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Journal : Journal of Educational Science and Technology

The Role of Student Trust in Mediating Service Quality and Student Reputation Against E-WOM Dadang Munandar; Fajar Rezeki Ananda; Syaifuddin Syaifuddin; Yusniar Lubis; Nasib Nasib
Journal of Educational Science and Technology (EST) Volume 8 Number 2 August 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/est.v8i2.36669

Abstract

The purpose of this research is to examine the study titled The Role of the Quality of Student Trust in Mediating the Quality of Student Services and the University's Reputation on Electronic Word of Mouth among students. This study's sample was chosen utilizing a multi-stage sampling technique, beginning with the selection of private institutions using purposive sampling and ending with the selection of students using incidental sampling. In this survey, there were 255 students who represented five private universities in percentage. Descriptive statistics and structural equation modeling were employed in the data analysis (SEM). The study's findings revealed that service quality has a positive and significant effect on electronic word of mouth, university reputation has a positive and significant effect on electronic word of mouth, student trust has a positive but not significant effect on electronic word of mouth, student trust can mediate between service quality and electronic word of mouth, and student trust can moderate the influence of university reputation on electronic word of mouth.
Co-Authors Adelina Lubis Ahmad Aji Rahman Ahmad Rafiki Ajam Mustajam Ananda, Fajar Rezeki Andalasari, Rina Andika Syaputra Andry Sanjaya Arga Malona Asrizal Efendy Nasution Asrizal Efendy Nasution Audia Junita Azwana Azwana Azwana Azwana Azwana Azwana Nst Bambang Hermanto Bigner Dolok Saribu Budi Hartono Budi Hartono Cahyadi, Yudhi Chairul Riza Nasution Dadang Munandar Dicky Dicky Dumasari Harahap DWI SURYANTO E. Harso Kardhinata Eladira, Eladira Ermanto, Yodi Erwin Pane, Erwin Fachry Abda El Rahman Fahman Urdawi Nasution Fakhrur Rozi, Fakhrur Faoeza Hafiz Saragih Fauzan Rino Fauzi, Fachri Ali Gozali, Luli Achmad Gustami Harahap Hadisaputra, Hadisaputra Hafiz Ahmad Hamidah Sari Siregar Hanny Hafiar Harahap, Ahmad Rizki Harefa, Taslim Hasnudi, Hasnudi Hasnudi, Hasnudi Heni Pujiastuti Heri Kusmanto, Heri Hernosa, Siswa Panjang Ihsan Efendi Iif Rahmat Fauzi, Iif Rahmat Ijan Paulinus Sijabat Imam Fauzi Harahap Indah Dewi Permata Indah Dewi Permata Indra Sakti Junaidi Junaidi Junaidi, Junaidi Juniarrafiq, Mhd. Dwika Kadar Nurjaman Kardhinata, Harso Khairul Saleh Kismoyogi, Kismoyogi Lubis, Dumalina Lubis, Fajar Rezeki Ananda Lubis, Syaifuddin Lubis, Syaifuddin M. Yogi Riyantama Isjoni Mahya Humaira Manullang, Endang Sari Mawaddah Harahap, Mawaddah Mitra Musika Lubis Muhammad Arief Tirtana Muhammad Reza Bachri Munthe, Theodora Ginting Nasib Nurmiah, Nurmiah Pakpahan, Plawer Arimbi Patrizal, Patrizal Putra Lukmana Yunus Hasibuan R. Turino Januar Budyanto R. Turino Januar Budyanto Rahma Sari Siregar Rahmaniah, Rahmaniah Rahmanta Ginting Rajagukguk, Albiden Retna Astuti Kuswardani Ridwan Fadly Salsabila, Unik Hanifah Saragih, Faoza Saragih, M.Sc, Faoeza Hafiz Setyastiawan, Ivan Siregar, Indria Sari Siregar, Tumpal H.S. Siregat, Akbar Siti Nur Arafah Siti Sabrina Salqaura Suaidi Harahap Syafruddin Ritonga Syahbudin Hasibuan Syahputra, Candra Syahputra, Jalaluddin Ibrahim Syaifuddin Lubis Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifuddin Tanjung, Yayan Noviandi Ananda Tarigan, Riana Tri Martial Triana, Rudsel Tumpal HS Siregar, Tumpal HS Vanhuri, Eddi Vivi Andriani Wan Suryani Watson AP Manalu Yudha Filistea Purba Yulia Andini Yusuf Abadi Yusuf, Husainah Zahari Zen Zakarias Situmorang Zul Ahmad Lubis Zulkifly, Zulkifly