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Journal : AGROMIX

The role of progressive farmers in east kolaka as opinion leaders: Effective communication strategies for organic rice innovation diffusion Putu Arimbawa; Limi, Muhammad Aswar; Sarinah; Bahari, Doddy Ismunandar

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.5923

Abstract

Introduction: Organic farming has emerged as a sustainable and environmentally friendly approach to food production. However, the adoption of organic farming practices in Indonesia remains slow. Progressive farmers have the potential to act as opinion leaders, accelerating the diffusion of innovations in organic rice farming. This study investigates the role of progressive farmers as opinion leaders in facilitating innovation diffusion for the development of organic paddy fields. Methods: A qualitative research design was employed, utilizing a case study method. Data were collected through in-depth interviews, focus group discussions, non-participant observations, and document analysis involving 17 participants, including progressive farmers, conventional farmers, and agricultural extension agents engaged in organic rice farming development. Data were analyzed descriptively using the framework of social learning theory. Results: Findings indicate that opinion leaders play a pivotal role as initiators, pioneers, information disseminators, and role models in promoting organic rice farming innovations. Their actions and statements regarding innovations strongly influence farmers' decision-making processes. Conclusion: The study concludes that progressive farmers, as opinion leaders, effectively act as change agents and mentorship by introducing and fostering the adoption of organic farming practices. The shared socio-cultural background between opinion leaders and their communities facilitates intensive interpersonal communication, ensuring that messages are relevant, credible, memorable, and trustworthy, thereby accelerating innovation diffusion. Nevertheless, the study also highlights certain limitations faced by progressive farmers. Strengthening their communication skills and fostering collaborations with agricultural institutions, such as extension agents and organic farming communities, are essential to further expedite the diffusion of organic farming innovations.
The role of progressive farmers in East Kolaka as opinion leaders: Effective communication strategies for organic rice innovation diffusion Arimbawa, Putu; Limi, Muhammad Aswar; Sarinah; Bahari, Doddy Ismunandar
AGROMIX Vol 16 No 1 (2025)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v16i1.5923

Abstract

Introduction: Organic farming has emerged as a sustainable and environmentally friendly approach to food production. However, the adoption of organic farming practices in Indonesia remains slow. Progressive farmers have the potential to act as opinion leaders, accelerating the diffusion of innovations in organic rice farming. This study investigates the role of progressive farmers as opinion leaders in facilitating innovation diffusion for the development of organic paddy fields. Methods: A qualitative research design was employed, utilizing a case study method. Data were collected through in-depth interviews, focus group discussions, non-participant observations, and document analysis involving 17 participants, including progressive farmers, conventional farmers, and agricultural extension agents engaged in organic rice farming development. Data were analyzed descriptively using the framework of social learning theory. Results: Findings indicate that opinion leaders play a pivotal role as initiators, pioneers, information disseminators, and role models in promoting organic rice farming innovations. Their actions and statements regarding innovations strongly influence farmers' decision-making processes. Conclusion: The study concludes that progressive farmers, as opinion leaders, effectively act as change agents and mentors by introducing and fostering the adoption of organic farming practices. The shared socio-cultural background between opinion leaders and their communities facilitates intensive interpersonal communication, ensuring that messages are relevant, credible, memorable, and trustworthy, thereby accelerating innovation diffusion. Nevertheless, the study also highlights certain limitations faced by progressive farmers. Strengthening their communication skills and fostering collaborations with agricultural institutions, such as extension agents and organic farming communities, are essential to further expedite the diffusion of organic farming innovations.
Co-Authors Abdi Abdi Abdullah, Bahari Ade saputra Aemana, Ummu Agustono Slamet Agustono Slamet Agustono Slamet Airi duita putri Akmal, Hasbi Amir, Fitriah Amrina Amrina Angel Puspita Sari Angga Saputra Hasrianto Arif Rahman Arif Rahman arjun, arjun Aswar, A. Atika, Vebby Surya Awaluddin Hamzah Awaluddin, Andi Azhar Bafadal Azhar Bafadal, Azhar Bahari Bahari Bahari Bahari, Bahari Baso, Trisnawati Cahyani, Dewi Nurul Citra, Yuliana Cristi, Brtiney darwan darwan Dasmin Sidu Dedu, La Ode Arfan Dian Balqis Zulaika Dimas Muhammad Taufiq Doddy Ismunandar Bahari Fahria Nadiryati Fahria Nadiryati Sadimantara Fahria Nadiryati Sadimantara Filma, Nur Fitriaman, Fitriaman Fitriani Fitriani Fredinan Yulianda Fyka, Samsul Alam Gafaruddin, Abdul H, Ita Hariati, Hariati Hartina Batoa Hasrudin, La Ode Herlina herlina herlina Herlina Wati Hidrawati Hidrawati Hidrawati Hidrawati Hidrawati, Hidrawati Hulul Abdianto Husain, Muhammad Ibrahim, Ikbal Idrus Salam Idrus Salam Ilma Sarimustaqiyma Rianse Indarsyih, Yusna Ine Fausayana Irmasila, Irmasila Iskandar Iskandar Iskandar Iskandar Isnar Sari Jamaluddin, Nurrahmah Kaaji, Wa Ode Eka Saputri Kadek Budi Ariasih La Nalefo La Nalefo La Ode Geo La Ode Kasno Arif La Ode Kasno Arif La Ode Muharam La Ola, Taane La Ola, Taane La Sara La Sara Legi Muliadi Lisa Sasmi Lisnawati Lukman Yunus Lukman Yunus, Lukman Lumampa, Jein Stella Mahardika, Kadek Adi Makmur, Ghina Rahmayanti Malik Abdul Aziz Manakarra, Yulia Citra MARIA BINTANG Mariani Mariani Marwah Megawati Megawati Melani Melani Muh. Yusuf Muhaimin Hamzah Muhammad Iqbal Kusumabaka Rianse Muhammad Ramli Mukhtar Mukhtar Munirwan Zani Munirwan Zani Munirwan Zani, Munirwan Nada Ruddin Nalefo, La Nastain, Arif Natasya Putri Cahyani Ningrum, Noven Zelisqian Nur Rahmah Nurain Nurazizah Nurazizah Nurfaida Oda, Yuliati Ola, Taane La Pranata, Khafidzi Purwoko, Agus Putu Arimbawa Putu Arimbawa, Putu R. Marsuki Iswandi Rahmadani, Riska Randi Permana Ratna , Ratna Rifaldi Rifaldi, Rifaldi Rigal Ririn Safitri Ristia Rahma Rosmawaty Rosmawaty Rosmawaty Roynaldi Saputra Stibis Rustiani, Rustiani Rusyaid, Andi Muhammad Sabolo, Tini Saediman, Haji Safitria, Safitria Salahuddin Salahuddin Salahuddin Salahuddin Salam, Yully Angryanthy Salamah Salamah salamah salamah Salsabilla, Alifah Risky Samsul Alam Fyka Samsul Alam Fyka Samsul Alam Fyka Samsul Alam Fyka Saputri, Endeng Sardianti Sardianti Sari, Mila Sarinah Sarman Sarman Selvi Marcellia Selvi Selvi Selvi Selvi Silviana Silviana Sitti Zulma Slamet , Agustono Slamet, Agustono Sukmawati Abdullah Suriana Suriana Surni Surni, Surni Taane La Ola Taridala, Sitti Aida Adha Tri Zesar Saranani, Muh Fikri Trisutrisno, Sunoko Bambang Umliyah, Gamar Usman Rianse Vadli, Vadli Wa Nina Kaimudin Wa Ode Hijrah Wa Ode Yusria Wa Ode Yusria, Wa Ode Weka Widayati winda pratiwi Yuliana, Yuyun Yumis Rawati Yusna Indarsyih Yusnaeni Yusnaeni Yusran Yusran