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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Advances in Accounting, Economics, and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review
Muhammad Rahman Febliansa
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence Of Company Image And Product Marketing Strategy On Purchasing Decisions Of Regional Apparatus Organisations (Opd) Via E-Catalogue (Case Study At Pt Kreativ Niaga Mandiri) Inka Nabela; Anzori Anzori; M Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7688

Abstract

This study aims to analyze the influence of corporate image and marketing strategy on purchasing decisions for goods and services through the local e-catalog at PT Kreativ Niaga Mandiri. Government procurement of goods and services, regulated under LKPP Regulation No. 9 of 2021, provides a local e-catalog platform that facilitates effective fulfillment of needs by Government Agencies (OPD). In this study, a path analysis model is applied to understand the relationship between independent variables (corporate image and marketing strategy) and the dependent variable (purchase decision) using a quantitative causality approach. Data were collected via an online survey using a closed questionnaire distributed to 72 OPD respondents through Google Forms. The findings indicate that both corporate image and marketing strategy have a significant and simultaneous effect on purchasing decisions. A positive corporate image enhances consumer trust, while an effective marketing strategy attracts purchasing interest. Based on these findings, it is recommended that PT Kreativ Niaga Mandiri strengthen its corporate image, improve service quality, and optimize digital marketing strategies to maintain the company's relevance and competitiveness.
The Effect Of Training And Human Resource Development On The Performance Of Office Employees In Desadi, South Bengkulu Regency, Bengkulu Province Ahmad Lubis; Karona Cahya Susena; M Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9918

Abstract

This research confirms that training and development of human resources (HR) for village officials has a positive and significant effect on the performance of village office employees. Systematic and continuous training is very important to increase the knowledge, skills and professionalism of village officials, so that they can overcome the problems of late reporting, low understanding of regulations and limited use of technology. Human resource development that focuses on capacity, leadership and digital competency increases the effectiveness of public services and supports optimal village development. Training has a more dominant influence in increasing this performance. This research aims to analyze the influence of training and development of human resources (HR) on the performance of village office employees in South Bengkulu Regency. The research uses a quantitative approach with data obtained through questionnaires, interviews, observation and documentation. Independent variables include training (X1) and HR development (X2), while the dependent variable is employee performance (Y). Data analysis was carried out using multiple linear regression, t test, F test, and coefficient of determination (R²). The research results show that HR training and development has a positive and significant effect on employee performance, both partially and simultaneously. The regression coefficient value for training is 0.357 and human resource development is 0.183, with an F_count value of 15.297 which is greater than F_table 3.092 at a significance level of 5%. The determination value (R²) of 0.246 indicates that 24.6% of the variation in employee performance is influenced by HR training and development. These findings confirm that improving the quality of training and human resource development in a directed and sustainable manner can increase employee professionalism, motivation and productivity in supporting public services and village development.
Analysis Of Shopee Paylater User Features On Customer Satisfaction At Dehasen University” Bella Augusta Aryati; Iswidana Utama Putra; M Rahman Febliansa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10131

Abstract

This study aims to analyze the effect of Shopee PayLater features on customer satisfaction among students of the Faculty of Economics and Business, Dehasen University Bengkulu. The background of this research is based on the rapid development of digital technology that has brought significant changes to people’s transaction behavior. The emergence of financial technology (fintech) services provides consumers with practical, fast, and secure payment methods. One of the rapidly growing fintech innovations is the Buy Now Pay Later (BNPL) service, which allows users to purchase products first and pay later while supporting the improvement of digital financial literacy in higher education environments. This research employs a quantitative method with an associative approach. The population consists of active students of the Faculty of Economics and Business, Dehasen University Bengkulu, who use Shopee PayLater. A total of 91 respondents were selected using purposive sampling and the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using SPSS software. The data analysis included validity and reliability tests, multiple linear regression analysis, F-test, t-test, and the coefficient of determination (R²) to examine the effect of Shopee PayLater usage on customer satisfaction. The results show that the variables of ease of use, transaction security, and transaction comfort have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) value of 0.817 indicates that 81.7% of the variation in customer satisfaction is explained by these three variables, while the remaining 18.3% is influenced by other factors outside this study. These findings suggest that the higher the level of ease, security, and comfort in using Shopee PayLater, the higher the satisfaction level among students of the Faculty of Economics and Business, Dehasen University Bengkulu toward the service.
Co-Authors Abi, Yudi Irawan Ahmad Lubis Ahmad Soleh Alfarisy, Abdurrahman Alfin Iman Farizqi Anggara, Agil Anggun Pratiwi Ayu Made Er Meytha Gayatri, Ida Bella Augusta Aryati Damarsiwi, Eska Prima Monique Dedi Suryadi Desti Rupita Sari Dewi, Fitria Eka Vitri Yulita Fakhri Mustafa, Mufdhilul Fitra, Jecky Fitranita, Vika Hafiz Agung Rasuma Hanila, Siti Hardinata, Dodi Herlina, Yeni Hidayati, Ismi Ida Anggriani Ida Anggriani Ida Angriani Ida Ayu Made E. Gayatri Inka Nabela Iswidana Utama Putra Karona Cahya Susena, Karona Cahya Malau, Joyana Uliarta Muhartini Salim Muhartini Salim Nenden Restu Hidayah Nia Indriasari Nina Nina Nuriana Nuriana Nurzam, Nurzam Putra, Adisi Putri, Shofi Rahmadannia Rafi Alfiando Zaki Reno Oktapian Rintan Harumi Prameswari Rizki, Muhammad Gilang Sari, Desti Rupita Sulisti Afriani, Sulisti Sumantri, David Ajun Suwarni Suwarni Suwarni Suwarni Syamsul Bachri Syamsul Bachri Tawakal, Anzori Tito Irwanto Tito Irwanto, Tito Tri Febrina Melinda Triasleni, Elza Septi Wenti Sundari Sundari Yohana Andriani Yudi Irawan Abi