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Impact of Price, Brand Image and Product Quality on Purchase Decisions in the Hexohm Bengkulu Vape Community Hafiz Agung Rasuma; Ida Ayu Made E. Gayatri; M.Rahman Febliansa
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1077

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions in the Bengkulu Hexohm vape community. This research is quantitative descriptive. The method used is a questionnaire method. The sample of this study was 100 respondents in the Bengkulu Hexohm vape community. The results of multiple linear regression show that Y = 21.251+0.672 (X1)+ 0.174 (X2) + 0.450 (X3) + 9.735, that the regression coefficient is positive, meaning that there is a positive or unidirectional relationship between price, brand image and product quality on the Vape Community Hexohm Bengkulu. The results of the price test (X1) show tcount 3,007 > ttable 1,660 and a significance of 0,003 < 0,05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a positive and significant effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the brand image test (X2) show tcount 0.688 < ttable 1,660 and significance 0.493 > 0.05, then the results of the hypothesis Ha are rejected and Ho is accepted, meaning that brand image (X2) has no effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the product quality test (X3) show tcount 5.742 > ttable 1,660 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning product quality (X3) has a positive and significant effect on purchasing decisions (Y) in the Vape Community Hexohm Bengkulu. The result of the Fcount value is greater than the Ftable value, which is 12.807 > 2.70, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between price (X1), brand image (X2) and product quality (X3) on the purchasing decision variable (Y). This can be seen at the significance level of 0.000 < 0.05.
The Factors Influencing Interest in Shopee Pay Later Users in Bengkulu Alfin Iman Farizqi; Ahmad Soleh; M. Rahman Febliansa
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1145

Abstract

Organizations are static tools or containers. The organization was founded as a container to achieve the goals that have been set. The objectives to be achieved in this study are: To find out whether the speed of approval, increased effectiveness, increased productivity, ability to pay and security simultaneously affect the interest of online loan users. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis.Based on the results of this study it was concluded that there is an influence on the speed of loan approval (X1) on the interest in using Bengkulu online loans (Y) There is an effect of increasing effectiveness (X2) on the interest in using Bengkulu online loans (Y) There is an effect of increasing productivity (X3) on the interest in using loans online Bengkulu (Y) There is an effect of the ability to pay (X4) on the interest in using online loans Bengkulu (Y) There is a security effect (X5) on the interest in using online loans Bengkulu (Y) There is a simultaneous influence on speed of approval, increased effectiveness, increased productivity , the ability to pay and security for the interests of online loan users.
The influence of service quality on Customer satisfaction of cordela iin hotel in bengkulu Faradila Dwi Nanda; Sri Handayani; Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1554

Abstract

The aim of this research is to describe and analyze the influence of service quality on customer satisfaction at Cordela Inn Hotel Bengkulu. This type of research uses quantitative research methods. The sampling technique used a questionnaire of 75 respondents. Data analysis uses Multiple Linear Regression analysis. The results of the analysis show a significant positive influence on the variables Reliability, responsiveness, guarantee, empathy and physical evidence on customer satisfaction at Cordela Inn Hotel Bengkulu. Reliability (X1) on customer satisfaction at Cordela Inn Hotel Bengkulu because t count is greater than t table (3.990>1.666) with a significant value of 0.00 < 0.05. because t-count is greater than t-table and the significant value is 0.05, H0 is rejected and Ha is accepted, significantly positive between Responsiveness Variable X2 on customer satisfaction at Cordela Inn Hotel Bengkulu because t-count is smaller than t-table ( 3.181>1.666) with a significant value of 0.02 < 0.05. Because the value of t-count is greater than t-table and the significant value is 0.05 then H0 is rejected and Ha is accepted, Guarantee Variable with a significant value of 0.00< 0.05. Because the value of t- count is smaller than t-table and the significant value is 0.05, then H0 is rejected and Ha is accepted, Empathy with a significant value of 0.00 <0.05. Because the value of t- count is greater than t-table and the significant value is 0.05 then H0 is rejected and Ha is accepted, Physical Evidence with a significant value of 0.00<0.05. Because the value of t- count is greater than t-table and the significant value is 0.05, H0 is rejected and Ha is accepted.
The Influence Of Employee Engagement And Job Satisfaction On Employee Performance At Regional Development Planning Agency, Seluma Regency Eka Vitri Yulita; Ahmad Soleh; M. Rahman Febliansa
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1401

Abstract

This study aims to determine the effect of employee engagement and job satisfaction on employee performance at the Regional Development Planning Agency of Seluma Regency. The sample in this study were 122 ASN and honorary employees at the Regional Development Planning Agency of Seluma Regency. Data collection techniques using a questionnaire. The analytical method used is multiple regression analysis, hypothesis testing t and hypothesis testing f.The results of the regression equation, namely the results of the regression equation, namely Y = 8.228 + 0.487X1 + 0.312X2 means that employee engagement and job satisfaction have a positive influence on employee performance at the Regional Development Planning Agency of Seluma Regency. This illustrates that if the employee engagement and job satisfaction variables increase, employee performance will also increase. The result of the determination test is 0.457 or (45.7%). This shows that employee engagement and job satisfaction affect employee performance by 45.7%, while the rest (100 - 45.7% = 54.3%) is explained or influenced by other variables not examined. Employee engagement and job satisfaction jointly have an influence on employee performance at the Regional Development Planning Board of Seluma Regency with a value of Fcount > Ftable (50.020 > 3.07) in line with a significance of 0.000 <0.05. Employee engagement has a positive and significant effect on employee performance at the Regional Development Planning Agency of Seluma Regency, because the tcount is greater than ttable (4.195 > 1.657) with a significance value of 0.000, less than 0.05. Job satisfaction has a positive and significant effect on employee performance at the Regional Development Planning Agency of Seluma Regency, with a tcount greater than ttable (2.970 > 1.657) with a significance value of 0.004, less than 0.05.
The Effect Of Leadership Style, Work Motivation, And Work Stress On Employee Performance At PT. Bank Rakyat Indonesia, Bengkulu Branch Office Dwioktaputri, Widia; Soleh, Ahmad; Febliansa, Muhammad Rahman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9910

Abstract

This study aims to analyze the influence of leadership style, work motivation, and work stress on employee performance at PT Bank Rakyat Indonesia (Persero) Tbk, Bengkulu Branch Office. The research was conducted to understand how managerial behavior, psychological factors, and workplace conditions collectively affect the overall performance of employees in the banking sector.The research employs a quantitative approach using primary data collected through questionnaires distributed to employees of PT Bank Rakyat Indonesia Bengkulu Branch. The data were analyzed using SmartPLS 4.0 to test the measurement model (outer model) and the structural model (inner model).The results reveal that leadership style has a positive and significant effect on employee performance, indicating that effective leadership can enhance employees’ enthusiasm, responsibility, and productivity. Work motivation also has a positive and significant effect, suggesting that motivated employees tend to perform better and show higher commitment to their tasks. Meanwhile, work stress shows a positive but not significant effect on employee performance, meaning that the level of stress experienced by employees is still within manageable limits and does not significantly hinder performance outcomes.Overall, the findings highlight that leadership and motivation are the key drivers of employee performance, while stress management remains an important aspect to maintain a healthy and productive work environment. The implications of this study suggest that PT Bank Rakyat Indonesia should strengthen leadership quality, improve motivation systems, and manage work-related stress to sustain and enhance employee performance.
The Effect Of Organizational Culture, Professionalism, And Motivation On Employee Performance “A Case Study Of Frontliners At Bank Bengkulu” Jayamahesti, Tika Harianti; Anzori, Anzori; Febliansa, Muhammad Rahman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.10093

Abstract

This research was conducted considering the increasingly tight competition in the banking industry, so that understanding the factors that influence the performance of bank employees is very important to maintain customer loyalty to the bank and the influence of organizational culture, professionalism, and motivation on employee performance. This study aims to determine the influence of organizational culture, professionalism, and motivation on employee performance in customer service at Bank Bengkulu, both simultaneously and partially. The analysis methods used include validity test, reliability test, multiple linear regression, coefficient of determination, F test, and t test. Data collection was carried out through questionnaires. The sample in this study consisted of 100 customer service employees at Bank Bengkulu. Organizational culture, professionalism, and motivation have a significant simultaneous influence on employee performance in customer service at Bank Bengkulu, with a significance value of 0.001 <0.05. Organizational culture has a significant partial influence on employee performance in customer service at Bank Bengkulu, with a significance value of 0.007 <0.05. Professionalism has a significant partial influence on employee performance in Bank Bengkulu customer service, with a significance value of 0.003 < 0.05. Motivation has a significant partial influence on employee performance in Bank Bengkulu customer service, with a significance value of 0.001 < 0.05.
The Secret Of Bengkulu Coffee Shops: Flavor Innovation, Business Strategy, And Operational Resilience Afrida Rianjani; Marvi Hasvick; Karona Cahya Susena; Muhammad Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1161

Abstract

As one of the largest Robusta coffee-producing regions in Indonesia, Bengkulu has experienced a rapid surge in the growth of coffee shops. This research aims to uncover the secrets to the success and sustainability of local coffee shop Micro, Small, and Medium Enterprises (MSMEs) through an analysis of the synergy between Flavor Innovation, Business Strategy, and Business Resilience. Using a qualitative approach with an exploratory case study design on Kraving Cafe and Ikola Koffie, data was collected through interviews and observation. The results indicate that success is driven by Authentic Local Flavor Innovation, Locality-Based Differentiation Strategy and Multiplatform Digital Adoption, as well as Business Resilience through Supply Chain Resilience and Income Diversification.
Business Opportunities For Trading Traditional Gold Mining Equipment In Lebong Tambang Village, Lebong Regency Reni Doyun Putri; Putra Pernales; Ahmad Soleh; Muhammad Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1162

Abstract

Traditional gold mining in Lebong Tambang Village, Lebong Regency, has long been a major source of community income and has driven the growth of MSMEs in artisanal mining equipment trade. This study analyzes the key determinants of business success and formulates sustainable development strategies for artisanal mining areas. Using a descriptive qualitative approach through literature review and document analysis of government reports and scientific publications, the study examines market opportunities, business challenges, and relevant strategies for mining equipment MSMEs. The findings identify four main success factors: partnerships with local miners, improved product quality and after-sales service, digital marketing utilization, and the application of safety and environmental principles in equipment production. Despite strong development potential, MSMEs face challenges including limited capital, legal constraints related to artisanal mining, and occupational safety risks. Overall, the mining equipment trade in Lebong Regency has significant growth prospects if supported by collaboration, product innovation, and supportive regulations and financing, contributing to sustainable local economic development and improved community welfare.
Digital-Based Economic Resilience: Analysis Of Facebook Commerce Role In Enhancing Economic Independence Of Women Daily Business Actors In Ipuh District, Mukomuko Regency, Bengkulu Nining Septia; Ahmad Soleh; Muhammad Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1163

Abstract

The development of the digital economy has opened new opportunities for women micro-entrepreneurs in rural areas to enhance their economic independence through social media utilization. This study aims to analyze the role of Facebook Commerce in strengthening digital-based economic resilience and the independence of women daily business actors in Ipuh District, Mukomuko Regency, Bengkulu. Using a quantitative descriptive method, data were collected through online questionnaires (Google Forms) from 40 women entrepreneurs actively using Facebook for business promotion and sales. The results show that 92.5% of respondents use Facebook daily for marketing, dominated by the culinary (45%), fashion (22.5%), and service (17.5%) sectors. About 72.5% experienced income growth, 95% expanded their market reach, and 97.5% felt more financially independent and flexible in managing work time. The main challenges include poor internet connectivity (42.5%), limited capital (37.5%), and lack of digital training access (42.5%). Strong family support (92.5%) and self-learning motivation were key factors in digital adaptation. This study concludes that Facebook Commerce serves as a strategic catalyst for women's empowerment and digital economic resilience in rural communities, offering an empirical foundation for inclusive gender-based digital empowerment policies.
The “LARI KALCER” Phenomenon And The Revival Of Micro, Small, And Medium Enterprises (Msmes) In The Arga Makmur Square Area Metriko Haderian; Yenisrida Yenisrida; Muhammad Rahman Febliansa; Dodi Hardinata
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1164

Abstract

The phenomenon of the “KALCER” (Run Fast, Run; If Tired, Find Ice) running community has transformed Arga Makmur Square into a lively public space and a center for creative economy. This article analyzes the symbiotic relationship between running activities and the growth of Micro, Small, and Medium Enterprises (MSMEs) in the surrounding area. The research uses a qualitative approach with participatory observation and in-depth interviews. The results show that KALCER acts as a catalyst by providing a guaranteed and friendly market for MSMEs, especially in the culinary sector. Conversely, the presence of various MSMEs increases the attractiveness and recreational value of the running event. This symbiosis not only boosts local economic income but also revitalizes the social function of the town square as an inclusive and dynamic public space. This study concludes that collaboration between hobby communities and local MSMEs can be an effective model for circular economic development and the revitalization of public spaces in the region.