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All Journal JAM : Jurnal Aplikasi Manajemen COMPETITIVENESS JOURNAL Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Patria Artha Management Journal JURNAL MANAJEMEN BISNIS Journal of Innovation in Business and Economics Jurnal Pengabdian Dharma Laksana Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmu Manajemen Profitability Journal of Community Service and Empowerment Journal La Bisecoman Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Bisnis Mahasiswa Golden Ratio of Marketing and Applied Psychology of Business AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Ilmiah Multidisiplin Amsir IIJSE Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Economic Research and Financial Accounting Jurnal Social Society Indonesian Journal of Management Studies IECON: International Economics and Business Conference
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Pengaruh Promosi dan Inovasi Produk Terhadap Kinerja Pemasaran Melalui Citra Merek Pada UMKM Pakaian Muslimah di Kota Makassar Ummu Kalsum Rahim R; Oesman Lewangka; Andi Mappatompo
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v1i2.240

Abstract

This study aims to examine the effect of promotion and product innovation on marketing performance through brand image in Muslim clothing SMEs in Makassar City. The research was carried out at the Akhwat Sewing House in Makassar City using a quantitative approach. The sampling technique used is simple random sampling and produces 114 samples. The analysis technique used in this study is path analysis with the SEM-PLS method. The results of the study show that promotion has a positive and significant effect on brand image indicating that effective promotion can increase consumer positive perceptions of the brands offered. Product innovation has a positive and significant effect on brand image so that it is able to present innovative products from competitors. Promotion has a positive and significant effect on marketing performance so that it can increase consumer awareness of their products. Product innovation has no significant effect on marketing performance which indicates that other factors besides product innovation may be more dominant in influencing the marketing performance of these MSMEs. Brand image has a positive and significant effect on marketing performance which contributes to building consumer loyalty to the product. This study also found that brand image is able to mediate promotion on marketing performance, which means that good promotion will enhance brand image and contribute to marketing performance. Brand image is also able to mediate product innovation on marketing performance. Innovative products can build a positive brand image and enhance their marketing performance. This research recommends that MSMEs develop more effective and targeted promotion strategies, unique innovative products, and strengthen their brand image.
Developing an Integrated Marketing Communication Model to Enhance International Students’ Interest in Indonesian Sharia Investments Andi Mappatompo; A.Ifayani Haanurat; Sukmawati -; Zalkha Soraya; Sahabuddin Nanda; Muchriana Muchran; Wa Ode Rayyani; Asri Jaya; M. Yusuf K
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.900

Abstract

This community engagement programme (INTERNATIONAL COMMUNITY SERVICE) aims to develop and implement an Integrated Marketing Communication (IMC) model to enhance international students' interest in Indonesian Sharia investment products. The programme was held at Al-Azhar University in Cairo and targeted 30 international students with educational backgrounds closely related to Islamic studies. The initiative responds to the growing potential of Indonesia's Sharia capital market and the need for effective global communication strategies to promote Islamic financial products. The programme applied a combination of educational seminars, digital campaigns, and interactive discussions designed to improve students' awareness, understanding, trust, and investment interest. A pre-test and post-test survey method was used to measure the effectiveness of the IMC approach. The results indicate significant improvements across all measured indicators. Awareness of Indonesian Sharia investment products showed the highest increase, followed by improvements in understanding of Sharia investment concepts, trust in Indonesian Sharia financial institutions, and interest in investing in Sharia-compliant products. The findings demonstrate that integrating educational content with persuasive and value-based communication is effective in promoting Islamic financial products among international students. Digital media also played an important role in reinforcing messages and sustaining engagement beyond face-to-face activities. The programme confirms that an IMC model tailored to Indonesia's cultural and religious values can serve as a practical strategy to expand the global reach of Indonesia's Sharia capital market, particularly within international academic communities. Contribution to Sustainable Development Goals (SDGs):SDG 4 : Quality Education; SDG 8 : Decent Work and Economic Growth; SDG 10 : Reduced Inequalities; SDG 12 : Responsible Consumption and Production
The Influence Of Information Technology Competence, Human Resource Development Innovation On Work Motivation And Employee Performance At The Department Of Agriculture And Food Security Of The Selayar Islands Regency Wahyudi, Andi Nurdiansyah; Mappatompo, Andi; Nurbaya, Sitti
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3778

Abstract

This study aims to examine and analyze the effect of information technology competence and human resource development innovation on work motivation and employee performance at the Department of Agriculture and Food Security of Selayar Islands Regency. This research employs a quantitative approach. The population of this study consists of all employees of the Department of Agriculture and Food Security of Selayar Islands Regency, totaling 98 employees. The sampling technique used is saturated sampling, in which the entire population is included as respondents. Data were collected using questionnaires as the research instrument. The data analysis technique applied in this study is path analysis, assisted by AMOS software, to examine both direct and indirect effects among variables. The results indicate that information technology competence and human resource development innovation have a positive and significant effect on employee work motivation. Work motivation is also proven to have a positive and significant effect on employee performance. However, information technology competence and human resource development innovation do not have a significant direct effect on employee performance. Furthermore, the findings show that work motivation is able to mediate the effect of information technology competence and human resource development innovation on employee performance. These results suggest that improvements in employee performance are not solely determined by technological mastery and human resource development innovation, but are highly dependent on the role of work motivation as the main driving factor within the organization.
Pengaruh Kualitas Produk dan Kepercayaan terhadap Keputusan Pembelian Produk Gald2glow pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar Triwati, Apriliyah; Mappatompo, Andi; Abdi, Muhammad Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6690

Abstract

Persaingan yang semakin ketat dalam industri produk kecantikan menuntut perusahaan untuk memperhatikan kualitas produk serta membangun kepercayaan konsumen guna meningkatkan keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kepercayaan terhadap keputusan pembelian produk Glad2Glow pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Jenis Penelitian yang dilakukan adalah kuantitatif. Sampel penelitian terdiri dari 170 responden mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar yang merupakan konsumen produk Glad2glow, ditentukan dengan menggunakan rumus malhotra. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner terkait masalah yang diteliti. Pengumpulan data dilakukan melalui distribusi kuesioner, observasi dan studi dokumentasi. Sumber data mencakup data primer dan sekunder. Metode analisis yang diterapkan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda serta pengujian hipotesis menggunakan SPSS  versi 26. Hasil penelitian menunjukkan variabel kualitas produk (X1) melalui uji t diperoleh t hitung 3,503 > t tabel 1,974  dengan tingkat signifikan 0,001 < 0,05 dan variabel kepercaan (X2) diperoleh t hitung 6,973 > t tabel 1,974 dengan tingkat sigifikan 0,000 < 0,05. Maka dapat disimpulkan variabel kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, begitupun variabel kepercayaan berpengaruh positif signifikan terhadap keputusan pembelian. Semakin baik kualitas produk serta semakin tinggi kepercayaan, maka  semakin besar pula kecenderungan konsumen untuk mengambil keputusan pembelian produk Glad2Glow pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah.
Pengaruh Promosi Digital dan Citra Merek terhadap Keputusan Pembelian Rumah Syariah pada PT. Bintang Aruja Indonesia Khanz Haslinda, Haslinda; Mappatompo, Andi; Abdi, Muhammad Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6763

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi digital dan citra merek terhadap keputusan pembelian rumah syariah pada PT. Bintang Aruja Indonesia Khanz. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda yang diolah menggunakan program SPSS versi 26. Populasi dalam penelitian ini adalah konsumen yang telah membeli rumah syariah pada PT. Bintang Aruja Indonesia Khanz, dengan jumlah sampel sebanyak 103 responden yang diperoleh melalui teknik penyebaran kuesioner. Metode analisis yang yang diterapkan meliputi uji validitas, uji reliabilitas dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa promosi digital (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-hitung sebesar 1,983 dan tingkat signifikansi 0,050 dan citra merek (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian serta menjadi variabel yang paling dominan dengan nilai t- hitung sebesar 6,427 dan signifikansi 0,000, maka dapat disimpulkan promosi digital dan citra merek berpengaruh signifikan terhadap keputusan pembelian dengan nilai F-hitung sebesar 121,123 dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,708 menunjukkan bahwa kedua variabel independen mampu menjelaskan 70,8% variasi keputusan pembelian, sedangkan sisanya sebesar 29,2% dipengaruhi oleh faktor lain di luar model penelitian. Hal ini menunjukkan bahwa semakin efektif promosi digital yang dilakukan dan semakin baik citra merek perusahaan di mata konsumen, maka semakin tinggi pula kecenderungan konsumen untuk mengambil keputusan pembelian rumah syariah pada PT. Bintang Aruja Indonesia Kanz.
Pengaruh Green Product, Green Marketing, dan Citra Merek terhadap Keputusan Pembelian Teh Kotak di Kota Makassar (Studi Kasus Mahasiswa Universitas Muhammadiyah Makassar) Hasmin, Nurul Amira; Mappatompo, Andi; Abdi, Muhammad Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6778

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Product, Green Marketing, dan Citra Merek terhadap Keputusan Pembelian produk Teh Kotak di Kota Makassar. Meningkatnya kesadaran masyarakat terhadap isu keberlanjutan dan pelestarian lingkungan mendorong perusahaan untuk menerapkan strategi pemasaran yang berorientasi ramah lingkungan serta inovasi produk berkelanjutan. Fenomena tersebut tercermin melalui pengembangan kemasan yang dapat didaur ulang, penggunaan bahan yang lebih efisien, serta kampanye edukasi konsumen mengenai pentingnya menjaga lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif untuk menguji hubungan antarvariabel. Populasi penelitian adalah mahasiswa Universitas Muhammadiyah Makassar yang pernah membeli produk tersebut, dengan jumlah sampel 160 responden yang ditentukan melalui teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert, kemudian dianalisis dengan regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Green Product, Green Marketing, dan Citra Merek secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel Citra Merek terbukti menjadi faktor paling dominan dalam memengaruhi preferensi dan keyakinan konsumen. Temuan ini memberikan implikasi teoritis dalam pengembangan literatur pemasaran berkelanjutan serta implikasi praktis bagi perusahaan untuk meningkatkan konsistensi strategi pemasaran hijau, memperkuat citra merek, dan membangun kepercayaan konsumen muda secara berkelanjutan dalam jangka panjang. Penelitian ini juga diharapkan menjadi referensi bagi penelitian selanjutnya terkait pemasaran berbasis lingkungan dan perilaku konsumen generasi muda Indonesia.
Switching Intention Dalam Memediasi Hubungan Harga, Lokasi dan Kepuasan Konsumen Andi mappatompo; Asrawan Asrawan; Buyung Romadhoni
Jurnal Manajemen Sains dan Organisasi Vol. 3 No. 3 (2022): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v3i3.8179

Abstract

Penelitian ini bertujuan menguji pengaruh persepsi harga dan lokasi terhadap kepuasan konsumen dan niat beralih (Switching Intention) di pasar modern kabupaten Bulukumba. Jenis dalam penelitian ini menggunakan metode kuantitatif, kumudian praktrek dalam penelitian ini berdasar pada explanatory research. Populasi dalam penelitian ini yakni, seluruh konsuemen dari pasar modern yang ada di Bulukumba, dimana jumlah populasi penelitian ini tidak diketahui. Perhitungan jumlah populasi dengan kategori accidental/incidental menggunakan rumus Malhotra sehingga sampel 65 responden. Untuk menganalisis data dalam penelitian ini digunakan The Structural Equation Modeling (SEM) dari paket software statistik AMOS 21.0. Hasil penelitian menemukan bahwa harga berpengaruh negatif terhadap Switching Intention di pasar modern kabupaten Bulukumba; Lokasi tidak berpengaruh terhadap Switching Intention di pasar modern kabupaten Bulukumba; harga dan lokasi berpengaruh terhadap kepuasan konsumen di pasar modern kabupaten Bulukumba; harga dan lokasi berpengaruh terhadap kepuasan konsumen melalui Switching Intention di pasar modern kabupaten Bulukumba.
PERAN SOSIALISASI PAJAK DALAM MEMODERASI LITERASI PAJAK TERHADAP KEPATUHAN WAJIB PAJAK UMKM DI KOTA MAKASSAR Rezky Ramadhani Aras, Amalia; Mappatompo, Andi; Amran
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47088

Abstract

This study aims to determine the effect of tax literacy on the compliance of MSME taxpayers in Makassar City, with tax socialization as a moderating variable. MSMEs play a significant role in Indonesia's economy, contributing over 60% of GDP and absorbing more than 97% of the workforce. However, MSME taxpayer compliance in Makassar remains below 70% of registered taxpayers. This research uses a quantitative approach with an associative causal design. Data were collected through questionnaires distributed to 100 MSME respondents selected using purposive sampling from those registered under the Makassar City Cooperative and MSME Office. Data analysis was conducted using Moderated Regression Analysis (MRA) with SPSS software. The results show that tax literacy has a significant positive effect on taxpayer compliance (t-value = 3.709 > t-table = 1.985; sig. = 0.001). Tax socialization also positively and significantly affects compliance (t-value = 2.159 > t-table = 1.985; sig. = 0.002). Furthermore, tax socialization significantly strengthens the effect of tax literacy on compliance (t-value = 3.393 > t-table = 1.985; sig. = 0.001), categorized as quasi moderation because it functions both as an independent variable and a moderating variable. The coefficient of determination (R²) reaches 0.853, meaning the model explains 85.3% of variance in taxpayer compliance. These findings emphasize the importance of enhancing tax literacy supported by effective socialization programs to encourage consistent MSME taxpayer compliance.
Pengaruh Promosi dan Inovasi Produk Terhadap Kinerja Pemasaran Melalui Citra Merek Pada UMKM Pakaian Muslimah di Kota Makassar R, Ummu Kalsum Rahim; Lewangka, Oesman; Mappatompo, Andi
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.825

Abstract

This study aims to examine the effect of promotion and product innovation on marketing performance through brand image in Muslim clothing SMEs in Makassar City. The research was carried out at the Akhwat Sewing House in Makassar City using a quantitative approach. The sampling technique used is simple random sampling and produces 114 samples. The analysis technique used in this study is path analysis with the SEM-PLS method. The results of the study show that promotion has a positive and significant effect on brand image indicating that effective promotion can increase consumer positive perceptions of the brands offered. Product innovation has a positive and significant effect on brand image so that it is able to present innovative products from competitors. Promotion has a positive and significant effect on marketing performance so that it can increase consumer awareness of their products. Product innovation has no significant effect on marketing performance which indicates that other factors besides product innovation may be more dominant in influencing the marketing performance of these MSMEs. Brand image has a positive and significant effect on marketing performance which contributes to building consumer loyalty to the product. This study also found that brand image is able to mediate promotion on marketing performance, which means that good promotion will enhance brand image and contribute to marketing performance. Brand image is also able to mediate product innovation on marketing performance. Innovative products can build a positive brand image and enhance their marketing performance. This research recommends that MSMEs develop more effective and targeted promotion strategies, unique innovative products, and strengthen their brand image.
Exploring the role of brand image and influencer marketing in a monopolistic competitive market Andi Mappatompo; Suhermin Suhermin; Martaleni Martaleni; Fitria Ariyani
Journal of Innovation in Business and Economics Vol. 9 No. 01 (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.37957

Abstract

This study aims to analyze the influence of influencer marketing on purchasing intention with brand image as a mediating variable in a monopolistic competitive market. Using the Robust Least Square method, this study tested data from 100 respondents selected through purposive sampling: consumers who actively use body care products daily. The study results indicate that influencer marketing significantly influences building brand image, which becomes the main factor in increasing purchasing intention. However, no direct effect was found between influencer marketing and purchasing intention, thus emphasizing the role of brand image as a link between the two. In a monopolistic market, where competition focuses on non-price differentiation, brand image has proven to be a strategic asset that strengthens brand position. Influencer marketing helps create emotional narratives, credibility through endorsements, and personal relationships with audiences, all of which enhance brand image. Overall, this study emphasizes the importance of brand image management as the core of a digital marketing strategy. With a strong brand image, companies can increase purchasing intention, create consumer loyalty, expand product portfolios, and increase competitiveness in a dynamic industry
Co-Authors A Ifayani Haanurat A. Ainin Amelia A. Endang Maulana A. Ifayani Haanurat A. Ifyani Haanurat A.Ifayani Haanurat ABD RAHMAN RAHIM, ABD RAHMAN Abdi, Muhammad Nur Abdul Rahman Rahim Agus Salim Agusdiwana Suarni Agussalim Harrang Agustinus Ruti Ahmad AC, Ahmad Ahmad AC. Akhmad, Akhmad Amir, Muliyadi Amran Amran Amran Andi Zaskia Ramdhani Arfan Arfan Asbahar Asbahar Aslinda Anwar Asrawan Asrawan Asri Jaya Aulia Aulia Aulia Aulia Aulia Aulia Awaliya, Nurdia Azizah Saban Baehaqi Basri Basir Chairul Ikhsan Choiriah Muslimah Nurdin Dewi Iriani Dg. Maklassa Dg. Maklassa , Dg. Maklassa Erniati Erniati Erniati Erniati Fadhillah S Ramadhani Fahmi Nur Mala Firman Karim Firman syah, Firman Fitria Ariyani Haslinda Haslinda, Haslinda Hasmin, Nurul Amira Hasmiranda Hasmiranda Hasmiranda, Hasmiranda Hasriani Hasriani Hasriani Hasriani, Hasriani Husnaeda Indrawaty, Sri Mulyani Ipahriani Rahman Irpan Ismail Rasulong Joko Purnomo Karsinah Sidi Lewangka , Oesman Lewangka, Oesman M. Syafiie Idrus M. Yusuf K Mardaniar, Andi Margono Setiawan Markiones, Sartika Aprilia Marsila Marsila Martaleni Martaleni Meily Meliyani Mohammad Rahmat N Muchran, Muchriady Muchriana Muchran Muh Nur Abdi Muh. Ikram Idrus Muhaimin Muhaimin Muhammad Ikram Idrus Muhammad Nur Abdi Muhammad Rusydi Muhran, Muhriadiy Nadia Nadia Nailah Nurjannah Nasrullah Nasrullah Nasrun Nasrun Nenny Slaviaty Nurhayati Nurhayati Nurinaya, Nurinaya Nursyamsi, Siti Oesman Lewangka Oesman Lewangka Putri, Meilin Dwi R, Ummu Kalsum Rahim Rajib UI Sandi Ramadhani, Fadhillah S Rezky Ramadhani Aras, Amalia Ridwan Ridwan Riska Amelia Romadhoni, Buyung Rosinta Ruslan, Reka Rusni Hasni Ruti, Agustinus S. Sukmawati Sahabuddin Nanda Salama Kaplale, Salama Samsul Rizal Sarfina, Sarfina Simiati Siti Nursyamsi Sitti Isra Sitti Nurbaya Slaviaty, Nenny Sri Andayaningsih Sri Mulyani Indrawaty Suarni, Agusdiwana Subaedah, St. Suhermin, Suhermin Sukmawati - Sulastri Sulastri Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syahrul Syahrul Syamsuddin Syamsuddin Syarthini Indrayani Syarthini Indrayani Triwati, Apriliyah Umar Nimran Ummu Kalsum Rahim R Wa Ode Rayyani Wa Ode Rayyani Wahyudi Malik Wahyudi, Andi Nurdiansyah wahyuni wahyuni Yusra Putri Zainal Yahya Idris Zalkha Soraya