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All Journal HAYATI Journal of Biosciences Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Nursing News : Jurnal Ilmiah Keperawatan An-Nuha : Jurnal Kajian Islam, Pendidikan, Budaya Dan Sosial MIX : Jurnal Ilmiah Manajemen AFEBI Economic and Finance Review Journal of Midwifery and Nursing FITOFARMAKA: Jurnal Ilmiah Farmasi MANAGERIA: Jurnal Manajemen Pendidikan Islam Jurnal FARMAKU (Farmasi Muhammadiyah Kuningan) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Proceedings of International Conference on Da'wa and Communication International Journal of Economics Development Research (IJEDR) HERBAPHARMA : Journal of Herb Farmacological Jurnal Aksioma Al-Musaqoh ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Mejuajua International Journal of Science and Society (IJSOC) Journal of Islamic Management International Journal of Tourism and Hospitality in Asia Pasific Abdimas Indonesian Journal Journal of Islamic Economics Lariba Innovative: Journal Of Social Science Research Warta LPM International Journal of Islamicate Social Studies Al-Urwatul Wutsqo: Jurnal Ilmu Keislaman Dan Pendidikan Jurnal Siber Transportasi dan Logistik Society
Imas Maesaroh
IAIN Syekh Nurjati Cirebon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Mejuajua

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PENDAMPINGAN KEWIRAUSAHAAN UNTUK MAHASISWA DAN PENGEMBANGAN DIGITAL MARKETING DI KECAMATAN CIAWI Maesaroh, Imas; Ginting, Ginta; Pujiwati, Ami; Hidayah, Zainur; Sylvana, Andi; Lestari Pujiastuti, Sri; Nasoha, Mohamad; Sunarsih, Nenah; Irmawaty; Subekti, Rini; Ria Viana Praningtya, Elisabeth; Andriyansah, Andriyansah
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 3 (2024): April 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i3.106

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing business strengths and weaknesses. Knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively. The partner in this activity is "For You", a form of MSME business that offers various gifts. The method of implementation is Preparation for Determination of PkM locations, then the team conducts Introductions by coordinating and consulidating with Gift Shop partners "For You". Furthermore, conducting counselling and mentoring Production and marketing operations Implementation of production activities Business training on Social Media Gift Shop "For You" Participants who are active in this activity are 6 people The results of its implementation are able to use digital marketing technology to market their gift products using digital marketing using mass media, seen the number of visitors who see the products displayed by partners on their social media accounts
Co-Authors ABDUL MUJIB Adhitama, Tias Satria Ahmad Fadili, Dadan Albert Gamot Malau Ami Pujiwati Andriyansah . Anggraeni, Silvi Annisa, Hanun Nur Aprilia, Ilma Astuti, Luvhy Dwi Bambang Aditya Nugraha Basir, Mohammad Cucu Suhartini Devi Ayuni Diputra, Angga Anugra Eha Saleha Ema Arum Rukmasari Faizal Madya Fatkhurrohmah, Nurindah Firmansyah Firmansyah Fu'adi, Ahmad Najib Ginta Ginting, Ginta H, Angga Sucitra Hadiwidjaja, Rini Dwiyani Hadiyana Sukandar, Hadiyana Hana Handayani Hanny Hafiar Hasna, Lathifah Hastuti, Hediati Hendrayanaama, Angga Sucitra Hidayah, Zainur Ike Janita Dewi Ilmi, Muhammad Nasrulloh Irmawaty Irmawaty, Irmawaty Janita, Ike Kartikawati, Rr. Lisa Karwati, Karwati Kholis, Nur Komar Priatna, Deden Ledy Yolanda Lestari Pujiastuti, Sri Lilis Mamuroh marsigid, didik Mawaddah, Isdiadatul Meiliani Meiliani Melisa Intan Barliana Minrohayati . Muhaimin Muhaimin Muhammad Naufal, Ilham Muhrodi, Odi Nareswara, Anastu Regita Nasoha, Mohamad Nenah Sunarsih Nenden Nur Asriyani Maryam Ngarbingan, Hubertina Karolina Nopiana, Medi Nur Kholis Nursolihah, Siti Pradypta, Putu Gyzca Praningtyas, Elisabeth Ria Viana Pratiwi, Adinda Syani Prawesthi, Endang Prihananto, Prihananto Puji, Sri Lestari Purnama, Siska Putri Utami, Putri R, Radis Diding Rakhmini Juwita Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah Ridwan, Ridwan Rima Yulia Senja, Rima Yulia Rini Subekti Riski Maulana, Riski Rizky Abdulah Rustina, Ina Salsabila, Dania Saputra, Sherly Annisa Siti Aisyah Siti Nurasiah, Siti Sri Lestari Pujiastuti, Sri Lestari Sukmawati Sukmawati Sylvana, Andi Tarsilah, Tarsilah Thaibd, Dina Wardaya, Ahmad Wildan Wisnu Widiya Avianti Wijayanti, Silvia Wiryani, Ani Siti