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Rifda Naufalin
Fakultas Pertanian, Jenderal Soedirman University
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Journal : Performance

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Analisis Minat Pelaku Usaha General Trade Terhadap Penggunaan Aplikasi Belanja Online B2B (Studi Dengan Pendekatan Unified Theory of Acceptance and Use of Technology) Weni Novandari; Diah Setyorini Gunawan; Icuk Rangga Bawono; Rifda Naufalin; Sri Maryani; Jajang Jajang
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6891

Abstract

Traditional markets (general trade), still have an important place, especially for Indonesian people who live in suburban areas, in sub-districts and in rural areas. Although now its existence is starting to be shifted by modern markets, however, there are many and spread in various regions, making the contribution of traditional markets to the Indonesian economy cannot be ignored. So that there are efforts from various parties, to improve the marketing performance of business actors in this traditional market, including the introduction of technology. The purpose of this study is to analize the acceptance of traditional retail business actors towards online shopping applications for B2B consumers, in terms of Performance Expectancy, Effort expectancy, Social Influence and Facilitating Conditions variables. The sample of this research is 161 traditional retail business actors, which include owners of traditional stalls, grocery stores and kiosks. Analysis of research data using Partial Least Suare (PLS) analysis tool. The results showed that Performance Expectancy, Social Influence and Facilitating Conditions had a positive effect on intention in using B2B online shopping applications. Meanwhile, Effort Expectancy has no effect on intention in using B2B online shopping applications. The results of this study are expected to be used as considerations for formulating various strategies and policies to improve technological literacy for business actors to improve their business performance, so that their contribution to the performance of national economic recovery can be optimal. Keywords: B2B Online Shopping Application, General Trade, Unified Theory of Acceptance and Use of Technology (UTAUT)
Co-Authors -, Oedjijono A Haris Budi Widodo A. Haris Budi Widodo A.A. Ketut Agung Cahyawan W Adninda Rimawati Agus Supriatman Aisha Tiara Dewi Ajeng Dyah Kurniawati Anna Sulistyaningrum ARDIANSYAH ARDIANSYAH Arif Rahman Hikam Budi Sustriawan Condro Kartiko Condro Wibowo Denta, Dimas Arya Devi Anisya Putri Diah Setyorini Gunawan Diah Setyorini Gunawan Dimas Arya Denta Dwi Nugroho Wibowo Edi Susilo Erminawati Erminawati Erminawati Erminawati Erminawati erminawati Friska Citra Agustia Gunawan, Ridha Nur Fadhila Haris Budi Widodo Herastuti Herastuti Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Sukmini Hidayah Dwiyanti Hidayah Dwiyanti Icuk Rangga Bawono Icuk Rangga Bawono Icuk Rangga Bawono, Icuk Rangga INDRA RACHMAWATI Indra Warman Islami, Laila Sausan El Jajang Jajang Juni Sumarmono Karseno . Kusmantoro Edy Sularso Laras Pratiwi Martina, Salma Maryani, Sri Meylida Ichsyani Muhammad Syaiful Aliim Novie Andri Setianto Novita Dwi Lokasari Nuniek Ina Ratnaningtyas Nur Aini Nurhopipah, Popi Nurul Latifasari Parnowo, Suko Parwito Poppy Arsil Poppy Arsil Poppy Arsil Pratiwi, Laras purbowati, ike sitoresmi mulyo Purwanto Bekti Santoso, Purwanto Bekti Puspitasari, Regita Putri Dian Wulansari Putri, Devi Anisya Raharditya, Carantia Ratih Windu Arini Retno Supriyanti Ritonga, Abdul Mukhlis Rumpoko Wicaksono Rumpoko Wicaksono Rumpoko Wicaksono Rumpoko Wicaksono rusana, rusana Sakhidin Santi Dwi Astuti Siti Nuryanti SR Herastuti, SR Sri Hartini Sri Lestari Sri Maryani Sugeng Waluyo Sulasih Sulasih Supriyanto Supriyanto Tri Yanto Tri Yanto Tri Yanto Tri Yanto Triana Setyawardani Tyas Retno Wulan Utami, Nurani Ajeng Tri Weni Novandari Weni Novandari Wicaksono, Rumpoko Wuryatmo, Erminawati