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All Journal Jurnal Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Almana : Jurnal Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Economics and Digital Business Review Journal of Economics Research and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Abdimas Ekonomi dan Bisnis Indonesian Community Journal AKSARA: Jurnal Bahasa dan Sastra Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Applied Community Engagement (JACE) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business and Quality Research Cahaya Pengabdian
Yulia Nur Hasanah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Analysis of Community Readiness for the Mandalika Special Economic Zone: Using the Sapta Pesona Standard Muhammad Azizurrohman; Gunawan Bata Ilyas; Yanti Mayasari Ginting; Sudiyanti Sudiyanti; Yulia Nur Hasanah
Journal of Economics Research and Social Sciences Vol 7, No 2: August 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i2.16414

Abstract

The Mandalika Special Economic Zone is one of the locations selected as a priority destination by the Government of Indonesia. Therefore, this opportunity must be utilized by the surrounding community in order to get the maximum benefit. This study aims to assess the readiness of the community in carrying out tourism-based development. Identify readiness both as a host and as a tourism business actor based on the Sapta Pesona standard. Based on the results of the analysis, it is known that the people around the Mandalika Special Economic Zone are quite ready to take advantage of tourism activities. However, the standard of safety and serenity is still not as expected. Thus, there is still a need for improvement in terms of security and additional green open space to add to the coolness of the Mandalika area.
Pelatihan Dasar Perencanaan Keuangan untuk Komunitas Perusahaan Start-Up berbasis Mobile Sita Deliyana Firmialy; Sherly Artadita; Yulia Nur Hasanah; Putra Tri Akram
SINAR SANG SURYA Vol 7, No 2 (2023): Agustus 2023
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v7i2.2792

Abstract

ABSTRAK Aplikasi web-based business diharapkan mampu membantu perusahaan start up untuk dapat menjangkau pasar yang dituju secara lebih cepat dan lebih terorganisir, dengan tingkat biaya ekonomi yang lebih efisien. Akan tetapi ternyata hal ini tidak sejalan dengan keadaan dimana lebih dari 40 persen perusahaan startup di Indonesia, mengalami kegagalan keuangan dan gagal mempertahankan usahanya secara kontinu, terutama di masa pandemic covid-19. Kondisi ini terutama diperkirakan karena dilema permasalahan yang menghadapi startup business, terutama dari pengelolaan aspek keuangan organisasi yang kurang efisien. Berangkat dari hal ini, maka dibutuhkan adanya kegiatan pengabdian masyarakat yang berdampak nyata dalam peningkatan kualitas inklusi keuangan bagi perusahaan startup yang berbasis mobile. terutama bertujuan untuk memperluas pengetahuan akan pengelolaan keuangan yang efektif dan efisien, dimana dapat digunakan untuk mengetahui kekuatan finansial perusahaan dan dapat dijadikan pertimbangan dalam keputusan untuk membuat bisnis berjalan lebih sehat dalam kekuatan finansial. Kegiatan pengabdian masyarakat ini dilakukan secara online dengan melibatkan pihak akademisi, praktisi dan masyarakat sasar, dengan hasil utama berupa gambaran pemetaan akan kunci kebutuhan dari aspek pengelolaan keuangan bagi komunitas perusahaan start-up berbasis mobile. Kegiatan pengabdian masyarakat ini memberikan kontribusi dalam peningkatan kekuatan bersaing perusahaan melalui peningkatan keahlian pengelolaan keuangan bagi perusahaan startup berbasis mobile.Kata kunci: Perencanaan Keuangan, Pengabdian Masyarakat, Perusahaan Start-Up
PENGARUH BRAND AMBASADOR NCT DREAM DAN EWOM (ELECTRONIC WORD OF MOUTH) TERHADAP MINAT BELI PRODUK SOMETHINC Yulia Nur Hasanah; Nadia Farah Putri Kusuma
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.44927

Abstract

This research was conducted to find out how much influence the use of brand ambassadors has on Somethink products. In addition, this study also aims to determine the effect of Electronic Word Of Mouth so that it can generate consumer buying interest in Something products. What will later be known is whether these three variables have an impact on whether the use of the NCT DREAM brand ambassador can affect consumer buying interest in skincare products Something. This study uses a quantitative method with a descriptive research type and uses a Likert scale as a measurement. The sampling was carried out using the side non-probability method with a total of 100 respondents. The analysis technique used in this study is descriptive and multiple linear regression analysis processed using SPSS. Based on the results of the descriptive analysis in this study, it can be concluded that the respondents' responses obtained through questionnaires to the brand ambassador, electronic word of mouth and purchase intention variables have a percentage that is in the very good category. Based on the results of this study, brand ambassadors and electronic word of mouth simultaneously have a significant effect on the intention to buy skincare products Something
Teknologi Realitas Virtual (RV) dalam Pelatihan Bahasa Asing untuk Pelaku UMKM Indonesia Iis Kurnia Nurhayati; Yulia Nur Hasanah; Nia Kurniasih; Fathah Noor Prawita
Jurnal Sosioteknologi Vol. 22 No. 3 (2023): NOVEMBER 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.3.2

Abstract

This article evaluates the integration of virtual reality (VR) technology in foreign language training for SMEs in Indonesia using the Kirkpatrick Model. The study involved SME actors from various industries who participated in a tailored VR language training program. Surveys and interviews were conducted to assess participants' reactions, perceptions, and relevance to language learning goals. The evaluation measured learning outcomes such as improved language proficiency and increased confidence in using foreign languages in business settings. The study also investigated behavioral changes resulting from VR training, including language skills application in daily business activities and communication strategies with international partners or customers. The overall impact of the program on SMEs' competitiveness, market expansion, and international collaboration was evaluated. The findings indicate that the VR training program was effective, with positive reactions, learning outcomes, and behavioral changes in business activities. The study emphasizes the importance of measuring reactions and suggesting improvements in training materials and implementation schedules based on participant feedback. The VR-based language training program holds promise for enhancing SMEs' language skills, competitiveness, and internationalization efforts.
Pengenalan Aplikasi Bisnis Online Dalam Upaya Peningkatan Literasi Teknologi dan Pengembangan Usaha Digital Bagi Pensiunan di Kota Bandung Dewi Kumalasari, Amalina; Saragih, Rohmat; Anita Silvianita; Arthadita, Sherly; Rubianti, Nurafni; Nur Hasanah, Yulia; Akbar, Aldi; Nur Utami8, Fitriani
Journal of Applied Community Engagement Vol 4 No 1 (2024): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v4i1.807

Abstract

Setting up a business can be an option for someone to work after retirement, and technological developments can accelerate business development, especially small businesses, to enable them to reach a wider market at relatively low costs. Technology is very closely related to people's daily lives. However, older people often have limitations in learning new technologies. Therefore, technological literacy is very important nowadays, so developing technology can be used effectively and positively impact users. As a university that has a vision of playing an active role in the development of technology, science, and arts based on technology, the Faculty of Communication and Business, Telkom University plays an active role in this progress, one of which is through contributions in increasing technological literacy for business people. The introduction of online business applications for retirees who own small businesses in Bandung is a form of community service aimed at increasing the adoption of technology and skills to develop online businesses effectively. This activity was carried out using the seminar method and practical use of business applications. This activity was attended by 30 retirees of the Wredatama Association of the Republic of Indonesia (PWRI) West Java, who already have businesses.
Penyuluhan Peningkatkan Pemasaran Melalui Pembaruan Desain Kemasan dan Penggunaan Media Sosial Muhamad, Wardani; Hidayat, Agus Maolana; Umbara, Taufan; Hasanah, Yulia Nur; Hendriyanto, Robbi; Agung, Anak Agung Gde
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2024): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v3i1.6442

Abstract

Kegiatan pemasaran menjadi aktivitas utama selain produksi yang menentukan kesuksesan serta kelangsungan usaha UMKM. Tanpa melakukan inovasi pemasaran, UMKM harus siap kalah dengan pesaingnya. Terlebih saat ini mereka dihadapkan dengan pasar global yang telah memanfaatkan teknologi digital untuk mendukung kegiatan pemasaran. Selain itu, untuk menarik minat beli konsumen, UMKM juga harus memperhatikan kualitas kemasan pada produk yang dijualnya. Untuk membantu meningkatkan pemahaman dan wawasan UMKM di lingkungan Kecamatan Pangalengan Kabupaten Bandung, Universitas Telkom bekerja sama dengan Sentra Kreasi Bandung memberikan penyuluhan yang dapat membantu pelaku usaha dalam membuat konten pada media sosial Instagram serta membuat pembaruan desain kemasan. Untuk memberikan studi kasus yang riil, diserahkan konten-konten digital dan desain kemasan yang baru kepada UMKM Barokah. Kegiatan yang diikuti oleh 16 UMKM tersebut mendapatkan respon yang positif dari peserta. Mereka merasakan manfaat langsung dari kegiatan yang telah dilaksanakan dan berharap kegiatan yang serupa dapat kembali dilaksanakan sehingga dapat menjangkau UMKM yang lebih banyak.
Pelatihan Perencanaan Keuangan pada Bisnis Baru di Rumah Hasanah Margahayu, Bandung Hasanah, Yulia Nur; Rizaldi, Fikri Mohamad; Prasetiyo, Budi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.4366

Abstract

Financial Planning Training for New Businesses plays a crucial role in addressing the challenges faced by new business owners, particularly in managing finances. The main problem often encountered is the lack of knowledge and experience in business financial management. This training aims to provide a deep understanding of the process of building a new business while designing efficient financial planning. The implementation method includes the dissemination of basic financial planning concepts, cash flow preparation practices, and simple financial statement simulations. As a result, participants can manage their resources more intelligently, increase operational efficiency, and maximize business investment returns. This training emphasizes resource limitations, such as limited budgets and a lack of experience in financial planning. Moreover, the training focuses on the importance of financial management in business operations through simple transaction recording. In conclusion, this training helps new business owners run their businesses with effective financial management, establishing a solid foundation for achieving success in a competitive business world.
Gaya Bicara dan Pemilihan Kata dalam Dakwah Ustadzah Halimah Alaydrus pada Vlog Berjudul "Dunia Masih Indah Selama Ada Rasulullah” Maharani, Anisa Nur; Hindun, Hindun; Putri, Siva Risthavania; Hasanah, Yulia Nur
Aksara: Jurnal Bahasa dan Sastra Vol 26, No 1 (2025): Aksara: Jurnal Bahasa dan Sastra (in procces)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/aksara/v26i1.pp16-24

Abstract

A person's speaking style is a manifestation of various individual characteristics that influence the way they convey messages and influence their listeners. This research method is descriptive qualitative. The data source for this research is Ustadzah Halimah Alaydrus's Da'wah Vlog entitled "The World is Still Beautiful as Long as There is a Rasulullah". Data collection techniques in this research used listening and note-taking techniques. This research aims to explore various aspects of Ustazah Halimah Alaydrus' speech style and language style in the context of argument formation, emotional expression, and influence on public opinion on the YouTube platform. The primary focus is to understand how these rhetorical elements play a role in conveying important messages effectively.Keywords: Rhetoric, Style of Speech, Style of Language
Analisis Faktor yang Memengaruhi Loyalitas Pasien di Rumah Sakit Umum Daerah Hasibuan, Reza Rahmadi; Hasanah, Yulia Nur; Dewi, Rustina; Purwatiningsih, Purwatiningsih
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.89

Abstract

The purpose of this study was to analyze the factors that influence patient satisfaction and loyalty in regional public hospitals. This study used a survey with 235 participants and used Structural Equation Modeling (SEM) to get the research results. The results show that the patient is not at all affected by the service quality of RSUD Dr. M. Ashari Pemalang. The happiness of patients at RSUD Dr. M. Ashari Pemalang was influenced by their estimate of hospital prices. The positive corporate image of RSUD Dr. M. Ashari Pemalang is useful for patients in making decisions. RSUD Dr. M. Ashari Pemalang does not care about improving the quality of his services because his patients remain loyal. The impression of a price that benefits patients at RSUD Dr. M. Ashari Pemalang has a direct impact on practice retention rates. There is a positive relationship between the image of RS Dr. M. Ashari Pemalang with patient retention.
ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC Leoparjo, Fabiola; Harianto, Eric; Mas’ud, Riduan; Ilyas, Gunawan Bata; Hasanah, Yulia Nur
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.20

Abstract

This quantitative study explores the relationship between online learning service quality, customer satisfaction, and customer retention in the Culinary Study Program during the Covid-19 pandemic. Using data from 217 students in a private university, specifically in Surabaya. The analysis employed in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationship between the research variables, including the measurement model (outer model) for validity and reliability testing, and the structural model (inner model) for hypothesis testing and mediation analysis. The research reveals a significant direct effect of online learning service quality on customer satisfaction. Higher levels of service quality positively impact customer satisfaction, aligning with previous research in e-learning contexts. Additionally, the study establishes a significant indirect effect of online learning service quality on customer retention through customer satisfaction as a mediation variable. Higher customer satisfaction levels lead to increased customer retention in the Culinary Study Program. These findings offer insights for educational institutions to enhance service quality and customer satisfaction, focusing on dimensions such as content, system functionality, and interaction quality. Implementing strategies to prioritize student satisfaction can improve online learning effectiveness during challenging times like the Covid-19 pandemic. Overall, this study contributes to the knowledge of online learning service quality, customer satisfaction, and customer retention, emphasizing the importance of high-quality online learning experiences for student satisfaction and retention in the Culinary Study Program during the Covid-19 pandemic.
Co-Authors Abdul, Sulthan Mujahid Adiratama S, Stevano Hizkia Aditya Reynalda Eka Pratiwi Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Aldi Akbar Alena, Vaya Nabilla Almasika, Cynthia Amalia Putri, Amalia Amalia, Dinda Anisa Siti Zahra Anita Silvianita Annisa Nurfitriani Arifzky, M Iqbal Arry Widodo Arthadita, Sherly Arum Wahyuni Purbohastuti Astadi Pangarso Atsyal, Hilmi Mochamad Azhar Humaira Syabani Azizurrohman, Muhammad Budi Prasetiyo, Budi Candra Wijayangka Chana Titania Azhari Cindy Aurelia Hannaresa Citra Adiningtyas Dara Safira Ramadhita Dede Suleman Devy Sofyanty Dewi, Rustina Dhiya nabilah Eric Harianto Fabiola Leoparjo Fathah Noor Prawita Fatwazaman, Thawaf Fauzan Aziz Fendi saputra Fikri Mohamad Rizaldi Firdaus, Raden Muhammad Daffa Fitriani Nur Utami Friska Shintya Dewi Gunawan Bata Ilyas Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Hindun, Hindun Hottob, Ahmad Sulthon Fadh Hutama, Rafy Iis Kurnia N Iis Kurnia Nurhayati Ilyas, Gunawan Bata Inayah, Muna Kartiko, Fajar Kumalasari, Amalina Dewi Kusnaman, Djeimy Lola Monica Sumarto Maharani, Anisa Nur Mas’ud, Riduan Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Oki Anggraeni Patrick Adolf Telnoni Pradhitasya, Alifa Pramuko Aji Pratama, Rizki Rama Purwatiningsih Purwatiningsih Putra Tri Akram Putri, Siva Risthavania R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmat Sjarief Ramadhan, Muhammad Hafidz Ramadhan, Wildan Retno Setyorini Rini Handayani Rixard George Dillak Rizq, Muhammad Dhafin Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubianti, Nurafni Sabil Sabil Sabil Sabil - Sambada, Galih Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sherly Artadita Sidik, Abi Maulana Sinaga, Epi Pania Serina Sita Deliyana Firmialy Sri Widaningsih Sudiyanti Sudiyanti Taufan Umbara Taufiqurrahman, Mohammad Arrifani Victor Prasetya Wardani Muhamad Willy Adi Cahya Witarsyah, Nadiya Aulia Yanti Mayasari Ginting Yogi Suprayogi Sugandi Yusniar Hanani D.