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PENGARUH KUALITAS LAYANAN, RISIKO YANG DIRASAKAN, KEPERCAYAAN TERHADAP NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI BRIMO Fhaif Yusron Afdillah; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.872

Abstract

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.
Strategi Komunikasi Pemasaran Bumdesa Dalam Meningkatkan Volume Penjualan Toko Bumdes Jaya Abadi Desa Toddopulia Bintang Balele; Mahmud Mahmud; Nurlindah Nurlindah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 3 (2023): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.1099

Abstract

This research was conducted in Toddopulia Village, Tanralili District, Maros Regency. The purpose of this study is (1) To find out how the marketing communication strategy is carried out by BUMDes in increasing sales volume at the Jaya Abadi Bumdes Store, Toddopulia Village, Tanralili District, Maros Regency. (2) To find out what are the obstacles faced by BUMDes in increasing sales volume at the Bumdes Jaya Abadi Store, Toddopulia Village, Tanralili District, Maros Regency. The benefits of this research are (1). Theoretical Benefits.This research is expected to provide benefits and contribute to the development of Communication Science, especially social communication. (2). Practical Benefits. This research is expected to increase knowledge and insight about sales communication strategies.
Strategi Komunikasi Interpersonal Guru dan Murid dalam Kegiatan Pembelajaran PAUD TK Dharma Wanita Persatuan Baturube Mahmud Mahmud; Fatmawati Fatmawati; Yulinar Yulinar
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 3 (2023): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.1131

Abstract

The purpose of this study is to find out how interpersonal communication strategies of teachers and students in learning activities in PAUD TK Dharma Wanita Persatuan Baturube, North Bungku District, North Morowali Regency. The research method used is qualitative research with a descriptive abbreviation which aims to provide an overview of the extent of teacher and student interpersonal communication strategies in learning activities in PAUD TK Dharma Wanita Persatuan Baturube District. North Bungku, North Morowali Regency. The data analysis technique used is triangulation which consists of data reduction, data presentation, and conclusion drawing. The results showed that the interpersonal communication strategies used in PAUD Dharma Wanita Persatuan Baturube, among others, were a. Approach b. Storytelling, c. Play, d. Questions and Answers, e. and Lectures. Thus, interpersonal communication strategies between teachers and students in providing educational materials in teaching and learning activities at PAUD Dharma Wanita Persatuan Baturube are considered effective when communication planning is carried out according to obligations in accordance with the regulatory system adopted by PAUD Dharma Wanita Persatuan Baturube and reaches an understanding for the realization of common goals and goals..
Kedisiplinan, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai Pada Tiga Kantor Kecamatan Di Kabupaten Maros Hermin Andi Magga; Mahmud Mahmud
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 1 (2023): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i1.1097

Abstract

The purpose of this study was to determine the Effect of Discipline, Competence and Motivation on Employee Performance in Three District Offices in Maros Regency. The population in this study were employees at three district offices in Maros who were random, where the sample was 51 employees. The analysis method used is multiple linear regression.The results showed that simultaneously all independent variables consisting of discipline, competence, and motivation have a positive and significant effect on employee performance in three sub-district offices in Pangkep Regency. Partially the independent variables of discipline and motivation have a positive and significant effect, while the independent variable of competence has no positive and significant effect.
Strategi Komunikasi Persuasif Guru Dalam Membentuk Karakter Murid TK Raodhatul Atfal Mutiara Hati Makassar Fatmawati Fatmawati; Mahmud Mahmud; Musdalifah Musdalifah
Khirani: Jurnal Pendidikan Anak Usia Dini Vol. 1 No. 3 (2023): September : KHIRANI: Jurnal Pendidikan Anak Usia Dini
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/khirani.v2i3.1198

Abstract

The purpose of this research is to find out how the Teacher's Persuasive Communication Strategy in Shaping Student Character (Descriptive Qualitative Study of Teacher's Persuasive Communication Strategy in Shaping Student Character at Mutiara Hati Kindergarten Makassar. The research method used is qualitative research with a descriptive approach. This research design aims to provide abstract and general answers to questions that arise in basic research, the data collection techniques used are observation, in-depth interviews, and documentation. Data analysis was carried out using Sugiyono's version of Miles and Huberman. In this release, qualitative data analysis activities run interactively and continuously until data saturation is complete. The activities include data reduction, data display, and conclusion drawing. The results showed that the persuasive communication strategies of Mutiara Hati Raodhatul Athfal kindergarten teachers in shaping children are: Interpersonal communication where this communication is quite effective because it is done face to face, which means that the communicator (teacher) and the communicant (student) are face to face. Feedback that occurs is direct feedback. The teacher can immediately know the response given by the student. Second, dyadic communication where this communication is a communication process that takes place between two people face to face,
Gaya Komunikasi Guru dalam Meningkatkan Motivasi Belajar Siswa SD Negeri 165 Asanae Soppeng Mahmud Mahmud; Fatmawati Fatmawati; Syahril Syawal
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 1 (2024): Januari: Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i1.277

Abstract

Teaching and learning styles are behaviors or actions that teachers and students show during learning. Behavioral teaching reflects teachers' beliefs and values in translating science. Student behavior provides insight into how to perceive, interact, and respond to the environment in which learning occurs. The purpose of the research was to find out how the Teacher's Communication Style in Increasing the Learning Motivation of Class I Students of UPTD SPFSD Negeri 165 Asanae Marioritengnga Village, Soppeng.The research method used is a quantitative research method with a descriptive approach with in-depth interview data collection techniques, observation and documentation. Meanwhile, the data analysis technique used is the Miles and Huberman version which includes: data reduction, data display, and conclusion drawn. The results of the study show that teachers in communicating with their students apply various communication styles, including teachers providing initial direction, but providing space for students to take initiative, explore, and determine the course of learning. This style encourages students to develop independence and problem-solving. In accordance with the concept of independent learning where learning no longer focuses on the teacher but learning focuses on students, Becoming a reliable communicator in the classroom, Asking questions briefly and clearly, Applying the discussion learning method in the classroom, Applying the debate learning method in the classroom, Applying presentation learning..
Peran dan Fungsi Humas dalam Publikasi pada Kantor Dinas Kelautan dan Perikanan Provinsi Sulawesi Selatan Mahmud Mahmud; Fatmawati Fatmawati; Ismail Ismail
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 1 No. 4 (2024): Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v1i4.141

Abstract

The success of government publications to the public cannot be separated from the role of public relations (public relations). Public relations or better known as PR (Public Relations) has a very large role and is very much needed by leaders. "Publication is very important, because then the public will know what the leaders or regional heads are doing. If there is no publication, it is as if the regional head is not working even though he has worked hard. This study aims to find out the role and function of Public Relations in Publication at the South Sulawesi Provincial Marine and Fisheries Office. This study uses a qualitative method with a qualitative descriptive approach, the data collection technique is through observation, interviews and documentation. while the data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study show that one of the roles of public relations at the South Sulawesi Provincial Marine and Fisheries Office is to make publications about the activities of the South Sulawesi Provincial Marine and Fisheries Office which have an impact on how to create a good image for OPD (Regional Apparatus Organizations). these publication activities are published through social media, print media or electronic media. The social media used include Facebook, Instagram, YouTube, but it is still in personal content, not on the official website of the South Sulawesi Provincial Marine and Fisheries Service. Later, after being thrown to the public, it will be entered into the official website of the South Sulawesi Provincial Marine and Fisheries Service. The function of public relations in the South Sulawesi Provincial Marine and Fisheries Service is how to provide information to the public or community, in other words, how to invite other Regional Apparatus Organizations to popularize news about the South Sulawesi Provincial Marine and Fisheries Service, especially the South Sulawesi Provincial Marine and Fisheries Service.
Mengungkapkan Pembelian Impulsif Pengguna Marketplace Shopee: Peran Potongan Harga, E-WOM dan Motivasi Belanja Hedonis Viviani, Olinda; Aries Setiawan; Mahmud Mahmud; Herry Subagyo
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 2 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i2.1988

Abstract

This study aims to analyze the effect of Price Discount, E-WOM, Hedonic Shopping Motivation on Impulse Buying at Marketplace Shopee (Study case of Dian Nuswantoro University). The population of this research is Dian Nuswantoro University who have purchased at marketplace Shopee. Sampling technique used is questionnaire method and amounted to 100 respondents. The data analysis technique in this study used multiple linear regression analysis. The results of this study indicate that the variables of Price Discount doesn’t have a significant influence on Impulse Buying, while E-WOM and Hedonic Shopping Motivation have a significant influence on Impulse Buying partialy. Variables of Price Discount, E-WOM and Hedonic Shopping Motivation have a significant influence on Impulse Buying simultaneously.
The Influence Of Entrepreneurial Competence And The Utilization Of Digital Marketing To Improve Business Performance In The Community Of Weru Kidul Village, Weru District, Cirebon District Erna Erna; Ekarat Chaichotchuang; R Misriah Ariyani; Vita Dhameria; Mahmud Mahmud; Bambang Hermani
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.23

Abstract

Weru Kidul Village has several industrial potentials, including the handicraft industry, food industry, materials industry, savings and loan cooperatives, restaurants, and livestock. Based on the data from BPS, the number of entrepreneurs in Indonesia is only 3.47%, which still needs to be increased to become a developed country. Indonesia needs 12 to 14 percent. In this case, an increase in entrepreneurs needs to increase the number of entrepreneurs in Indonesia. This study aims to determine how much influence entrepreneurial competency and digital marketing use have on business performance. The method used in this research is a quantitative descriptive method. From the results of the study, it was found that entrepreneurial competence and the use of digital marketing had a significant effect on business performance.
Influence E-Commerce Regarding Consumer Behavior On The Shopee Application Vita Dhameria; Nunung Nurnilasari; Mahmud Mahmud; Nana Noviada Kwartawati
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.33

Abstract

The aim of this research is to examine the influence of e-commerce on student consumer behavior. A total of 150 respondents who had shopped at Shopee e-commerce participated in this research. This research instrument has passed validity and reliability tests through outer model measurements consisting of convergent validity, discriminant validity and composite reliability. The software used in these three stages is SEM - AMOS, this research is categorized as a cross-sectional study where data is collected only once in one time period. The sampling technique using purposive sampling is limited to certain types of people who can provide the desired information. The results of hypothesis testing concluded that e-commerce had a positive and insignificant influence on self-control. Lifestyle has a positive and significant influence on self-control. E-commerce, Lifestyle, Self control has a positive and significant influence on consumer behavior.
Co-Authors Agus Ruswandi Ahcmad Farich Aliya Zahra Alya Latiffa Amalia Enggar Pratiwi Andi Nur fadillah Anisa Yuliani Anisah Gadiez Salsa Aprilleony Annisa Dewi Pangestuti Annisya Bunga Pertiwi Aries Setiawan Asmarika Wibawati Astri Kurnia Lestari Aulia Rahma Awanis L. Haziroh Awanis Linati Haziroh Azrian Noor Badaruddin Mu'min Bambang hermani Bara Zaretta Bintang Balele Busman Busman Cahaya Al Amin Chairul Abdi Dhiyaur Rahmah Diana Aqmala Dina Puspita Sari Dwi Finna Syolendra Dwi Yuliyanti Astuti Effendi, Maya Syafriana Ekarat Chaichotchuang Elsa Nadia Pratiwi Endri Sentosa Era N R Oktaviana Erdina L.A Rampun Erna Erna Erna Sri Adiningsih Fadia Zulfa Kanaya Fatmawati Fatmawati Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Fitri Ekasari Fitri Ria Mustalifah Gista Yuliza Fitri Gumilar, Setia Haris Budiana Hasan Basri Herlina Astuti Hermin Andi Magga Herry Subagyo Hesty Parbuntari Indra Laksana Iskandar Effendi Ismail Ismail Julia Mulidawati Kembang, Lale Puspita Khairil Ansar Lalu Delsi Samsumar, M.Eng. Lamidi, Lamidi Lilis Suryani M Iqbal Marjam Desma Rahadhini Maulana Rafli Azami Maulidda Amanda Rossa Mita Riani Rezki Muhamad Aulia Aulia Muhammad Agus Muljanto Muhammad Iqbal Fikry Alamsyah Muhammad Zain Maajid Mulyadi Mulyadi Musdalifah Musdalifah Muthia Elma Nabilla Putri Amaria Nana Noviada Kwartawaty Nanda Adhi Purusa Naysila Angelli Nida Noviani Elma Nopi Stiyati Prihatini Nunung Nurnilasari Nur baity Nurlindah Nurlindah Nurul Hayat Nurul Hayat Pahmi Pahmi Puji Handayati Qonita Maharani R Misriah Ariyani Rahmat Hidayatullah Rijali Noor Rina Wulandari Roymon Panjaitan Said Darnius Said Idrus Sarpan Sarpan Shoalihin Shoalihin Sih Darmi Astuti Sisca Dian Rahmawati SITI FATIMAH Siti Nafilah Sovitriana, Rilla Sri Benti Etika Suhita W. Setyahuni Suljumansah Suljumansah sunardi sunardi Syahril Syahril Syahril Syawal Taufiqur Rohman Tri Yudha S Tubagus Achmad Darodjat Umi Baroroh Lili Utami Usman Usman Vita Dhameria Viviani, Olinda Yayuk Ike Melani Yulinar Yulinar Zainuddin Muchtar zulfahmi HB