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All Journal Jurnal Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Almana : Jurnal Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Economics and Digital Business Review Journal of Economics Research and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Abdimas Ekonomi dan Bisnis Indonesian Community Journal AKSARA: Jurnal Bahasa dan Sastra Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Applied Community Engagement (JACE) eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) Journal Integration of Management Studies International Journal of Business and Quality Research Cahaya Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Yulia Nur Hasanah
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Digital Promotion, Social Media Engagement, and Perceived Value Driving Customer Experience and Employee performance: Marketing Agility’s Role Muh Mahbub Djunaidi; Yulia Nur Hasanah; Rustina Dewi Werdiasih; Agapito Barros; Juli Handayani; Syafi’ah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 9 No. 1 (2026): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v9i1.3423

Abstract

This study investigates the roles of digital promotion, social media engagement, and perceived value in driving customer experience and employee performance, with marketing agility examined as a moderating factor. Using data collected from 200 modern culinary SMEs across Indonesia, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships. The results reveal that digital promotion directly enhances employee performance but does not significantly influence customer experience. Social media engagement and perceived value are found to have strong positive effects on customer experience. Customer experience, in turn, significantly improves employee performance and mediates the relationship between perceived value and employee performance. However, customer experience does not mediate the relationship between digital promotion and employee performance. Additionally, marketing agility does not moderate the relationship between customer experience and employee performance. These findings suggest that experiential mechanisms selectively transmit the effects of marketing stimuli to internal performance outcomes. The study contributes to service-dominant logic and experiential marketing literature by highlighting the conditional role of customer experience and questioning the universal relevance of marketing agility. Practically, the findings provide strategic guidance for culinary SMEs in aligning marketing initiatives with service delivery and employee effectiveness.
Peningkatan Soft Skill Komunikasi Berbahasa Inggris Teknologi VR / AI untuk Masyarakat Sasar Lebaga Kemitraan Kelurahan Tamansari (Kolong Jembatan Pasupati) Iis Kurnia Nurhayati; Yulia Nur Hasanah; Fathah Noor Prawita
Jurnal Abdimas Indonesia Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i3.1845

Abstract

Kelurahan Tamansari, Kota Bandung, memiliki potensi besar dalam sektor jasa, perdagangan, dan industri kreatif, khususnya pariwisata. Namun, keterbatasan dalam kemampuan berbahasa Inggris menjadi tantangan utama bagi masyarakat setempat dalam berinteraksi dengan wisatawan asing dan memperluas peluang usaha berbasis global. Selain itu, kawasan kolong Jembatan Pasopati yang sedang dalam proses penataan memiliki potensi besar untuk dikembangkan sebagai pusat edukasi sosial dan ekonomi kreatif. Untuk menjawab tantangan ini, program Pelatihan Bahasa Inggris Berbasis VR/AI dirancang sebagai bagian dari kegiatan pengabdian masyarakat Telkom University. Pelatihan ini bertujuan untuk meningkatkan keterampilan komunikasi berbahasa Inggris melalui metode berbasis teknologi Virtual Reality (VR) dan Artificial Intelligence (AI). Dengan menggunakan Google Cardboard dan aplikasi pembelajaran ThreeLing, peserta akan mendapatkan pengalaman belajar yang lebih interaktif dan immersive. Pembelajaran mencakup latihan percakapan bisnis, komunikasi dalam industri pariwisata, serta strategi komunikasi efektif untuk pelaku usaha lokal. Diharapkan, program ini dapat meningkatkan kepercayaan diri dan kompetensi komunikasi masyarakat Tamansari, memperkuat daya saing UMKM lokal, serta mendukung pertumbuhan sektor pariwisata berbasis teknologi. Dengan adanya penataan kolong Jembatan Pasopati, kawasan ini dapat menjadi pusat kegiatan ekonomi kreatif yang didukung dengan peningkatan keterampilan berbahasa Inggris masyarakat setempat.
Pelatihan Design Thinking untuk Pengembangan Kurikulum TPQ di Masjid Al-Basith Yulia Nur Hasanah; Mesayu Ana Hanifah Yahsallah
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qprbea17

Abstract

Taman Pendidikan Al-Qur'an (TPQ) sebagai lembaga pendidikan Islam nonformal memiliki peran penting dalam membentuk karakter dan meningkatkan literasi keagamaan anak. Namun, banyak TPQ masih menghadapi berbagai tantangan, seperti belum tersusunnya kurikulum yang sistematis, penerapan metode pembelajaran yang masih berpusat pada pengajar, serta keterbatasan kapasitas pedagogik dalam merancang pengalaman belajar yang menarik dan kontekstual. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas ustadz dan ustadzah TPQ Al-Basith Bandung melalui pengembangan kurikulum berbasis Design Thinking. Program ini berfokus pada penguatan kompetensi pendidik dalam menyusun kurikulum dan merancang pembelajaran yang inovatif serta berpusat pada kebutuhan peserta didik. Pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui empat tahapan, yaitu identifikasi kebutuhan mitra, pelatihan Design Thinking, pendampingan penyusunan kurikulum, serta evaluasi dan refleksi. Dalam pelatihan, peserta diperkenalkan pada tahapan Design Thinking yang meliputi empathize, define, ideate, prototype, dan test, kemudian didampingi dalam menyusun rencana pembelajaran yang sesuai dengan karakteristik santri. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pembelajaran yang berpusat pada peserta didik, meningkatnya kemampuan dalam menyusun aktivitas pembelajaran yang sistematis dan kontekstual, serta tersusunnya dokumen kurikulum TPQ yang lebih terstruktur. Selain itu, proses pendampingan mendorong terbentuknya budaya kolaborasi dan refleksi di antara para ustadz dan ustadzah. Dengan demikian, pengembangan kurikulum berbasis Design Thinking terbukti mampu meningkatkan kompetensi pedagogik pendidik sekaligus mendukung terciptanya pembelajaran Al-Qur'an yang lebih inovatif, adaptif, dan berkelanjutan di lingkungan pendidikan Islam nonformal.  
The Role of Entrepreneurial Marketing and Digital Engagement on Innovative Work Behavior in Tourism MSMEs, Moderated by Social Media Algorithms Dinda Amalia Amalia; Willy Adi Cahya; Djeimy Kusnaman; Oki Anggraeni; Yulia Nur Hasanah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2865

Abstract

This study investigates how entrepreneurial marketing and digital engagement influence innovative work behavior in Indonesian tourism MSMEs, while also examining the moderating role of social media algorithms. Drawing on the Resource-Based View, the study conceptualizes entrepreneurial marketing and digital engagement as critical intangible resources that potentially drive firm-level innovation. Employing Partial Least Squares Structural Equation Modeling with data from tourism MSMEs, the findings reveal that digital engagement significantly enhances innovative work behavior, whereas entrepreneurial marketing shows a marginally significant impact. Contrary to expectations, the moderating effects of social media algorithms were not statistically significant, indicating these external digital dynamics may not meaningfully shape the resource-innovation linkages. These insights extend theoretical discussions by emphasizing the differentiated contributions of internal capabilities and the limited moderating role of external algorithmic factors. Practically, the study highlights the necessity for MSME managers to invest in robust digital engagement strategies to cultivate innovation. Future research could explore additional moderating variables or adopt cross-industry perspectives to enrich the understanding of innovation dynamics in small enterprises. This research thus provides both theoretical and practical contributions, underscoring how internal digital competencies predominantly drive innovative behaviors within the context of Indonesia’s evolving tourism sector.
Creativepreneurship in the Campus Environment: Studies in Undergraduate Program Students Adrian Ariatin; Yulia Nur Hasanah; Fikri Mohamad RIzaldi
Journal Integration of Management Studies Vol. 4 No. 1 (2026): Article In Press
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v4i1.453

Abstract

This study examines creative entrepreneurship practices among undergraduate students and investigates how university support is perceived in relation to the continuity of campus-based creative ventures. Adopting a descriptive-exploratory design, data were collected through online questionnaires from 150 respondents comprising 120 undergraduate student creativepreneurs and 30 institutional stakeholders, including lecturers, mentors, and entrepreneurship program managers. The findings indicate that student creativepreneurship is characterized by the use of individual creativity, digital literacy, social media, and digital platforms in initiating and operating creative ventures. At the same time, respondents reported recurring challenges related to academic pressure, time management, managerial capability, financial limitations, and uneven institutional support. Comparison of student and stakeholder perspectives further highlights a gap between the formal availability of university entrepreneurship support and how such support is experienced in terms of relevance, continuity, coordination, and integration with academic structures. Rather than establishing causal relationships, the study identifies descriptive patterns that position campus-based creativepreneurship as a multilevel process involving individual capabilities, peer-community dynamics, and institutional support mechanisms. The study contributes to the Discussion on student entrepreneurship in higher education by emphasizing the importance of integrated academic support, continuous mentoring, and institutional coordination in supporting the continuity of student-led creative ventures.
Co-Authors Abdul, Sulthan Mujahid Adiratama S, Stevano Hizkia Aditya Reynalda Eka Pratiwi Adrian Ariatin Agapito Barros Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Aldi Akbar Alena, Vaya Nabilla Almasika, Cynthia Amalia Putri, Amalia Anisa Siti Zahra Anita Silvianita Annisa Nurfitriani Arifzky, M Iqbal Arry Widodo Arthadita, Sherly Arum Wahyuni Purbohastuti Astadi Pangarso Atsyal, Hilmi Mochamad Azhar Humaira Syabani Azizurrohman, Muhammad Budi Prasetiyo, Budi Candra Wijayangka Chana Titania Azhari Cindy Aurelia Hannaresa Citra Adiningtyas Dara Safira Ramadhita Dede Suleman Devy Sofyanty Dewi, Rustina Dhiya nabilah Dinda Amalia Amalia Eric Harianto Fabiola Leoparjo Fathah Noor Prawita Fathah Noor Prawita Fatwazaman, Thawaf Fauzan Aziz Fendi saputra Fikri Mohamad Rizaldi Firdaus, Raden Muhammad Daffa Fitriani Nur Utami Friska Shintya Dewi Ginting, Yanti Mayasari Gunawan Bata Ilyas Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Hindun, Hindun Hottob, Ahmad Sulthon Fadh Hutama, Rafy Iis Kurnia N Iis Kurnia Nurhayati Ilyas, Gunawan Bata Inayah, Muna Juli Handayani Kartiko, Fajar Kumalasari, Amalina Dewi Kusnaman, Djeimy Lola Monica Sumarto Maharani, Anisa Nur Mas’ud, Riduan Mesayu Ana Hanifah Yahsallah Muh Mahbub Djunaidi Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Oki Anggraeni Patrick Adolf Telnoni Pradhitasya, Alifa Pramuko Aji Pratama, Rizki Rama Purwatiningsih Purwatiningsih Putra Tri Akram Putri, Siva Risthavania R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmat Sjarief Ramadhan, Muhammad Hafidz Ramadhan, Wildan Retno Setyorini Rini Handayani Rixard George Dillak Rizq, Muhammad Dhafin Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubianti, Nurafni Rustina Dewi Werdiasih Sabil Sabil Sabil Sabil - Sambada, Galih Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sherly Artadita Sidik, Abi Maulana Sinaga, Epi Pania Serina Sita Deliyana Firmialy Sri Widaningsih Sudiyanti Sudiyanti Syafi’ah Taufan Umbara Taufiqurrahman, Mohammad Arrifani Victor Prasetya Wardani Muhamad Willy Adi Cahya Witarsyah, Nadiya Aulia Yogi Suprayogi Sugandi Yusniar Hanani D.