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Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Articles

ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION Moudy Fitria Respati; Beby Karina Fawzeea; Yeni Absah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.873

The high demand for fuel oil (BBM) in Indonesia, which is dominated by the transportation sector, encourages Shell gas stations to innovate in their services and product quality. Although Shell gas stations are known for their good reputation, fuel quality issues at Pertamina gas stations, such as adulteration, have made many customers switch to Shell. This study shows that customers are increasingly considering fuel quality and customer service in choosing gas stations, and the challenges faced in the Shell Go+ loyalty program are important factors in retaining customers in a competitive market. This study aims to determine and analyze the effect of brand image and customer experience on customer loyalty with customer satisfaction as an intervening variable at Shell gas stations in Jakarta City. The sample in this study were people in Jakarta City who had purchased and used Shell fuel at least 2 times a month. The sampling technique in this study was the accidental sampling technique with 110 respondents. The data analysis method used Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Brand Image had a positive and significant effect on Customer Loyalty and Customer Satisfaction. Meanwhile, Customer Experience has a positive and significant effect on Customer Loyalty and Customer Satisfaction. Finally, Customer Satisfaction has a significant effect in mediating the relationship between Brand Image and Customer Experience on Customer Loyalty.

ANALYSIS OF THE INFLUENCE OF ORGANIZATIONAL JUSTICE, TRANSFORMATIONAL LEADERSHIP, AND AKHLAK CORE VALUES ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT JASA RAHARJA (BRANCH OF NORTH SUMATRA) Rival Irwanson Damanik; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.322

This research aimed to determine the influence of organizational justice, transformational leadership, and AKHLAK core values on employee performance with motivation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra). This type of research is descriptive research. The population in this study were all employees of PT Jasa Raharja (Branch of North Sumatra), totaling 104 people. The sampling technique in this research was the Probability Sampling technique. The sampling calculation used the Slovin formula, so the sample consisted of 82 respondents. The data collection techniques were observation, interviews, questionnaires, and documentation studies (library). The data analysis method uses path analysis and hypotheses. The research results show that Transformational Leadership and Moral Core Values influence employee performance at PT Jasa Raharja (Branch of North Sumatra). Meanwhile, Organizational Justice does not affect Employee Performance at PT Jasa Raharja (Branch of North Sumatra). The results of testing organizational justice and moral core values do not significantly affect employee performance, with motivation as an intervening variable. At the same time, transformational leadership is increased because it significantly affects performance with an explanation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra).

THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY BSI GRIYA ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF BANK SYARIAH INDONESIA CAPEM ISKANDAR MUDA IN MEDAN CITY Nikmir Rohmiati; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.382

This research aims to determine and analyze the influence of service quality on customer satisfaction, the influence of BSI Griya product quality on customer satisfaction, the influence of service quality on customer loyalty, the influence of BSI Griya product quality on customer loyalty, the influence of customer satisfaction on customer loyalty, and the influence of service quality on customer loyalty through customer satisfaction, the influence of BSI Griya product quality on customer loyalty through customer satisfaction of BSI Capem Iskandar Muda in Medan City. This type of research is associative research with a quantitative analysis approach. The population and sample in the study amounted to 121 customers, using saturated sampling techniques. The data collection methods used are questionnaires, interviews and documentation studies, while the types and sources of data use primary data and secondary data. The data analysis method uses descriptive statistical analysis and Structural Equation Modeling Partial Least Squares (SEM-PLS). The results of this research show that service quality has a positive and significant effect on customer satisfaction, BSI Griya product quality has a positive and significant effect on customer satisfaction, service quality has a positive and insignificant effect on customer loyalty, BSI Griya product quality has a positive and insignificant effect on customer loyalty , customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to significantly mediate the effect of service quality on customer loyalty, and customer satisfaction is able to significantly mediate the effect of BSI Griya product quality on customer loyalty.

ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS Fadli Hazmi; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.401

Control of coffee plantations in Indonesia is dominated by small farmers who have not yet implemented the value chain. This research aims to analyze coffee farmers in implementing the value chain at each stage of cultivation and post-harvest processing activities and find out how the value chain is implemented to improve product quality. This type of research is qualitative research with a grounded theory approach. The informants in this research were five informants from several villages in Mandailing Natal Regency, North Sumatra. Data collection uses participatory observation, in-depth interviews, and documentation. The research results show that the majority of coffee farmers in Mandailing Natal Regency do not carry out cultivation and post-harvest processing to increase production and quality, so they do not get added value to the product because farmers do not receive assistance in carrying out these activities. Farmers need assistance in implementing the value chain, namely assistance with cultivation activities by carrying out conceptual planting, using superior seeds, routine fertilization, routine pruning, and harvesting red fruit and assistance with post-harvest processing by carrying out fruit sorting, standard grinding, clean washing, and standard drying. Assistance provided to farmers can be provided through exporters, farmer groups and related institutions who continuously increase the added value of coffee products.

THE EFFECT OF SERVICE QUALITY ON REPURCHASE INTEREST IN HOME CLEANER SERVICES THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Ginting, Ninda; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.477

Cleaning service is a service provided to the hygiene of a building carried out carefully and thoroughly with the help of mechanical and non-machine hygiene tools, as well as chemical (chemical) performed by a sanitary officer. (cleaner). Many people don't have the time or energy to clean their own homes or workplaces so that's where the need for cleaning services arises. The aim of this study is to analyze the influence of quality of service on interest in re-purchase of home cleaner services through consumer satisfaction as an intervening variable. The type of research used in this study is explanatory research with a quantitative approach, which is a method of research intended to explain the position of the variables studied and the influence between one variable and another variable as well as to test the hypotheses that have been formulated. The results of the research were that the quality of service had a positive and significant influence on the interest in re-purchase in SAS Home Cleaner Field. It shows that the better the quality of the service performed, the greater the interest in re-purchase

SENTIMENT ANALYSIS ON PLN MOBILE APPLICATION USERS' OPINIONS TO IMPROVE THE QUALITY OF PLN MOBILE SERVICES Febry Claudia Nabasa Siahaan; Nazaruddin; Beby Karina Fawzeea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.490

transmission and distribution of electric power. PT PLN always strives to improve service to customers by creating creative, reliable and high quality service products. PT. PLN also launched a customer service application, namely PLN Mobile, in 2016 to meet all customer needs and provide convenience and a different electricity service experience. The existence of the PLN Mobile service application is one of the transformations to provide the best service for customers. The existence of PLN Mobile will give rise to sentiment in society, so researchers propose research using sentiment analysis to find out consumer opinions about the PLN Mobile application. This research uses the Naive Bayes algorithm with the help of RapidMiner software. The first stage is crawling the data and then processing it with various attributes such as document cleaning, tokenization process, transform cases, stopwords removal and filtering. Next, Naive Bayes modeling will be carried out and tested to obtain accuracy values. The data processed was 1068 data and divided into 320 training data and 748 testing data. The Naive Bayes accuracy result is 70.28%.

THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) Akhmad Syarif Sinaga; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.599

The rapid development of digital technology has given the impact on the increase in demands for various kinds of communication devices which causes the high competition in attracting market segments in communication. Many smartphone businesses compete tightly in the national and international markets, offering various products with unique features to help consumers in their activities. Decision to buy is when buyers have decided to determine their choices and bought certain products. The objective of the research was to find out ad analyze the influence of brand image, product quality, and price on decision to buy Samsung smartphones. The research subjects were 544 employees of PT Angkasa Pura Aviasi of Kualanamu International Airport who had bought and used Samsung smartphones, and 108 of them were used as the samples. The data were gathered by distributing questionnaires and analyzed using multiple linear regression analysis. The result of the research showed that, simultaneously, brand image, product quality, and price had a significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. Partially, brand image, product quality, and price respectively had positive and significant influence on decision to buy Samsung smartphones made by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport. It was found that brand image had the most dominant influence on the decision to buy Samsung smartphones by the employees of PT Angkasa Pura Aviasi of Kualanamu International Airport

THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN Syahrida Khairani; Paham Ginting; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.933

This study aims to determine and analyze the effect of Content Marketing strategies and service quality on word of mouth through student satisfaction at STIM Sukma Medan. This research is quantitative research. The population in this study were students who enrolled in the 2024/2025 academic year at STIM Sukma Medan. The number of samples in this study were 71 students. The sampling technique used probability sampling, the type of sample design that will be used in this study is random sampling technique. The data analysis technique used is quantitative data analysis. The results showed that the Content Marketing strategy had no significant effect on student satisfaction, but had a positive and significant effect on word of mouth. Student satisfaction and service quality are proven to have a positive and significant effect on word of mouth, and service quality also has a significant effect on student satisfaction. Although service quality does not directly affect word of mouth, through student satisfaction, the effect is significant. In contrast, Content Marketing does not have a significant effect on word of mouth through student satisfaction.

ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY Mamfalutin; Sugih Arto Pujangkoro; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1401

This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante Manye. The independent variables in this study are advertising, personal selling, sales promotion, public relations, and events and experience, while the dependent variable is the decision to visit. The research type employed is causal associative research with a quantitative approach. Primary data was collected through questionnaires distributed to tourists visiting the mentioned attractions. The sample was drawn from the population of respondents visiting these tourist attractions using accidental sampling. Data analysis was conducted using multiple linear regression to test the partial influence of each independent variable on the decision to visit and the simultaneous influence of all independent variables. The results show that, individually, the independent variables advertising, sales promotion, and public relations do not have a significant effect on tourists' decision to visit attractions in Central Aceh. Personal selling and events and experience, on the other hand, significantly influence tourists' decision to visit attractions in Central Aceh. Simultaneously, all these independent variables also significantly influence the decision to visit. From these findings, it can be concluded that the effective implementation of IMC strategies plays a crucial role in increasing tourists' decisions to visit Central Aceh, especially at the specified tourist locations. The implications of these findings can serve as a foundation for tourism managers and stakeholders to enhance the application of IMC to increase the attractiveness and visits of tourists to the region.

Co-Authors Ade saputra Akhmad Syarif Sinaga Akhmad Syarif Sinaga Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Hazmi Febry Claudia Nabasa Siahaan Fikri PA, Aida Umi Ginting, Ninda Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Siregar, Endang Satriani Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

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