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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen & Supervisi Pendidikan Jurnal Manajemen dan Bisnis Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Penelitian IPTEKS Jurnal Abdimas Madani dan Lestari (JAMALI) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Pengabdian Masyarakat Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Batara Wisnu : Indonesian Journal of Community Services PEKBIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal JIMIA Jurnal Kajian Budaya dan Humaniora (JKBH)
Wa Ode Zusnita Muizu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Marketing Strategy on Business Performance in the Sumedang Tofu Industry Moderated by Technology Anggraeni, Ani; Cupian, Cupian; Muizu, Wa Ode Zusnita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 5 : Al Qalam (September 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i5.5532

Abstract

This study aims to analyze the influence of marketing mix strategies on business performance in the Sumedang tofu industry. The background of the study departs from the phenomenon of declining performance of Sumedang tofu businesses in the last two years as indicated by a decline in sales, customers, and profits, despite this industry having a significant contribution to the local economy. The marketing mix strategy in this study covers seven dimensions, namely product, price, promotion, place, people, process, and physical evidence. The research method uses a non-experimental quantitative approach with data collection techniques through observation, interviews, and questionnaires with 284 Sumedang tofu business actors. Data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method using SmartPLS software. Model evaluation was carried out through validity and reliability testing, as well as testing the structural model to determine the relationship between variables. The results show that marketing strategies have a positive and significant effect on business performance. This is indicated by a path coefficient value of 0.481, a t-statistic of 10.998, and a p-value of 0.000. These findings indicate that the more effective marketing strategy management, the higher the business performance, as reflected in sales growth, customer growth, and increased profits.
STRATEGI PEMASARAN DIGITAL & WEBSITE UNTUK PROMOSI PRODUK RISET ALAM Manera, Belinda; Muizu, Wa Ode Zusnita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5598

Abstract

Universitas Padjadjaran focuses on research and development of natural fiber-based products, particularly ramie. To promote herbal products under the PHI Herbal brand, an effective marketing strategy is essential to enhance visibility and public awareness. This study aims to evaluate and implement digital marketing strategies through social media and the official website to expand reach, increase audience engagement, and convert awareness into purchases. A qualitative approach is employed, involving the application of digital marketing strategies via Instagram and the website. Data is collected through social media interaction analysis, website traffic monitoring, and descriptive reports on the achieved results. The findings indicate increased engagement on Instagram, including a rise in followers and likes, as well as improved website traffic, although visitor numbers remain limited. The study highlights the need for content optimization and enhanced user interaction to improve marketing effectiveness and conversion rates. This research emphasizes the crucial role of digital marketing in bridging academic knowledge with practical industry applications and underscores the necessity for further development to expand PHI Herbal’s market reach.
Determinan Kinerja Karyawan Kementerian Keuangan dengan Budaya Kaizen sebagai Moderator Yunizar; Hardiansyah, Achmad; Muizu, Wa Ode Zusnita
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p301-314

Abstract

This study aims to determine the effect of leadership empowerment and work engagement moderated by kaizen culture on employee performance within the Secretariat General of the Ministry of Finance of Indonesia. This research is a quantitative study with an explanatory survey approach. Respondents in this study amounted to 180 people from a total population of 221 people determined using the Isaac and Michael method and cluster random sampling technique because respondents were spread across several fields. The data management technique in this study uses path analysis. Work engagement moderated by kaizen culture has a significant positive impact both partially and simultaneously on the performance of employees of the Secretariat General of the Ministry of Finance. In addition, leadership empowerment moderated by kaizen culture has no significant impact on employee performance. The relationship between leadership empowerment and work engagement with employee performance among Ministry of Finance employees is direct and positive, meaning that an increase in leadership empowerment and work engagement will improve employee performance. In addition, an increase in work engagement moderated by kaizen culture will improve the performance of Ministry of Finance employees
ASPEK KELEMBAGAAN DAN ORGANISASI DALAM PENGEMBANGAN UMKM DESA CILEUNYI WETAN KECAMATAN CILEUNYI KABUPATEN BANDUNG Muizu, Wa Ode Zusnita
Jurnal Kajian Budaya dan Humaniora Vol 5 No 1 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i1.89

Abstract

Penelitian ini berfokus pada aspek kelembagaan dan organisasi dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Cileunyi Wetan, Kecamatan Cileunyi, Kabupaten Bandung. Tujuan penelitian ini adalah untuk memahami peran faktor kelembagaan dan organisasi dalam pengembangan UMKM di wilayah tersebut dan mengidentifikasi strategi yang dapat diterapkan untuk meningkatkan daya saing dan keberlanjutan UMKM. Latar belakang penelitian menekankan pentingnya UMKM dalam pembangunan ekonomi nasional dan tantangan yang dihadapi UMKM di daerah pedesaan, termasuk keterbatasan akses terhadap sumber daya dan informasi pasar. Penelitian menggunakan metode kualitatif, menggunakan wawancara mendalam dan diskusi kelompok fokus dengan pemilik UMKM dan stakeholder yang relevan. Hasil penelitian menunjukkan bahwa faktor kelembagaan dan organisasi memainkan peran penting dalam pengembangan UMKM di Desa Cileunyi Wetan. Keterbatasan akses terhadap sumber daya dan informasi pasar, serta keterbatasan akses terhadap jasa keuangan, diidentifikasi sebagai tantangan utama yang dihadapi UMKM di wilayah tersebut. Berdasarkan temuan, penelitian ini merekomendasikan pembuatan suatu komunitas yang didedikasikan untuk memberikan dukungan dan bantuan kepada UMKM dalam bentuk akses terhadap sumber daya dan informasi pasar, termasuk juga jasa pemasaran. Selain itu, penelitian menyarankan bahwa UMKM di wilayah tersebut harus membentuk asosiasi dan kooperatif untuk meningkatkan daya saing dan keberlanjutan mereka di pasar.
Commitment, Competence, and Partnership Model for Culinary MSMe Entrepreneurs In Bogor City Muizu, Wa Ode Zusnita; Kaltum, Umi; Prasetyo, Andreas Recki; Triski, Dara Sagita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22695

Abstract

Research Aim: This study aims to analyze the commitment and competency levels of culinary MSMEs in Bogor City amidst intense competition and rising operational costs. Approach : Using a descriptive analysis method, the research was conducted for forty-five days from August to October 2023 on culinary MSMEs in Bogor City, applying simple random sampling to collect primary data. Research Findings : The results show that both commitment and competency levels of culinary MSME actors are very high. The main strength of these MSMEs lies in their growth orientation through horizontal integration strategies, which enhance business sustainability and competitiveness. Theoretical Contribution/Originality :  This study contributes to MSME development theory by emphasizing the role of commitment and competency as key determinants of success. It also introduces a positioning map for culinary MSMEs in Bogor City, highlighting their comparative advantages. Practitioner/Policy Implication: The findings suggest that policymakers and business practitioners should strengthen partnership programs and collaborative initiatives to optimize the high commitment and competency levels of MSMEs, thereby improving competitiveness and resilience. Research Limitation : This research focuses solely on culinary MSMEs in Bogor City within a specific period (August–October 2023), limiting the generalizability to other regions or sectors.  
Co-Authors Achmad Hardiansyah Aji Komarudin Aji Komarudin Albanna, Almas Afzal Alifia, Alvita Rahma Andhita Titisari Andreas Recki Prasetyo Anggana Fitri Atyanti Anggun Dwi Aprina Guel Ani Anggraeni Annastya, Annisa Asep Mulyana Asep Mulyana Auranissa, Dhea Ayu Nuria, Pristia Meisty Cahyani, Nabila Rizqi Clementine, Marchella Grecia Cupian, Cupian Dara Sagita Triski Dara, Dara Sagita Triski dina sartika, dina Dindin Suherman Dzaky, Muhammad Fathan Ekawati, Yulia Erlagia Destrina Ernie T Sule Ernie Tisnawati Sule Fajrin, Arini Nurul Fayza Fauziah Firdaus, Yoga Firman Firstan, Rakha Zahran Gloriana, Citra Hardiansyah, Achmad Humaira, Jihan I.P, Aji Imas Soemaryani, Imas Joeliaty Kaltum, Umi Kaltum, Umi Karinta, Patricia Mutiara Layyinaturrobaniyah Layyinaturrobaniyah Maharani, Adinda Yulia Manera, Belinda Maryana, Lina Maulana El-Haq, Muhammad Harits muhammad irfan Muhammad Irfan Muhammad Ismail Muhammad, A Fadel Mulyana, Harry Mustafainal Aqyar Samsu Dwiputra Nani Sumarni Nugroho, Achmad Ardhi Nury Effendi Oktaviani oktaviani Permana, Aji Indra Prasetyo, Andreas Recki Pratama, Naufal Aqiilah Pratama, Naufal Aqillah Putri, Nadya Anggara Putri, Puspa Aulia Raden Tri Wahyu Atmojo Raffa, Muhammad Rahma, Hilwa Delia Ramadhani, Muhammad Restarani, Hesti S, Aisyah Junisah Safitri, Aisyah Junisah Sagita Triski, Dara Sentika, Sarah Siti Noni Evita Solehah, Indah Siti Solikhah, Siti Mar’atus Subana, Fairuz Axioma Sule, Ernie T. Surbakti, Amelia Morina Sylandra, Rafiska Triski, Dara Sagita Ulfi Laeliatul Ilmi Umi Kaltum Warahmah, Mantika M Yahya Riantas Yunizar Yunizar Yunizar Yunizar Yunizar, Yunizar