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Analisis Kelayakan Investasi Pada Saham Perusahaan Manufaktur Sub Sektor Food And Bavarages Di Bursa Efek Indonesia (BEI) Pada Tahub 2019-2022 Wungu Muharomi; Nani Septiana; Karnila Ali; Faiz Dwi Nugroho
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4434

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Investors who invest in the capital market will find two problems, namely the rate of returnand the level of risk. The purpose of this study was to determine the eligibility level of sharesand the rate of return on shares and risk by using the CAPM method in determininginvestment decisions in shares of manufacturing companies in the Food and Beverages sub-sector which are listed on the Indonesia Stock Exchange (IDX) in 2019-2022. This study usesa descriptive quantitative approach to identify the feasibility of shares based on the level andreturn on investment. The sample in this study are food and beverage manufacturingcompanies listed on the IDX for 2019-2022. Data collection techniques using thedocumentation method and data analysis using the CAPM method. Based on the results of thefeasibility research on stock investment that has been carried out, in this study there werefour stocks that were declared eligible for the stock investment activities, namely ADES,CEKA, MYOR, and STTP. Meanwhile, six companies namely ALTO, ICBP, INDF, ROTI,SKBM, and ULTJ were declared unfit for investment activities. Individual stock returns (Ri)in companies from highest to lowest are ADES, STTP, MYOR, and CEKA. While thesystematic risk (β) from highest to lowest is ADES, CEKA, MYORand STTP
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Florist Mokka.Id Di Kotagajah Redo Nur Sanjaya; Nani Septiana; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4656

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The development of the business world is now increasingly dynamic along with theincreasing public demand for products and services to meet all their needs in Kota Gajahthere are 5 flower bouquet shops. The purpose of this study is to find out whether there is adirect effect of product quality on customer loyalty. Florist Mokka.Id Kota Gajah. To find outwhether there is a direct effect of price on customer loyalty. Florist Mokka.Id Kota Gajah.Mokka.Id Kota Gajah, to find out whether there is a direct effect of price on customersatisfaction Florist Mokka.Id Kota Gajah, to find out whether there is a direct effect ofcustomer satisfaction on customer loyalty Florist Mokka.Id Kota Gajah. Is there an indirectinfluence of product quality on customer loyalty through customer satisfaction FloristMokka.Id kota gajah. This study took a sample of 96 buyers of Mokka.Id Florist Kota Gajah.Data collection used interviews, questionnaires and data libraries using the Validity Test,Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable RegressionAnalysis with the Causal Step Method with the program (SPSS 25). There is a direct effect ofProduct Quality on Customer Loyalty, There is a direct effect of Price on Customer Loyalty,There is a direct effect of Product Quality on Costomer Satisfaction. There is a Direct effect of Price on Customer Satisfaction, There is a direct effect of Customer Satisfaction onCustomer satisfaction on costomer loyality
Pengaruh Efisiensi, Keamanan, Dan Kemudahan Bertransaksi Terhadap Minat Penggunaan Mobile Payment (Studi Kasus Pada Konsumen Shizuka Ms.Glow Store Di Kota Gajah) Anggun Eri Fadilah; Nani Septiana; Kuncoro Budi Riyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4713

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Technological advances have an impact on the business sector, one of which is payment transactions. Mobile payment is one of the breakthroughs in the business sector with online transactions. However, unfortunately, there are still many people who have little interest in using mobile payments. The aim of this research is to determine the influence of efficiency, security and convenience on consumers' interest in using mobile payments at the Shizuka Ms Glowstore, Gajah City. This research applies quantitative research methods. The research location is at the Shizuka Store, Kota Gajah. The population in this research are consumers or buyers at the Shizuka store. The research sample was taken by accidental sampling with a sample size of 68. The data collection technique used a questionnaire with Likert scoring 1-5. The data analysis technique uses multiple linear regression formulas, t-test, F-test, and determination test. The research results show that efficiency influences interest in using mobile payment at Shizuka Ms Glow Store. Transaction security influences interest in using mobile payments. Ease of transactions influences interest in using mobile payments. Efficiency, transaction security and ease of transactions have a significant influence on interest in using mobile payments.
Pengaruh Keamanan Transaksi, Kemudahan Transaksi Dan Kualitas Informasi Produk Terhadap Keputusan Pembelian Secara Online Pada Konveksi I_Luup Production Home Kota Metro Mega Selviana; Nani Septiana; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5518

Abstract

One effective strategy for starting a local business is to use content that encourages users to visit a product's website or store, usually through online advertising on the website's media platform that promotes the product. With a significant increase in internet usage, it can have a positive impact on purchasing decisions. Purchasing decisions themselves are part of consumer behavior, where respondents have a tendency to act before finally making a purchase decision. Ease of online transactions as a simple ordering process, diverse and easy payment methods, a purchase process that provides benefits and convenience, and fast and accurate delivery of goods. The existence of this ease of transaction can provide a sense of security to consumers and potentially increase the number of customers. To find out whether Transaction Security directly affects purchasing decisions at Metro City Convection I_Luup Production Home. To find out whether the Ease of Transaction directly affects the purchase decision at the Metro City I_Luup Production Home Convection. To find out whether the quality of product information directly affects purchasing decisions at Metro City I_Luup Production Home Convection. To find out whether transaction security, ease of transaction and quality of product information together directly affect purchasing decisions at Metro City I_Luup Production Home Convection. The sample of this study was all 60 consumers of Convection I_Luup Production Home Metro City. Data collection using interviews, questionnaires and data analysis using Validity Test, Reliability Test, Normality Test, Regression Linearity and Meaningfulness Test, Homogeneity Test and Path Analysis using SPSS program. The results show that there is a positive and significant influence of Transaction Security on the Quality of Product Information. There is a positive and significant influence of ease of transaction on the quality of product information. There is a positive and significant influence of Transaction Security on Purchasing Decisions. There is a positive and significant influence of ease of transaction on purchasing decisions. There is a positive and significant influence of product information quality on purchasing decisions.
Pengaruh Risiko Pasar, Risiko Keuangan Dan Risiko Bisnis Terhadap Return Saham Perusahaan Tekstil Dan Garmen Yang Terdaftar Di Bursa Efek Indonesia (Periode 2019-2022) Nani Septiana; Ardiansyah Japlani; Alamsyah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5884

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The aim of this research is to determine the influence of market risk, financial risk and business risk on stock returns of textile and garment companies listed on the Indonesian Stock Exchange (2019-2022 period). This research manages financial report data for 4 years, namely from 2019-2022 according to what is needed. This data is seen through company financial reports published by the Indonesian Stock Exchange (BEI) and tested using E-views 10. Based on tests carried out by researchers using data analysis techniques using analytical requirements testing (descriptive statistical analysis), classical regression assumption requirements testing (autocorrelation test, heteroscedasticity test and multicollinearity test), as well as hypothesis testing using panel data regression models and (Test t, the significant F test and the coefficient of determination test R2) found that the only variables that had a significant influence on stock returns were market risk and business risk variables, while the financial risk variables did not influence and were not significant on stock returns. Likewise for the simultaneous test which has been carried out based on the calculated F table or F-statistics of 0.987735 with a significance value of 0.0732981 which means > 0.05 so Ha is accepted and it can be concluded that Market Risk, Financial Risk and Business Risk together has no effect on stock returns.
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Resto Agam Kota Metro Nani Septiana; Suwarto; Juli Adi Fajri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5886

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This research aims to determine the effect of service quality and location on consumersatisfaction at the Agam restaurant in Metro City. The type of research used is quantitativeresearch. The instruments used in this research were questionnaires and observations. Dataanalysis was carried out using multiple linear regression. The research results show thatService Quality has a positive and significant influence on consumer satisfaction. Locationhas a positive and significant influence on purchasing decisions. Service Quality andLocation have a positive and significant influence together on consumer satisfaction
Pengaruh Regret Aversion Bias Dan Overconfidence Terhadap Pengambilan Keputusan Investasi Cryptocurrency Pada Generasi Z Ardiansyah Japlani; Nani Septiana; Muammar Khadafi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6129

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Behavioral Finance is a phenomenon of a person's psychology that can affect an investor in financial activities, this financial behavior can occur due to the irrational nature of an investor, especially in making investment decisions. This study has the aim of knowing whether regret aversion bias affected cryptocurrency investment decision making in generation z. To determine whether Overconfidence affected investment decision making in generation z. To find out whether Overconfidence affected cryptocurrency investment decision making in generation z. And to find out whether regret aversion bias and overconfidence affected cryptocurrency investment decision making in generation z and find out what the impact was. This study used a quantitative method with purpose sampling where the sample of this study amounted to 60 respondents who were generation z cryptocurrency investors. Data analysis used instrument requirement testing, namely validity and reliability tests. The analysis requirements test used normality test, linearity test and homogeneity test. And hypothesis testing used multiple linear regression analysis test, partial test (T test). simultaneous test (F test), and test the coefficient of determination (R2). By using the SPSS software application program. The results showed that 1). Regret aversion bias had a positive and significant effect on cryptocurrency investment decision making in generation z. 2). Overconfidence had a positive and significant effect on cryptocurrency investment decision making in generation z. and 3). Regret aversion bias and overconfidence had a significant effect on cryptocurrency investment decision making in generation z.
Analisis Laba dan Arus Kas Serta Pengaruhnya Terhadap Kondisi Kesulitan Keuangan Pada Perusahaan Manufaktur Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021 Aulya Damayanti; Febriyanto; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6237

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This research aims to determine the effect of profits andcash flow on financial difficulties in food and beverage manufacturing companies listed on the Indonesian Stock Exchange. This research uses a quantitative descriptive analysis model. The population in this study were food and bevverage companies for the period 2019 to 2021. The number of samples in this study was 12 food and beverage companies obtained from a purposive sampling technique. The data collection technique uses documentation from financial repots published on the official website of the Indonesia Stock Exchange, namely www.idx.ix. The analysis techniques used are classical assumptions and multiple regression analysis. The results of this research show that profit influences financial difficulties, cash flow influences financial difficulties.
Evaluasi Pengelolaan Dana Desa di Kelurahan Banjarsari Kecamatan Metro Utara Lampung Ria Dika Rahmawati; Karnila Ali; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6286

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The government is responsible for managing state finances, including central, regional and village finances. Considering that the state disburses large amounts of village funds every year to support villages, through the State Revenue and Expenditure Budget (APBN), managing village funds in the field of community empowerment is crucial. Details of the budget that are not published to the general public are an indication of lack of transparency in government governance practices. Based on a survey conducted by researchers in Banjarsari sub-district, North Metro, Metro City, there are problems involving an imbalance between budget allocation and the need for improvements to facilities and infrastructure. Apart from that, Banjarsari Subdistrict is lagging behind in infrastructure development when compared to other subdistricts in Metro City. This research uses analytical research methods with a quantitative approach, showing that the efficiency of financial management is currently below 40%. There are limitations in the allocation of village funds and transfer income which has an impact on reducing effectiveness in implementing development programs and community services in the Banjarsari sub-district
Pengaruh Penggunaan Media Sosial Facebook dan Literasi Kewirausahaan Terhadap Motivasi Berwirausaha Dengan Efikasi Diri Sebagai Variabel Intervening Kusuma Wardani; Ardiansyah japlani; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6521

Abstract

Population growth in Indonesia, according to the latest Central Statistics Agency (BPS) data, has now reached 278.69 million people by mid-2023. Based on Trading Economy data, Indonesia is the country with the second highest unemployment rate in Southeast Asia this year. It was recorded that the domestic unemployment rate reached 5.45% in February 2023. Unemployment is a major problem, especially in developing countries like Indonesia with high population growth rates. In fact, the high population growth in Indonesia is not balanced with the growth in employment opportunities or the availability of jobs in society. The method used in this research is quantitative, the data collection technique is through distributing questionnaires. The sample for this research is 76 FEB Muhammadiyah University Metro students, Class of 2020. Data was collected using a questionnaire and data analysis using validity test, reliability test, normality test, linearity test, homogeneity test, multiple linear regression analysis, t test, f test, determinant coefficient test (R2) and using SPSS 26. The results of this study show that There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on self-efficacy. There is a positive and significant influence of the use of Facebook social media and entrepreneurial literacy on entrepreneurial motivation with self-efficacy. as an intervening variable
Co-Authors Abimanyu Prasetya Achyani Afdal Mazni Agus Sutanto Ahmad Khotib Ainur Rofiq Al, Karnila Alamsyah Ali, Karnila Amir, Andi Mattulada Andika, Romi Anggraeni, Rasmi Nur Anggun Eri Fadilah Anik Lestari Aprilida Tia Soraya Ardiansyah Japlani, Ardiansyah Ari Hermawan Ash Sidiq, Muhammad Maulana Asri Nalistia Auliya Riska Agustin Aulya Damayanti Bambang Suhada Beny Saputra Deny Edy Widodo Deny Edy Widodo Desi Novitasari Dian, Zulmardian Dina Rismawati, Dina Durotun Nasikah Eka Setyaningsih Erviana, Tria Fahad Faiz Dwi Nugroho Fakhri, Lutfhi Faisal Farid Abdullah Fatma Eka Widiyanti Fatma Kumala Febriyanto Febriyanto Febriyanto Fenny Thresia Gustin Padwa Sari, Gustin Padwa Hasanah, Avianti Nur Hening Hening Hening Widowati Iffah Tsabita Ihsani Ika Rahmawati Iqbal Mei Setiawan Irfansyah Irfansyah Istianatul imamah Istianatul Imamah Jamilah Jamilah Jawoto Nusantoro Juli Adi Fajri Karnila Al Kiki Ekasari Khanifah Kiki Ekasari Khanifah Kuncoro Budi Riyanto Kusuma Wardani Lelawati, Nina Luluk Rosyidatul Umah M Farid Algiffari Maryuni, Peti Ninda Mega Selviana Mia Cholvistaria Moh. Harun Al Rosid Muammar Khadafi Muhammad Iqbal Aldiansyah Muhammad Rafli Nadisa Aristia Putri Nasikhatul Murtafi'ah, Aniq Nedi Hendri Nina Lelawati Nina Lelawati Nurhidayati, Windi Nurul Zulaiha Pertiwi, Nabila Citra Pipi Puspita Sari Pratama, Yuliano Cahya Puput Anggraini Purnomo, Djoko Agung Rahmat Fajar Ramdani Rahmat, Luthfi Izzudin Rajindra Rangga Aditya Ratmono Redo Nur Sanjaya Reni Setawati Ria Dika Rahmawati Riza Praditha Rizki Kurniawan Saputra, Satria Dwi Nuvanur Sekar Wulan Amanah Selamet Fuadi Sinta Tiara Putri Siswoyo, Slamet Tedy Siti Lela Nurmarlina Sugeng Sugeng Suharto Suharto Suryadi Suryadi Suryadi susilawati Suwarto Suwarto Suwarto Suwarto Tri Pungki Astuti Tria Erviana Turohman, Nurhidayat Vivi Ardilia Sari wakhid, lutfi Windi Ikhsa Velani Wulandari, Tri Wahyu Wungu Muharomi Yudi Agung Perdana Yulia Ardianti Yulianti Yulianti Yulianti Yulianti Yuyun Maita Dewi