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Strategi Pengembangan Usaha Ningsih Florist Di Kelurahan Kakaskasen Dua Kota Tomohon Purba, Meri Kristina; Pangemanan, Lyndon Reindhart Jacob; Wariki, Barce A. F.
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 3 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i3.57079

Abstract

This research aims to analyze the business development strategy of Ningsih Florist, which took place during religious and government activities, namely Deville Hardiknas 2024 in Kakaskasen Dua Village, Tomohon City. The research will take place from April to June 2024. The data collection method is by interview method and using a questionnaire. The data collected in this research is primary data obtained from direct interviews with respondents using a list of questions and secondary data in the form of other information related to this research through literature studies. The results of the research show that the strategy for developing the Ningsih Florist business in Kakaskasen Dua Subdistrict, Tomohon City, using SWOT analysis, obtained a matrix at coordinate points (1.88, 1.46), which means that the position is in quadrant 1, namely supporting the growth strategy.
Persepsi Dan Minat Mahasiswa Fakultas Pertanian Universitas Sam Ratulangi Terhadap Profesi Petani Faradila, Violeta; Pangemanan, Lyndon Reindhart Jacob; Tambas, Jane Sulinda
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 2 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i2.57085

Abstract

This research aims to analyze the perception and interest of Agriculture Faculty students at Sam Ratulangi Universit toward the farming profession. Perception is assessedb based on income and work comfort, while interest is measured by feelings of enjoyment and desire. The research was conducted from April 2024 to Juni 2024. The data used includes both primary and secondary data. Primary data was directly obtained from respondents through surveys using prepared questionnaires, while secondary data was gathered from other relevant information related to this study. The research shows a positive perception and high interest from the Agriculture faculty students at Sam Ratulangi University towards the farming profession with a total perception score of 2.971 (87,80%) and a total interest score of 2.821 (83,36%). The relationship between perception and interest variables indicates a moderate and positive correlation with a value of 0,439, suggesting that a positive perception does not always result in a high level of interest.
Identifikasi Pengembangan Desa Wisata Berbasis Masyarakat Di Desa Tumaluntung Kecamatan Kauditan Kabupaten Minahasa Utara Napitupulu, Anggi Maria Magdalena; Pangemanan, Lyndon Reindhart Jacob; Katiandagho, Theodora Maulina
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 7 No. 1 (2025): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v7i1.60714

Abstract

This study aims to identify and describe tourism potential, community-based tourism village development, and the five dimensions of community-based tourism development in Tumaluntung Village, Kauditan District, North Minahasa Regency. The research was conducted in September-November 2023 by collecting primary data through questionnaires and interviews with the Tourism Office, village government, Tourism Awareness Group, and local communities. Secondary data were obtained from various related sources. The research sample amounted to 43 respondents who were randomly selected. The results showed that Tumaluntung Village has natural and cultural tourism potential that has fulfilled the four main elements of tourism: attractions, accessibility, facilities, and institutions. Community participation is seen in the planning, implementation, and supervision stages of tourism village development. The success of community-based tourism is measured through five dimensions: economic, social, cultural, environmental, and political. However, the achievement of each indicator in these dimensions is still not optimal, especially in the economic aspect, because tourism activities are still not running actively. Several inhibiting factors include limited development funds, suboptimal management of tourism potential, lack of promotion, and low community participation in tourism management. In addition, village-owned enterprises and Tourism Awareness Groups have not played their role optimally, while accessibility and infrastructure in some attractions are still inadequate. Therefore, a better management strategy is needed to develop Tumaluntung Tourism Village in a sustainable manner.
Competitiveness of Small and Medium Firms (SMEs) in Facing ASEAN Economic Community Ricky Rengkung, Leonardus; Pangemanan, Lyndon Reinhardt J.; Sondak, Lorraine W.
International Research Journal of Business Studies Vol. 10 No. 2 (2017): August - November 2017
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.10.2.123-133

Abstract

The purpose of this study is to develop a model of Resource-based View (RBV) and to analyze the competitiveness of Manado Small and Medium firms (SMEs) in facing the ASEAN Economic Community (AEC), based on valuable, rare, inimitable, and non-substitutable (VRIN) resources of Resource-based View (RBV). To answer these purposes, the proportional stratified random sampling was conducted by taking 180 small and medium firms (SMEs) in Manado, consist of 90 small firms and 90 medium firms. The data were analyzed using qualitative systems dynamics analysis. The results indicated that holistically, systemic behavior of VRIN resources makes a contribution on Manado SMEs' competitiveness in facing the implementation of ASEAN Economic Community (AEC), both before and after intervention. Before intervention, decline of VRIN resources makes contribution on decline of the competitiveness of Manado SMEs. On the contrary, after intervention, increase of VRIN resources makes contribution on increase of the competitiveness of Manado SMEs. Partially, rare (R) resources make more contribution than non-substitutable (N), imperfectly imitable (I), and valuable (V) resources on competitiveness. It can be concluded that these systemic behaviors of VRIN resources make contribution both negatively in declining and positively on increasing competitiveness of Manado SMEs.
Co-Authors Adelia F. A. A. Rampengan Adelina Velti Mokolensang Agnes E. Loho Alfons ., Manongko Alpriandi nFN Andre A. Pandean Anjas Ambarak Antonius D. Prawira Audrey J. M. Maweikere Benu Olfie L. S Benu Olfie L. S. Benu Olfie L. Suzana Benu, Noortje Marselianie Carolina Sofya Werembinan Caroline B. D. Pakasi Caroline B. D. Pakasi Caroline Betsi Diana Pakasi Celcius ., Talumingan Celcius Talumingan Cendy Claudia Wowiling Charles Ngangi Charles R. Ngangi Christi M. Tangkulung Christiawan A. Sengka Chyntia L.N. Rumampuk Clara F. Mongisidi Claudya Levirisna Panjaitan Cyntia Rumambi Damogalad, Ari Sigit David J. J. D. Sabarofek Dosa, Muhamad Fahriyaldi Eggidia Octafiani S Eljan Gilbert Maniku Ellen G. Tangkere Ellen G. Tangkere Eyverson Ruauw Faradila, Violeta Ferly Rayen Runtu Filia I. Kila Flyndo Hiskia Gerung Gabriela H. Kaawoan Gene H. M. Kapantow Gene Henfried Meyer Kapantow Gianina Amelinda Rantung Gita Syahfitri Labatjo Grace A. J. Rumagit Grace A.J. Rumagit Grace Adonia Josefina Rumagit Gracetyani Ovicha Naibaho Heryanto ., Siahaan Inra M. Lumintang Irene Pricilia Pangumpia Jan E. Papilaya Jane S. Tambas Jean F.J. Timban Jebrindah Lolowang Jecqueline Fritzie Najoan Jenny Baroleh Joachim N. K. Dumais Joachim N.K. Dumais Joachim Noch Karel Dumais Johanes Eliezer Ayer Johnny A. Tuyuwale Jovi Schwardz Kanter Juliana R. Mandei Juliana R. Mandei Juliana Ruth Mandei Juwita Walewangko Karouw Randy Alfredts Zwingly Kathleen R. Sondakh Katiandagho, Theodora Maulina Kevin John Manoppo Kevin Lentin Montolalu Kumaat, Ribka Magdalena Labia, Serlianti Leonardus Ricky Rengkung Lidya Marcelina Johanis Lina Tini Pendong Lorraine W. Th. Sondak Lumingkewas, Jelly Ribka Danaly Mamahit, Tita Stevina Maria Marlyn Monulandi Mario Arron Sumolang Martha M. Sendow Martha Sendow Maweikere, Audrey Julia Maria Mawuntu, Ignacia Mariana Maya H. Montolalu, Maya H. Melissa I.G. Tarore Melsje J. Memah Melsje Y. Memah Melsje Y. Memah Memah, Melsje Yellie Mewanglo, Geraldo Putra Mex F.L. Sondakh Mex L. Sondakh Michael Rantung Mikhael B. Wuner Mokodompit, Riswandi S. Mongdong, Deanita Regina Montolalu, Maya Hendrietta Napitupulu, Anggi Maria Magdalena Nathalia Novita Sumampou Nathallya Angel Josine Nesly Rumapea nFN Hasnal Ngangi, Charles Reijnaldo Niki Mamesah Noortje M. Benu Nordy Fritsgerald Lucky Waney Novel Novri Sumampouw Novtrianto Makawekes Nurlina ., Umawaitina O. Esry H. Laoh O. Esry Laoh Oktavianus ., Porajouw Oktavianus Porajouw Oktavianus Porajow Olfie L.S. Benu Olivia Claudia Pantas Olly E.H. Laoh Omega Bless Ronga Opriani Devi Tangilomban Pakasi, Caroline Betsi Diana Pariakhan, Oschard Paris Loziner Edison Sirait Paulus A. Pangemanan Purba, Meri Kristina Rain ., Panekenan Rasuh, Indah Firgina Revo Yefta Sumampow Reynold P. Kainde Ria A. Paendong Ribka M. Kumaat Ribka M. Kumaat Ricky Rengkung, Leonardus Rifka Reflin Salangka Rine Kaunang Romaida ., Br. Sagala Rori, Yolanda Pinky Ivanna Rudy L. Janis Rumagit, Grace Adonia Josefina Sherly G. Jocom Sidistra Paskaforets Gahung Sondak, Lorraine W. Susan D. Wala Tambajong, Romario Tambas, Jane Sulinda Theodora Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Tirsa Onibala Tommy F. Lolowang Tommy Ferdy Lolowang Ventje V. Rantung Vicki Moniaga Vicky I. Suluh Vicky R. B. Moniaga Vicky R.B. Moniaga Vika Singgita Findia Dien Wahibu, Safira Walone, Anggelina Wariki, Barce A. F. Warouw, Savira Salome Wawan Nurmawan Wihelmina Novita Aroran Winda D. Kalitouw Wiro Manileth Worang, Nadila Jillf Yesitha J. Lomban Yolanda P. I. Rori Yolanda P.I. Rori Yudha, I Nengah Harta