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Muhammad Rahman Febliansa
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Factors Affecting Generation Z’s Interest In Cryptocurrency Investment In Bengkulu City Shendi Putra Alpino; M Rahman Febliansa; Yun Fitriano
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1413

Abstract

This study aims to analyze the factors affecting Generation Z’s interest in investing in cryptocurrency in Bengkulu City. The factors examined in this study include financial literacy, profit motivation, and risk perception. This research uses a quantitative approach with an associative method. The sample consists of 120 Generation Z respondents aged 18–28 years who have an interest or experience in cryptocurrency investment. Data were collected through questionnaires distributed online using Google Forms and measured using a Likert scale. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software, including validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination (R²). The results of the study show that financial literacy, profit motivation, and risk perception have a positive and significant effect on Generation Z’s interest in cryptocurrency investment, both partially and simultaneously. The coefficient of determination indicates that a substantial proportion of the variation in investment interest can be explained by these three variables, while the remaining variation is influenced by other factors not examined in this study. These findings indicate that higher financial literacy, stronger profit motivation, and appropriate risk perception can increase Generation Z’s interest in cryptocurrency investment. Therefore, improving financial literacy and risk awareness among Generation Z is important to encourage more rational and responsible investment decisions.
Co-Authors Abi, Yudi Irawan Afrida Rianjani Ahmad Lubis Ahmad Soleh Ahmad Soleh Alfarisy, Abdurrahman Alfin Iman Farizqi Anggara, Agil Anggun Pratiwi Ayu Made Er Meytha Gayatri, Ida Bella Augusta Aryati Damarsiwi, Eska Prima Monique Dedi Suryadi Desti Rupita Sari Dewi, Fitria Dodi Hardinata Dwioktaputri, Widia Eka Vitri Yulita Fakhri Mustafa, Mufdhilul Faradila Dwi Nanda Fitra, Jecky Fitranita, Vika Hafiz Agung Rasuma Hanila, Siti Hardinata, Dodi Herlina, Yeni Hidayah, Nenden Restu Hidayati, Ismi Ida Anggriani Ida Anggriani Ida Angriani Ida Ayu Made E. Gayatri Inka Nabela Iswidana Utama Putra Jayamahesti, Tika Harianti Karona Cahya Susena Malau, Joyana Uliarta Marvi Hasvick Metriko Haderian Muhartini Salim Muhartini Salim Nia Indriasari Nina Nina Nining Septia Nuriana Nuriana Nurzam, Nurzam Putra Pernales Putra, Adisi Putri, Shofi Rahmadannia Rafi Alfiando Zaki Reni Doyun Putri Reno Oktapian Rintan Harumi Prameswari Rizki, Muhammad Gilang Sari, Desti Rupita Shendi Putra Alpino Sri Handayani Sulisti Afriani, Sulisti Sumantri, David Ajun Suwarni Suwarni Suwarni Suwarni Syamsul Bachri Syamsul Bachri Tawakal, Anzori Tito Irwanto Tito Irwanto, Tito Tri Febrina Melinda Triasleni, Elza Septi Wenti Sundari Sundari Yenisrida Yenisrida Yohana Andriani Yudi Irawan Abi Yun Fitriano