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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Manajemen (JIM) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Supervisi Pendidikan Jurnal Manajemen dan Bisnis Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Penelitian IPTEKS Jurnal Abdimas Madani dan Lestari (JAMALI) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Pengabdian Masyarakat Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Batara Wisnu : Indonesian Journal of Community Services PEKBIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal JIMIA Jurnal Kajian Budaya dan Humaniora (JKBH)
Wa Ode Zusnita Muizu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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ASPEK KELEMBAGAAN DAN ORGANISASI DALAM PENGEMBANGAN UMKM DESA CILEUNYI WETAN KECAMATAN CILEUNYI KABUPATEN BANDUNG Muizu, Wa Ode Zusnita
Jurnal Kajian Budaya dan Humaniora Vol 5 No 1 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i1.89

Abstract

Penelitian ini berfokus pada aspek kelembagaan dan organisasi dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Cileunyi Wetan, Kecamatan Cileunyi, Kabupaten Bandung. Tujuan penelitian ini adalah untuk memahami peran faktor kelembagaan dan organisasi dalam pengembangan UMKM di wilayah tersebut dan mengidentifikasi strategi yang dapat diterapkan untuk meningkatkan daya saing dan keberlanjutan UMKM. Latar belakang penelitian menekankan pentingnya UMKM dalam pembangunan ekonomi nasional dan tantangan yang dihadapi UMKM di daerah pedesaan, termasuk keterbatasan akses terhadap sumber daya dan informasi pasar. Penelitian menggunakan metode kualitatif, menggunakan wawancara mendalam dan diskusi kelompok fokus dengan pemilik UMKM dan stakeholder yang relevan. Hasil penelitian menunjukkan bahwa faktor kelembagaan dan organisasi memainkan peran penting dalam pengembangan UMKM di Desa Cileunyi Wetan. Keterbatasan akses terhadap sumber daya dan informasi pasar, serta keterbatasan akses terhadap jasa keuangan, diidentifikasi sebagai tantangan utama yang dihadapi UMKM di wilayah tersebut. Berdasarkan temuan, penelitian ini merekomendasikan pembuatan suatu komunitas yang didedikasikan untuk memberikan dukungan dan bantuan kepada UMKM dalam bentuk akses terhadap sumber daya dan informasi pasar, termasuk juga jasa pemasaran. Selain itu, penelitian menyarankan bahwa UMKM di wilayah tersebut harus membentuk asosiasi dan kooperatif untuk meningkatkan daya saing dan keberlanjutan mereka di pasar.
Commitment, Competence, and Partnership Model for Culinary MSMe Entrepreneurs In Bogor City Muizu, Wa Ode Zusnita; Kaltum, Umi; Prasetyo, Andreas Recki; Triski, Dara Sagita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22695

Abstract

Research Aim: This study aims to analyze the commitment and competency levels of culinary MSMEs in Bogor City amidst intense competition and rising operational costs. Approach : Using a descriptive analysis method, the research was conducted for forty-five days from August to October 2023 on culinary MSMEs in Bogor City, applying simple random sampling to collect primary data. Research Findings : The results show that both commitment and competency levels of culinary MSME actors are very high. The main strength of these MSMEs lies in their growth orientation through horizontal integration strategies, which enhance business sustainability and competitiveness. Theoretical Contribution/Originality :  This study contributes to MSME development theory by emphasizing the role of commitment and competency as key determinants of success. It also introduces a positioning map for culinary MSMEs in Bogor City, highlighting their comparative advantages. Practitioner/Policy Implication: The findings suggest that policymakers and business practitioners should strengthen partnership programs and collaborative initiatives to optimize the high commitment and competency levels of MSMEs, thereby improving competitiveness and resilience. Research Limitation : This research focuses solely on culinary MSMEs in Bogor City within a specific period (August–October 2023), limiting the generalizability to other regions or sectors.  
Analysis Of Marketing Strategies On The Sustainability Of Micro Enterprises In The Culinary Areas Of Bandung City With Digital Transformation As A Moderating Variable Nabiila, Tanya; Cupian, Cupian; Muizu, Wa Ode Zusnita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9244

Abstract

Bandung City has long been recognized by tourists as a culinary paradise. In an effort to manage this potential, the Bandung City Government has established designated culinary zones to accommodate the growing number of micro-entrepreneurs in the food and beverage sector. However, micro-businesses operating in these culinary areas continue to face significant challenges, particularly in terms of business sustainability. Most entrepreneurs tend to adopt a reactive stance—relying heavily on tourist influxes—without developing well-structured strategies to grow and sustain their businesses independently. This study aims to examine the extent to which marketing strategies influence the sustainability of micro-enterprises, with digital transformation serving as a moderating variable. A quantitative research approach was employed, using path analysis with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The research sample consisted of micro-entrepreneurs located in the Dipati Ukur, Japati, and Lengkong culinary areas. The analysis reveals that both marketing strategies and digital transformation have a positive and significant effect on business sustainability. Moreover, digital transformation was found to strengthen the influence of marketing strategies on the sustainability of micro-enterprises. These findings highlight the critical importance of integrating well-planned marketing strategies with digital technology adoption to foster sustainable micro-businesses amid an increasingly competitive environment.
A Comprehensive Analysis of the Importance of Social Interaction in Higher Education at the University of Northampton, United Kingdom: english Muhammad, Ram Abraham; Muizu, Wa Ode Zusnita
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 2, September 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol8.iss2.art5

Abstract

This internship report investigates the importance of social interaction for international students at the University of Northampton, United Kingdom. Recognizing that social contact significantly impacts academic achievement, psychological well-being, and cultural adaptation, the study explores how social dynamics shape international students’ experiences in a diverse and inclusive educational setting. The double degree program context highlights the complexity of managing academic and social integration across two universities. Through qualitative observations and secondary data analysis, the report identifies critical challenges faced by international students, including language barriers, cultural differences, social isolation, and experiences of racism and depression. The report discusses the dual role of social interaction as both an opportunity for intellectual and personal growth and a source of potential difficulty requiring support.  On one hand, it enables intellectual expansion through cross-cultural exchanges and peer support networks that enhance learning and resilience. On the other, inadequate interactions can intensify isolation, cultural misunderstandings, and mental health strains like depression without targeted university interventions. The University of Northampton’s strategic initiatives aimed at fostering inclusivity, respect for diversity, and supportive social networks contribute to improved adjustment and well-being among international students. This study concludes that fostering meaningful social interactions in higher education is vital for international students’ success and highlights the university's influential role in creating inclusive environments that prepare students to overcome global challenges and contribute positively to society.
Edukasi Penanganan Sampah dan Pelatihan Ecoprint sebagai Upaya Pengurangan Sampah Tas Belanja di Desa Cimanggung: Indonesia Sagita Triski, Dara; Muizu, Wa Ode Zusnita; Amin, Teguh Rohmatul; Adira, Asha; Qolbizzakiyah, Fairuzah; Yustisio, Jihad Damar Qolbu; Fadiawati, Hilda Trie; Zahra, Shindi Amelia
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 2, September 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss8.art9

Abstract

Suboptimal waste management in Cimanggung Village, Sumedang, is characterized by service disparities and a dominance or organic waste. This study aims to enhance awareness and waste management skills through contextually-based education. The Community Service Program (KKN) was implemented at SDN Cimanggung 1 and SMK Al-Amah Based on pre-test and post-test results, participants' average score increased from 58.4 to 86.2 after participating in education on waste sorting and the 3R concept. These results indicate that the educational activities were able to improve students' understanding of waste types, the 3R principles, and the importance of early waste management.At the vocation high school level, the approach focused on creative economic empowerment through ecoprint training, which transforms leaf waste into economically valuable products. The activity successfully sparked students’ entrepreneurial interest. The study concludes that contextual, participatory, and practice-based educational approaches are effective in building environmental awareness while creating economic opportunities based on waste, particularly in agrarian areas.
Co-Authors Achmad Hardiansyah Adira, Asha Aji Komarudin Aji Komarudin Albanna, Almas Afzal Alifia, Alvita Rahma Amin, Teguh Rohmatul Andhita Titisari Andreas Recki Prasetyo Anggana Fitri Atyanti Anggun Dwi Aprina Guel Annastya, Annisa Asep Mulyana Asep Mulyana Auranissa, Dhea Ayu Nuria, Pristia Meisty Cahyani, Nabila Rizqi Clementine, Marchella Grecia Cupian Cupian Dara Sagita Triski dina sartika, dina Dindin Suherman Dzaky, Muhammad Fathan Ekawati, Yulia Erlagia Destrina Ernie T Sule Ernie Tisnawati Sule Fadiawati, Hilda Trie Fajrin, Arini Nurul Fayza Fauziah Firdaus, Yoga Firman Firstan, Rakha Zahran Gloriana, Citra Hardiansyah, Achmad Humaira, Jihan I.P, Aji Imas Soemaryani Joeliaty Joeliaty Kaltum, Umi Karinta, Patricia Mutiara Layyinaturrobaniyah Layyinaturrobaniyah Maharani, Adinda Yulia Manera, Belinda Maryana, Lina Muhammad Irfan muhammad irfan Muhammad Ismail Muhammad, A Fadel Muhammad, Ram Abraham Mulyana, Harry Mustafainal Aqyar Samsu Dwiputra Nabiila, Tanya Nani Sumarni Nugroho, Achmad Ardhi Nury Effendi Oktaviani oktaviani Permana, Aji Indra Prasetyo, Andreas Recki Pratama, Naufal Aqiilah Pratama, Naufal Aqillah Putri, Nadya Anggara Putri, Puspa Aulia Qolbizzakiyah, Fairuzah Raden Tri Wahyu Atmojo Raffa, Muhammad Rahma, Hilwa Delia Ramadhani, Muhammad Restarani, Hesti S, Aisyah Junisah Safitri, Aisyah Junisah Sentika, Sarah Siti Noni Evita Solehah, Indah Siti Solikhah, Siti Mar’atus Subana, Fairuz Axioma Sule, Ernie T. Surbakti, Amelia Morina Sylandra, Rafiska Ulfi Laeliatul Ilmi Umi Kaltum Warahmah, Mantika M Yahya Riantas Yunizar Yunizar Yunizar Yunizar Yunizar, Yunizar Yustisio, Jihad Damar Qolbu Zahra, Shindi Amelia