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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Manajemen (JIM) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Supervisi Pendidikan Jurnal Manajemen dan Bisnis Indonesia SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Almana : Jurnal Manajemen dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Penelitian IPTEKS Jurnal Abdimas Madani dan Lestari (JAMALI) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Pengabdian Masyarakat Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Batara Wisnu : Indonesian Journal of Community Services PEKBIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal Amkop Management Accounting Review (AMAR) JIMIA Jurnal Intelek Insan Cendikia Jurnal Kajian Budaya dan Humaniora (JKBH)
Wa Ode Zusnita Muizu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kepemimpinan terhadap Kinerja Karyawan Muizu, Wa Ode Zusnita; Kaltum, Umi; Sule, Ernie T.
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 1 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.521 KB) | DOI: 10.21632/perwira.2.1.70-78

Abstract

Kinerja karyawan yang tinggi dapat dicapai jika setiap elemen dalam organisasi terintegrasi dengan baik dan mampu menjalankan perannya. Dalam penelitian ini, elemen mengacu pada variabel kepemimpinan. Hasil survei pendahuluan menunjukkan bahwa kinerja karyawan belum optimal. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan perbankan di Sulawesi Tenggara. Metode yang digunakan dalam penelitian ini adalah survei deskriptif dan survei penjelasan. Alat uji hipotesis menggunakan Structural Equation Model (SEM), sedangkan pengolahan data dilakukan dengan program LISREL 8.72 (Linier Structural Relationship). Hasil uji hipotesis menunjukkan bahwa kepemimpinan dan motivasi kerja berpengaruh signifikan, baik secara parsial maupun simultan, terhadap kinerja karyawan. Ini berarti bahwa jika implementasi kepemimpinan organisasi dan motivasi kerja lebih baik, maka pencapaian kinerja pegawai perbankan di Sulawesi Tenggara akan lebih optimal.
Analisis Kebutuhan Pelatihan Sumber Daya Manusia untuk Pengembangan Unit Usaha Pengelolaan Sampah Bumdes Sindangsuka Muizu, Wa Ode Zusnita; Ramadhani, Muhammad; Pratama, Naufal Aqiilah; Fajrin, Arini Nurul; Cahyani, Nabila Rizqi; Solikhah, Siti Mar’atus; Triski, Dara Sagita
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 6, No 1: Februari (2025) In Press
Publisher : ICSE (Institute of Computer Science and Engineering)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sindangsuka di Kecamatan Cibatu, Kabupaten Garut, memiliki potensi besar dalam pengembangan ekonomi desa melalui berbagai unit usaha yang dikelola oleh Badan Usaha Milik Desa (BUMDes) Sindangsuka. Namun, tantangan utama yang dihadapi adalah kurangnya keterampilan dan kompetensi sumber daya manusia (SDM) dalam mengelola unit usaha, terutama unit usaha pengelolaan sampah. Fokus dari pengabdian masyarakat ini adalah untuk meningkatkan kapasitas dan kapabilitas SDM BUMDes melalui pelatihan yang dirancang secara khusus.Tujuan dari pengabdian ini adalah mengidentifikasi kebutuhan pelatihan, mengembangkan model pelatihan berbasis Lean Canvas dan analisis SWOT, serta meningkatkan keterampilan manajemen dan komunikasi SDM untuk mendukung pengelolaan usaha yang lebih efektif dan berkelanjutan. Pendekatan yang digunakan mencakup analisis situasi saat ini, identifikasi kesenjangan keterampilan melalui analisis SWOT, serta penerapan prinsip pembelajaran organisasi untuk menciptakan budaya belajar yang berkelanjutan.Hasil dari kegiatan pengabdian ini menunjukkan bahwa pelatihan yang diberikan berhasil meningkatkan pemahaman dan keterampilan anggota BUMDes dalam merancang dan mengelola strategi bisnis yang lebih efektif. Pelatihan komunikasi interpersonal dan manajemen konflik juga berperan penting dalam memperkuat kemampuan anggota BUMDes dalam berinteraksi dan bernegosiasi dengan berbagai pihak. Partisipasi aktif dari pemerintah desa dan anggota BUMDes menjadi faktor kunci keberhasilan program ini. Kesimpulannya, pengabdian masyarakat ini berhasil meningkatkan kapasitas dan kapabilitas SDM dalam mengelola unit usaha pengelolaan sampah BUMDes Sindangsuka. Melalui pendekatan pelatihan yang komprehensif dan didukung oleh partisipasi aktif pemerintah desa, BUMDes Sindangsuka diharapkan dapat berkembang lebih baik, meningkatkan efisiensi operasional, serta berkontribusi terhadap peningkatan kesejahteraan masyarakat desa.
Peran SDM dalam Meningkatkan Keunggulan Kompetitif melalui Diferensiasi Produk UMKM Kampoeng Aseupan dan Grill Ndeso Muizu, Wa Ode Zusnita; Triski, Dara Sagita; Solehah, Indah Siti; Karinta, Patricia Mutiara; Warahmah, Mantika M; Albanna, Almas Afzal
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i1.7166

Abstract

Studi ini merupakan bagian dari kegiatan Kuliah Kerja Nyata - Program Pengabdian kepada Masyarakat (KKN-PPM) Universitas Padjadjaran yang dilaksanakan di Desa Sukasari, Kecamatan Sukasari, Kabupaten Sumedang. Pengabdian ini bertujuan untuk menganalisis peran Sumber Daya Manusia (SDM) dalam meningkatkan keunggulan kompetitif UMKM Kampoeng Aseupan dan Grill Ndeso Desa Sukasari melalui diferensiasi produk. Metode yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Tujuan kegiatan ini adalah untuk mengidentifikasi kondisi aktual SDM dan strategi pengembangan yang mendukung pencapaian keunggulan kompetitif berbasis diferensiasi produk. Hasil menunjukkan adanya penerapan Standar Operasional Prosedur (SOP) yang lebih sistematis, serta peningkatan pemahaman terhadap produk (product knowledge) yang secara signifikan berkontribusi dalam meningkatkan efisiensi operasional, mengurangi kesalahan pelayanan, dan meningkatkan kepuasan pelanggan. Implikasi praktis dari temuan ini menegaskan pentingnya pelatihan berkelanjutan dan penguatan manajemen SDM sebagai fondasi diferensiasi produk UMKM di wilayah pedesaan.
The Influence of Organizational Learning on Employee Competencies at PT. Semen Indonesia Unit Tonasa Muhammad, A Fadel; Joeliaty; Muizu, Wa Ode Zusnita
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.216

Abstract

This study examines the influence of organizational learning on employee competencies at PT. Semen Indonesia Unit Tonasa. In the context of intense market competition and rapid technological change, fostering continuous learning has become critical for organizations to enhance workforce adaptability and innovation. Organizational learning dimensions—such as personal mastery, shared vision, team learning, mental models, and systems thinking—were analyzed for their contribution to employee competencies, including knowledge, skills, and attitudes. A quantitative approach using Structural Equation Modeling (SEM) revealed a significant positive relationship between organizational learning and competencies, with a path coefficient of 0.465 and a t-statistic of 6.434. The findings underscore the role of organizational learning in improving employee collaboration, problem-solving, and strategic thinking. However, challenges like resistance to change, unequal participation, and resource limitations were identified as barriers. Addressing these issues through leadership commitment, inclusive participation, and resource optimization can amplify the impact of learning initiatives.
The Influence of Knowledge Management on Employee Competencies at PT. Semen Indonesia Unit Tonasa Muhammad, A Fadel; Joeliaty; Muizu, Wa Ode Zusnita
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.219

Abstract

This study examines the influence of knowledge management on employee competencies at PT. Semen Indonesia Unit Tonasa. Knowledge management, encompassing knowledge creation, storage, sharing, and application, plays a crucial role in enhancing employee knowledge, skills, and attitudes. Employing a quantitative approach, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings reveal a significant positive relationship between knowledge management and employee competencies, with a path coefficient of 0.512 and a t-statistic of 7.245. Among the dimensions, knowledge sharing emerged as the strongest contributor to competency development, fostering collaboration and collective learning. Employees reported significant improvements in technical expertise, problem-solving skills, and adaptability. However, challenges such as resistance to change, uneven participation, and resource constraints were identified as barriers to the full implementation of knowledge management initiatives. This study underscores the importance of structured knowledge management practices in developing a skilled and adaptable workforce. Practical recommendations include fostering a knowledge-sharing culture, addressing resistance to change, promoting inclusive participation, and investing in knowledge management systems. These insights are expected to contribute to the academic literature and provide actionable strategies for organizational development
Program Pendampingan Pengelolaan Risiko dalam Kewirausahaan Kolaboratif UMKM Kampoeng Aseupan dan UMKM Anyaman Bambu: indonesia Sagita Triski, Dara; Muizu, Wa Ode Zusnita; Clementine, Marchella Grecia; Alifia, Alvita Rahma; Surbakti, Amelia Morina; Firstan, Rakha Zahran
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 02, September 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss2.art17

Abstract

Risk management in collaborative entrepreneurship in Kampoeng Aseupan MSMEs and Anyaman Bambu MSMEs through the Creative Art Space program is an important aspect in improving business sustainability. This Community Service (PPM) summarizes mentoring activities and Real Work Lectures (KKN) in Sukasari Village, which focus on risk analysis in collaboration between MSMEs. This Community Service (PPM) integrated KKN activity aims to assist MSME actors in recognizing and managing risks that arise in business collaboration, as well as strengthening collaborative capacity between business actors in Sukasari Village. The program is implemented through a participatory approach based on the Community Service (PPM) integrated Real Work Lecture (KKN) program and interactive facilitation sessions, such as surveys, in-depth interviews, and analysis of the Risk Assessment Matrix approach. Results of Community Service (PPM). From the results of the activity, it was found that the main challenges in MSME collaboration were the inconsistency of the cooperation agreement and the low involvement of consumers in the Creative Art Space program. As a solution, the team drafted a Memorandum of Understanding (MoU) document that regulates the rights and obligations of business partners and installed standing banners as a form of educational promotion. It is hoped that this effort can strengthen the effectiveness of cooperation and increase the competitiveness of MSMEs in a sustainable manner.
EVALUASI PELAKSANAAN EDUKASI PERLINDUNGAN KONSUMEN BANK INDONESIA MELALUI PROGRAM GEBER PK 2024 Mustafainal Aqyar Samsu Dwiputra; Muizu, Wa Ode Zusnita
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i2.1722

Abstract

This research aims to evaluate the Gerakan Edukasi Bersama Perlindungan Konsumen (GEBER PK) 2024 program by Bank Indonesia, implemented through digital platforms such as TikTok and Instagram. The program needs evaluation to improve its performance in educating the public about personal data protection for consumers. The evaluation method involves benchmarking, including performance analysis (engagement, views), gap identification, and improvement implementation. Data was collected through internal social media activities such as views, likes, comments, and shares, as well as data from similar programs like the Literasi Keuangan program by Otoritas Jasa Keuangan. The evaluation results show that GEBER PK successfully reached a wide audience, especially through TikTok, although engagement rates on some platforms remain low. Comparison with the Literasi Keuangan program by Otoritas Jasa Keuangan also indicates lower engagement for GEBER PK. Strategic recommendations include improving content interactivity on TikTok and Instagram, more intensive promotion on YouTube, and using effective infographics. Overall, the program has effectively utilized digital platforms but still requires optimization for maximum results.
RANCANGAN KEY PERFORMANCE INDICATOR (KPI) DIVISI HUMAN CAPITAL DAN AKUNTANSI & KEUANGAN RUMAH SAKIT UNPAD DENGAN PENDEKATAN BALANCED SCORECARD (BSC) Fayza Fauziah; Wa Ode Zusnita Muizu
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.2000

Abstract

This study aims to provide an overview of the current performance measurement model, design Key Performance Indicators (KPIs) using the Balanced Scorecard (BSC) approach, and develop a comprehensive performance measurement model for the Human Capital Division and the Accounting & Finance Division of RS UNPAD. The research employs a descriptive qualitative method, with data collected through interviews, observations, documentation, and literature review. Data analysis is conducted using the Miles and Huberman model, which includes the stages of data reduction, data display, and conclusion drawing. The findings reveal that: (1) the current performance measurement at RS UNPAD is still simple, manual, and lacks a standardized KPI structure; (2) the proposed KPIs are aligned with the organization’s strategic objectives and the job descriptions of each position; and (3) the proposed performance measurement model for the Human Capital and Accounting & Finance Divisions consists of an individual KPI evaluation system developed through a cascading process from the organizational level down to staff level. The indicators are based on the Balanced Scorecard (BSC) framework and job descriptions, and are periodically evaluated by the Human Capital Team through a series of stages that serve as the foundation for managerial decision making.
The Influence of Marketing Strategy on Business Performance in the Sumedang Tofu Industry Moderated by Technology Anggraeni, Ani; Cupian, Cupian; Muizu, Wa Ode Zusnita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 5 : Al Qalam (September 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i5.5532

Abstract

This study aims to analyze the influence of marketing mix strategies on business performance in the Sumedang tofu industry. The background of the study departs from the phenomenon of declining performance of Sumedang tofu businesses in the last two years as indicated by a decline in sales, customers, and profits, despite this industry having a significant contribution to the local economy. The marketing mix strategy in this study covers seven dimensions, namely product, price, promotion, place, people, process, and physical evidence. The research method uses a non-experimental quantitative approach with data collection techniques through observation, interviews, and questionnaires with 284 Sumedang tofu business actors. Data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method using SmartPLS software. Model evaluation was carried out through validity and reliability testing, as well as testing the structural model to determine the relationship between variables. The results show that marketing strategies have a positive and significant effect on business performance. This is indicated by a path coefficient value of 0.481, a t-statistic of 10.998, and a p-value of 0.000. These findings indicate that the more effective marketing strategy management, the higher the business performance, as reflected in sales growth, customer growth, and increased profits.
STRATEGI PEMASARAN DIGITAL & WEBSITE UNTUK PROMOSI PRODUK RISET ALAM Manera, Belinda; Muizu, Wa Ode Zusnita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5598

Abstract

Universitas Padjadjaran focuses on research and development of natural fiber-based products, particularly ramie. To promote herbal products under the PHI Herbal brand, an effective marketing strategy is essential to enhance visibility and public awareness. This study aims to evaluate and implement digital marketing strategies through social media and the official website to expand reach, increase audience engagement, and convert awareness into purchases. A qualitative approach is employed, involving the application of digital marketing strategies via Instagram and the website. Data is collected through social media interaction analysis, website traffic monitoring, and descriptive reports on the achieved results. The findings indicate increased engagement on Instagram, including a rise in followers and likes, as well as improved website traffic, although visitor numbers remain limited. The study highlights the need for content optimization and enhanced user interaction to improve marketing effectiveness and conversion rates. This research emphasizes the crucial role of digital marketing in bridging academic knowledge with practical industry applications and underscores the necessity for further development to expand PHI Herbal’s market reach.
Co-Authors Achmad Hardiansyah Agung Purwanto Agustianeta, Yolanda Aji Komarudin Aji Komarudin Albanna, Almas Afzal Alifia, Alvita Rahma Andhita Titisari Andreas Recki Prasetyo Angga Nalendra Bhinekas Anggana Fitri Atyanti Anggun Dwi Aprina Guel Ani Anggraeni Annastya, Annisa Asep Mulyana Asep Mulyana Auranissa, Dhea Ayu Nuria, Pristia Meisty Cahyani, Nabila Rizqi Clementine, Marchella Grecia Cupian Cupian Dara Sagita Triski dina sartika, dina Dindin Suherman Dzaky, Muhammad Fathan Ekawati, Yulia Erlagia Destrina Ernie T Sule Ernie Tisnawati Sule Fajarini, Ruth Fajrin, Arini Nurul Fayza Fauziah Firdaus, Yoga Firman Firstan, Rakha Zahran Gloriana, Citra Hardiansyah, Achmad Humaira, Jihan I.P, Aji Imas Soemaryani Joeliaty Joeliaty Kaltum, Umi Karinta, Patricia Mutiara Layyinaturrobaniyah Layyinaturrobaniyah Maharani, Adinda Yulia Manera, Belinda Maryana, Lina muhammad irfan Muhammad Irfan Muhammad Ismail Muhammad, A Fadel Mulyana, Harry Mustafainal Aqyar Samsu Dwiputra Nabiila, Tanya Nani Sumarni Nugroho, Achmad Ardhi Nury Effendi Oktaviani oktaviani Permana, Aji Indra Prasetyo, Andreas Recki Pratama, Naufal Aqiilah Pratama, Naufal Aqillah Putri, Nadya Anggara Putri, Puspa Aulia Raden Tri Wahyu Atmojo Raffa, Muhammad Rahma, Hilwa Delia Ramadhani, Muhammad Restarani, Hesti Ryan Reynara Prasetya S, Aisyah Junisah Safitri, Aisyah Junisah Sentika, Sarah Siti Noni Evita Solehah, Indah Siti Solikhah, Siti Mar’atus Subana, Fairuz Axioma Sule, Ernie T. Surbakti, Amelia Morina Sylandra, Rafiska Ulfi Laeliatul Ilmi Umi Kaltum Vandra Tamam Andhika Putra Warahmah, Mantika M Yahya Riantas Yunizar Yunizar Yunizar Yunizar Yunizar, Yunizar