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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Advances in Accounting, Economics, and Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review
Muhammad Rahman Febliansa
Universitas Dehasen Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Optimalisasi Pemasaran Melalui Digitalisasi Pada Produk UMKM Seblak Cik Maya di Kota Bengkulu Pratiwi, Anggun; Febliansa, Muhammad Rahman; Soleh, Ahmad
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8529

Abstract

Small-scale local entrepreneurs are often the pulse of the grassroots economy that supports the pulse of daily life. Seblak Cik Maya is one of the local businesses that is growing in Bengkulu City and is engaged in the culinary specialty. In the midst of the digital era that continues to develop, traditional strategies are starting to be abandoned and shifting towards a digital-based system. This study aims to optimize the digital marketing strategy that can be implemented by Seblak Cik Maya in order to reach a wider market and increase sales. The method used is descriptive qualitative through direct observation, interviews with business owners, and documentation of marketing activities that have been carried out. The results show that with the right digital approach, Seblak Cik Maya has the potential to increase brand visibility and expand customer reach. This study provides a contribution in the form of understanding and technical assistance regarding digital marketing based on social media for local entrepreneurs. In addition, this study also provides implementation recommendations that can be used as a reference by similar MSMEs in adapting digitalization as a sustainable means in the current era of digital transformation.
The Influence of Marketing Mix on Used Car Purchasing Decision at Jaya Mobil Jakarta Rafi Alfiando Zaki; Ida Anggriani; Muhammad Rahman Febliansa
Journal of Advances in Accounting, Economics, and Management Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.864

Abstract

This study aims to analyse the effect of marketing mix on used car purchasing decisions at Jaya Mobil Jakarta. The research method used is quantitative with a survey approach through questionnaires distributed to 115 respondents. The data analysis method in this study uses multiple linear regression, validity and reliability tests, hypothesis testing using the F test and t test, and the coefficient of determination. Based on the results of research, overall model testing (simultaneously) that all independent variables have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for product influence has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as for partial testing of the effect of place has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for price has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as partial testing for promotions has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Among all the variables studied, the promotion variable has the most dominant influence, as indicated by the standardised beta coefficient of 0.573 and the highest t-count value of 6,881. This research is still limited to the four main elements of the marketing mix, namely: product, price, place (distribution), and promotion that influence purchasing decisions. The marketing mix through integrated elements of product, price, place, and promotion must be maintained and improved because together they have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. For future research, it is recommended to explore other variables that might influence used car purchasing decisions, such as brand image, customer service, after-sales service, or consumer psychological factors
The Influence Of Product Quality, Price, And Service Quality On Customer Satisfaction Of Sr12 Skincare Products At We Store In Bengkulu City Hidayati, Ismi; Abi, Yudi Irawan; Febliansa, Muhammad Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2025): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i4.325

Abstract

The sample in this study was 100 people who had used SR12 skincare products for 3 months and customers of WE Store in Bengkulu City. The data collection technique used a questionnaire. The analysis method used was multiple regression analysis, t-hypothesis test and f-hypothesis test. The results of the regression equation are Y = 19.531 + 0.117 X₁ + 0.134 X₂ + 0.110 X₃. meaning the influence of product quality, price, and service quality on customer satisfaction of SR12 skincare products at WE Store in Bengkulu City. The significance value of each variable is below 0.05, indicating a real influence. In addition, the three variables together affect customer satisfaction by 81.4%, while the remaining 18.6% is influenced by other factors outside this study.
Peningkatan Literasi Digital Marketing Dalam Mengembangkan Usaha Mikro Berbasis Online Bagi Masyarakat Desa Bukit Makmur Kecamatan Pinang Raya Kabupaten Bengkulu Utara Malau, Joyana Uliarta; Soleh, Ahmad; Suwarni, Suwarni; Febliansa, Muhammad Rahman; Hardinata, Dodi
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8541

Abstract

Increasing digital marketing literacy is a strategic step to develop the digital transformation of Micro, Small and Medium Enterprises (MSMEs) in the community of Bukit Makmur Village, Pinang Raya District, North Bengkulu Regency. This program aims to improve the ability of MSMEs to utilize digital platforms to expand market reach and competitiveness. Improving digital literacy refers to a systematic effort to strengthen an individual's ability to access, understand, evaluate and utilize digital information effectively and responsibly. This includes mastery of information and communication technology (ICT) skills, an understanding of digital ethics, and the ability to think critically in dealing with a variety of digital content that continues to evolve.The activities were implemented through digital literacy training, website development, and intensive mentoring. As a result, the MSMEs involved showed significant improvement in understanding and implementing digital marketing, including optimizing social media and websites, which contributed to increased sales. In addition, the program built students' competencies in the application of digital technology and collaboration. In conclusion, collaboration between universities, students, and MSMEs can create innovative solutions that support the local digital economy, while providing opportunities for MSMEs to compete in a wider market.
PENGEMBANGAN EKONOMI DIGITAL MELALUI PEMBUATAN TOKO ONLINE DAN PENCATATAN KEUANGAN BERBASIS APLIKASI SI APIK PADA PENGRAJIN KOPI PARE DI KOTA BENGKULU Fitranita, Vika; Suryadi, Dedi; Febliansa, Muhammad Rahman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35755

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu mengembangkan usaha melalui pengelolaan ekonomi dan bisnis digital, melalui pemberian pengetahuan dan keterampilan manajemen usaha produktif dari tiga bidang, yaitu keuangan, produksi dan pemasaran. Mitra yang didampingi pada kegiatan ini adalah pengrajin kopi yaitu Komocha Black Coffee (KBC). Target utama dalam kegiatan ini adalah terjadi peningkatan pendapatan pelaku usaha. Metode kegiatan ini adalah diskusi, pelatihan, wawancara dan pendampingan. Hasil kegiatan ini telah dirasakan bermanfaat bagi tim mitra, karena pengetahuan dan keterampilan mitra mengalami peningkatan yang luar biasa. Mitra memiliki toko online, iklan bersponsor, pencatatan keuangan digital dan memiliki mesin roasting kopi.
The Effect Of Selling Expenses On Business Profit Of California Papaya Farm Owned By Mr. Iswan Hadi Winarto In Penanjung Panjang Atas Kabupaten Kepahiang Regency Sumantri, David Ajun; Afriani, Sulisti; Febliansa, Muhammad Rahman
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i1.403

Abstract

This study aims to determine the effect of selling expenses on business profit in the California papaya enterprise owned by Mr. Iswan Hadi Winarto in Penanjung Panjang Atas Kabupaten Kepahiang Regency. The research uses a quantitative approach with a simple linear regression analysis method. Data were obtained from primary sources through direct observation and secondary data from sales notes and financial records covering the period 2022–2024. The variables used consist of selling expenses (X) and business profit (Y), with selling expenses including capital expenditure, packaging, harvesting wages, and distribution costs. The analysis was conducted using SPSS software to test normality, regression, coefficient of determination (R²), and partial significance (t-test). The results showed that selling expenses have a positive and significant effect on business profit with the simple linear regression, the result is Y = -65.519 + 1.268X + 125. The simple linear regression test indicated a significance value of 0.000 < 0.05 and a correlation coefficient (R) of 0.868, showing a very strong relationship between the two variables. The determination coefficient (R²) value of 0.746 means that 74.6% of business profit variation can be explained by selling expenses, while the remaining 25.4% is influenced by other factors not included in the model. This finding implies that efficient management of selling expenses—particularly in distribution and packaging—can substantially increase business profitability.
The Influence Of Digital Marketing On Customers' Interest In Bank Bengkulu, Padang Ulak Tanding Branch Rizki, Muhammad Gilang; Irwanto, Tito; Febliansa , Muhammad Rahman
Jurnal Pakar Manajemen Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i1.444

Abstract

The tight competition in the banking industry requires banks to make various efforts to attract customers to use their products. One of the factors that influences customer interest is digital marketing. The purpose of this study is to determine the effect of digital marketing on customer interest in Bank Bengkulu, Padang Ulak Tanding Branch.This research method uses a quantitative descriptive research type. This research was conducted at Bank Bengkulu, Padang Ulak Tanding Branch. The sample in this study was 100 people with the sampling technique in this study being accidental sampling. Data collection techniques are observation, questionnaires and documentation. The data analysis technique used in this study is quantitative descriptive.The results of the study showed that there was a significant influence between digital marketing on customer interest with a t-value of 4.875> 1.66055 and a sig a value = 0.000 <0.050. The R2 value of 0.195 indicates that 19.5% of customer interest is influenced by digital marketing, the rest is influenced by other factors.
Customer Satısfactıon (Publıc Satısfactıon) on Servıces in Admınıstratıve Vıllage Offıce Salim, Muhartini; Bachri, Syamsul; Febliansa, Muhammad Rahman
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 1 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.01.2

Abstract

It is widely acknowledged that employees in public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government need to pay attention on. Therefore this study aimed at determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence on customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing region in south of Indonesia, Bengkulu municipality. The statistics analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction. 
The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Putri, Shofi Rahmadannia; Hanila, Siti; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
The Effect of Service Quality and Location on Customer Satisfaction at Kedai 99 in Kaur Regency Putra, Adisi; Nurzam, Nurzam; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.696

Abstract

The Customer satisfaction is one of the key indicators of success that every organization seeks to achieve. Several factors influence customer satisfaction, including service quality and location. The main issue examined in this study is the extent to which service quality and location affect customer satisfaction at Kedai 99, Kaur Regency. This study aims to determine the effect of service quality and location on customer satisfaction, both simultaneously and partially. The independent variables in this research are service quality (X1), which refers to reliability, responsiveness, assurance, empathy, and tangible evidence, and location (X2), which includes accessibility, visibility, traffic conditions, parking facilities, and expansion potential. The dependent variable is customer satisfaction (Y), which is measured through overall service satisfaction, willingness to recommend to others, and intention to reuse the service. This research is a quantitative study in which data collection is represented in numerical form. The population of this study consists of customers of Kedai 99 in Kaur Regency. The sampling technique used was non-probability sampling, with 100 consumers as the population. Based on the Slovin formula, 80 respondents were selected as samples to test the relationships among variables. The results of the study indicate that service quality has a significant effect on customer satisfaction at Kedai 99, Kaur Regency. Based on the t-test results, the significance value obtained was 0.000, which is smaller than 0.05, indicating that the hypothesis stating service quality significantly affects customer satisfaction is accepted. Furthermore, the coefficient of determination test shows a value of 0.928 or 92.8%, meaning that service quality explains 92.8% of the variation in customer satisfaction, while the remaining 7.2% is influenced by other variables outside the regression model.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Alfarisy, Abdurrahman Alfin Iman Farizqi Anggara, Agil Anggun Pratiwi Ayu Made Er Meytha Gayatri, Ida Damarsiwi, Eska Prima Monique Dedi Suryadi Desti Rupita Sari Dewi, Fitria Eka Vitri Yulita Fakhri Mustafa, Mufdhilul Fitra, Jecky Fitranita, Vika Hafiz Agung Rasuma Hanila, Siti Hardinata, Dodi Herlina, Yeni Hidayati, Ismi Ida Anggriani Ida Anggriani Ida Angriani Ida Ayu Made E. Gayatri Karona Cahya Susena, Karona Cahya Malau, Joyana Uliarta Muhartini Salim Muhartini Salim Nenden Restu Hidayah Nia Indriasari Nina Nina Nuriana Nuriana Nurzam, Nurzam Putra, Adisi Putri, Shofi Rahmadannia Rafi Alfiando Zaki Reno Oktapian Rintan Harumi Prameswari Rizki, Muhammad Gilang Sari, Desti Rupita Sulisti Afriani, Sulisti Sumantri, David Ajun Suwarni Suwarni Suwarni Suwarni Syamsul Bachri Syamsul Bachri Tito Irwanto Tito Irwanto, Tito Tri Febrina Melinda Triasleni, Elza Septi Wenti Sundari Sundari Yohana Andriani Yudi Irawan Abi