer loyalty in an increasingly competitive market.
Analysis of Service Quality Factors in the Grab Application on User Satisfaction using the Service Quality (SERVQUAL) Method Yanto, Dimas Hadi; Indah, Dwi Rosa; Novianti, Hardini; Sanjaya, M. Rudi; Gumay, Naretha Kawadha Pasemah
Sistemasi: Jurnal Sistem Informasi Vol 14, No 2 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i2.5043

Abstract

The development of information technology in the digital era has had a significant impact, including on online transportation services such as Grab. However, Grab users frequently complain about slow response times from customer support when handling complaints, as well as recurring issues with the balance feature, as reflected in complaints like "saldo" (balance) and "please fix this". This study aims to identify the factors influencing the service quality of the Grab application on user satisfaction in Palembang using the Service Quality (SERVQUAL) approach. A quantitative research method was employed, involving 106 respondents who are Grab users. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4 to measure the impact of five SERVQUAL dimensions: responsiveness, reliability, tangibles, empathy, and assurance. The findings indicate that these five dimensions collectively have a highly significant effect on service quality (F = 41.92). Individually, the tangibles dimension has the most dominant impact (t = 4.473, p < 0.05), followed by empathy, which also shows a significant influence (t = 2.248, p < 0.05). However, reliability, responsiveness, and assurance do not exhibit significant effects. These results highlight the need for service quality improvements, particularly in the dimensions that were found to be less significant, to enhance the Grab application’s user experience in Palembang.
PENERAPAN METODE USABILITY UNTUK MENENTUKAN TINGKAT KEPUASAN PADA SISTEM MOBILE M-BANKING BRIMO Haristina Putri, Maulida; Sanjaya, M. Rudi; Kurniawan, Dedy; Indah, Dwi Rosa
The Indonesian Journal of Computer Science Vol. 14 No. 1 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i1.4578

Abstract

This study aims to analyze the level of user satisfaction with the BRImo Mobile Banking application using the usability method.Research fokus includes usability aspects:learnability, efficiency, memorability, errors, and satisfaction. Data obtained through questionnaires distributed to 252 respondents in Palembang City.The results showed learnability had communalities of 0.599-0.703 and correlations of 0.432-0.514, while efficiency achieved communalities of 0.585-0.649 with correlations of 0.415-0.550.In contrast,errors had a significant negative impact,with a correlation of -0.352 to -0.488, indicating the more errors,the lower user satisfaction.Memorability shows communalities values between 0.511 to 0.663. BRImo application features, such as efficiency in transaction access speed (efficiency_2 and efficiency_3) which have a correlation of 0.498-0.550,as well as overall ease of access (learnability_5) with a correlation of 0.467,have a positive influence on user satisfaction. Technical issues such as bugs,crashes, and slow applications negatively impact user satisfaction,with errors_5 having low communalities of 0.445 and a significant negative correlation of -0.382,indicating technical errors strongly influence user
Perancangan User Interface dan User Experience Sistem Informasi E-learning Menggunakan Design Thinking Devi Karlina; Dwi Rosa Indah
Jurnal Teknik Informatika dan Sistem Informasi Vol 8 No 3 (2022): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v8i3.5412

Abstract

The COVID-19 pandemic has caused various activities to be shifted online, one of which is learning activities at school. Because they don't have their own e-learning information system, online learning activities at SMA Tunas Bangsa Palembang utilize various media such as Classrooms to create classes, Google Forms to fill absences, and YouTube to deliver material. Lots of media and there are still perceived shortcomings related to the features of the media used cause the implementation of learning activities become less effective and efficient. Thus, to provide comfort and convenience in these learning activities, an e-learning information system user interface and user experience (UI/UX) design is required. This study uses design thinking as a method that has 5 stages, starting with problem exploration (empathize) to testing the solution design prototype (test). Prototype testing is carried out using the usability testing method, using task scenarios and the System Usability Scale (SUS) and User Experience Questionnaire (UEQ) questionnaires. The results of usability testing using SUS task scenarios and questionnaires include aspects of learnability and efficiency of teacher and student user groups, namely 100% and 0.04 goals/sec, for teacher user satisfaction aspects is 93 with grade scale "A" and for student users is 85 with a grade scale of “B”, the UEQ assessment scores for the two user groups were above 2.0 in all rating categories namely “Attractives”, “Perspicuity”, “Efficiency”, “Dependability”, “Stimulation”, “Novelty”. So, it can be concluded that the e-learning prototype design has had a good user experience.
Co-Authors Afif, Hasnan Afriyan Firdaus Ahmad Fali Oklilas Akbari, Rahmat Alif Al Ikhsan Faiq Alghifari, M Yasir Ali Ibrahim Ali Ibrahim Alif, Rahmat Aliyah, Raden Ayu Alfirah Allsela Meiriza, Allsela Alvionita, Vinna Ananda Khoirunnisa Andhika Setiadi Anna Dwi Marjusalinah Annisa Khoiriah Apriansyah Putra Ardina Ariani Ari Wedhasmara Ariani, Ardina Ariansyah Saputra Arrijal Ismail, Ahmad Arwin Permata Putra Astriani, Yulia Athalina, Ghita Athalina, Githa Bayu Wijaya Putra Cherliana Choirunnisa Qonitah Corriny, Nety Damayanti, Indri Dwi Danendra, Muhammad Archi Daffa Danny Matthew Saputra dedi kurniawan Dedy Kurniawan Devi Indra Meytri Devi Karlina Dhilarofii Russandwi, Saras Endang Lestari Endang Lestari Ruskam Endang Lestari Ruskan Endang Lestari Ruskan Ermatita - Errissya Rasywir Faiq, Al Iksan Fatimah Azzahrah Fatinah, Fitriasari Felicia, Yohana Firdaus, Masagus Afriyan Firman Wijaya Fitri Wulandari Gumay, Naretha Kawadha Pasema Gumay, Naretha Kawadha Pasemah Hardini Novianti Haristina Putri, Maulida Harlili Harlili Hasbiallah, Muhammad Jidan Huda Ubaya Huda Ubaya Ikhwan Amalsyah Imran, Athallah Yasyfi Indri Dwi Damayanti Izzatul Maula, Nurly Jaidan Jauhari Jayawarsa, A.A. Ketut Karlina, Devi Ken Dhita Tania Liana Andini, Rahmah Lufiah, Fara Lulu Monica Sari M HUSNI SYAHBANI, M HUSNI M Yasir Alghifari M. Rudi Sanjaya M. Rudi Sanjaya M. Rudi Sanjaya Sanjaya MARIA BINTANG Megah Mulya Merlin, Chalia Meylani Utari Mgs Afriyan Firdaus Mgs Afriyan Firdaus MGS. Afriayan Firdaus Miftahurrohmah Haque Mira Afrina Moses Rinaldy Muhammad Dzaky Alifayoezra Muhammad Fandra Eka Pratama Muhammad Raihan Udda Rahmany Mukhlis Febriady Mutia Farahdilla Naretha Kawadha Pasemah Gumay Naretha Kawadha Pasemah Gumay Novitas Sari Nugroho, Doni Tri Nurfadillah, Nadya Oktadini, Nabila Rizky Pacu Putra Perdianza, Muhammad Egi Pratama, Muhammad Fandra Eka Purwita Sari Purwita Sari, Purwita Putra, Julian Putri Eka Sevtiyuni Putri Ratna Sari, Putri Ratna Putri, Indah Arsita Putri, Taniya Raisha Dwiva Rachmad, M. Ichsan Farel Rachmad, Muhammad Ichsan Farel Rafliandi Ardana Rahma Ardhia Cahyani Rahma Destriani Rahma, Syabilla Mutia Rahman, Fachri Auliya Rahmat Alif Akbari Rahmat Izwan Heroza Rahmayuni, Septa Ramadhini, Reffina Ricy Firnando Riski, M. Rido Rizka Dhini Rizka Dhini Kurnia Royan Dwi Saputra Rusdi Rivaldo Sabrina, Dea Fitri Samsuryadi Samsuryadi Sanjaya , M. Rudi Sanjaya, M Rudi Sanjaya, M. Rudi Saputra, Danny Matthew Saras Dhilarofii Russandwi Seprina, Iin Septamuyassar, Nawfal Siti Nurhanifah Syahbani, M. Husni Syahnel, Ahmad Hidayat Tammam, Bimmo Fathin Thuraya, Zafira Trimaysella, Anne Tsabitah, Laila Vinna Alvionita Widya Sartika Wijaya Putra, Bayu Wijaya, Firman Wijayanto, Muhammad Ravi Winda Kurnia Sari Windy Indrianti Wiwik Handayani Yadi Utama Yadi Utama Yanto, Dimas Hadi Yudha Pratomo Yunita Yunita Zahirah, Nabilah