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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen & Supervisi Pendidikan Jurnal Manajemen dan Bisnis Indonesia SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Penelitian IPTEKS Jurnal Abdimas Madani dan Lestari (JAMALI) Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Bisnis Terapan Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Pengabdian Masyarakat Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Batara Wisnu : Indonesian Journal of Community Services PEKBIS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal Amkop Management Accounting Review (AMAR) JIMIA Jurnal Intelek Insan Cendikia Jurnal Kajian Budaya dan Humaniora (JKBH)
Wa Ode Zusnita Muizu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Marketing Strategy on Business Performance in the Sumedang Tofu Industry Moderated by Technology Anggraeni, Ani; Cupian, Cupian; Muizu, Wa Ode Zusnita
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 5 : Al Qalam (September 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i5.5532

Abstract

This study aims to analyze the influence of marketing mix strategies on business performance in the Sumedang tofu industry. The background of the study departs from the phenomenon of declining performance of Sumedang tofu businesses in the last two years as indicated by a decline in sales, customers, and profits, despite this industry having a significant contribution to the local economy. The marketing mix strategy in this study covers seven dimensions, namely product, price, promotion, place, people, process, and physical evidence. The research method uses a non-experimental quantitative approach with data collection techniques through observation, interviews, and questionnaires with 284 Sumedang tofu business actors. Data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method using SmartPLS software. Model evaluation was carried out through validity and reliability testing, as well as testing the structural model to determine the relationship between variables. The results show that marketing strategies have a positive and significant effect on business performance. This is indicated by a path coefficient value of 0.481, a t-statistic of 10.998, and a p-value of 0.000. These findings indicate that the more effective marketing strategy management, the higher the business performance, as reflected in sales growth, customer growth, and increased profits.
STRATEGI PEMASARAN DIGITAL & WEBSITE UNTUK PROMOSI PRODUK RISET ALAM Manera, Belinda; Muizu, Wa Ode Zusnita
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5598

Abstract

Universitas Padjadjaran focuses on research and development of natural fiber-based products, particularly ramie. To promote herbal products under the PHI Herbal brand, an effective marketing strategy is essential to enhance visibility and public awareness. This study aims to evaluate and implement digital marketing strategies through social media and the official website to expand reach, increase audience engagement, and convert awareness into purchases. A qualitative approach is employed, involving the application of digital marketing strategies via Instagram and the website. Data is collected through social media interaction analysis, website traffic monitoring, and descriptive reports on the achieved results. The findings indicate increased engagement on Instagram, including a rise in followers and likes, as well as improved website traffic, although visitor numbers remain limited. The study highlights the need for content optimization and enhanced user interaction to improve marketing effectiveness and conversion rates. This research emphasizes the crucial role of digital marketing in bridging academic knowledge with practical industry applications and underscores the necessity for further development to expand PHI Herbal’s market reach.
Determinan Kinerja Karyawan Kementerian Keuangan dengan Budaya Kaizen sebagai Moderator Yunizar; Hardiansyah, Achmad; Muizu, Wa Ode Zusnita
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p301-314

Abstract

This study aims to determine the effect of leadership empowerment and work engagement moderated by kaizen culture on employee performance within the Secretariat General of the Ministry of Finance of Indonesia. This research is a quantitative study with an explanatory survey approach. Respondents in this study amounted to 180 people from a total population of 221 people determined using the Isaac and Michael method and cluster random sampling technique because respondents were spread across several fields. The data management technique in this study uses path analysis. Work engagement moderated by kaizen culture has a significant positive impact both partially and simultaneously on the performance of employees of the Secretariat General of the Ministry of Finance. In addition, leadership empowerment moderated by kaizen culture has no significant impact on employee performance. The relationship between leadership empowerment and work engagement with employee performance among Ministry of Finance employees is direct and positive, meaning that an increase in leadership empowerment and work engagement will improve employee performance. In addition, an increase in work engagement moderated by kaizen culture will improve the performance of Ministry of Finance employees
ASPEK KELEMBAGAAN DAN ORGANISASI DALAM PENGEMBANGAN UMKM DESA CILEUNYI WETAN KECAMATAN CILEUNYI KABUPATEN BANDUNG Muizu, Wa Ode Zusnita
Jurnal Kajian Budaya dan Humaniora Vol 5 No 1 (2023): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2023
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v5i1.89

Abstract

Penelitian ini berfokus pada aspek kelembagaan dan organisasi dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Cileunyi Wetan, Kecamatan Cileunyi, Kabupaten Bandung. Tujuan penelitian ini adalah untuk memahami peran faktor kelembagaan dan organisasi dalam pengembangan UMKM di wilayah tersebut dan mengidentifikasi strategi yang dapat diterapkan untuk meningkatkan daya saing dan keberlanjutan UMKM. Latar belakang penelitian menekankan pentingnya UMKM dalam pembangunan ekonomi nasional dan tantangan yang dihadapi UMKM di daerah pedesaan, termasuk keterbatasan akses terhadap sumber daya dan informasi pasar. Penelitian menggunakan metode kualitatif, menggunakan wawancara mendalam dan diskusi kelompok fokus dengan pemilik UMKM dan stakeholder yang relevan. Hasil penelitian menunjukkan bahwa faktor kelembagaan dan organisasi memainkan peran penting dalam pengembangan UMKM di Desa Cileunyi Wetan. Keterbatasan akses terhadap sumber daya dan informasi pasar, serta keterbatasan akses terhadap jasa keuangan, diidentifikasi sebagai tantangan utama yang dihadapi UMKM di wilayah tersebut. Berdasarkan temuan, penelitian ini merekomendasikan pembuatan suatu komunitas yang didedikasikan untuk memberikan dukungan dan bantuan kepada UMKM dalam bentuk akses terhadap sumber daya dan informasi pasar, termasuk juga jasa pemasaran. Selain itu, penelitian menyarankan bahwa UMKM di wilayah tersebut harus membentuk asosiasi dan kooperatif untuk meningkatkan daya saing dan keberlanjutan mereka di pasar.
Commitment, Competence, and Partnership Model for Culinary MSMe Entrepreneurs In Bogor City Muizu, Wa Ode Zusnita; Kaltum, Umi; Prasetyo, Andreas Recki; Triski, Dara Sagita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22695

Abstract

Research Aim: This study aims to analyze the commitment and competency levels of culinary MSMEs in Bogor City amidst intense competition and rising operational costs. Approach : Using a descriptive analysis method, the research was conducted for forty-five days from August to October 2023 on culinary MSMEs in Bogor City, applying simple random sampling to collect primary data. Research Findings : The results show that both commitment and competency levels of culinary MSME actors are very high. The main strength of these MSMEs lies in their growth orientation through horizontal integration strategies, which enhance business sustainability and competitiveness. Theoretical Contribution/Originality :  This study contributes to MSME development theory by emphasizing the role of commitment and competency as key determinants of success. It also introduces a positioning map for culinary MSMEs in Bogor City, highlighting their comparative advantages. Practitioner/Policy Implication: The findings suggest that policymakers and business practitioners should strengthen partnership programs and collaborative initiatives to optimize the high commitment and competency levels of MSMEs, thereby improving competitiveness and resilience. Research Limitation : This research focuses solely on culinary MSMEs in Bogor City within a specific period (August–October 2023), limiting the generalizability to other regions or sectors.  
Konflik peran ganda ibu rumah tangga yang bekerja: Sebuah kajian literatur Purwanto, Agung; Muizu, Wa Ode Zusnita
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 9 No 2 (2023): Agustus 2023
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v9i2.15014

Abstract

Dual-role conflict in married career women disrupts the continuity of home and office work, reducing performance at work and reducing family harmony. The purpose of this study is to examine the form of dual-role conflict experienced by working housewives with the demands of fulfilling the family economy and the strategies they use to overcome these conflicts. The research method used is systematic review research. The sources of data in this study are scientific articles, theses, theses and conference publications which have the topic of dual role conflict in women who work as government employees and teachers which were published in the last 10 years from 2013–2023. Data analysis using content analysis techniques. Based on this research, the forms of role conflict that often occur are conflicts based on time, tension, and behavior, and the resolution strategies carried out are time management, family management, and self-management.
Inovasi Parfum Lokal Melalui Pendekatan Personalisasi Aroma Pada Usaha Scentify Triski, Dara Sagita; Wa Ode Zusnita Muizu; Angga Nalendra Bhinekas; Ryan Reynara Prasetya; Vandra Tamam Andhika Putra
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Scentify adalah merek parfum lokal dari Bandung yang menawarkan cara yang lebih personal bagi konsumen untuk menemukan aroma yang cocok dengan diri mereka. Tulisan ini menggambarkan bagaimana personalisasi aroma menjadi bentuk inovasi produk yang dikembangkan oleh Scentify. Gagasan ini muncul dari meningkatnya minat anak muda terhadap parfum yang unik dan tidak terlalu umum di pasaran. Penjelasan dalam abstrak ini didasarkan pada proses pengembangan tim serta tanggapan dari pengguna yang mencoba layanan racik langsung. Dari hasil yang diperoleh, konsumen merasa lebih puas karena mereka bisa memilih sendiri kombinasi top, middle, dan base note, termasuk tampilan kemasannya. Banyak yang merasa wangi yang mereka buat sendiri terasa lebih pribadi dan sesuai dengan karakter mereka. Temuan ini menunjukkan bahwa personalisasi dapat menjadi arah yang menjanjikan bagi bisnis parfum lokal, apalagi jika didukung dengan booth interaktif dan pilihan isi ulang yang membantu mengurangi limbah.
Strategies for Operational Cost Efficiency in Power Supply Provision at SKA Field of PT Pertamina EP Zone 11 Regional 4 Adib, Saiful; Muizu, Wa Ode Zusnita
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6009

Abstract

SKA Field is one of the oil and gas fields owned by PT Pertamina EP (PEP), located in Bojonegoro, East Java. As a brown field experiencing natural production decline, its oil output decreased from 8,212 BOPD in 2020 to 4,498 BOPD in 2024, resulting in higher production costs. The field is also affected by volatility in global crude oil prices and the depreciation of the Indonesian rupiah, which further increases operational expenses. The largest component of SKA Field’s operational expenditure is the cost of power supply, amounting to IDR 1,468,082,803 per month. This study aims to identify the factors contributing to high power supply costs and to analyze potential strategic alternatives to improve cost efficiency in power operations. The methodology includes a qualitative descriptive approach supported by strategic management analysis through interviews with Pertamina EP and PLN management, combined with quantitative comparisons of net present value (NPV) for several strategic options. The analysis employs the Cause-and-Effect Diagram, SWOT Analysis, IFE Matrix, EFE Matrix, and QSPM Matrix. The results indicate that a synergy strategy between Pertamina EP and PLN has the potential to reduce operational costs while improving power supply reliability to support production activities in SKA Field.
The Effect of Scheduling Effectiveness and Work Fatigue on Cabin Crew Absenteeism and Its Impact on Performance Appraisal Outcomes at PT Garuda Indonesia Fajarini, Ruth; Muizu, Wa Ode Zusnita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3525

Abstract

The aviation industry requires high standards of safety and service quality, where cabin crew attendance is a fundamental operational requirement for commercial flights in accordance with CASR 121 Article 391. As a national full-service airline, PT Garuda Indonesia applies competency, discipline, and crew composition standards exceeding minimum regulatory requirements to maintain service quality and manage work fatigue. This study examines cabin crew absenteeism and its impact on performance appraisal outcomes and operational reliability. The study aims to identify factors influencing absenteeism, analyze the mediating role of work fatigue, and formulate strategies to optimize scheduling effectiveness and attendance. The research involved 106 active cabin crew members of PT Garuda Indonesia selected through purposive sampling. A mixed-method approach was employed, combining quantitative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and qualitative analysis through open-ended questions. Primary data were collected through surveys, while secondary data were obtained from attendance records, work schedules, and performance appraisal results. The findings show that scheduling effectiveness has a negative and significant effect on absenteeism, work fatigue has a positive and significant effect on absenteeism, absenteeism negatively affects performance appraisal outcomes, and scheduling effectiveness and work fatigue indirectly influence performance appraisal outcomes through absenteeism.
Co-Authors Achmad Hardiansyah Adib, Saiful Agung Purwanto Aji Komarudin Aji Komarudin Albanna, Almas Afzal Alifia, Alvita Rahma Andhita Titisari Andreas Recki Prasetyo Angga Nalendra Bhinekas Anggana Fitri Atyanti Anggun Dwi Aprina Guel Ani Anggraeni Annastya, Annisa Asep Mulyana Asep Mulyana Auranissa, Dhea Ayu Nuria, Pristia Meisty Cahyani, Nabila Rizqi Clementine, Marchella Grecia Cupian Cupian Dara Sagita Triski dina sartika, dina Dindin Suherman Dzaky, Muhammad Fathan Ekawati, Yulia Erlagia Destrina Ernie T Sule Ernie Tisnawati Sule Fajarini, Ruth Fajrin, Arini Nurul Fayza Fauziah Firdaus, Yoga Firman Firstan, Rakha Zahran Gloriana, Citra Hardiansyah, Achmad Humaira, Jihan I.P, Aji Imas Soemaryani Joeliaty Joeliaty Kaltum, Umi Karinta, Patricia Mutiara Layyinaturrobaniyah Layyinaturrobaniyah Maharani, Adinda Yulia Manera, Belinda Maryana, Lina Maulana El-Haq, Muhammad Harits Muhammad Irfan muhammad irfan Muhammad Ismail Muhammad, A Fadel Mulyana, Harry Mustafainal Aqyar Samsu Dwiputra Nani Sumarni Nugroho, Achmad Ardhi Nury Effendi Oktaviani oktaviani Permana, Aji Indra Prasetyo, Andreas Recki Pratama, Naufal Aqiilah Pratama, Naufal Aqillah Putri, Nadya Anggara Putri, Puspa Aulia Raden Tri Wahyu Atmojo Raffa, Muhammad Rahma, Hilwa Delia Ramadhani, Muhammad Restarani, Hesti Ryan Reynara Prasetya S, Aisyah Junisah Safitri, Aisyah Junisah Sentika, Sarah Siti Noni Evita Solehah, Indah Siti Solikhah, Siti Mar’atus Subana, Fairuz Axioma Sule, Ernie T. Surbakti, Amelia Morina Sylandra, Rafiska Ulfi Laeliatul Ilmi Umi Kaltum Vandra Tamam Andhika Putra Warahmah, Mantika M Yahya Riantas Yunizar Yunizar Yunizar Yunizar Yunizar, Yunizar