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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Of Management Science (JMAS) Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Jurnal Abdimas Pariwisata Pasundan International of Community Services Journal (PICS-J) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Business Management Jurnal Bisnis Kompetitif Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum Inaba Journal Of Psychology Cakrawala : Management Science Journal
Arie Hendra Saputro
Universitas Indonesia Membangun (INABA)
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DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA Suryaningprang, Andre; Hendra Saputro, Arie; Herlina, Listri; Supiyadi, Dedi
Pasundan International of Community Services Journal (PICS-J) Vol. 6 No. 02 (2024): Volume 06, Number 02 December 2024
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v6i02.35158

Abstract

The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.
Pengaruh Kualitas Produk, Digital Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Lazada Triady, Rizal; Saputro, Arie Hendra
Inaba Journal Of Psychology Vol. 1 No. 2 (2023): Inaba Journal of Psychology, Vol. 1, Issue. 2, 2023
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/ijop.v1i2.382

Abstract

Perkembangan teknologi di Indonesia yang sangat cepat mempengaruhi berbagai sektor yang ada di Indonesia. Kecepatan penyebaran informasi dan kemudahan komunikasi juga berdampak besar bagi dunia ekonomi, para pelaku bisnis dapat memanfaatkan teknologi internet sebagai sarana mereka berhuhungan dan lebih dekat dengan para konsumen. Saat ini, banyak pengusaha menjalankan bisnis mereka melalui internet, dan bertransaksi dengan konsumen secara online. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampel dipilih melalui teknik nonprobability sampling, dengan jumlah responden sebanyak 97 orang. Analisis yang diterapkan mencakup uji validitas, uji reliabilitas, uji asumsi klasik, regresi berganda, koefisien determinasi, dan pengujian hipotesis.Hasil penelitian deskriptif mengindikasikan jika Loyalitas Pelanggan, Kualitas Produk, Digital Marketing, dan Kualitas Pelayanan masuk dalam kategori Cukup Baik. Hasil Uji t menunjukkan jika Kualitas Produk memiliki pengaruh yang signifikan dan positif dengan nilai sign 0.000 < 0.05. Demikian juga, Digital Marketing memberikan pengaruh signifikan dan positif dengan nilai sign 0.001 < 0.05, serta Kualitas Pelayanan juga berpengaruh signifikan dan positif dengan nilai sign 0.005 < 0.05. Selain itu, hasil pengujian hipotesis secara simultan (Uji f) menunjukkan nilai f hitung sebesar 14,768 yang lebih besar dari F-tabel 2,703, dengan nilai signifikan 0,000 < 0.05. Oleh karena itu, dapat disimpulkan bahwa Kualitas Produk, Digital Marketing, dan Kualitas Pelayanan secara signifikan dan positif memengaruhi Loyalitas Pelanggan, baik secara parsial maupun simultan.
The Effect of Compensation, Work Discipline and Work Environment on Employee Job Satisfaction in the Security Division at the Directorate of Settlement Engineering and Housing of the Ministry of Public Works and Public Housing Hamdani Ariep, Ilham; Saputro, Arie Hendra
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i5.2773

Abstract

The purpose of this study was to determine the effect of compensation, work discipline, and work environment on Employee Job Satisfaction in the Security Division at the Directorate of Settlement Engineering and Housing of the Ministry of Public Works and Public Housing both partially and simultaneously. The population in this study were employees in the Security Division at the Directorate of Settlement Engineering and Housing of the Ministry of Public Works and Housing, totaling 35 employees. The sampWork Environment technique used in this study is a non-probability sampWork Environment technique. The method used in this research is Quantitative Method with data collection techniques used are interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) Compensation has a significant positive effect on job satisfaction. (2) work discipline has a significant effect on job satisfaction. (3) the work environment has a positive and significant effect on job satisfaction. (4) In testing simultaneously compensation, work discipline, and work environment have a positive and significant influence on employee job satisfaction in the Security Division at the Directorate of Settlement Engineering and Housing of the Ministry of Public Works and Public Housing. The magnitude of the influence of Compensation, Work Discipline, and Work Environment is indicated by the Adjusted R Square value of 78.3%% and the remaining 21.3% is influenced by other variables not examined in this study.
The influence of leadership, workload, and work dicipline on employee performance at XYZ Broadcast Institution Wahidah, Siti Ulfa Nur; Siddiq, Andhika Mochammad; Ismail, Gurawan Dayona; Saputro, Arie Hendra
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.452

Abstract

The purpose of this study is to examine the impact of leadership, workload, and work discipline on employee performance at XYZ Broadcasting Institution. The samples in this study were employees, with a total sample size of 120. This study employs quantitative methodologies, including probability sampling procedures (saturated samples) and data processing tools based on the SPSS version 25.0 program. According to the findings of research conducted at the XYZ Broadcasting Institute, Leadership has a significant positive effect on employee performance, Workload has a significant positive effect on employee performance, and Work Discipline has a significant positive effect on employee performance. The findings of this study highlight the significance of these variables in managing employee performance.
The influence of leadership, job satisfaction, and work motivation on employee loyalty at PT. XYZ Septiana, Candra; Mochamad Siddiq, Andhika; Ismail, Gurawan Dayona; Saputro, Arie Hendra
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.453

Abstract

Human resource management encompasses the personnel of the organization. Leadership, job happiness, and work motivation factors the company offers to its employees are crucial aspects of human resource management. These characteristics contribute to fostering employee loyalty and are critical for the organization's success. Highly loyal employees demonstrate excitement and responsibility in carrying out their duties and consistently work towards accomplishing the company's objectives. This study aims to ascertain the impact of Leadership, Job Satisfaction, and Work Motivation on Employee Loyalty at PT. XYZ. The research methodology is quantitative with a descriptive and confirmatory orientation. The sample used in this study consists of 120 respondents. The research employs multiple linear regression analysis as the chosen analytical strategy. This approach tries to uncover each independent variable's individual and combined effects on the dependent variable. The research findings classify Employee Loyalty at PT. XYZ as "Fair" categorizes the leadership at PT. XYZ, as "Fair," labels the level of job satisfaction at PT. XYZ as "Fair" and classify the work motivation at PT. XYZ as "Fair." Leadership partially influences Employee Loyalty favorably, while job satisfaction positively impacts employee loyalty. Job satisfaction has a beneficial impact on employee loyalty. Work motivation has a partially favorable impact on employee loyalty—leadership, job satisfaction, and work motivation at PT. XYZ is rated as "Fair" regarding its impact on employee loyalty.
PELATIHAN PENGGUNAAN APLIKASI CANVA DEMI PEMBUATAN KONTEN MARKETING PADA KOMUNITAS PEDAGANG SEPATU CIBADUYUT: Bahasa Indonesia Saputro, Arie Hendra; Suryaningprang, Andre; Siddiq, Andhika Mochamad; Recky, Recky; Ramdan, Ahmad Taufiq Maulana
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1338

Abstract

The specialty of content marketing is that it can make potential customers who are only interested in finally deciding to make a purchase. The Cibaduyut Shoe Trader Community does not yet recognize and utilize marketing content in business activities. The focus of business activities of the Cibaduyut Shoe trader community is producing shoes and selling shoes conventionally. Conventional business activities include selling to community partners, selling traditionally to sellers or markets. With this activity, it is hoped that you will understand and be able to run and use Canva for content production. Content production is a tool for promoting business or enterprise. This service activity was carried out for 2 months involving students from the University of Indonesia Developing (INABA) and lecturers from the University of Indonesia Developing (INABA). The solution that can be offered is to provide training on using the Canva application to the Cibaduyut Shoe trader community. It is hoped that with training in using the Canva application, partners can create marketing content. The next goal is for the Cibaduyut shoe trader community to be able to market their products not only conventionally but also digitally. Things that partners need to pay attention to are (1) Creating a Canva account; (2) get to know the appearance and use of the Canva application; (3) Create a flyer in the Canva application; (4) Making videos in the Canva application; (5) Using themes and templates; (6) Add sound to flyers or videos; (7) How to download flyers and videos in the Canva application; (8) Change the display format in the Canva application. Partners can follow and understand the training that has been provided. Consistency is the key to being an effective marketing tool.
Pengaruh Influencer Endorsment, Harga dan Brand Image Terhadap Keputusan Pembelian Pada Produk Gamis Brand Elzatta Hijab Nara Aurelia Agustin; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 6 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i6.2678

Abstract

Penelitian ini berawal dari intensifnya penggunaan Influencer dalam strategi pemasaran yang maraknya dilakukan oleh brand-brand, termasuk pada industri busana muslim yang memiliki nilai pasar yang besar diindonesia sebagai negara yang bermayoritas agama islam. Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana pengaruh influencer, harga, dan brand image terhadap keputusan pembelian yang akan dilakukan oleh konsumen. Penelitian ini menggunakan metode kuantitatif, dengan mengaplikasikan beragam sumber serta teknik pengumpulan data dilakukan secara langsung dan kuesioner. Hasil penelitian menunjukkan bahwa influencer endorsement berpengaruh signifikan terhadap keputusan pembelian, dengan nilai t = 3,385 dan p = 0,001. Variabel harga juga terbukti signifikan, ditunjukkan oleh nilai t = 5,000 dan p < 0,001. Sementara itu, brand image tidak menunjukkan pengaruh signifikan, dengan nilai t = –0,408 dan p = 0,684. Secara simultan, ketiga variabel memberikan pengaruh signifikan terhadap keputusan pembelian berdasarkan uji F, dengan F = 78,866 dan p < 0,001. Penelitian ini menegaskan strategi pemasaran berbasis influencer dan penetapan harga memiliki kontribusi lebih dominan dalam mendorong keputusan pembelian konsumen dibandingkan Brand Image.
Pengaruh Brand Awareness, Inovasi Produk, dan Pemasaran Media Sosial terhadap Keputusan Pembelian hijab Rabbani : Studi pada Mahasiswa di Kota Bandung Yesi Trisnawati; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 6 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i6.2736

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya intensitas persaingan merek fesyen muslim serta penerapan media sosial yang kian gencar pada strategi pemasaran. Penelitian ini bertujuan menganalisis pengaruh Brand Awareness, Inovasi Produk, dan Pemasaran Media Sosial terhadap keputusan pembelian hijab Rabbani pada mahasiswa di Bandung. Menggunakan pendekatan kuantitatif dengan 100 responden, data dianalisis melalui uji validitas, reliabilitas, uji asumsi klasik, dan regresi linier berganda. Hasil penelitian menunjukkan bahwa Brand Awareness berpengaruh kuat dan signifikan terhadap keputusan pembelian (t = 11,026; p < 0,001), Inovasi Produk berpengaruh lemah dan marginal (t = 1,982; p = 0,051), sedangkan Pemasaran Media Sosial tidak berpengaruh signifikan (t = 0,538; p = 0,593). Model regresi signifikan (F = 122,337; p < 0,001) dengan nilai R² sebesar 0,793 yang berarti 79,3% keputusan pembelian dijelaskan oleh ketiga variabel. Temuan ini menegaskan pentingnya penguatan brand awareness serta evaluasi ulang strategi pemasaran media sosial agar lebih efektif dalam mempengaruhi keputusan konsumen.
Pengaruh Online Customer Review, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Toko Wuz Daily di Shopee Islah Nurcahyati; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 6 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i6.2740

Abstract

Studi ini bermaksud untuk mengevaluasi dampak ulasan konsumen daring, tarif, serta standar barang terhadap pilihan akuisisi di gerai Wuz Daily pada situs Shopee. Pendekatan riset yang diterapkan bersifat kuantitatif dengan metode asosiatif-verifikatif, melibatkan 100 partisipan yang diseleksi melalui teknik sampling purposif. Informasi dikumpulkan lewat survei elektronik dan diproses menggunakan analisis regresi linier majemuk dengan dukungan aplikasi SPSS. Temuan riset mengindikasikan bahwa ketiga faktor ulasan konsumen daring, tarif, serta standar barang mempunyai pengaruh positif dan bermakna terhadap pilihan akuisisi, baik secara individual maupun secara bersamaan. Ulasan konsumen daring merupakan faktor utama yang mempengaruhi pilihan akuisisi, disusul oleh tarif dan standar barang. Nilai R² sebesar 0,477 menyatakan 47,7% fluktuasi pilihan akuisisi dapat dijelaskan oleh ketiga faktor tersebut. Penemuan ini menekankan urgensi pengaturan ulasan konsumen, penentuan tarif yang bersaing,serta perawatan standar barang untuk mendorong pilihan akuisisi pelanggan di platform perdagangan elektronik.
Pengaruh Brand Image, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Produk KFC Cabang ITC Kopo Kota Bandung Sabrina Maharani; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 6 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i6.2741

Abstract

Penelitian ini bertujuan menganalisis pengaruh brand image, harga, dan inovasi produk terhadap keputusan pembelian produk KFC Cabang ITC Kopo melalui platform ShopeeFood. Latar belakang penelitian ini didasari oleh penurunan penjualan KFC ITC Kopo dibandingkan cabang lain di tengah perkembangan pesat layanan pesan-antar digital. Kajian pustaka menyoroti pentingnya citra merek, persepsi harga, dan inovasi produk sebagai faktor krusial dalam perilaku pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif asosiatif dengan sampel 100 responden yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan uji validitas, reliabilitas, dan regresi linier berganda. Hasil penelitian menunjukkan brand image dan inovasi produk berpengaruh positif signifikan, sedangkan harga berpengaruh negatif signifikan terhadap keputusan pembelian. Ketiga variabel tersebut secara simultan menjelaskan 88,6% variasi keputusan pembelian konsumen. Kesimpulan penelitian menegaskan perlunya penguatan citra merek, strategi harga kompetitif, dan peningkatan inovasi produk untuk mempertahankan daya saing KFC di platform digital. Temuan ini memberikan kontribusi teoritis dan praktis dalam pengembangan strategi pemasaran Quick Service Restaurant di era digital.
Co-Authors Abdul Aziz Mubarok, Dadan Acep Angga Saepul Rahman Acep Angga Saepul Rahman Aenudin, Nisa Nuraeni Agiska Febryana Sabilla Agung Alam Rachmadika Alma Putri Yuliana Alyah, Rifiany Siti Andre Suryaningprang Ardi Sukardi Arif Hermawan, Arif Astri Wulandari Bramantri, Arielle Sylvia Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dalfa Septi Miami Detya Wiryany Dina Yulia Wijaya Dowansiba, Sonny Erika Hartina Ermanawati, Widdy Ayu Utami Erna Herlinawati Erna Rahmawati Fanji Wijaya Fauziyah, Syifa Nur Febrianita Gandesworo, Piranti Gurawan Dayona Ismail Gustami, Alifia Dwi Hajarniah, Rika Hamdani Ariep, Ilham Haviana, Sifa Heryani, Neng Icha Sandrina, Icha Sandrina Irfan Harianja Islah Nurcahyati Ismail, Gurawan Dayona Jaya, Rama Chandra Jenni Elfrida Jenni Elfrida Juliana Budiarsa, Reika Kumala, Alia Noor Larasati, Radika Listri Herlina Meilani, Sri Mery Sri Rahayu Sri Rahayu Muhamad Azriel Ardiansyah Muhamad Azriel Ardiansyah Muhamad Frizky Pratama Muhamad Raji, Padil Muhamad Ramdan Muhammad Adli Qur’ani Muhammad Bayu Mustika, Sheli Muttaqin, Ridlwan Nabila, Hasna Lutfiyyah Nadira, Silvia Nara Aurelia Agustin Neng Rosmiati Novianty, Shevia Pratiwi, Andita Putri Pratiwi, Sonia Rahmawati, Lira Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridho Riadi Akbar Ridho Riadi Akbar Ridho Riadi Akbar Ridma Meltareza Ritmasari, Kusriani Agnes Rizky Surya Tawaqal Sabrina Maharani saniyyah, seli Sarlina Tiur Maida Hutasoit Septian Nur Setiadi Aditama Septiana, Candra Septiani, Ajeng Setiawan, Prayoga Shafa Dwi Marshanda Siddiq , Andhika Mochamad Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Simbolon, Esra Yulianti Supiyadi, Dedi Suryani, Tiara Elanda Sutrisna, Clarissa Octaviani Syam Gunawan Tawaqal, Rizki Surya Tjipto Sajekti Triady, Rizal Wahidah, Siti Ulfa Nur Wulan Yesi Trisnawati Yollanda Alvionita Yordan Kalos Yoyo Sudaryo Zebua, Septin Hartati