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Journal : Proceeding ISETH (International Summit on Science, Technology, and Humanity)

The Influence of Live Streaming Features and Online Customer Reviews on Purchasing Decisions through Trust as A Mediating Variable Firdausy, Salsa Bila Kusuma; Padmantyo, Sri
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5386

Abstract

Purpose: This research seeks to establish the impact of the live streaming feature and online customer reviews on the purchasing decisions with trust as the mediating variable in the Shopee e-commerce platform. Methodology: Based on a quantitative research paradigm, a survey was administered to 215 Shopee active users in the Solo Raya who had engaged in live streaming show. The responses were analyzed using the SmartPLS 3 analysis tool, which aids in structural equation modeling to understand the relation between research variables. Results: The studies indicated that discount vouchers and online customer reviews influence the level of trust and purchase decision significantly whereas Live selling did not give a significant result. The results also indicated that Trust alternatively fully mediated the influence of discount voucher on the purchase decision concerning online customer review. Application/Originality/Value: The results of this study contribute to the understanding of consumer trust, specifically in the LSEe context, as it identifies the role of the discount strategy and the management of customer reviews in comparison to the direct impact of the live selling itself.
Job Stress and Intention Turnover: Does Social Support Matter? Padmantyo, Sri; Sabilla, Ardhinia Padmarani
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2326

Abstract

This research aims to investigate the effect of work stress on turnover intention with social support as a moderating variable. There are 53 respondents drawn with non-probability sampling. This research is analyzed by using validity test, reliability test, classical assumptions test, simple regression test, moderate analysis test, F test and t test. The results show that work stress has significantly positive effect on turnover intention while social support serves as its quasi moderator variable. Social support has positive and significant effect to turnover intention and it moderates work stress against turnover intention.
Co-Authors Abet Widya Bintang Pamungkas Ade Putra Priadi Adelia Rahmawati Agung Krisna Hidayat Agung Krisna Hidayat Ahmad Shilbi Sulton Aldy Ahmad Fathoni Alhafiz Even Nayoroja Anak Agung Istri Sri Wiadnyani Andrian Syahrul Permana Anton Agus Setyawan Arinda Citra Damareta Aryati, Nita Dwi Astri Normalita Sari Ayu Kumala Dewi, Refita Ayuningsih, Putri Tanti Chaila Dian Deviana Dewi, Latifah Kusuma Dian Lestari DIAN LESTARI Dian Puspita Sari Diky Adi Saputro Dimas Arya Saputra Dita Ristiyana Diva Ayu Pradani Diwirsyah, Andrivan Dwi Prayoga, Ryan Edy Purwo Saputro Eka Putra, Rifqi Septian Eko Purnomo Eko Purnomo Eko Sugiyanto Eko Sugiyanto Fajar Satria Darma Ferina Indah Sari Firdausy, Salsa Bila Kusuma Fitri Nursavilla Fuadi, Dian Khoirul Ghana Putra Setiawan Haifa Salsabila Haryanto Haryanto Henri Dwi Wahyudi Hermawan, Bayu Hidayat, Agung Krisna Hutomo, Muhammad Rizky Imronuddin Imronuddin Imronuddin Imronuddin, Imronuddin Imronudin Irawatiama, Zulfa Kresna Mukti Raharja Kurnia Rizqi Ramadhan Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kusumawardani, Luluk Intan Laksono, Rizki Tri Latifah Kusuma Dewi Lia Novita Sari Lia Setiawati Listyoko, Wika Lukman Hakim Luluk Meilinda M. Sholahuddin Mahendra, Satria Restu Maimunu, M. Halim Meilinda, Luluk Mia Intan Ros Bita Palupi Mita Adya Ningsih Moechammad Nasir Muhammad Abdilla Wiguna Muhammad Amir Anshori Muhammad Fahmi Firmansyah Muhammad Febriannoor Rahman Muhammad Naufal Ramadhan Muhammad Sholahuddin Musthofa, Muhammad Rahul Nanda, Angelika Gladys Widya Nia Tias Nugroho Ningsih, Mita Adya Nita Dwi Aryati Nova Indrawan Putra Novita, Salma Nugroho, Rizki Setyo Nur Ahmad Nur Laila Qomariyah Nur Laila Zulfa Nursavilla, Fitri Palupi, Mia Intan Ros Bita Permana, Andrian Syahrul Pradani, Diva Ayu Prasanti, Annisa Putri Prasojo Prasojo Prasojo, Prasojo Putra, Farhan Trianda Putri Sukowati Putri Sukowati Rachmawati, Sofva Aulia Raffli Farhan Dinata Rahman, Muhammad Febriannoor Ramadhan, Kurnia Rizqi Resa Budianti Utami Ricko Muhammad Farhan Rini Kuswati Ristiyana, Dita Rizka Yuanita Rizki Setyo Nugroho Rizki Setyo Nugroho Rizki Tri Laksono Sabilla, Ardhinia Padmarani Salsabila, Haifa Santoso, Muhammad Hendrawan Saputra, Arrijal Shonny Saputro, Diky Adi Sari, Astri Normalita Setiawan, Ghana Putra SETIAWAN, HANIF Shekarsari, Amanda Qomari Sri Murwanti Sulton, Ahmad Shilbi Surya Adi Wijaya Tri Nur Wahyudi Vertiana Oktaviany, Violla Wandari Ambarwati Widiyasari, Epi Wijang Yudha Gumilang Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuanita, Rizka Yundari, Yundari Yusro, Ishma Mufidah Zahra Ayu Azizah Zulfa Irawati Zulfa Irawati Zulfa Irawati, Zulfa