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All Journal Jurnal Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Almana : Jurnal Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Economics and Digital Business Review Journal of Economics Research and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Abdimas Ekonomi dan Bisnis Indonesian Community Journal AKSARA: Jurnal Bahasa dan Sastra Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Applied Community Engagement (JACE) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business and Quality Research Cahaya Pengabdian
Yulia Nur Hasanah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Pelatihan Perencanaan Keuangan pada Bisnis Baru di Rumah Hasanah Margahayu, Bandung Hasanah, Yulia Nur; Rizaldi, Fikri Mohamad; Prasetiyo, Budi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.4366

Abstract

Financial Planning Training for New Businesses plays a crucial role in addressing the challenges faced by new business owners, particularly in managing finances. The main problem often encountered is the lack of knowledge and experience in business financial management. This training aims to provide a deep understanding of the process of building a new business while designing efficient financial planning. The implementation method includes the dissemination of basic financial planning concepts, cash flow preparation practices, and simple financial statement simulations. As a result, participants can manage their resources more intelligently, increase operational efficiency, and maximize business investment returns. This training emphasizes resource limitations, such as limited budgets and a lack of experience in financial planning. Moreover, the training focuses on the importance of financial management in business operations through simple transaction recording. In conclusion, this training helps new business owners run their businesses with effective financial management, establishing a solid foundation for achieving success in a competitive business world.
The Role of Entrepreneurial Marketing and Digital Engagement on Innovative Work Behavior in Tourism MSMEs, Moderated by Social Media Algorithms Amalia, Dinda Amalia; Willy Adi Cahya; Djeimy Kusnaman; Oki Anggraeni; Yulia Nur Hasanah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 2 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i2.2865

Abstract

This study investigates how entrepreneurial marketing and digital engagement influence innovative work behavior in Indonesian tourism MSMEs, while also examining the moderating role of social media algorithms. Drawing on the Resource-Based View, the study conceptualizes entrepreneurial marketing and digital engagement as critical intangible resources that potentially drive firm-level innovation. Employing Partial Least Squares Structural Equation Modeling with data from tourism MSMEs, the findings reveal that digital engagement significantly enhances innovative work behavior, whereas entrepreneurial marketing shows a marginally significant impact. Contrary to expectations, the moderating effects of social media algorithms were not statistically significant, indicating these external digital dynamics may not meaningfully shape the resource-innovation linkages. These insights extend theoretical discussions by emphasizing the differentiated contributions of internal capabilities and the limited moderating role of external algorithmic factors. Practically, the study highlights the necessity for MSME managers to invest in robust digital engagement strategies to cultivate innovation. Future research could explore additional moderating variables or adopt cross-industry perspectives to enrich the understanding of innovation dynamics in small enterprises. This research thus provides both theoretical and practical contributions, underscoring how internal digital competencies predominantly drive innovative behaviors within the context of Indonesia’s evolving tourism sector.
Co-Authors Abdul, Sulthan Mujahid Adiratama S, Stevano Hizkia Aditya Reynalda Eka Pratiwi Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Aldi Akbar Alena, Vaya Nabilla Almasika, Cynthia Amalia Putri, Amalia Amalia, Dinda Anisa Siti Zahra Anita Silvianita Annisa Nurfitriani Arifzky, M Iqbal Arry Widodo Arthadita, Sherly Arum Wahyuni Purbohastuti Astadi Pangarso Atsyal, Hilmi Mochamad Azhar Humaira Syabani Azizurrohman, Muhammad Budi Prasetiyo, Budi Candra Wijayangka Chana Titania Azhari Cindy Aurelia Hannaresa Citra Adiningtyas Dara Safira Ramadhita Dede Suleman Devy Sofyanty Dewi, Rustina Dhiya nabilah Eric Harianto Fabiola Leoparjo Fathah Noor Prawita Fatwazaman, Thawaf Fauzan Aziz Fendi saputra Fikri Mohamad Rizaldi Firdaus, Raden Muhammad Daffa Fitriani Nur Utami Friska Shintya Dewi Gunawan Bata Ilyas Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Hindun, Hindun Hottob, Ahmad Sulthon Fadh Hutama, Rafy Iis Kurnia N Iis Kurnia Nurhayati Ilyas, Gunawan Bata Inayah, Muna Kartiko, Fajar Kumalasari, Amalina Dewi Kusnaman, Djeimy Lola Monica Sumarto Maharani, Anisa Nur Mas’ud, Riduan Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Oki Anggraeni Patrick Adolf Telnoni Pradhitasya, Alifa Pramuko Aji Pratama, Rizki Rama Purwatiningsih Purwatiningsih Putra Tri Akram Putri, Siva Risthavania R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmat Sjarief Ramadhan, Muhammad Hafidz Ramadhan, Wildan Retno Setyorini Rini Handayani Rixard George Dillak Rizq, Muhammad Dhafin Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubianti, Nurafni Sabil Sabil Sabil Sabil - Sambada, Galih Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sherly Artadita Sidik, Abi Maulana Sinaga, Epi Pania Serina Sita Deliyana Firmialy Sri Widaningsih Sudiyanti Sudiyanti Taufan Umbara Taufiqurrahman, Mohammad Arrifani Victor Prasetya Wardani Muhamad Willy Adi Cahya Witarsyah, Nadiya Aulia Yanti Mayasari Ginting Yogi Suprayogi Sugandi Yusniar Hanani D.