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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Jurnal Ilmu Komunikasi Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Kartika Wijayakusuma KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Multidisplin Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Iklan Digital Pada Postingan Giveaway Akun Instagram @telkomsel_mctjakpusel terhadap Brand Awareness Pelanggan Latifah, Karin; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52209

Abstract

This study examines the influence of digital advertising via giveaway content on the Instagram account @telkomsel_mctjakpusel on brand awareness among Telkomsel customers in Central Jakarta. While Instagram is a strategic digital marketing platform, the empirical effectiveness of regional giveaway campaigns remains underexplored. This quantitative study employs an explanatory survey method involving 93 active followers selected through simple random sampling. Data were collected using a Likert-scale questionnaire comprising 30 items for the digital giveaway variable (X) and 30 items for brand awareness (Y), which was measured based on Aaker’s hierarchy (recognition, recall,and top-of-mind). Multiple linear regression analysis was conducted using SPSS 26. The F-test results indicate that Context (X1​), Content (X2​), and Connection (X3​) simultaneously do not have a significant effect on the three dimensions of brand awareness (p>0.05). The highest coefficient of determination (R2) was found for the Top-of-Mind dimension at only 7.5%, indicating that short-term giveaway campaigns are insufficient to build a strong,lasting brand awareness structure. These findings imply that Telkomsel's regional account needs to increase the intensity,consistency, and relevance of its digital content to optimally foster brand awareness.
STRATEGI BIRO HUMAS DAN KERJA SAMA INTERNASIONAL BADAN PEMERIKSA KEUANGAN REPUBLIK INDONESIA DALAM MENYOSIALISASIKAN KEGIATAN BPK MUDA DI INDONESIA Wynez Izazyl Azry; Rizar Nugroho, David
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52280

Abstract

This study aims to analyze the strategy of the Bureau of Public Relations and International Cooperation of the Audit Board of the Republic of Indonesia (BPK RI) in socializing the "BPK Muda" activity, a national quiz competition for senior high school students. This research is driven by low financial literacy and a lack of understanding among the youth regarding transparency and accountability in state financial management. Using a descriptive qualitative approach, data were gathered through in-depth interviews, observation, and documentation, with the Head of the Sub-department of Non-Governmental Institutional Relations of BPK RI serving as the key informant. Data analysis was based on Cutlip, Center, and Broom’s four stages of the public relations managerial process: fact-finding, planning, communication/action, and evaluation. The results indicate that BPK RI’s communication strategy has been quite effective. In the fact-finding stage, the study identified a low understanding of BPK's function and a rigid institutional stigma among the youth. To address this, the planning and communication/action stages focused on interactive digital strategies through Instagram, TikTok, and YouTube, utilizing simple language and engaging visuals. In the evaluation stage, success was measured through quantitative and qualitative indicators, including social media engagement, an increase in participant numbers, and feedback forms. This study concludes that the BPK Muda activity has successfully enhanced youth participation and built a more modern, educational, and approachable institutional image for BPK RI.
Strategi Visual Branding Byelice dalam Pembentukan Identitas Visual Produk Ramah Anak Pada Pt Quattro Usaha Sukses Melalui Akun Instagram @Byelice.Id Arzan Malika Satriawan; Nugroho, David Rizar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52626

Abstract

This study aims to analyze the visual branding strategy implemented by Byelice through its official Instagram account, @byelice.id, in forming a child-friendly visual identity for its hair care products. The urgency of this research lies in the need to transform the rigid, clinical medical impression often associated with children's health products into a warm and safe representation to build emotional trust among millennial and Gen Z parents. This research uses a qualitative descriptive method with Alina Wheeler's Brand Identity Theory as the analytical framework, focusing on visual elements such as logos, color palettes, typography, and illustration styles. Primary data were collected through in-depth interviews with the Head Creative and Graphic Designer at PT Quattro Usaha Sukses, as well as direct observation of the @byelice.id Instagram account. The data validity was ensured using data and inter-researcher triangulation. The findings are expected to demonstrate how the systematic management of visual assets can effectively deconstruct a medical stigma into a humanistic and authentic brand identity in the digital space.
Co-Authors Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Ailsha Shabila Aini Wanti Banafshah Aisyah Nurroffiatur Rahmah Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh An'Nisa Khoirun Nur Mulyono Ana Tri Lestari Anggi Widia Khairunisa Anindita Sadira, Rafa Aqilah Zafira Huwaida Arzan Malika Satriawan Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Desti Handayani Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Fachrunisa Zahra Fajri, Raisya Halimatunnisa Farin Anjani Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Febrian Widi Purnama Ferdi Maulana Feri Ferdinan Alamsyah Firman, Kania Nurrahmi Firstnila Putri Alamsyah Glynis Tiara Selig Panjaitan Gustian Frisandi, Tisatuladiah Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Herryawan, Jesslyanti Hervina Afrianti Rahayu Heyssa Itsara Azzahra Hilyati, Siti Itsnaeni Ika Sartika Ika Yuliasari Jesslyanti Herryawan Judith Kenyatta Assaf Karenina Jasmine Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Latifah, Karin Layung Paramesti Martha Lubis, Shafa Nabila Manisya, Nabhila Mariana R.A. Siregar Maulana, Hafidz Mayva Eka Wulandary Molyono, Molyono Muhamad Rafqi Syafrial Fazri Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Rizky Maulana Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono Mulyono Mulyono . Mulyono M Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Muthia Malihah Raniah Halim Nabhila Manisya Naila Nuravazia Najma Filljannah Novendi Nasya Karina Nur Aziza Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Oky Adrian Panggabean, Yohanes Tumpak Puan Dhana Mulyawan Qoute Nuraini Cahyaningrum Ratu Prameswari Iltizam Restu Maharani Dewi Rizka Arivia Putri Roni Jayawinangun Salma Syaqra Nisa Salsabila Fathifalah Samiyah Samiyah Santoso, Hudi Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Toto Sugiarto Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Wianda Tika Wynez Izazyl Azry Yogaprasta A Nugraha