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All Journal Jurnal Media Informasi Manajemen JAM : Jurnal Aplikasi Manajemen INTERNATIONAL JOURNAL ON LANGUAGE, RESEARCH AND EDUCATION STUDIES Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Journal Analytica Islamica Journal of Education, Humaniora and Social Sciences (JEHSS) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Mamangan Social Science Journal Proceedings of The International Conference on Business and Economics Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal of Advanced Research (IJAR) Entrepreneurship and Small Business Research International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riwayat: Educational Journal of History and Humanities ALWAQFU Jurnal Hukum Ekonomi dan Wakaf IIJSE Journal of Business Management Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics and Management Sciences Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Beby Karina Fawzeea Sembiring
Faculty Of Economics And Business, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS Haidiani Putri, Yessi; Karina Fawzeea Sembiring, Beby; Absah, Yeni
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 4 (2022): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i4.367

Abstract

Many businesspeople have benefited financially from this culinary industry. However, many people in the culinary industry have failed financially due of poor marketing tactics and subpar customer service. It implies that a culinary company's ability to outperform the competition depends on the adoption of an effective marketing plan and strong consumer interactions. The purpose of this study is to ascertain how brand identity and lifestyle affect purchasing decisions that are tempered by experience shopping. Slovin sampling was used to perform this study on all restaurant patrons in Medan City. Modified regression analysis is used for the analysis. Purchase decisions are unaffected by brand identity. Purchase decisions are impacted by a person's lifestyle. The impact of brand identity on purchase decisions might be tempered through experiential buying. Experiential purchasing is unable to mitigate the impact of lifestyle on purchasing choices. At eateries in Medan City, Babyboomers' purchase decisions are influenced by both brand identity and lifestyle. At eateries in Medan City, experiential buying can reduce the simultaneous effect of brand identity and lifestyle on baby boomers' purchase decisions
STRATEGY ANALYSIS IN ACEH ISLAMIC BANK Rico Syahputra; Yeni Absah; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 6 (2022): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i6.586

Abstract

Islamic banks are the result of the Aceh Qanun policy on Islamic Financial Institutions in implementing the principles of Islamic law. Qanuns are laws and regulations similar to regional regulations that regulate the administration of the Aceh government, as well as community life in deciding regulations through DPRA meetings, so as to produce policies to be implemented. The purpose of this research is to find out and analyze strategies for increasing customer loyalty in Islamic banking in Aceh Province. Customer Relationship Management, Service Quality and Perceived Value play an important role in providing services, customer desires and understanding customer behavior in improving service quality to create Islamic Bank Customer Loyalty. This research examines 200 customers who save at Islamic banks in 5 districts/cities in Aceh. selected by purposive sampling technique, and tested using the PLS SEM statistical analysis method. The results show that Customer Relationship Management, Perceived Value has an effect on Customer Loyalty, but Service Quality has no effect on Customer Loyalty. Customer Relationship Management and Service Quality affect Perceived Value. In addition, Perceived Value mediates the relationship between Customer Relationship Management and Service Quality towards Customer Loyalty.
INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN Muhammad Ismuroji; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.803

Abstract

Along with rising population and income levels, it has become a major factor in the rising demand for non-consumption-based necessities, which many have adopted as a way of life. The expansion of the Coffee Shop industry has made coffee an integral part of people's lifestyles. Starbucks' continued existence depends on customer loyalty. Starbucks Multatuli's efforts to maintain brand loyalty are still relatively low. Customers continue to prefer other coffee shops over Starbucks. However, the customer's affection for Starbucks will cause the customer to form an emotional bond with Starbucks. Consequently, the customer's emotional attraction to Starbucks and feelings of pleasure will increase customer satisfaction. Thus, a positive brand image will provide customers with a positive experience, which will foster a sense of love for Starbucks and increase brand loyalty. This study's objective is to examine how brand image and customer satisfaction influence brand loyalty via brand love. Four variables comprise the survey: brand image, customer satisfaction, brand loyalty, and brand love. Accidental sampling is used for sampling. The population of this study consisted of 120 Starbucks Multatuli customers who participated in the survey. Using the SmartPLS 3.0 application, PLS-SEM was utilized for data analysis. The results indicated that brand image and customer satisfaction had a significant effect on brand love, a significant effect on brand loyalty, and a significant effect on brand loyalty via brand love.
STRATEGY ANALYSIS OF BUILDING CUSTOMER LOYALTY INDIHOME PT. TELECOMMUNIKASI INDONESIA Tbk Dhery Wiranata Surya; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.983

Abstract

Looking at the emerging internet service competitors, it is hoped that IndiHome will become one of the providers offering the best internet access and services. High consumer loyalty for a product is the most important aspect for a company in carrying out its business activities. To increase consumer loyalty, companies must pay attention to the factors that become a benchmark for consumer loyalty, including product, price, place, promotion, people, process, and physical evidence. The type of research used is quantitative, with a research method that is correlational research which is defined as a research method based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are carried out randomly, and data collection uses research instruments. The study results show that the product (product) positively and significantly affects IndiHome consumer loyalty at PT. Telkom witel Medan. Price has a positive and insignificant effect on IndiHome consumer loyalty. Promotion has a positive and significant effect on IndiHome consumer loyalty. People have a positive and insignificant effect on consumer loyalty. The process (process) positively and significantly affects consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY Zharifah Putri Masturah Hasibuan; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1189

Abstract

The most common facial skin problems experienced by Indonesian women are dull skin conditions and the appearance of wrinkles and fine lines which are signs of premature aging. This problem can be overcome by using anti-aging skin care. One of the local anti-aging skin care brands in Indonesia is Crystallure, which is produced by PT Paragon Technology and Innovation. It is important for companies to implement traditional and digital marketing strategies simultaneously in order to increase brand awareness. The marketing communications used by Crystallure to promote its brand are social media marketing, sales promotions, exhibitions, personal selling, and word-of-mouth. The type of research used is descriptive causal with a quantitative approach. The sampling technique used in this study was non-probability sampling, namely purposive sampling. The number of samples used in this study were 91 samples. This study used multiple linear regression analysis using SPSS version 25. The results showed that exhibitions, personal selling, and word-of-mouth partially had a significant effect on brand awareness. Meanwhile, social media marketing and sales promotion partially have no significant effect on brand awareness. And social media marketing, sales promotions, exhibitions, personal selling, and word-of-mouth all influence brand awareness. and word-of-mouth partially has a significant effect on brand awareness. Meanwhile, social media marketing and sales promotion partially have no significant effect on brand awareness. And social media marketing, sales promotions, exhibitions, personal selling, and word-of-mouth all influence brand awareness. and word-of-mouth partially has a significant effect on brand awareness. Meanwhile, social media marketing and sales promotion partially have no significant effect on brand awareness. And social media marketing, sales promotions, exhibitions, personal selling, and word-of-mouth all influence brand awareness.
THE INFLUENCE OF OMNI-CHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION WITH THE PRODUCT SOMETHINC SUN PLAZA MEDAN Shabrina Tifani; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring; Paham Ginting; Parapat Gultom
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1323

Abstract

This research aims to see the influence of omnichannel strategy and customer experience on repurchase interest through consumer satisfaction with Somehinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest and customer experience has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest..
THE INFLUENCE OF USER EXPERIENCE AND USER INTERFACE ON CUSTOMER LOYALTY THROUGH CINEMA CUSTOMER SATISFACTION THAT USED TIX ID APPLICATION IN MEDAN CITY Youanita Tri Sevanya Damanik; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1793

Abstract

Online applications are now growing, for example in online ticket sales transactions (e-ticketing). Entrepreneurs start developing online ticket sales business ideas (e-ticketing) not only in the sale of lodging tickets, aircraft, trains, or other transportation, but also to expand to the world of film, namely online cinema ticket sales like TIX ID. This study aims to find out and analyze the effect of User Experience and User Interface on customer loyalty through cinema customer satisfaction that uses the TIX ID application. This research is associative research and the type of data used is quantitative data. The population in this study are cinema customers who use the TIX ID application in Medan, which is unknown. The number of samples in this study was 135 respondents. Sampling techniques using purposive sampling with criteria have a TIX ID application and have used the TIX ID service for at least 2 times and are in the city of Medan. The data analysis used is structural equation modeling. The results of this study indicate that the User Experience and User Interface, directly have a positive and significant effect on the satisfaction and loyalty of cinema customers who use TIX ID. Indirectly, User Experience and User Interface have a positive and significant effect on loyalty through the satisfaction of cinema customers who use TIX ID.
THE INFLUENCE OF SERVICESCAPE ON CUSTOMERS ENGAGEMENT THROUGH CUSTOMER SATISFACTION AT BRASTAGI COTTAGE Tri Putri Br Purba; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2349

Abstract

This study aims to determine and analyze the influence of customer experience on customer engagement through customer satisfaction at Brastagi Cottage. This study is an associative study and the type of data used is quantitative data. The population in this study is Brastagi Cottage customers whose number is unknown. The number of samples in this study was 140 respondents. The sampling technique used purposive sampling with the criteria of Brastagi Cottage customers who have stayed more than 1 time. The data analysis used is structural equation modeling. The results of this study indicate that customer experience directly have a positive and significant effect on satisfaction and customer engagement at Brastagi Cottage. Indirectly, servicescape and customer experience have a positive and significant effect on customer engagement through customer satisfaction at Brastagi Cottage.
Co-Authors Ade saputra Akhmad Syarif Sinaga Akhmad Syarif Sinaga Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Hazmi Febry Claudia Nabasa Siahaan Fikri PA, Aida Umi Ginting, Ninda Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Siregar, Endang Satriani Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan