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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Ekonomi Syariah Teori dan Terapan IMAGE Jurnal Bisnis, Manajemen, dan Informatika JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Bisma: Jurnal Bisnis dan Manajemen CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Hilirisasi IPTEKS (JHI) Jurnal STIE Semarang (Edisi Elektronik) INTEGRITAS : Jurnal Pengabdian Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Masyarakat Sasambo Jurnal Pengabdian Kepada Masyarakat Patikala At-Tasharruf : Jurnal Kajian Ekonomi dan Bisnis Syariah VALUE: Journal of Business Studies JPMA Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Digital Innovation : International Journal Of Management International Journal of Economics, Accounting, and Management IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies IPSSJ Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Susanto, Arnis Budi
Fakultas Ekonomi Dan Bisnis Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Importance of Purchasing Decisions in E-Marketing Relationships and Online Store Customer Satisfaction Akbar, Rizqi Maulana Ilhan; Suryaningsih, Ika Barokah; Susanto, Arnis Budi; Handriyono, Handriyono
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.016

Abstract

The purpose of this research is to examine and analyze the important role of purchasing decisions in mediating the relationship between e-marketing and customer satisfaction. The sample used was 120 customers from Denpro Dental Store in Online Stores (Shopee and Tokopedia). The research uses a quantitative approach with the help of SmartPLS. The research results show that e-marketing in the form of convenience, responsiveness, marketing content, and trust plays an important role in increasing purchasing decisions. Purchasing decisions have an important impact on increasing customer satisfaction. An important implication of this research is that effective e-marketing strategies in the aspects of convenience, responsiveness, marketing content, and trust significantly increase purchasing decisions, which in turn increases customer satisfaction. Therefore, online stores like Denpro Dental Store must focus on improving the quality of their e-marketing to encourage positive purchasing decisions and increase customer satisfaction levels.
Co-Authors Abdul Fatah Adhitya Endar Perdana Afandi, Mochammad Farid Akbar, Rizqi Maulana Ilhan Alfira Saktia Yudhinta Almas Farah Dinna Dewi Almas Farah Dinna Dewi Alvina Octaviani Putri Andi Sularsso Andriana Andriana Andriana Andriana Andriana Andriana Andriana Antika Yashifa Tito Putri Arika Indah Kristiana Ariwan Joko Nusbantoro Azizah, Zakiyah Lina Nur Citra Imania Cyntia Oktavia Sundjojo Diana Sulianti K Tobing Didik Pudjo Musmedi Dika Wijaya Kusuma Purwadi Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ema Desia Prajitiasari Erlangga, Okyviandi Putra Ervan Setiawan Fajar Destari Fandy Alawi Mustofa Fifin Nur Aida Gusminto, Eka Gusti Ayu Wulandari Hadi Paramu Handriyono Handriyono Handriyono Handriyono Handriyono Ika Barokah Suryaningsih Intan Nurul Awwaliyah Jadwa Jaifar Hidayahtullah Giri Syahputra Syahputra Kartika Aryanto Kurniaty Kushariyadi Kushariyadi Lilis Yuliati Lilis Yuliati Marmono Singgih Mohamad Satria Abimantara Murtaqib Murtaqib Nur Muhlisoh Fauziyah Nyoman Gede Krishnabudi Paleva, Fenza Gusti Naufal Pratama, Ahmad Ilham Pratama, Mohamad Dito Pratama, Rensia Yuliati Priyanto, Fajar Wahyu Purnamie Titisari Purnamie Titisari Purnamie Titisari Purnamie Titisari Purnamie Titisari Purnamie Titisari Puspita, Leonita Dwi Restanto, Didik Pudji Rila Putri Lesmana Safira Solga Safitri Saleh, Chairul Sari Mahanani, Retno Sherina Naylil Amani Sindy Dwi Lestari Sri Wahyu Lelly Hana Setyanti Sumani . Sumani Sumani Syahputri, Vika Tatok Endhiarto Theresia Susetyarsi umi cholifah Verinita, Verinita Wahdanatul Warida Wahyu Lelly Hana Setyanti, Sri Yudi Tri Cahyono Kasmilan