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All Journal Jurnal Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Almana : Jurnal Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Economics and Digital Business Review Journal of Economics Research and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Abdimas Ekonomi dan Bisnis Indonesian Community Journal AKSARA: Jurnal Bahasa dan Sastra Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Applied Community Engagement (JACE) eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business and Quality Research Cahaya Pengabdian
Yulia Nur Hasanah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Pengaruh Customer Review Dan Customer Rating Terhadap Keputusan Pembelian Produk Di Shopee Cindy Aurelia Hannaresa; Yulia Nur Hasanah
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.394

Abstract

Shopee merupakan salah satu pusat belanja online terbesar di Indonesia. Shopee mampu memberikan kemudahan bagi konsumen, khususnya di Indonesia untuk mendapat barang terbaru yang di inginkannya dan juga barang yang menjadi kebutuhan. Namun dibalik meningkatnya pengguna belanja online di Indonesia, masih terdapat beberapa kondisi permasalahan pelanggan yang mempengaruhi keputusan pembelian. Karena pada pembelian online, konsumen tidak dapat memeriksa barang secara langsung, hanya melalui gambar dan deskripsi yang diberikan oleh toko. Hal ini perlu dilakukan analisis mengenai faktor yang mempengaruhi keputusan pembelian konsumen pada Shopee salah satunya yaitu customer review dan customer rating. Tujuan penelitian ini ingin mengetahui dan menganalisis pengaruh customer review dan customer rating terhadap keputusan pembelian Shopee. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif-kausalitas. Pengambilan sampel dilakukan dengan teknik non probability sampling yang digunakan adalah teknik purposive sampling dengan jumlah responden 101 responden konsumen konsumen yang pernah melakukan pembelian produk di marketplace shopee. Teknik analisis data yang digunakan analisis deskriptif dan analisis regresi berganda. Berdasarkan hasil analisis deskriptif customer review, customer rating dan keputusan pembelian termasuk dalam kategori sangat baik. Berdasarkan hasil penelitian menunjukan bahwa customer review dan customer rating secara parsial dan simultan berpengaruh positif dan signfikan terhadap proses keputusan pembelian pada marketplace Shopee.
Sistem penjemputan sampah untuk pengelolaan sampah terpadu di Komunitas Muda Berseri Astadi Pangarso; Candra Wijayangka; Yulia Nur Hasanah; Patrick Adolf Telnoni; Rixard George Dillak; Roni Riandi; Azhar Humaira Syabani
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.163-174

Abstract

The garbage pick-up system is a system that is used to collect waste from homes, offices or other places that are commonly carried out by the local government or private companies that have obtained permission to manage waste in an area. Rancatungku Village has a Young Berseri Community that manages the garbage pickup system, but the community still feels that the system is not effective and efficient. Pick-up schedules that are not on schedule and irregular as well as pick-ups that have to be done several times are problems that are often experienced by the community, so it is necessary to improve the appropriate garbage pickup system. The purpose of this community service activity is to create an on-demand garbage pickup system to reduce waste accumulation. The method used in this community service activity is to analyze the wants and needs of the community, build a garbage pickup system using a platform, conduct outreach and provide assistance using the garbage pickup platform. This community service activity involves academics, the Berseri Young Community, and the people of Rancatungku Village. The success of this activity resulted in the creation of a garbage pickup system on the website https://mudaberseri.com/ and the results of participant assessments via an online form which showed that the Muda Berseri Community and the community had had enough of the new garbage pickup system.
The influence of brand ambassadors and brand image on the intention to buy food products Dede Suleman; Yulia Nur Hasanah; Sabil Sabil; Devy Sofyanty; Rachmat Sjarief; Fendi saputra
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i2.226

Abstract

The important role of digital era consumers in making the buying process is quite different from before. Therefore, it is necessary to do research on the effect of Brand Ambassadors and brand image on Purchase Intention to purchase frozen food. The population in this study is people who live in South Tangerang with a sampling technique in the form of purposive sampling of 120 respondents. This study uses AMOS SEM data analysis techniques. The results of this study say that brand ambassadors and brand image have an effect on consumer buying interest and brand image is the factor that has the greatest influence on consumer buying interest.
Pengaruh Electronic Word of Mouth (E-Wom), Brand Image dan Brand Trust Terhadap Keputusan Pembelian Bedak Wardah di Indonesia Friska Shintya Dewi; Yulia Nur Hasanah
Jurnal Ekonomi Efektif Vol 5, No 3 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i3.28748

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh electronic word of mouth (e-wom), brand image dan brand trust terhadap keputusan pembelian bedak wardah di indonesia. Dimana dalam penelitian ini bertujuan untuk mengetahui pengaruh masing-masing variabel electronic word of mouth (e-wom), brand image dan brand trust dan pengaruh variabel electronic word of mouth (e-wom), brand image, brand trust terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan menggunakan skala likert sebagai pengukarannya. Dengan pengambilan sampelnya dilakukan dengan metode non – probability samping dengan rumus bernoulli dengan tingkat akurasi yang diinginkan (e) sebesar ±5 % dengan nilai level of confidence 95 %. dan menghasilkan 385 responden . Teknik analisis yang digunakan dalam penelitian ini ialah deskriptif dan analisis regresi linier berganda yang diolah menggunakan SPSS. Berdasarkan hasil analisis deskriptif hasil tanggapan responden menunjukan bahwa electronic word of mouth  pada bedak wardah sudah berjalan dengan baik, brand image  bedak wardah sudah  dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah dan adanya keputusan pembelian yang  sudah berjalan dengan baik pada produk bedak wardah. Sehingga dalam penelitian ini dapat disimpulan bahwa electronic word of mouth  pada bedak wardah sudah berjalan dengan baik, brand image  bedak wardah sudah  dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah, adanya keputusan pembelian yang sudah berjalan dengan bail pada produk bedak wardah, terdapat pengaruh secara signifikan antara electronic word of mouth terhadap keputusan pembelian produk bedak Wardah, terdapat pengaruh secara signifikan antara brand image terhadap keputusan pembelian produk bedak Wardah. 
Analysis of Social Media Marketing Activity on Brand Awareness, Brand Image, and Brand Loyalty in Local Fashion Product Brands Citra Adiningtyas; Yulia Nur Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.1778

Abstract

The development of technology makes social media a platform that is widely used by business people as a medium to sell or just become a promotional media due to its ease in reaching a wider consumer. This research aims to find out the influence of social media marketing activities based on the dimensions of entertainment, interaction, trendiness, customization, and electronic word of mouth on brand awareness, brand image, and brand loyalty through Instagram social media. The research uses quantitative methods and descriptive types of research. The study was conducted on people who follow the local fashion product brand on their Instagram accounts and have bought the products. The number of samples used is 400 people with a convenience sampling method. All data collected meets the criteria for validity and reliability. All data processing is done by using SPSS software version 26. The data were analyzed using multiple linear regression tests. This research showed that social media marketing activities based on five dimensions, entertainment, interaction, trendiness, customization, and word of mouth, have a significant effect on variables dependent on brand awareness, brand image, and brand loyalty.
Pengaruh Electronic Word Of Mouthpdan Fitur Produk Terhadap Keputusan Pembeliannlayanan Netflix Aditya Reynalda Eka Pratiwi; Yulia Nur Hasanah
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.441

Abstract

Netflix merupakan salah satu penyedia layanan video on demand berlangganan yang paling banyak digunakan di Indonesia. Namun pada tahun 2022 kehilangan 200 ribu pelanggannya, salah satuoalasan merosotnya jumlah pelangganokarenafpersaingan ketat dengan platformp VideooonmDemand (VoD) lainnya. Adanya fluktuasi jumlah pelanggan Netflix tentu saja dipengaruhi oleh keputusan pembelian paket berlangganan oleh para konsumen, salah satu faktornya adalah electronickwordpofpmouth dan fiturpproduk. Sehingga penelitian ini bertujuan untuk mengetahui danmenganalisis pengaruh electronic word of mouth danpfitur produkpterhadappkeputusan berlangganan Netflix.        Metodeopenelitian yang digunakan dalam penelitianyinioadalah metode kuantitatif dengan jenis penelitianmdeskriptif-kausalitas. Pengambilanrsampel dilakukan dengan non-probabilitypsampling dengan purposive sampling sebanyak 109 respondenokonsumenpyangopernah berlangganan Netflix. Sedangkanpteknikpanalisis data yangpdigunakanpadalahpanalisis deskriptifpdanoanalisisoregresi liniernberganda.        Hasil penelitian berdasarkan analisis deskriptif menunjukkan variabel electronicpwordpofomouth, fitur produk dan keputusan pembelian berada pada kategori sangatnbaik. Berdasarkan analisis regresimenunjukkanpvariabelpelectronicpwordpofomouth dan fitur produk berpengaruh signifikanpterhadapokeputusan pembelian dengan besarnya pengaruhosebesar 63,4% dan sisanya dipengaruhiofaktorolainoyang tidak diteliti dalamopenelitianpini.
Pengaruh Harga dan Promo terhadap Loyalitas Konsumen Shopeefood di Indonesia Hamzah, Salshabilla Adinda; Hasanah, Yulia Nur
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5742

Abstract

Online Food Delivery services have now become something that is needed by the people of Indonesia, so that OFD services are now competing for consumers. In this study aims to determine the effect of price and promotion on consumer loyalty Shopeefood.The method used in this study is to use quantitative methods and use the Likert scale as a measurement scale and data analysis using multiple linear regression. In this study using nonprobability sampling techniques, purposive sampling and calculations using the Bernoulli formula, then distributing questionnaires to 385 respondents and processing data using SPSS.The results of this study indicate that there is a significant influence between price and consumer loyalty at Shopeefood at 5,311 and there is a significant influence between promotion and consumer loyalty at Shopeefood at 8,225. Then prices and promotions simultaneously have a significant effect on consumer loyalty at Shopeefood 123,763. The contribution of the influence of the independent variable price and promotion on the dependent variable of consumer loyalty is 39.3% while the remaining 60.7% is the contribution of the influence of other variables outside this study. 
Pemanfaatan Platform Digital Delivery Dkampus Pada Komunitas UMKM F&B Footy Bandung Astadi Pangarso; Yulia Nur Hasanah; Arry Widodo; Sri Widaningsih; Rini Handayani; Rizza Indah Mega Mandasari
I-Com: Indonesian Community Journal Vol 3 No 3 (2023): I-Com: Indonesian Community Journal (September 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i3.2851

Abstract

Pembangunan ekonomi nasional sangat tergantung pada peran penting Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam konteks ini, bisnis pembelian makanan secara online telah menjadi tren yang diminati oleh masyarakat. Meskipun banyak platform online yang tersedia, namun terdapat beberapa keterbatasan yang menghambat pemilik bisnis untuk mencapai pasar yang lebih luas. UMKM F&B Footy Bandung, sebuah komunitas UMKM yang berfokus pada bidang F&B, menghadapi tantangan dalam meningkatkan awareness dan penjualan produk mereka. Untuk mengatasi masalah ini, dilakukan kegiatan pengabdian masyarakat menggunakan platform DKampus sebagai sarana penguatan dan pemasaran produk UMKM F&B Footy Bandung. Kegiatan ini dilakukan dengan pendampingan dalam implementasi dan penggunaan platform DKampus. Hasilnya, kegiatan ini memberikan manfaat yang signifikan bagi UMKM F&B Footy Bandung dalam mendorong bisnis mereka dan memperluas pasar. Para pelaku UMKM F&B Footy Bandung merasa kegiatan ini sesuai dengan tujuan dan kebutuhan UMKM, membantu mereka untuk bersaing dalam era bisnis online yang semakin kompetitif. Dengan demikian, penerapan platform DKampus menjadi solusi yang efektif untuk meningkatkan kesadaran dan penjualan produk UMKM F&B Footy Bandung serta mendukung pembangunan ekonomi nasional secara lebih luas.
The Influence of Information Technology Affordance on Purchase Intention: Case of TikTok Livestreaming Shopping Chana Titania Azhari; Yulia Nur Hasanah
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.652

Abstract

As the majority of Generation Z consumers shift toward making purchases on social media sites, many platforms have incorporated live shopping into their marketing strategies Furthermore, live streaming shopping on TikTok is still a new phenomenon in Indonesia, and there is little study to explain why. This study aims to determine the influence of Information Technology Affordance (Visibility, Metavoicing, Guidance Shopping) on customers purchase intention on TikTok live streaming shopping from the standpoint of the IT Affordances theory. Data collection of this study was through the dissemination of questionnaires and using quantitative data analysis. Sampling is carried out by the non-probability sampling method with the purposive sampling method. The sample used in this study was 313 respondents. The analysis method used in this study was a multiple regression analysis test and was processed using SPSS 26 software. Based on the results of research from descriptive analysis, it shows that Visibility affordance, Metavoicing affordance, and Guidance Shopping affordance are in the “Very good” category. The results of multiple linear regression analysis can be concluded that simultaneously Information Technology Affordance (Visibility, Metavoicing, Guidance Shopping) have a significant effect on the customer purchase intention specifically on TikTok live streaming shopping. Based on the coefficient of determination test, it shows the influence of Information Technology Affordance (Visibility, Metavoicing, Guidance Shopping) on customer Purchase Intention on TikTok live streaming shopping is 81.9%.
Analysis of Community Readiness for the Mandalika Special Economic Zone: Using the Sapta Pesona Standard Muhammad Azizurrohman; Gunawan Bata Ilyas; Yanti Mayasari Ginting; Sudiyanti Sudiyanti; Yulia Nur Hasanah
Journal of Economics Research and Social Sciences Vol 7, No 2: August 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i2.16414

Abstract

The Mandalika Special Economic Zone is one of the locations selected as a priority destination by the Government of Indonesia. Therefore, this opportunity must be utilized by the surrounding community in order to get the maximum benefit. This study aims to assess the readiness of the community in carrying out tourism-based development. Identify readiness both as a host and as a tourism business actor based on the Sapta Pesona standard. Based on the results of the analysis, it is known that the people around the Mandalika Special Economic Zone are quite ready to take advantage of tourism activities. However, the standard of safety and serenity is still not as expected. Thus, there is still a need for improvement in terms of security and additional green open space to add to the coolness of the Mandalika area.
Co-Authors Abdul, Sulthan Mujahid Adiratama S, Stevano Hizkia Aditya Reynalda Eka Pratiwi Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Aldi Akbar Alena, Vaya Nabilla Almasika, Cynthia Amalia Putri, Amalia Amalia, Dinda Anisa Siti Zahra Anita Silvianita Annisa Nurfitriani Arifzky, M Iqbal Arry Widodo Arthadita, Sherly Arum Wahyuni Purbohastuti Astadi Pangarso Atsyal, Hilmi Mochamad Azhar Humaira Syabani Azizurrohman, Muhammad Budi Prasetiyo, Budi Candra Wijayangka Chana Titania Azhari Cindy Aurelia Hannaresa Citra Adiningtyas Dara Safira Ramadhita Dede Suleman Devy Sofyanty Dewi, Rustina Dhiya nabilah Eric Harianto Fabiola Leoparjo Fathah Noor Prawita Fatwazaman, Thawaf Fauzan Aziz Fendi saputra Fikri Mohamad Rizaldi Firdaus, Raden Muhammad Daffa Fitriani Nur Utami Friska Shintya Dewi Ginting, Yanti Mayasari Gunawan Bata Ilyas Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Hindun, Hindun Hottob, Ahmad Sulthon Fadh Hutama, Rafy Iis Kurnia N Iis Kurnia Nurhayati Ilyas, Gunawan Bata Inayah, Muna Kartiko, Fajar Kumalasari, Amalina Dewi Kusnaman, Djeimy Lola Monica Sumarto Maharani, Anisa Nur Mas’ud, Riduan Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Oki Anggraeni Patrick Adolf Telnoni Pradhitasya, Alifa Pramuko Aji Pratama, Rizki Rama Purwatiningsih Purwatiningsih Putra Tri Akram Putri, Siva Risthavania R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmat Sjarief Ramadhan, Muhammad Hafidz Ramadhan, Wildan Retno Setyorini Rini Handayani Rixard George Dillak Rizq, Muhammad Dhafin Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubianti, Nurafni Sabil Sabil Sabil Sabil - Sambada, Galih Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sherly Artadita Sidik, Abi Maulana Sinaga, Epi Pania Serina Sita Deliyana Firmialy Sri Widaningsih Sudiyanti Sudiyanti Taufan Umbara Taufiqurrahman, Mohammad Arrifani Victor Prasetya Wardani Muhamad Willy Adi Cahya Witarsyah, Nadiya Aulia Yogi Suprayogi Sugandi Yusniar Hanani D.