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PENGARUH ELECTRONIC WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC MELALUI MARKETPLACE SHOPEE DI FEB UNIVERSITAS MUHAMMADIYAH MAKASSAR Sitti Isra; Andi Mappatompo Badawi; Nurinaya Nurinaya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.42786

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan kualitas produk terhadap keputusan pembelian skincare Skintific melalui Shopee di Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Jenis penelitian yang dilakukan adalah kuantitatif. Sampel terdiri dari 110 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, yang dipilih menggunakan rumus Malhotra. Data yang digunakan dalam penelitian ini adalah data kuantitatif yang diperoleh dari kuesioner terkait masalah yang diteliti. Pengumpulan data dilakukan melalui distribusi kuesioner, observasi dan studi dokumentasi. Sumber data mencakup data primer dan sekunder. Metode analisis data yang diterapkan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, serta pengujian hipotesis menggunakan SPSS versi 30. Hasil penelitian menunjukkan variabel electronic word of mouth (X1) melalui uji t diperoleh t hitung 8,575 > t tabel 1,984 dengan tingkat signifikansi 0,001, dan variabel kualitas produk (X2) diperoleh t hitung 9,497 > t tabel 1,984 dengan tingkat signifikansi 0,001. Maka d apat disimpulkan variabel electronic word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, begitupun variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian skincare Skintific melalui Shopee di FEB Universitas Muhammadiyah Makassar.
The Influence of Competency and Organizational Culture on Employee Performance at the South Sulawesi Provincial Education Service Andi Mappatompo; Rajib UI Sandi; Samsul Rizal
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.825

Abstract

This study is important because employee performance determines the success of government organizations. Declining performance due to low competence and a weakening organizational culture needs to be examined to provide an empirical basis for improving human resource management and the quality of public services. The objectives of this study are: 1) To determine the effect of competence on the performance of employees at the Education Department of South Sulawesi Province. 2) To determine the effect of organizational culture on the performance of employees at the Education Department of South Sulawesi Province. This study uses a quantitative method with an associative approach. The sample consists of the entire population, namely all employees of the Education Department of South Sulawesi Province, totaling 114 individuals. The results of this study indicate that competence has a positive and significant effect on employee performance. Therefore, efforts to enhance competence through training and professional development are crucial to improving employee performance at the Education Department of South Sulawesi Province. Organizational culture also has a positive and significant effect on employee performance. Hence, improving organizational culture through instilling positive values, enhancing communication, and developing a conducive work environment is essential to boost employee performance at the Education Department of South Sulawesi Province.
The Influence of Entrepreneurial Motivation, Innovation on Business Sustainability Moderated by Limited Resources in MSMEs in Bulukumba Regency Aslinda Anwar; Ismail Rasulong; Muchriady Muchran; Dg Maklassa; Andi Mappatompo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9947

Abstract

This study aims to analyze the influence of entrepreneurial motivation and innovation on business sustainability and to examine the moderating role of limited resources in Micro, Small, and Medium Enterprises (MSMEs) in Bulukumba Regency. This research employs a quantitative approach by distributing questionnaires to MSME actors in Bulukumba Regency. The analysis focuses on the relationships between entrepreneurial motivation, innovation, and business sustainability, with limited resources tested as a moderating variable. The findings indicate that entrepreneurial motivation does not have a significant effect on business sustainability, suggesting that psychological motivation alone is insufficient without adequate technical and financial competencies. In contrast, innovation has a positive and significant effect on business sustainability, highlighting the importance of creativity and product adaptation in maintaining competitive advantage. Furthermore, the moderating analysis shows that limited resources do not moderate the relationship between entrepreneurial motivation and business sustainability. However, limited resources significantly weaken the influence of innovation on business sustainability, indicating that constraints in capital, technology, and human resources hinder the effectiveness of innovative strategies. These findings imply that strengthening innovation capabilities is essential for MSME sustainability. Therefore, MSME actors are encouraged to improve managerial literacy, optimize the use of digital technology, and enhance collaborative networks among business actors to overcome resource limitations and strengthen collective business resilience.
The Effect of Placement, Supervision, and Work Environment on Employee Performance at the Makassar City Communication and Informatics Office Rusni Hasni; Akhmad; Samsul Rizal; Muhammad Ikram Idrus; Andi Mappatompo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10364

Abstract

This study aims to analyze and test the influence of job placement, supervision, and the work environment on employee performance at the Makassar City Communication and Informatics Office. It is hypothesized that job placement, supervision, and the work environment each have a positive and significant effect on employee performance. This study employs a quantitative approach using a survey method. The population consists of all 97 employees of the Makassar City Communication and Informatics Office, with a saturated sampling technique applied, meaning the entire population is used as the sample. Data were collected through structured questionnaires distributed to respondents. The variables examined include job placement, supervision, and work environment as independent variables, and employee performance as the dependent variable. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS. The results indicate that job placement has a positive and significant effect on employee performance. Similarly, supervision shows a positive and significant influence on employee performance. The work environment also has a positive and significant effect on employee performance. These findings demonstrate that all three independent variables simultaneously and partially contribute to improving employee performance. The implications of this study suggest that organizations, particularly the Makassar City Communication and Informatics Office, should enhance human resource management practices by ensuring appropriate job placement, strengthening supervisory functions, and creating a conducive work environment. These efforts are expected to improve employee performance and ultimately enhance the quality of public services. Future research is recommended to include additional variables or broader organizational contexts to enrich the findings.
Pengaruh Kualitas Produk Dan Pelayanan Terhadap Kepuasan Pelanggan Pada Pengguna Kartu Perdana Indosat Ooredoo (IM3) Di Takalar Riska Amelia; Andi Mappatompo; Syarthini Indrayani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9083

Abstract

ini menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pengguna kartu perdana Indosat Ooredoo (IM3) di Kabupaten Takalar, Sulawesi Selatan. Industri telekomunikasi Indonesia mengalami dinamika pasar yang signifikan, di mana Indosat Ooredoo berhasil meningkatkan pangsa pasarnya dari 15,61% pada tahun 2020 menjadi 33,4% pada tahun 2023 setelah merger dengan Hutchison 3 Indonesia. Meskipun menawarkan paket data yang kompetitif, tantangan terkait stabilitas jaringan dan responsivitas pelayanan masih menjadi perhatian utama pengguna di daerah seperti Takalar. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner terstruktur yang disebarkan kepada 94 responden menggunakan teknik purposive sampling. Analisis data menggunakan regresi linier berganda berbantuan SPSS, dilengkapi uji validitas, reliabilitas, dan asumsi klasik. Hasil menunjukkan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan koefisien regresi 0,621 dan nilai signifikansi 0,000. Kualitas pelayanan berpengaruh negatif dan tidak signifikan dengan koefisien -0,148 dan signifikansi 0,197. Uji F simultan mengkonfirmasi kedua variabel berpengaruh signifikan (F = 15,454, sig. = 0,000). Koefisien determinasi (R²) sebesar 0,254 menunjukkan 25,4% variasi kepuasan pelanggan dijelaskan oleh kedua variabel tersebut.
Co-Authors A Ifayani Haanurat A. Ainin Amelia A. Endang Maulana A. Ifayani Haanurat A. Ifyani Haanurat A.Ifayani Haanurat ABD RAHMAN RAHIM, ABD RAHMAN Abdi, Muhammad Nur Abdul Rahman Rahim Agus Salim Agusdiwana Suarni Agussalim Harrang Agustinus Ruti Ahmad AC, Ahmad Ahmad AC. Akhmad, Akhmad Amir, Muliyadi Amran Amran Amran Andi Zaskia Ramdhani Arfan Arfan Asbahar Asbahar Aslinda Anwar Asrawan Asrawan Asri Jaya Aulia Aulia Aulia Aulia Aulia Aulia Awaliya, Nurdia Azizah Saban Baehaqi Basri Basir Chairul Ikhsan Choiriah Muslimah Nurdin Dewi Iriani Dg. Maklassa Dg. Maklassa , Dg. Maklassa Erniati Erniati Erniati Erniati Fadhillah S Ramadhani Fahmi Nur Mala Firman Karim Firman syah, Firman Fitria Ariyani Haslinda Haslinda, Haslinda Hasmin, Nurul Amira Hasmiranda Hasmiranda Hasmiranda, Hasmiranda Hasriani Hasriani Hasriani Hasriani, Hasriani Husnaeda Indrawaty, Sri Mulyani Ipahriani Rahman Irpan Ismail Rasulong Joko Purnomo Karsinah Sidi Lewangka , Oesman Lewangka, Oesman M. Syafiie Idrus M. Yusuf K Mardaniar, Andi Margono Setiawan Markiones, Sartika Aprilia Marsila Marsila Martaleni Martaleni Meily Meliyani Mohammad Rahmat N Muchran, Muchriady Muchriana Muchran Muh Nur Abdi Muh. Ikram Idrus Muhaimin Muhaimin Muhammad Ikram Idrus Muhammad Nur Abdi Muhammad Rusydi Muhran, Muhriadiy Nadia Nadia Nailah Nurjannah Nasrullah Nasrullah Nasrun Nasrun Nenny Slaviaty Nurhayati Nurhayati Nurinaya, Nurinaya Nursyamsi, Siti Oesman Lewangka Oesman Lewangka Putri, Meilin Dwi R, Ummu Kalsum Rahim Rajib UI Sandi Ramadhani, Fadhillah S Rezky Ramadhani Aras, Amalia Ridwan Ridwan Riska Amelia Romadhoni, Buyung Rosinta Ruslan, Reka Rusni Hasni Ruti, Agustinus S. Sukmawati Sahabuddin Nanda Salama Kaplale, Salama Samsul Rizal Sarfina, Sarfina Simiati Siti Nursyamsi Sitti Isra Sitti Nurbaya Slaviaty, Nenny Sri Andayaningsih Sri Mulyani Indrawaty Suarni, Agusdiwana Subaedah, St. Suhermin, Suhermin Sukmawati - Sulastri Sulastri Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syahrul Syahrul Syamsuddin Syamsuddin Syarthini Indrayani Syarthini Indrayani Triwati, Apriliyah Umar Nimran Ummu Kalsum Rahim R Wa Ode Rayyani Wa Ode Rayyani Wahyudi Malik Wahyudi, Andi Nurdiansyah wahyuni wahyuni Yusra Putri Zainal Yahya Idris Zalkha Soraya