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All Journal International Journal of Electrical and Computer Engineering Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) BUNGAMPUTI Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta Jurnal Penelitian Pendidikan Matematika JOIN (Jurnal Online Informatika) Al-Jabar : Jurnal Pendidikan Matematika Jurnal Pengabdian UntukMu NegeRI Analitika : Jurnal Magister Psikologi UMA EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Astonjadro KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Jurnal Mandiri JSAI (Journal Scientific and Applied Informatics) JATI (Jurnal Mahasiswa Teknik Informatika) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Mahasiswa Sistem Informasi (JMSI) JIKI (Jurnal Ilmu Komputer dan Informatika) Jurnal Development Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Annals of Human Resource Management Research Journal International of Lingua and Technology JTechLP Prosiding University Research Colloquium Journal of Artificial Intelligence and Digital Business HISTORIA: Jurnal Program Studi Pendidikan Sejarah Jurnal Mahasiswa Ilmu Komputer Jurnal Riset Manajemen Indonesia Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Kesehatan Farmasi Pedagogy Review Waluya The International Science of Health Journal Almufi Jurnal Sosial dan Humaniora Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Innovation Research in Education, Technology and Management (IJIRETM) Al I'tibar Jurnal Pendidikan Islam Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Journal of Literature Review
Mustika Mustika
Politeknik Palcomtech Palembang
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Human Resource Competency Development Strategy in Msmes in the Digital Era: a Qualitative Study of Jooce Micro-Enterprise in Balunijuk Mustika, Mustika; Nezha Salwa; Muhammad Riski; Ravi Nursetiadi
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Current digital technology advancements require micro-businesses to adapt and develop their human resource (HR) competencies to compete in the modern era. This study aims to determine HR competency development strategies at the Jooce micro-business located in Balun Ijuk, Bangka Belitung. The research approach used was qualitative, with direct interviews with the business owner and employees serving as the primary data source. The research results show that Jooce has implemented various forms of digital technology, such as the use of a cashless payment system (QRIS), app-based financial records, and promotions through social media platforms like TikTok, Instagram, and WhatsApp Business. The human resource development process is carried out independently through direct guidance from the owner and informal learning from social media, especially TikTok, to keep up with sales trends and product innovations. However, no formal training has been provided specifically. Obstacles faced include a less strategic business location and the lack of a signboard, which makes the business difficult for new customers to find. Overall, Jooce's HR competency development strategy emphasizes independent learning, good communication between owners and employees, and the simple yet effective application of digital technology. The use of social media has been shown to have a positive impact on increasing customer base, especially after their promotional content went viral. The results of this study are expected to serve as a reference for other MSMEs in developing digital-based HR competencies to adapt to the demands of the modern era.
CAMPUS DAY PENGABDIAN MASYARAKAT EDUKATIF UNTUK PELAJAR Siregar, Guna Yanti K.S; Sudarmaji, Sudarmaji; Mustika, Mustika; Irawan, Dedi; Hidayat, Arif; Anggoro, Dani; Prabowo, Danang
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4491

Abstract

ABSTRAKKegiatan pengabdian kepada masyarakat bertajuk Campus Day: Pengabdian Masyarakat Edukatif untuk Pelajar dilaksanakan sebagai bentuk kontribusi perguruan tinggi dalam mendukung peningkatan pengetahuan, motivasi, dan wawasan pelajar tingkat SMK di wilayah Lampung Timur. Kegiatan ini bermitra dengan SMK Muhammadiyah 1 Labuhan Maringgai, SMK IB Khalifah Bangsa, dan SMK Muhammadiyah 1, serta dilaksanakan pada tanggal 17–24 Juni 2025 bertempat di Gedung KH Mas Mansoer, Kampus 3 Universitas Muhammadiyah Metro. Metode kegiatan meliputi seminar, diskusi interaktif, pelatihan motivasi, serta pengenalan lingkungan kampus sebagai upaya memperluas wawasan pelajar mengenai dunia perguruan tinggi dan karier masa depan. Hasil kegiatan menunjukkan bahwa pelajar memperoleh peningkatan pemahaman terkait pentingnya pendidikan lanjut, serta meningkatnya motivasi belajar dan minat untuk melanjutkan studi ke jenjang yang lebih tinggi. Program ini memberikan dampak positif terhadap pelajar dan diharapkan dapat menjadi program rutin tahunan.Kata kunci: pengabdian masyarakat, pelajar SMK, campus day, motivasi pendidikan, edukasi karier.
Evaluating Healthcare Worker Performance through Leadership: A Malcolm Baldrige National Quality Award Approach at Benyamin Guluh Regional Hospital Mustika, Mustika; Risky, Sartini; Asri, Andi
Waluya The International Science of Health Journal Vol. 5 No. 1 (2026): Waluya The International Science of Health Journal
Publisher : Magister Kesehatan Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54883/672nhy36

Abstract

Introduction: Benyamin Guluh Regional General Hospital in Kolaka Regency faces various challenges in healthcare service performance, including declining healthcare worker performance, leadership adaptability challenges, and weaknesses in strategic planning and performance measurement systems. This study aims to evaluate healthcare worker performance with a focus on the management dimension of leadership. Method: A qualitative research method with a case study design was applied, utilizing triangulation techniques from 12 informants, including the Director and Head of the Hospital Human Resources Department. Snowball sampling was used in selecting informants, with data analysis conducted inductively. Performance evaluation was based on the Malcolm Baldrige National Quality Award (MBNQA) Method. Result: The study results show that hospital leadership is effective but needs to improve adaptability in crisis situations. The existing strategic plan is clear but lacks flexibility and insufficient involvement of healthcare workers in planning. Customer focus is good, but capacity management needs improvement. The performance measurement system is effective but requires additional training. Conclusion: The need for adjustments in leadership and strategic planning to deal with crisis situations at the Benyamin Guluh Regional General Hospital, Kolaka Regency.
Project-Based Learning with Group Presentations in Teaching the History of Science and Technology Development Tanahatu, Dandi Gustria; Mustika, Mustika
HISTORIA: Jurnal Program Studi Pendidikan Sejarah Vol 14, No 2 (2026): HISTORIA: Jurnal Program Studi Pendidikan Sejarah (Issu in Progress)
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/hj.v14i2.10143

Abstract

The utilization of web design-based ebooklets in the learning process is a strategic step as an innovative educational tool to improve students' learning experience. Web design-based ebooklets are easily accessible and cost-effective so that they are suitable for students to use in learning history, especially local contexts with a focus on the Major Hamid Rusi Monument. This research departs from the potential and problems encountered at SMKN 10 Malang which aims to examine the utilization of Web design-based ebooklets as local history teaching materials at SMKN 10 Malang, with a case study of the Major Hamid Rusdi Monument. The research uses a case study method and a qualitative approach that explores how the Ebooklet can help students foster historical awareness of the existence of monuments around the scope of the school and their place of residence. The results showed that the web design-based ebooklet was effective in increasing students' understanding of local history, especially recognizing the figure of Major Hamid Rusdi.
Peran Kepemimpinan Pelaku Usaha dalam Mendorong Internasionalisasi UMKM Kain Cual Ishadi di Bangka Belitung Adhita, Meisye Dhea; Mustika, Mustika; Nezha Salwa; Robert Tua Barasa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16186

Abstract

Perkembangan globalisasi membuka peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas pasar hingga ke tingkat internasional. Namun demikian, banyak UMKM masih menghadapi berbagai keterbatasan dalam mengakses pasar global, sehingga peran kepemimpinan pelaku usaha menjadi faktor penting dalam mendorong proses internasionalisasi. Penelitian ini bertujuan untuk menganalisis peran kepemimpinan pelaku usaha dalam mendorong internasionalisasi UMKM berbasis budaya lokal, khususnya pada usaha kain cual di Bangka Belitung. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan pemilik usaha Ishadi Kain Cual serta didukung oleh data sekunder dari literatur ilmiah dan dokumen terkait. Hasil penelitian menunjukkan bahwa kepemimpinan pelaku usaha berperan penting dalam menentukan strategi pengembangan usaha melalui inovasi produk, pembangunan jejaring kerja sama, serta pemanfaatan teknologi digital dalam pemasaran. Selain itu, dukungan institusional serta partisipasi dalam berbagai pameran turut berkontribusi dalam memperluas jangkauan pasar hingga tingkat internasional.. Meskipun demikian, pelaku usaha masih menghadapi beberapa tantangan seperti tingginya biaya promosi dan keterbatasan kapasitas produksi. Oleh karena itu, penguatan kapasitas kepemimpinan serta dukungan dari berbagai pihak sangat diperlukan untuk meningkatkan daya saing UMKM berbasis budaya lokal di pasar global
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN SEPEDA MOTOR PADA PT. NUSANTARA SURYA SAKTI DEALER HONDA JAMBI Isnanto , Hafizh; Mustika, Mustika
Jurnal Development Vol. 13 No. 2 (2025): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v13i2.701

Abstract

Penelitian ini dilangsungkan dengan tujuan guna mengkaji secara mendalam kekuatan, peluang, serta ancaman yang dihadapi perusahaan dalam merumuskan strategi pemasaran sepeda motor pada PT. Nusantara Surya Sakti (NSS) Jambi. Pendekatan penelitian yang dipilih yakni deskriptif kualitatif, dengan teknik penghimpunan data yang mencakup observasi langsung, wawancara, penyebaran kuesioner, serta penelusuran studi pustaka. Hasil analisis SWOT memperlihatkan bahwa perusahaan memiliki sejumlah kekuatan, diantaranya status sebagai main dealer Honda, pengalaman yang cukup lama dalam bidang penjualan, penawaran harga yang kompetitif, keberadaan produk unggulan, serta lokasi usaha yang strategis. Namun, kelemahan yang masih dijumpai meliputi kegiatan promosi yang belum maksimal, keterbatasan ketersediaan stok, variasi produk yang terbatas dan cakupan wilayah pemasaran yang relatif sempit. Di sisi lain, peluang yang dapat dimanfaatkan perusahaan antara lain meningkatnya permintaan perusahaan antara lain meningkatnya permintaan masyarakat terhadap kendaraan roda dua, perubahan selera konsumen yang semakin berkembang, serta dukungan fasilitas pembiayaan yang semakin mudah diakses. Adapun ancaman yang berpotensi memengaruhi kinerja pemasaran mencakup kenaikan harga bahan bakar, kebijakan terkait uang muka pembelian, tingkat persaingan yang semakin ketat, perubahan trend pasar yang cepat, serta persepsi konsumen dalam membandingkan keunggulan merek Honda dengan merek lain. Berdasarkan hasil tersebut, beberapa strategi yang direkomendasikan antara lain mempertahankan dan meningkatkan kualitas produk serta layanan purna jual, memperluas segmen pasar hingga kalangan menengah ke bawah, memperkuat kegiatan promosi melalui media sosial maupun event tertentu, menambah jumlah sub-dealer serta outlet penjualan, dan meningkatkan korelasi baik dengan pelanggan melalui variasi produk termasuk aksesoris. Penerapan strategi-strategi ini diharapkan mampu memperkuat daya saing PT. Nusantara Surya Sakti Jambi dalam menghadapi dinamika industri sepeda motor.
Co-Authors A Halim Abdul Kahar Ade Gunawan Ade Irma Suryani Ade Irma Suryani Adhita, Meisye Dhea Agus Sastrawan Noor Ahyar, Muh. Akhriana, Asmah Al-Fajri, Muhammad Alauddin, Murni Ratna sari Alvansuri, Maulfi Amaliah, Asma Arif Hidayat Arniwita, Arniwita Asmalinda, Wita Asri, Andi Asriyadi Asriyadi Aulia, Intan Zahra Babby Hasmayni Chayati, Nurul Dani Anggoro dedi irawan Defriko Gusma Putra Dewi, Dyah Handayani Dewi, Lizabeth Sari Dewi, Suci Kumala Dharma, Bertia Arya Dwi Pratiwi DWI RAHMAWATI Edy Sapada Eka Prasetya Adhy Sugara Etik Winarni, Etik Fajriansih, Andi Farlina, Meidia Fauzi, Mochamad Ryan Ferniawan, Ferniawan Fiddina Rama Syaajida Fina Amalia Masri Fitria Fatayana, Nurfadilah Guntari, Putri Suci Hario Tamtomo Haris, Andian Harmadi, Ashur Hendri Tamara Yuda Ika Dwimaya Roza Indah, Cahaya Indahsari, Vicky Nur Ira Vahlia Irmanelly, Irmanelly Ismail Ismail Ismail, Lukman Isnanto , Hafizh Jofilla, Sella Juleha Juleha, Juleha K.S Siregar, Guna Yanti Kurnia, Dwi L, Muhammad Hadeli La Ndia, La Ndia Lorwens, Fhirna Angelich Christy Lukman, Musfirah Putri M, Usman M. Sukarno Maemuna Muhayyang Mainita, Mainita Malinda, Selly Nur Maliudin, Maliudin Mamisa, Yuli Yana Martinihani, Martinihani Mohammad Iqbal Irfany Monika, Rahma Ms. Rasiah, Ms. Muhammad Al-fajri, Muhammad Al-fajri Muhammad Febriansyah Muhammad Haekal Yunus Muhammad Riski Muhammad Takdir, Muhammad Muhammad Thamrin Basri Muhira Dzar Faraby, Muhira Dzar Mukhlisin Mukhlisin Munir Munir, Munir Neneng Hasanah Nezha Salwa Novia Damayanti Nur Hidayah Nurhanurawati Nurhanurawati Nurhayati Nurhayati Nurjannah Nurjannah Nursamsir Perwira, Haris Piety, Adinda Maharani Prabowo, Danang Prasetya, Bayu Pratiwi, Maissy Prayogo, Dimas Pandu Pujianto Pujianto Putra, Iwan Eka Rafly, Muhammad Rahayu, Linda Rahmad Bustanul Anwar Rahmati, Ika RAHMI, ELVI Ratih Rosita Ravi Nursetiadi Renaldi Primaswara Prasetya Rezki.HS, Nur Fitriani Risky, Sartini Rizky, Divy Anugerah Robert Tua Barasa Rulhendri Rulhendri Sam Hermansyah Sani, Zulqarnain Nur Saputra, Deri Gilang Saputra, Rizki Hermawan Sardjana Orba Manullang Sari, Meli Eka Sari, Yolanda Sejati, Hario Sentot Achmadi Septihadi, Andre Setiawan, Hendri Indra Sirad, Mochammad Apriyadi Hadi Sirait, Robinson Siregar, Guna Yanti K.S Sofian, Nur Israfyan Sofyan Hadi sofyan sofyan Sonita, Anisya Suarnianti, Suarnianti SUDARMAJI SUDARMAJI Sugiarti, Amrih Suhar, Suhar Sumiati Sumiati Suradi, Ahmad Suzalin, Ferawati Syamruddin, Syamruddin Tanahatu, Dandi Gustria Thaha, Sarma Tina Yunarti Umi Hartati, Umi valentina, Mariana febri Veronica, Deka Wahyuddin Wahyuddin Wahyudin, Amri Reza Wiratmaka, Caesar Sabilla Wulandari, Novi Wulandari Yuli Asmi Rahman Yuniarti Yuniarti Zahari, Muhammad