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Journal : iijse

Implementation of the Application of Islamic Business Ethics in Increasing Customer Satisfaction and Business Sustainability Nuraprila, Shintia; Haris, Ibnu; Mulyono, Sri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5185

Abstract

This research aims to analyze how Islamic business ethics are applied to the Lancar Jaya duck egg business and its impact on customer satisfaction and business sustainability. The research method will use a qualitative descriptive approach that utilizes interview and observation techniques. This research shows that the application of the principles of Islamic business ethics in the form of honesty, trust, fairness, and responsibility in daily business practices will positively impact customer satisfaction and business sustainability. These principles are applied in various operational aspects, from production to marketing, which include providing accurate information, maintaining product quality, and establishing good relationships with business partners. This study confirms that Islamic business ethics are important from a moral perspective and an effective business strategy. For sustainability, it is recommended that the Lancar Jaya duck egg business continue to integrate the principles of Islamic business ethics, improve communication with consumers and business partners, and optimize product quality and employee training.
Analysis of Café Atmosphere, Prices, and Menu Variations on Consumer Visiting Interests: Study in SA. Tuang Coffee Shop Cipondoh, Tangerang) Putri, Nadira Awalia; Sulfarid, Sulfarid; Mulyono, Sri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5597

Abstract

Currently, the orientation of visiting a cafe has evolved from just buying coffee to becoming a lifestyle. Many factors determine consumer interest in visiting, some of which are: cafe atmosphere, price, and menu variations. The problem in this research is whether cafe atmosphere, prices, and menu variations influence consumer interest in visiting SA.TUANG Coffee Shop partially and simultaneously. This research aims to determine the influence of cafe atmosphere, prices, and menu variations on consumer interest in visiting SA.TUANG Coffee Shop partially and simultaneously. The research method used is a quantitative method using a survey with a questionnaire as a data collection method for 99 respondents in the age range 15 - 40 years and using the Slovin formula in determining the sample size. The data analysis method in this research is descriptive analysis and multiple linear regression analysis using SPSS 21.0 for Windows. The results of this research show that café atmosphere, prices, and menu variations have a positive and significant effect on consumer interest in visiting SA. Tuang Coffee Shop. And with the results of the coefficient of simultaneous determination (R2) of 0.962, mean that 96.2% of consumers are interested in visiting SA. Tuang Coffee Shop is influenced by the café atmosphere, prices, and menu variations, while other variables outside the variables studied influence the remaining 3.8%.