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DAYA SAING INDUSTRI TAHU - TEMPE DI KELURAHAN KLEAK KECAMATAN MALALAYANG KOTA MANADO Anggita Hartati Sitorus; Leonardus Ricky Rengkung; Elsje Pauline Manginsela
AGRI-SOSIOEKONOMI Vol. 15 No. 1 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.148 KB) | DOI: 10.35791/agrsosek.15.1.2019.23372

Abstract

This study aims to analyze the competitiveness of the "ABC" Tofu - Tempe industry and the "XYZ" Tofu - Tempe industry, Kleak Village, Malalayang District, Manado City, North Sulawesi. This research was conducted for three months from October to December 2018. The data used were primary data and secondary data. The sampling in this study was consumers from the Tahu-Tempe Industry in Kelak Village. This research uses accidentally sampling technique. Primary data collection is done by interviews using questionnaires. While secondary data was obtained from financial records from 2 Tofu - Tempe Industries in Kleak Village, skripsi from Faculty of Agriculture Library, Sam Ratulangi University (Unsrat), books available at local bookstores and the Internet through Google Scholar to access articles from various scientific journals and thesis from various universities. This study uses the Importance Performance Analysis (IPA) analysis. The results showed that the price offered by the Tofu Industry - Tempe "ABC" and Tahu - Tempe "XYZ" showed a different assessment, the industry "ABC" was considered very affordable and taste was satisfied but the quality was not satisfactory and the capacity and benefits were considered not too important. While the industry "XYZ" shows the price offered is not satisfactory from all aspects. In terms of good products for the Tofu Industry - Tempe "ABC" and Tahu - Tempe "XYZ" showed different levels of satisfaction where the "ABC" industry for consumers satisfies in terms of cleanliness and completeness but in terms of unsatisfactory cleanliness and the availability of raw materials is very unsatisfactory but for the display ofsatisfying products but considered not important for consumers, while the industry "XYZ" shows satisfying product taste but from the aspect of cleanliness, product availability and completeness in the presentation of products is very important for consumers but not satisfying while thephysical appearance of the product is less important or something expected by consumers. Then in terms of the place used by the Tofu - TempeIndustry "ABC" and the Tahu-Tempe Industry "XYZ" the level of cleanliness of the room that is still less clean, the comfort of the room that is still affordable from smoked tofu - Tempe and the noise of the engine, the physical appearance of the room is also not good and must be repairedfor the "ABC" industry, the "ABC" industry is less competitive with the industry "XYZ", while the availability of production equipment and verystrategic locations shows very satisfied and good because many tools are used and marketing locations very strategic close to boarding houses,restaurants and markets. In terms of services provided by Tahu - Tempe Industry workers "ABC" and Tahu -Tempe Industry "XYZ" both fromspeed, alertness, knowledge and friendliness have been very satisfying to consumers, only for the "ABC" industry the physical appearance ofthese workers is not good from dress and neatness that is shown to not satisfy the buyer but is very important for consumers, while for theindustry "XYZ" consumers value some already satisfactory from dress and neatness and some are unsatisfactory from dress and neatness and thisaspect is considered very important for consumers. *eprm*
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DUNKIN DONUTS JALAN SAM RATULANGI KOTA MANADO Yessy Br. Sembiring; Leonardus Ricky Rengkung; Agnes Estephina Loho
AGRI-SOSIOEKONOMI Vol. 15 No. 1 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.38 KB) | DOI: 10.35791/agrsosek.15.1.2019.23374

Abstract

The objective of this research in to determine the affect of marketing mix of consumer purchasing decisions at Dunkin Donuts, Sam Ratulangi Street, Manado City. This data collection was conducted in two days on Desember 17, 2018 and April 01, 2019. The data used are primary and secondary data. Primary data is obtained from direct interviews with consumers of DunkinDonuts. While secondary data was obtained from books available at local bookstores and the internet such through google scholar to access articles from various scientific journals and theses from other universities related to the topic of this research, especially concerning to the influence of the marketing mix. The number of respondents 60 sample. It was taken by using simple random sampling. Data analysis method is a logistic regression model because the dependent variable model in the model is a categorical variable, giving a value of 1 to consumers who decide to buy and thevalue of 0 consumers who decide not to buy. The research result showed that there were two marketing mix variables that had a significant effect, namely product (X1) and price (X2) while the variables that did not have a significant effect on consumer purchasing decisions at Dunkin Donutsnamely place (X3) and promotion (X4).*jnkd+eprm*
TINGKAT KEPUASAN “SANG PISANG” DI KOTA MANADO Cahyana ., Candova; Grace Adonia Josefina Rumagit; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 15 No. 1 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.36 KB) | DOI: 10.35791/agrsosek.15.1.2019.23376

Abstract

The objective of this research is to determine the level of customer satisfaction “Sang pisang” to products, the price of, place, promotion and services. This research is conducted from November to December2018. The data used in this study are primary data and secondary data. Primary data is obtained by direct interview to 44 respondents using questionnaires with Likert Scale. Respondent selection use accidentallysampling method. Secondary data obtained from local book stores and the internet through google scholar to access articles from various scientific journals and thesis from other universities related to the topic concerning the level of customer satisfaction. The research result showed that, the level of customer satisfaction of “Sang Pisang” measured by product, price, place, promotion and service variables was 78.78%. Which is classified as satisfied. Satisfaction level of “Sang Pisang” Consumers are 80,79% of product and 80,18% of service. For the satisfied category, the price variable is 80.00%, the place is 76.27%, and the promotion is 75.68%.*jnkd+eprm*
ALOKASI KREDIT PROGRAM KEMITRAAN PELAKU USAHA KULINER MITRA BINAAN PT TELEKOMUNIKASI INDONESIA TBK WILAYAH MANADO Halomoan Lumban Toruan; Grace Adonia Josefina Rumagit; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 15 No. 2 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.755 KB) | DOI: 10.35791/agrsosek.15.2.2019.24482

Abstract

This study aims to determine the allocation of credit funds in the Partnership Program by culinary business partners of PT Telekomunikasi Indonesia Tbk, Manado Region (Program Kemitraan oleh pelaku usaha kuliner Mitra Binaan PT Telekomunikasi Indonesia Tbk Wilayah Manado). Respondents were selected on all Culinary Business Partners. The data used in this study are primary data and secondary data. Primary data was obtained through direct interviews with 14 Foster Partners (respondent) using a questionnaire. Secondary data was obtained from the office of PT Telekomunikasi Indonesia Tbk in the Manado Region, the internet through the google scholar to get electronic books, journal articles and thesis related to the research topic about the allocation of the Partnership Program Credit. The analytical tool used in this research is descriptive statistical method. The results showed thatthe Partnership Credit Program was not used for productive purpose or sector, namely the consumptive sector but was used for household consumption, the cost of children's education, home renovation, buyingtelevision and saving. The percentage of the Partnership Program Credit used for the productive sector was 42.18%, the consumptive sector amounted to 27.75% and savings amounted to 30.07% from the totalamount of loans disbursed to the amount of Rp. 369,000,000, - for a total of 14 culinary business partners.*eprm*
ANALISIS KEUNTUNGAN USAHA PEMBUATAN TAHU PADA UD. MAKMUR SENTOSA DI KOTA MANADO Naswan Indra Santho Antarani; Leonardus Ricky Rengkung; Ribka Magdalena Kumaat
AGRI-SOSIOEKONOMI Vol. 15 No. 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.49 KB) | DOI: 10.35791/agrsosek.15.3.2019.26123

Abstract

This study aims to determine the benefits of tofu industry. This research was conducted at the tofu factory UD Makmur Sentosa in Kleak Urban Village, Hamlet V, Malalayang Sub-district, Manado City. The data collection method in this study used primary data collected through direct interviews with 2 business owners (husband and wife) and the entire workforce of 5 workers based on a list of questions prepared previously. Total respondents were 7 people. Secondary data obtained from the internet through Google Scholar to get articles from various scientific journals and theses from other universities related to research topics on the Profit of the business of Tofu Factory. Data collected in the form of data characteristics of business actors, raw materials, production, capital, and production costs. Tofu business UD. Makmur Sentosa is a small business that began operating in 2000 using its own capital. The amount of soybean raw material used in one month is 7,910 kg and produces 1,582 buckets of tofu, and produces a profit of Rp.41,811,780. So getting an R / C ratio> 1 is 1.49, it means that in March 2019 the UD tofu business. Makmur Sentosa experienced profits so this business was worth the effort.*eprm*
ANALISI NILAI TAMBAH KACANG SANGRAI UD. MERPATI DI DESA TOMBASIAN ATAS KECAMATAN KAWANGKOAN BARAT Filia Christi Batas; Leonardus Ricky Rengkung; Juliana Ruth Mandei
AGRI-SOSIOEKONOMI Vol. 16 No. 2 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.366 KB) | DOI: 10.35791/agrsosek.16.2.2020.28745

Abstract

The purpose of this research is to analyze the value added of raw peanuts to roasted peanuts. This research was conducted at UD. “Merpati” at Tombasian Atas Village, West Kawangkoan Sub-district. Primary data collection is done through direct interviews, with the help of a list of questions, to the owner who is a entrepreneur and manager of the roasted peanuts processing industry and to employees. Added value is the difference in the value of output with the value of the main raw materials and the contribution of other inputs (IDR/ kg). The results showed that the added value obtained of 1 kg of raw peanuts at a price of IDR 4,000 processed into roasted peanuts at a price of IDR. 22,000, - Add value for 1 kg of roasted peanuts that have been packaged, that is IDR. 45,000,-.*eprm*
KONTRIBUSI SEKTOR PERTANIAN DALAM PEREKONOMIAN DI KABUPATEN MINAHASA Nomiles Bembok; Gene Henfried Meyer Kapantow; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 16 No. 3 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.569 KB) | DOI: 10.35791/agrsosek.16.3.2020.30313

Abstract

This study aims to determine the contribution of the agricultural sector to the economy in Minahasa Regency for the 2014-2018 period. This research was conducted from March to May 2020. The data collection method used secondary data, which was sourced from the Central Statistics Agency of Minahasa Regency, and other sources such as mass media, journals, and other literature that related to this research topic. The variable measured in this study is the Gross Regional Domestic Product (PDRB) of Minahasa Regency at Constant Prices (ADHK) in 2014-2018. Data analysis used descriptive analysis method by making tables and percentages to explain the contribution of the agricultural sector to the economy in Minahasa Regency for the 2014-2018 period. The results showed that the contribution of the agricultural sector to the economy of Minahasa Regency from 2014 to 2018 continued to decline, with an average decline of 0.60% per year. However, the agricultural sector is still the largest contributor to the economy of Minahasa District.*eprm*
PENILAIAN KONSUMEN TERHADAP KOMPONEN 7P PRODUK “CHATIME” MANADO TOWN SQUARE Melisa Verlina Seran; Leonardus Ricky Rengkung; Tommy Fredy Lolowang
AGRI-SOSIOEKONOMI Vol. 16 No. 3 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.23 KB) | DOI: 10.35791/agrsosek.16.3.2020.31129

Abstract

This study aims to determine the consumer assessment of the 7P component of the Chatime Manado Town Square product. This research was conducted from January to March 2020. The data used in this study are primary data and secondary data. Primary data were obtained through direct interviews with 30 respondents using a questionnaire. Secondary data were obtained from books and journals related to this research topic. The results showed that the 7P component elements of the consumer products assessed, it's just that the products were always available, consumers considered disagreeing because according to consumers, Chatime Manado Town Square still often ran out of stock of certain drinks. At price and place, consumers agree. Promotion and consumer people judge neutral. In the process section, consumers agree that they agree, it's just that in the process section to get a fast product, consumers think they don't agree because according to consumers, the process to get the product has to wait in a queue and still takes quite a long time to get the product. Then on physical evidence, consumers assess agree, but in the complete room facilities section, consumers consider that they strongly disagree because according to consumers there is no wifi and consumers feel that tables and seats are still lacking.
EVALUASI PELAKSANAAN PENDAFTARAN TANAH SISTEMASTIS LENGKAP DI KECAMATAN TUMPAAN KABUPATEN MINAHASA SELATAN Peggye Lenda Olivia Rembeth; Bobby Jhon Vian Polii; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 16 No. 3 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.206 KB) | DOI: 10.35791/agrsosek.16.3.2020.31137

Abstract

This study aims to determine the evaluation of the complete systematic land registration program (PTSL) in Tumpaan District, South Minahasa Regency. The research was conducted from February to June 2020. The data sources in this study used primary and secondary data. Primary data is through direct interviews with implementers and participants. The number of respondents was 4 authorized officers and 21 participants in complete systematic land registration in 2017. Secondary data is data obtained through related agencies in this study. The data analysis used in this research is descriptive qualitative analysis. The results showed that the Complete Systematic Land Registration Activity in Tumpaan District, South Minahasa Regency has been running according to the activity stages. There were 18 or 85.71% of respondents who considered the implementation of PTSL activities in the good category, while 3 people or 14.28% considered it very good. The response to the counseling carried out by the National Land Agency Office of South Minahasa Regency, there were 2 people or 9.52% of respondents who said they did not understand the counseling delivered, while 19 respondents or as much as 90.47% said they understood the counseling about PTSL that was delivered. There were 7 people or 33.33% of the total respondents who felt very profitable about the existence of this PTSL program while 14 people or 66.66% of respondents felt the PTSL program was for them. 10 respondents or 47.61% of the total respondents did not experience difficulties in the process of managing PTSL, while 11 respondents or 52.38% had difficulties where the completeness of the files and data they had did not meet the requirements.*eprm*
ANALISIS KELAYAKAN DAN SENSITIVITAS USAHA PEMBIBITAN KRISAN TEKNIK STEK PUCUK (Studi Kasus Penangkar Bibit Krisan di Kakaskasen Dua) Sudarti ., Sudarti; Femi Hadidjah Elly; Leonardus Ricky Rengkung
AGRI-SOSIOEKONOMI Vol. 17 No. 2 MDK (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.95 KB) | DOI: 10.35791/agrsosek.17.2 MDK.2021.35434

Abstract

This study aims to analyze the financial feasibility and sensitivity of the chrysanthemum seeding business using shoot cutting techniques if there is a change in seed production, selling price of seeds and cost of seedling production. The research was conducted using a case study method on chrysanthemum breeders with shoot cutting techniques in Kakaskasen Dua from August to October 2020. Data were collected through interviews and field observations. The data analysis usedin this research are financial feasibility analysis with investment criteria of NPV value, Net B/C, IRR, PP and sensitivity analysis. Based on the results of this research, it can be concluded that the chrysanthemum seeding business using shoot cuttings in Kakaskasen Dua is considered profitable, so it is feasible to continue as a solution to meet the demand for chrysanthemum seedlings. The limit for reducing the production of chrysanthemum cuttings that are still tolerable so that businesses do not lose money is 11.77%, the limit for decreasing the selling price of seeds is up to 11.77% and the limit for increasing the cost of producing seeds is up to 19.08%.
Co-Authors Agnes E. Loho Airo Gussteva Hetharia Alan R. Rombon Alvandy ., Lombogia Amelia Prisilia Sarah Tombeng Andrew ., Lahama Anggita Hartati Sitorus Anisa ., Palit Antarani, Naswan Indra Santho Antonius Brian Regar Arif Ichsan Janis Assa, Raldy H. Audrey J. M. Maweikere Batas, Filia Christi Bembok, Nomiles Benu Olfie L. S. Benu, Noortje Marsellanie Benu, Olfie Liesje Suzana Bobby Jhon Vian Polii Cahyana ., Candova Candova, Cahyana ., Caroline B. D. Pakasi Caroline B. D. Pakasi, Caroline B. D. Caroline B.D. Pakasi Celcius ., Talumingan Celcius ., Talumingan Celcius ., Talumingan, Celcius ., Celcius Talumingan Charles Ngangi Charles R. Ngangi Charles R. Ngangi Chintya Syomi Palohon Christy O. Pua Claudia A. A. Undap Damanik, Gracilia Jane Damolai, Hendrawan Daniel ., Koibur Daniel S. Tatuh Darken Tabuni Datuan, Regina Noventia Putri Daud Steven Landora’i Delke Susanti Kawau Demak, Utari Dwi Larasati Kiay Dewi ., Tambuwun Diandra Z. Rambitan Eggidia Octafiani S Eiron Wenda Ellen G. Tangkere Ellen Tangkere ., Elsa Novera Mamusung Elsje Pauline Manginsela Ema ., Rumbrawer Erithrina, Yuli ., Esry O.H. Laoh Esry O.H. Laoh Eyverson ., Ruauw Eyverson Ruauw Eyverson Ruauw F H Elly Felisia Angel Tanie Femi Hadidjah Elly Filia Christi Batas Frendy Oktavianus Rau Gene Henfried Meyer Kapantow Gobel, Viva Crisdaya Grace A. J. Rumagit Grace A.J. Rumagit Grace Adonia Josefina Rumagit Graini Tifani Lumenta Gratsia Valery Tumurang Halomoan Lumban Toruan Hasan Basri Tafalas Indry M. Masinambow Jane M. Mamuaja Jane Tambas Jean F. J. Timban Jeane Monica Porwaila Jelly R. D. Lumingkewas Jen ., Tatuh Jen Tatuh Jenny Baroleh Jimmi Candro Pakpahan Joachim N.K. Dumais Juliana R. Mandei Juliana R. Mandey Juliana Ruth Mandei Kambu, Devis Alfardo Kapantow, Vanessa Angely Katiandagho, Theodora Maulina Kodongan, Friska Korompis Meggi Leddy Meylan Korompot, Silvia Kristin N. Tamawiwi Kumaat, Ribka Magdalena Langelo, Langelo Laoh , Olly Esry Harryani Lolowang, Tommy Fredy Lombogia, Alvandy Lombogia, Alvandy ., Lorraine W. Th. Sondak Lubis, Devi Santa Maria Lumenta, Graini Tifani Lyndon R. J. Pangemanan Lyndon Reinhardt J Pangemanan M. Kisal M. Soemingkar Mamusung, Elsa Novera Marcell Zadke Wakkary Marcell Zadke Wakkary, Marcell Zadke Mareine Warouw Mareine Warouw, Mareine Marfanuel ., Takasihaeng Maria Grace Damopolii Maria Meylan Lauw Markus T. Lasut Masloman, Nursalim Maweikere, Audrey Julia Maria Maweikere, Audrey Maria Melisa Verlina Seran Melissa L. G. Tarore Melissa Lady Gisela Tarore Melsje Y. Memah Mex L. Sondakh Meyriska Christi Howan Mirna Sulistianingsih Dien Misye N. Malemboris Mongan, Brando Andri Naswan Indra Santho Antarani Natanael ., Siagian nFN Haryanto Ngangi, Charles Reijnaldo Nomiles Bembok Noortje M. Benu Nordy Fritsgerald Lucky Waney Nur Hijriyana Jusuf Ovrits Brayen Lontaan Pakasi, Caroline Besty Diana Pakpahan, Jimmi Candro Palohon, Chintya Syomi Pangemanan, Lyndon R. J. Pangemanan, Lyndon Reinhardt J Pantow, Hendrik Josua Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus A. Pangemanan Paulus Adrian Pangemanan Paulus Adrian Pangemanan Peggy Nurhayati Suleman Peggye Lenda Olivia Rembeth Polii, Bobby Jhon Vian Pongoh, Dianne Jilly Fioline Rahasia Meyssel Anneke Raldy H. Assa Ramdhan ., Salam Rembeth, Peggye Lenda Olivia Renardi ., Ariowibowo Reydi Marco Manahampi Ribka M. Kumaat Ribka M. Kumaat Ribka Magdalena Kumaat Ricky Hot Ropanda Marolop Tua Hamonangan Sihotang Rine Kaunang Rizal Josua Lembong Rori, Cevita M. Rori, Yolanda Pinky Ivanna Rumagit, Grace Adonia Josefina Ruth Elisa Simamora Ruth T. Mantiri S, Eggidia Octafiani Saleh, Elvira R. Sekeon, Olivia M. Sembiring, Yessy Br. Sendow, Martha Marejke Seran, Melisa Verlina Serli Sengo Sherly G. Jocom Siagian, Natanael ., Sihotang, Ricky Hot Ropanda Marolop Tua Hamonangan Silvia ., Korompot Sitorus, Anggita Hartati Steriany Maria Tulenan Sudarti ., Sudarti Sudarti, Sudarti ., Sumaraw, Virginia Sumayow, Regina Takasihaeng, Marfanuel Takasihaeng, Marfanuel ., Tarore, Melissa Lady Gisela Tedjo, Otniel Matheau Anggoro Tesalonika Ariela Apouw Theodora M. Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Theodora Maulina Katiandagho Theodora R. Katiandagho Tirayoh, Kezia Aglien Mega Tommy F. Lolowang Tommy Ferdy Lolowang Tommy Ferdy Lolowang, Tommy Ferdy Tommy Fredy Lolowang Toruan, Halomoan Lumban Trisilia Makaudis Veibe Warouw Venancia ., Maengkom Vicky R.B. Moniaga Vilanri Gloria Mongdong Waney, Nordy Fritsgerald Lucky Wenas, Mercy Sisilya Wenny Tilaar Wenny Tilaar Windarto nFN Windy Amelia Makakombo Yessy Br. Sembiring Yolanda P. I. Rori Yolanda P.I. Rori Yoseph ., Reressy Yudha Pranata Mangowal Yuli ., Erithrina Yunetris Sarendaren