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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Advances in Accounting, Economics, and Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Muhammad Rahman Febliansa
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence Of Live Streaming And Flash Sale On Impulse Buying Among Shopee App Users In Bengkulu City Dewi, Fitria; Soleh, Ahmad; Febliansyah, Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.541

Abstract

Marketers and retailers employ strategies to attract consumer attention and influence their purchasing decisions. Two increasingly popular strategies are flash sales and live streaming which utilize technology advancements to create a more engaging and dynamic shopping experience. The research aims to determine the influence of live streaming and flash sales on impulse buying among Shopee app users in Bengkulu city. The sample in this study consists of 100 respondents who use the Shopee app in Bengkulu. Data collection method involves the use of questionnaires. The analysis method employs the SmartPLS analysis tool version 4.0. The research results indicate that live streaming has a significant and positive influence on impulse buying among Shopee app users in Bengkulu, as the t-statistic value is 4.082 > 1.96 and the p-value is 0.000 < 0.05. The original sample value shows a positive value of 0.333, indicating that the relationship between the live streaming variable and impulse buying is positive. This means that the better the live streaming, the higher the impulse buying. Flash sales also have a significant and positive influence on impulse buying among Shopee app users in Bengkulu, with a t-statistic value of 7.045 > 1.96 and a p-value of 0.000 < 0.05. The original sample value shows a positive value of 0.517, indicating that the relationship between the flash sale variable and impulse buying is positive. This implies that the higher the flash sale provided by the seller, the higher the impulse buying.
The Effect Of Brand Image And Servicescape On Consumer Purchase Decisions In Indomaret Bengkulu Selatan Fakhri Mustafa, Mufdhilul; Ayu Made Er Meytha Gayatri, Ida; Rahman Febliansa, Muhammad
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.77

Abstract

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. The objectives to be achieved in this research are: a. To determine the effect of brand image on purchasing decisions at Indomaret Padang Damn Manna. b. This study aims to determine the effect of service speed on purchasing decisions at Indomaret Padang Sialang Manna. The sample in this study were 70 respondents. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Test of Multiple Linear Regression Research Instruments Hypothesis Determination Coefficient. Based on the results of this study, it was concluded that there was an effect of brand image (X1) on purchasing decisions (Y) because the tSig value for the variable (X1) was 0.012. So it can be concluded that tSig<Sig(0.002<0.050) and the value of tcount>ttable (3.963>1.6775) means that Ha is accepted and H0 is rejected, that the X1 variable has an effect on Y. Servicecape (X2) has an effect on purchasing decisions (Y) because the tSig value for the variable (X2) is 0.001. So it can be concluded that tSig<Sig (0.001<0.050) and the value of tcount>ttable (3.759>1.6775) means Ha is accepted and H0 is rejected. Brand image (X1), Servicescape (X2) has a positive and significant influence on purchasing decisions (Y ) Simultaneously because the calculated F is greater than the F table, namely 5.428 > 2.80 and Fsig < 0.05 (0.004 < 0.05)
Financial Ratio Analysis Of Primkoppol (Primer Koperasi POLRI) At Polres Of South Bengkulu Alfarisy, Abdurrahman; Soleh, Ahmad; Rahman Febliansa, Muhammad
Journal of Law, Social Science, and Management Review Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i1.79

Abstract

This study aims to determine the financial conditions and developments of Primkoppol at Polres of South Bengkulu in 2015-2020 by using the ratio of liquidity, solvency, and profitability. This research was conducted in the form of a case study at Primkoppol at Polres of South Bengkulu. Data collection techniques used were documentation and interviews. The data analysis technique was used to calculate the ratios of liquidity, solvency, and profitability. The results of the research show the level of liquidity measured using the current ratio and quick ratio in 2015-2020 was categorized as quite good. The level of solvency measured using the total debt to equity ratio and the total debt to total assets ratio in 2015-2020 was categorized as quite good. The level of profitability measured using return on equity, return on assets and net profit margin in 2015-2020 was categorized as good. The results of trend analysis on the current ratio, quick ratio, total debt to equity ratio, total debt to total asset ratio, return on equity, return on assets and net profit margin in 2015-2020 had increased performance. The results of the analysis on the balance sheet and the remaining operating results tend to decrease in financial developments.
Peningkatan Literasi Digital Marketing Dalam Mengembangkan Usaha Mikro Berbasis Online Bagi Masyarakat Desa Bukit Makmur Kecamatan Pinang Raya Kabupaten Bengkulu Utara Malau, Joyana Uliarta; Soleh, Ahmad; Suwarni, Suwarni; Febliansa, Muhammad Rahman; Hardinata, Dodi
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.8544

Abstract

Increasing digital marketing literacy is a strategic step to develop the digital transformation of Micro, Small and Medium Enterprises (MSMEs) in the community of Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This program aims to improve the ability of MSMEs to utilize digital platforms to expand market reach and competitiveness. Improving digital literacy refers to a systematic effort to strengthen an individual's ability to access, understand, evaluate and utilize digital information effectively and responsibly. This includes mastery of information and communication technology (ICT) skills, an understanding of digital ethics, and the ability to think critically in dealing with a variety of digital content that continues to evolve.The activities were implemented through digital literacy training, website development, and intensive mentoring. As a result, the MSMEs involved showed significant improvement in understanding and implementing digital marketing, including optimizing social media and websites, which contributed to increased sales. In addition, the program built students' competencies in the application of digital technology and collaboration. In conclusion, collaboration between universities, students, and MSMEs can create innovative solutions that support the local digital economy, while providing opportunities for MSMEs to compete in a wider market.
The Existence Of Palm Oil Middlemen (Tengkulak) And Its Impact On The Presence Of Palm Oil Weighing Scales Anggara, Agil; Soleh, Ahmad; Febliansa, Muhammad Rahman
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8538

Abstract

The palm oil plantation sector plays a significant role in Indonesia's economy; however, issues such as price discrepancies and illegal trade often arise. One common phenomenon is the role of middlemen, or "toke sawit," in the palm oil supply chain. This study aims to examine the existence of palm oil middlemen (toke sawit) in relation to the introduction of palm oil weighing ramps and its impact on farmers and the palm oil industry in general. The research employs a qualitative approach, utilizing literature review and field observation to understand the relationship between the role of middlemen and their influence on the marketing system as well as transparency in palm oil weighing practices. The results show that the presence of weighing ramps can reduce farmers' dependency on middlemen, enhance price transparency, and promote fairer trade. However, on the other hand, this practice does not entirely eliminate the role of middlemen, who remain crucial in connecting farmers with large companies.
Optimalisasi Pemasaran Melalui Digitalisasi Pada Produk UMKM Seblak Cik Maya di Kota Bengkulu Pratiwi, Anggun; Febliansa, Muhammad Rahman; Soleh, Ahmad
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8529

Abstract

Small-scale local entrepreneurs are often the pulse of the grassroots economy that supports the pulse of daily life. Seblak Cik Maya is one of the local businesses that is growing in Bengkulu City and is engaged in the culinary specialty. In the midst of the digital era that continues to develop, traditional strategies are starting to be abandoned and shifting towards a digital-based system. This study aims to optimize the digital marketing strategy that can be implemented by Seblak Cik Maya in order to reach a wider market and increase sales. The method used is descriptive qualitative through direct observation, interviews with business owners, and documentation of marketing activities that have been carried out. The results show that with the right digital approach, Seblak Cik Maya has the potential to increase brand visibility and expand customer reach. This study provides a contribution in the form of understanding and technical assistance regarding digital marketing based on social media for local entrepreneurs. In addition, this study also provides implementation recommendations that can be used as a reference by similar MSMEs in adapting digitalization as a sustainable means in the current era of digital transformation.
The Influence of Marketing Mix on Used Car Purchasing Decision at Jaya Mobil Jakarta Rafi Alfiando Zaki; Ida Anggriani; Muhammad Rahman Febliansa
Journal of Advances in Accounting, Economics, and Management Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.864

Abstract

This study aims to analyse the effect of marketing mix on used car purchasing decisions at Jaya Mobil Jakarta. The research method used is quantitative with a survey approach through questionnaires distributed to 115 respondents. The data analysis method in this study uses multiple linear regression, validity and reliability tests, hypothesis testing using the F test and t test, and the coefficient of determination. Based on the results of research, overall model testing (simultaneously) that all independent variables have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for product influence has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as for partial testing of the effect of place has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for price has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as partial testing for promotions has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Among all the variables studied, the promotion variable has the most dominant influence, as indicated by the standardised beta coefficient of 0.573 and the highest t-count value of 6,881. This research is still limited to the four main elements of the marketing mix, namely: product, price, place (distribution), and promotion that influence purchasing decisions. The marketing mix through integrated elements of product, price, place, and promotion must be maintained and improved because together they have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. For future research, it is recommended to explore other variables that might influence used car purchasing decisions, such as brand image, customer service, after-sales service, or consumer psychological factors
The Influence Of Product Quality, Price, And Service Quality On Customer Satisfaction Of Sr12 Skincare Products At We Store In Bengkulu City Hidayati, Ismi; Abi, Yudi Irawan; Febliansa, Muhammad Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i4.325

Abstract

The sample in this study was 100 people who had used SR12 skincare products for 3 months and customers of WE Store in Bengkulu City. The data collection technique used a questionnaire. The analysis method used was multiple regression analysis, t-hypothesis test and f-hypothesis test. The results of the regression equation are Y = 19.531 + 0.117 X₁ + 0.134 X₂ + 0.110 X₃. meaning the influence of product quality, price, and service quality on customer satisfaction of SR12 skincare products at WE Store in Bengkulu City. The significance value of each variable is below 0.05, indicating a real influence. In addition, the three variables together affect customer satisfaction by 81.4%, while the remaining 18.6% is influenced by other factors outside this study.
Peningkatan Literasi Digital Marketing Dalam Mengembangkan Usaha Mikro Berbasis Online Bagi Masyarakat Desa Bukit Makmur Kecamatan Pinang Raya Kabupaten Bengkulu Utara Malau, Joyana Uliarta; Soleh, Ahmad; Suwarni, Suwarni; Febliansa, Muhammad Rahman; Hardinata, Dodi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8541

Abstract

Increasing digital marketing literacy is a strategic step to develop the digital transformation of Micro, Small and Medium Enterprises (MSMEs) in the community of Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This program aims to improve the ability of MSMEs to utilize digital platforms to expand market reach and competitiveness. Improving digital literacy refers to a systematic effort to strengthen an individual's ability to access, understand, evaluate and utilize digital information effectively and responsibly. This includes mastery of information and communication technology (ICT) skills, an understanding of digital ethics, and the ability to think critically in dealing with a variety of digital content that continues to evolve.The activities were implemented through digital literacy training, website development, and intensive mentoring. As a result, the MSMEs involved showed significant improvement in understanding and implementing digital marketing, including optimizing social media and websites, which contributed to increased sales. In addition, the program built students' competencies in the application of digital technology and collaboration. In conclusion, collaboration between universities, students, and MSMEs can create innovative solutions that support the local digital economy, while providing opportunities for MSMEs to compete in a wider market.
PENGEMBANGAN EKONOMI DIGITAL MELALUI PEMBUATAN TOKO ONLINE DAN PENCATATAN KEUANGAN BERBASIS APLIKASI SI APIK PADA PENGRAJIN KOPI PARE DI KOTA BENGKULU Fitranita, Vika; Suryadi, Dedi; Febliansa, Muhammad Rahman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35755

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu mengembangkan usaha melalui pengelolaan ekonomi dan bisnis digital, melalui pemberian pengetahuan dan keterampilan manajemen usaha produktif dari tiga bidang, yaitu keuangan, produksi dan pemasaran. Mitra yang didampingi pada kegiatan ini adalah pengrajin kopi yaitu Komocha Black Coffee (KBC). Target utama dalam kegiatan ini adalah terjadi peningkatan pendapatan pelaku usaha. Metode kegiatan ini adalah diskusi, pelatihan, wawancara dan pendampingan. Hasil kegiatan ini telah dirasakan bermanfaat bagi tim mitra, karena pengetahuan dan keterampilan mitra mengalami peningkatan yang luar biasa. Mitra memiliki toko online, iklan bersponsor, pencatatan keuangan digital dan memiliki mesin roasting kopi.
Co-Authors Abi, Yudi Irawan Afrida Rianjani Ahmad Lubis Ahmad Soleh Ahmad Soleh Alfarisy, Abdurrahman Alfin Iman Farizqi Anggara, Agil Anggun Pratiwi Ayu Made Er Meytha Gayatri, Ida Bella Augusta Aryati Damarsiwi, Eska Prima Monique Dedi Suryadi Desti Rupita Sari Dewi, Fitria Dodi Hardinata Dwioktaputri, Widia Eka Vitri Yulita Fakhri Mustafa, Mufdhilul Faradila Dwi Nanda Fitra, Jecky Fitranita, Vika Hafiz Agung Rasuma Hanila, Siti Hardinata, Dodi Herlina, Yeni Hidayah, Nenden Restu Hidayati, Ismi Ida Anggriani Ida Anggriani Ida Angriani Ida Ayu Made E. Gayatri Inka Nabela Iswidana Utama Putra Jayamahesti, Tika Harianti Karona Cahya Susena Malau, Joyana Uliarta Marvi Hasvick Metriko Haderian Muhartini Salim Muhartini Salim Nia Indriasari Nina Nina Nining Septia Nuriana Nuriana Nurzam, Nurzam Putra Pernales Putra, Adisi Putri, Shofi Rahmadannia Rafi Alfiando Zaki Reni Doyun Putri Reno Oktapian Rintan Harumi Prameswari Rizki, Muhammad Gilang Sari, Desti Rupita Shendi Putra Alpino Sri Handayani Sulisti Afriani, Sulisti Sumantri, David Ajun Suwarni Suwarni Suwarni Suwarni Syamsul Bachri Syamsul Bachri Tawakal, Anzori Tito Irwanto Tito Irwanto, Tito Tri Febrina Melinda Triasleni, Elza Septi Wenti Sundari Sundari Yenisrida Yenisrida Yohana Andriani Yudi Irawan Abi Yun Fitriano