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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Asia-Pacific Management and Business Application Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Journal of Advances in Accounting, Economics, and Management Social Sciences Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Focus of Human Resource Management Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Muhammad Rahman Febliansa
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Digital Marketing On Customers' Interest In Bank Bengkulu, Padang Ulak Tanding Branch Rizki, Muhammad Gilang; Irwanto, Tito; Febliansa , Muhammad Rahman
Jurnal Pakar Manajemen Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i1.444

Abstract

The tight competition in the banking industry requires banks to make various efforts to attract customers to use their products. One of the factors that influences customer interest is digital marketing. The purpose of this study is to determine the effect of digital marketing on customer interest in Bank Bengkulu, Padang Ulak Tanding Branch.This research method uses a quantitative descriptive research type. This research was conducted at Bank Bengkulu, Padang Ulak Tanding Branch. The sample in this study was 100 people with the sampling technique in this study being accidental sampling. Data collection techniques are observation, questionnaires and documentation. The data analysis technique used in this study is quantitative descriptive.The results of the study showed that there was a significant influence between digital marketing on customer interest with a t-value of 4.875> 1.66055 and a sig a value = 0.000 <0.050. The R2 value of 0.195 indicates that 19.5% of customer interest is influenced by digital marketing, the rest is influenced by other factors.
Customer Satısfactıon (Publıc Satısfactıon) on Servıces in Admınıstratıve Vıllage Offıce Salim, Muhartini; Bachri, Syamsul; Febliansa, Muhammad Rahman
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 1 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.01.2

Abstract

It is widely acknowledged that employees in public sector are responsible towards the community or its customers, in order to fulfill the public satisfaction. During reformation era in Indonesia, public sector services also one of the domain that the government need to pay attention on. Therefore this study aimed at determine some factors such as tangible, reliability, responsiveness, empathy, and assurance that individually influence on customer satisfaction. Respondents were 200 visitors of one of the largest public health provider in one of the growing region in south of Indonesia, Bengkulu municipality. The statistics analysis used in this research was Structural Equation Model operated through AMOS 21 program. The results showed that tangible, reliability, responsiveness, empathy, and assurance individually influence customer satisfaction. 
The Influence Of Company Image And Product Marketing Strategy On Purchasing Decisions Of Regional Apparatus Organisations (Opd) Via E-Catalogue (Case Study At Pt Kreativ Niaga Mandiri) Inka Nabela; Anzori Anzori; M Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7688

Abstract

This study aims to analyze the influence of corporate image and marketing strategy on purchasing decisions for goods and services through the local e-catalog at PT Kreativ Niaga Mandiri. Government procurement of goods and services, regulated under LKPP Regulation No. 9 of 2021, provides a local e-catalog platform that facilitates effective fulfillment of needs by Government Agencies (OPD). In this study, a path analysis model is applied to understand the relationship between independent variables (corporate image and marketing strategy) and the dependent variable (purchase decision) using a quantitative causality approach. Data were collected via an online survey using a closed questionnaire distributed to 72 OPD respondents through Google Forms. The findings indicate that both corporate image and marketing strategy have a significant and simultaneous effect on purchasing decisions. A positive corporate image enhances consumer trust, while an effective marketing strategy attracts purchasing interest. Based on these findings, it is recommended that PT Kreativ Niaga Mandiri strengthen its corporate image, improve service quality, and optimize digital marketing strategies to maintain the company's relevance and competitiveness.
The Effect Of Training And Human Resource Development On The Performance Of Office Employees In Desadi, South Bengkulu Regency, Bengkulu Province Ahmad Lubis; Karona Cahya Susena; M Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9918

Abstract

This research confirms that training and development of human resources (HR) for village officials has a positive and significant effect on the performance of village office employees. Systematic and continuous training is very important to increase the knowledge, skills and professionalism of village officials, so that they can overcome the problems of late reporting, low understanding of regulations and limited use of technology. Human resource development that focuses on capacity, leadership and digital competency increases the effectiveness of public services and supports optimal village development. Training has a more dominant influence in increasing this performance. This research aims to analyze the influence of training and development of human resources (HR) on the performance of village office employees in South Bengkulu Regency. The research uses a quantitative approach with data obtained through questionnaires, interviews, observation and documentation. Independent variables include training (X1) and HR development (X2), while the dependent variable is employee performance (Y). Data analysis was carried out using multiple linear regression, t test, F test, and coefficient of determination (R²). The research results show that HR training and development has a positive and significant effect on employee performance, both partially and simultaneously. The regression coefficient value for training is 0.357 and human resource development is 0.183, with an F_count value of 15.297 which is greater than F_table 3.092 at a significance level of 5%. The determination value (R²) of 0.246 indicates that 24.6% of the variation in employee performance is influenced by HR training and development. These findings confirm that improving the quality of training and human resource development in a directed and sustainable manner can increase employee professionalism, motivation and productivity in supporting public services and village development.
Analysis Of Shopee Paylater User Features On Customer Satisfaction At Dehasen University” Bella Augusta Aryati; Iswidana Utama Putra; M Rahman Febliansa
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10131

Abstract

This study aims to analyze the effect of Shopee PayLater features on customer satisfaction among students of the Faculty of Economics and Business, Dehasen University Bengkulu. The background of this research is based on the rapid development of digital technology that has brought significant changes to people’s transaction behavior. The emergence of financial technology (fintech) services provides consumers with practical, fast, and secure payment methods. One of the rapidly growing fintech innovations is the Buy Now Pay Later (BNPL) service, which allows users to purchase products first and pay later while supporting the improvement of digital financial literacy in higher education environments. This research employs a quantitative method with an associative approach. The population consists of active students of the Faculty of Economics and Business, Dehasen University Bengkulu, who use Shopee PayLater. A total of 91 respondents were selected using purposive sampling and the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using SPSS software. The data analysis included validity and reliability tests, multiple linear regression analysis, F-test, t-test, and the coefficient of determination (R²) to examine the effect of Shopee PayLater usage on customer satisfaction. The results show that the variables of ease of use, transaction security, and transaction comfort have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) value of 0.817 indicates that 81.7% of the variation in customer satisfaction is explained by these three variables, while the remaining 18.3% is influenced by other factors outside this study. These findings suggest that the higher the level of ease, security, and comfort in using Shopee PayLater, the higher the satisfaction level among students of the Faculty of Economics and Business, Dehasen University Bengkulu toward the service.
Tourism Sector Development Strategy in Lebong Regency Pad Improvement Reno Oktapian; Ahmad Soleh; Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1319

Abstract

The research objective was to determine the marketing strategy of tourism objects in Lebong Regency. The sample in this study were 6 employees at the Lebong Regency Tourism Office who were in charge of marketing tourism in Lebong Regency for internal factors and for external factors, namely visitors or tourists of white water natural attractions in Lebong Regency as many as 30 people, so that the total sample used in this study There were 36 people. The analytical method used was SWOT analysis which consisted of an Internal Strategic Factor Matrix (IFAS) and an External Strategic Factor Matrix (EFAS). The results of research on tourism marketing strategies in Lebong Regency, obtained several conclusions, namely the white water nature tourism marketing strategy in Lebong Regency supports aggressive strategies. The result of the sum of the strengths possessed is 18.52 while the weaknesses are 9.24, so the internal factors quadrant is 18.52– 9.24 = 9.28 meaning that marketing white water nature tourism Lebong Regency exploits strengths and minimizes weaknesses contained internally. The opportunities that this strategy has are 17.60 and the threats are 9.70. So the external quadrant of factors is 17.60 – 9.70 = 7.90 which means high ability to market white water tourism Lebong Regency takes advantage of opportunities and overcomes threats faced by companies in marketing white water tourism .
The Effect Of Marketing Mix On Purchase Decisions In Zea Zahera Manna Furniture Gallery, Bengkulu Selatan Wenti Sundari Sundari; Ida Anggriani; M Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1369

Abstract

Customer satisfaction is the most important thing used to attract consumers today. Customer satisfaction is a consumer's feeling of liking or disliking a product after comparing the results of the product with his expectations.The aim of this research is to find out which product, price, promotion and place/location dominantly influence purchasing decisions at the Zea Zahera Manna Furniture Gallery in South Bengkulu. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire. The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 45 customers at the Zea Zahera Manna Furniture Gallery, South Bengkulu. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing.Research Results There is a positive and significant influence between products on purchasing decisions at the Zea Zahera Manna furniture gallery in South Bengkulu Regency, which means that the better the product, the more likely it will be to increase purchasing decisions. There is a positive and significant influence between price and purchasing decisions at the Zea Zahera Manna furniture gallery, South Bengkulu Regency, which means that the affordable price of a product will increase purchasing decisions. There is a positive and significant influence between promotion on purchasing decisions at the Zea Zahera Manna furniture gallery, South Bengkulu Regency, which means that the better the promotion is carried out, the purchasing decision will increase. There is a positive and significant influence between place/location on purchasing decisions at the Zea Zahera Manna furniture gallery South Bengkulu Regency, which means that the better the place/location is done, the purchasing decision will increase. There is a positive and significant influence between product, price, promotion and place/location on purchasing decisions at the Zea Zahera Manna furniture gallery, South Bengkulu Regency.
Impact of Price, Brand Image and Product Quality on Purchase Decisions in the Hexohm Bengkulu Vape Community Hafiz Agung Rasuma; Ida Ayu Made E. Gayatri; M.Rahman Febliansa
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1077

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions in the Bengkulu Hexohm vape community. This research is quantitative descriptive. The method used is a questionnaire method. The sample of this study was 100 respondents in the Bengkulu Hexohm vape community. The results of multiple linear regression show that Y = 21.251+0.672 (X1)+ 0.174 (X2) + 0.450 (X3) + 9.735, that the regression coefficient is positive, meaning that there is a positive or unidirectional relationship between price, brand image and product quality on the Vape Community Hexohm Bengkulu. The results of the price test (X1) show tcount 3,007 > ttable 1,660 and a significance of 0,003 < 0,05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a positive and significant effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the brand image test (X2) show tcount 0.688 < ttable 1,660 and significance 0.493 > 0.05, then the results of the hypothesis Ha are rejected and Ho is accepted, meaning that brand image (X2) has no effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the product quality test (X3) show tcount 5.742 > ttable 1,660 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning product quality (X3) has a positive and significant effect on purchasing decisions (Y) in the Vape Community Hexohm Bengkulu. The result of the Fcount value is greater than the Ftable value, which is 12.807 > 2.70, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between price (X1), brand image (X2) and product quality (X3) on the purchasing decision variable (Y). This can be seen at the significance level of 0.000 < 0.05.
The Factors Influencing Interest in Shopee Pay Later Users in Bengkulu Alfin Iman Farizqi; Ahmad Soleh; M. Rahman Febliansa
Journal of Indonesian Management Vol. 3 No. 1 (2023): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1145

Abstract

Organizations are static tools or containers. The organization was founded as a container to achieve the goals that have been set. The objectives to be achieved in this study are: To find out whether the speed of approval, increased effectiveness, increased productivity, ability to pay and security simultaneously affect the interest of online loan users. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis.Based on the results of this study it was concluded that there is an influence on the speed of loan approval (X1) on the interest in using Bengkulu online loans (Y) There is an effect of increasing effectiveness (X2) on the interest in using Bengkulu online loans (Y) There is an effect of increasing productivity (X3) on the interest in using loans online Bengkulu (Y) There is an effect of the ability to pay (X4) on the interest in using online loans Bengkulu (Y) There is a security effect (X5) on the interest in using online loans Bengkulu (Y) There is a simultaneous influence on speed of approval, increased effectiveness, increased productivity , the ability to pay and security for the interests of online loan users.
The influence of service quality on Customer satisfaction of cordela iin hotel in bengkulu Faradila Dwi Nanda; Sri Handayani; Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1554

Abstract

The aim of this research is to describe and analyze the influence of service quality on customer satisfaction at Cordela Inn Hotel Bengkulu. This type of research uses quantitative research methods. The sampling technique used a questionnaire of 75 respondents. Data analysis uses Multiple Linear Regression analysis. The results of the analysis show a significant positive influence on the variables Reliability, responsiveness, guarantee, empathy and physical evidence on customer satisfaction at Cordela Inn Hotel Bengkulu. Reliability (X1) on customer satisfaction at Cordela Inn Hotel Bengkulu because t count is greater than t table (3.990>1.666) with a significant value of 0.00 < 0.05. because t-count is greater than t-table and the significant value is 0.05, H0 is rejected and Ha is accepted, significantly positive between Responsiveness Variable X2 on customer satisfaction at Cordela Inn Hotel Bengkulu because t-count is smaller than t-table ( 3.181>1.666) with a significant value of 0.02 < 0.05. Because the value of t-count is greater than t-table and the significant value is 0.05 then H0 is rejected and Ha is accepted, Guarantee Variable with a significant value of 0.00< 0.05. Because the value of t- count is smaller than t-table and the significant value is 0.05, then H0 is rejected and Ha is accepted, Empathy with a significant value of 0.00 <0.05. Because the value of t- count is greater than t-table and the significant value is 0.05 then H0 is rejected and Ha is accepted, Physical Evidence with a significant value of 0.00<0.05. Because the value of t- count is greater than t-table and the significant value is 0.05, H0 is rejected and Ha is accepted.
Co-Authors Abi, Yudi Irawan Adisi Putra Afrida Rianjani Ahmad Lubis Ahmad Soleh Ahmad Soleh Alfarisy, Abdurrahman Alfin Iman Farizqi Anggara, Agil Anggun Pratiwi Arif Rahman Danu Pratama Ayu Made Er Meytha Gayatri, Ida Bella Augusta Aryati Damarsiwi, Eska Prima Monique Dedi Suryadi Dennis Rydarto Desti Rupita Sari Dewi, Fitria Dodi Hardinata Dwioktaputri, Widia Eka Vitri Yulita Fakhri Mustafa, Mufdhilul Faradila Dwi Nanda Fitra, Jecky Fitranita, Vika Hafiz Agung Rasuma Hardinata, Dodi Hidayah, Nenden Restu Hidayati, Ismi Husnul Nugroho Ida Anggriani Ida Anggriani Ida Angriani Ida Ayu Er Meytha Gayatri Ida Ayu Made E. Gayatri Iklas Ade Putra Inka Nabela Iswidana Utama Putra Jayamahesti, Tika Harianti Karona Cahya Susena Lastomo Lastomo Malau, Joyana Uliarta Marvi Hasvick Metriko Haderian Muhartini Salim Muhartini Salim Nia Indriasari Nina Nina Nining Septia Nuriana Nuriana Nurzam Putra Pernales Rafi Alfiando Zaki Reni Doyun Putri Reno Oktapian Riko Tampati Rintan Harumi Prameswari Rizki, Muhammad Gilang Sari, Desti Rupita Shendi Putra Alpino Shofi Rahmadannia Putri Siti Hanila Sri Handayani Sulisti Afriani Sulisti Afriani, Sulisti Sumantri, David Ajun Suwarni Suwarni Suwarni Syamsul Bachri Syamsul Bachri Tawakal, Anzori Tito Irwanto Tri Febrina Melinda Triasleni, Elza Septi Vandri Salomo Lumban Gaol Weko Hendriansyah Wenti Sundari Sundari Yenisrida Yenisrida Yoga Anugra Pratama Yohana Andriani Yudi Irawan Abi Yun Fitriano